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3 Social Media Trends To Use This April

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Published on April 9, 2026

Businesswoman in a white blouse using a tablet in a modern office with glass walls and a blurred colleague in the background.

In 2026, using social media as a business isn’t just about jumping on every trend you see – it’s about using them strategically. Social platforms are a key discovery point for consumers, and choosing the right trends can drive visibility, engagement, and even boost your sales.

To help you find the best social media trends for April, I’ve spent time identifying the most successful videos for businesses and provided simple instructions of how to adapt them for your brand.

TikTok Trend: Jumpscare

🎵 Trending audio: Obsessed by Mariah Carey

My first TikTok trend for April is made for those who like the spotlight. Creators have been making loud noises in public to purposely make people jump. But the twist is that as the crowds turn, the creator poses to make it seem as though they’re a celebrity being recognized.

For the brave, this trend is a unique chance for local businesses to make their mark online and in the real world. Shamelessly pose with your product as the crowds turn to look, or film with customers in your store. Just remember to always get permission from those in your video before filming.

person posing in a clothing store while another person looks at them. The text "why you so obsessed" appears on the screen — This clothing store used this trend to model their latest pieces in a catwalk-like video. Source: TikTok user Trasho Mondo

How To Use This TikTok Trend

Film a colleague walking past a group of people and making a noise. As the group turn, film your colleague posing with your product
Take a screenshot of the final pose and open it in an Instagram story
In Instagram, add the song “Obsessed” by Mariah Carey with the on-screen lyric effect
Screen record the Instagram story and add it as the second clip in your TikTok post

Instagram Reel Trend: AirPod Switch

🎵 Trending sound: None

The concept is simple: two people collide, drop their airpods, and accidentally pick up the wrong pair. As they look at each other, music starts playing that perfectly reflects the other person’s style and personality.

This trend is a great way to show how your products can fit into different lifestyles or aesthetics. For example, fashion brands could style each person in contrasting outfits, or food and beverage brands could show them holding drinks that match their personalities. The bigger the vibe contrast, the more impactful – think Cardi B vs Lana Del Ray.

two pairs of headphones on the pavement in the left shot, and two people kneeling to pick them up in the right shot — Switching the camera to show different angles enhances the storytelling of this skit. Source: Instagram user Megan Cryder

How To Use This Instagram Reel Trend

Film two people walking into each other, cut to two pairs of airpods falling onto the floor, then back to the people putting the airpods in and looking surprised at what they hear
Film the first persons outfit while music plays that matches their vibe
Repeat for the second person
Cut the music and film them swapping back and walking off like nothing happened

TikTok Trend: Throwing Shade

🎵 Trending sound: Want Some More by Nicki Minaj

A new variation of this TikTok trend comes back around every year. The creator holds their empty hand out to a trending TikTok sound, and when the beat drops, an item magically appears to fill the space. This effective transition is super easy to film and can be recreated in a few minutes.

This trend is the perfect way to promote a new product and build awareness, especially seasonal summer drops. Brands selling food and drinks are the best fit for this trend, since the products are instantly recognisable and plant the idea in viewers’ heads that they should purchase them.

Two people holding their hands out then an iced coffee appears in their hand in the second shot — The creators accentuated the transition by changing their expression from bored to excited after getting their Dunkin’ Donuts drink. Source: TikTok user Adrianna’s Goods

How To Use This TikTok Trend

Click the linked trending audio and select “Use sound”
Film yourself holding out your empty hand the way you would hold your product
When the beat drops four seconds in, pause the video
Without moving the camera or your position, place your product in your hand
Start recording with your product while looking excited and happy

What Should I Post on Social Media in April?

April’s social media content calendar dates give businesses a chance to humanise themselves through comedic skits, brand storytelling, and goodwill gestures.

Use the table below to get inspiration for content ideas for each of the top social media marketing dates in April:

📅 Date	📌 Event	💡 Content Idea
Apr 10	National Siblings Day	Family owned businesses can share a “then vs. now” picture of the siblings in charge
Apr 11	National Pet Day	Create a carousel post introducing your office pets
Apr 16	National Wear Your Pajamas to Work Day	Show the reality of being a business owner by posting yourself in your most casual office wear
Apr 20	National Look-Alike Day	Show two employees using different variations of your best selling products
Apr 21	World Creativity and Innovation Day	Share the first sketch or prototype of your best seller and explain your creative process behind making it
Apr 23	Take Our Daughters and Sons to Work Day	Show pictures of your “mini intern” helping you pack orders or organize stock
Apr 23	World Book Day	Make a video asking each colleague their book recommendation for the month, then ask followers to comment theirs
Apr 28	National Superhero Day	Use Gemini to photoshop your team into superhero costumes and highlight each persons “superpowers” e.g. shipping orders at lightning speed
Apr 28	Pay It Forward Day	Announce that you will be donating a portion of your daily sales to a local charity
Apr 29	International Dance Day	Record team members doing a celebratory dance when new orders come in

Let the Data Lead Your Posting Strategy

Ultimately, trends are used to drive results, and not every style of video will resonate with your audience. Experiment with a wide range of trends, and keep an eye on your analytics to see which formats, themes, and post types your audience resonate with the most. Check metrics such as:

Engagement: Likes, comments, and shares
Retention graphs: See how attentive your audience are
Followers gained: Learn which content grows your audience

A data-led approach to your social media strategy will help you find the content to double down on, and will always achieve more effective results than copying every viral moment.

Written by:

Annie Angus Writer

Annie Angus is a Writer for Website Builder Expert with a passion for shaping jargon-heavy research into digestible content. She has previously researched and written about industries ranging from tech to fashion, and now, after testing our top website builders such as Wix and Squarespace, she is enthusiastic to share her findings with our readers. With first-hand experience in utilizing social media and online marketplaces to grow a small handmade clothing business, Annie understands the priorities and concerns held by SME owners, and knows precisely what they look for in a website builder. She combines this unique perspective with her knowledge of website builders to produce engaging content spanning all areas of the small business journey, from creating a strong website to growing and maintaining an audience.