The Top TikTok and Instagram Reel Sounds To Use This September

🎵 Original sound by Farquaad

• Trend recap: A before and after transition-style video
• Best for: Service based businesses, such as makeup, nail, and hair salons

🎵 Original sound by Hails

• Trend recap: Pretending to cry over statements that should make you sad but secretly have a silver lining
• Best for: Services businesses and bespoke businesses that receive custom requests

🎵 Original sound by Vampkullz

• Trend recap: While summer was fun, this trend shows a readiness to embrace the fall spirit with open arms
• Best for: Businesses selling viral TikTok products or seasonal stock variants

How To Find Trending Sounds on TikTok

The best way to find trending TikTok sounds is to type “Trending sounds” into TikTok’s search bar and navigate to the “Sounds” tab. Here, you’ll find an up-to-date list of popular TikTok audios that you could use.

To whittle down your list, click on each sound to view the videos surrounding it and see whether they are a good fit for your business.

🎵 Original audio by Dr Dustin Portela

• Trend recap: Showing customer confessions that are a no-go from your expert perspective
• Best for: Any expert services that solve customer problems, such as repair shops and tradespeople

🎵 This is what autumn feels like by JVKE 

• Trend recap: Montage reel of cosy, fall-related clips
• Best for: Businesses selling fall products, such as blankets, hot drinks, or candles

🎵 Beware of Darkness by George Harrison

• Trend recap: POV video of people running towards a popular event or location with their arms stretched out as a reference to horror film “Weapons”
• Best for: Any business launching a new product or spreading awareness about an event

How To Find Trending Sounds on Instagram

My top place for finding trending Instagram audios is the Instagram Edits app, which has a whole For You Page-style tab that exclusively shows videos with trending Instagram sounds. Many of these sounds have as little as 50 videos attached to them, meaning you can get involved before the trend gets over-saturated.

While your business doesn’t need to jump on every social media trend, the algorithms love them. Scheduling a handful into your TikTok or Instagram content calendar per month will give your account a visibility boost and increase the likelihood of reaching new people online.

Have you seen any benefits from incorporating trends into your social media strategy? Let me know in the comments.