Are You Eligible for TikTok’s New 90% Subscription Revenue Share?

TikTok’s new bonus incentive, which started on October 1, enables North American and Canadian creators to get up to 90% revenue share from their subscription-based content. This is what the deal looks like when it’s broken down:

• All creators get 70% of the revenue share (after app store fees)
• North American and Canadian creators get an additional 20% bonus

This bonus marks a significant increase, since creators outside of America and Canada can only earn up to 70% revenue share at the time of writing. If you’re an active creator who is interested in this subscription bonus, TikTok states that you should “keep an eye on your in-app notifications for details on when you can unlock this exciting new bonus opportunity.”

If you’re currently actively using TikTok for business and are creating subscription-based content, you can check if you fulfill the following criteria:

• You have over 10k followers
• You’ve surpassed 100k video views over the last calendar month
• You’re currently abiding by TikTok’s Terms of Services and Community Guidelines
• If you’ve never posted a subscription-only video, you need to post your first one in the calendar month
• If you’ve published subscription-only videos before, you need to post at least three in the calendar month

Additionally, TikTok will review your eligibility every month, so you need to make sure that you’re posting subscription-based content regularly to keep your 90% bonus for as long as possible.

Unfortunately, this makes the barrier for entry fairly high, since your business account will need to reach these requirements to reap these benefits. The bonus isn’t ideal for businesses that are just starting out on the platform.

If TikTok’s subscription bonus hasn’t persuaded you to post on TikTok (or isn’t relevant to your needs), it’s still worth assessing the platform to see if it’s aligned with your greater business goals. Here are a few factors to consider:

• Your target audience: According to data from Exploding Topics, TikTok’s primary audiences are between 18-25 and 25-34 years old. If the majority of your target customers are outside of this range, you may want to consider another platform.  Consider factors like gender, interests, or location, too.
• What content you create: TikTok is best known for its shortform video content with strong hooks and a snappy editing style. If this content type best reflects your branding and your audience, it’s worth posting regularly to please the TikTok algorithm and increase your reach.

Whether TikTok is right for your business or not, make sure that your business is active on multiple content channels. In uncertain times, you need to take your brand beyond social media. Algorithms are constantly changing and consistent revenue streams aren’t guaranteed, so being on multiple platforms can increase your chances of success.