10 Best Shopify Blog Examples

There are so many benefits to starting a blog and adding one to your online Shopify store. Including one in your business strategy is a must if you want to boost your website traffic and rank highly on search engines.

Yes, you’ll need to invest time to write blog posts or outsource the work to someone to maintain the blog, but the long-term benefits can’t be ignored. And setting up a blog on Shopify couldn’t be easier — it’s already built into the software!

If you understand your target audience and research appropriate keywords, blog content can help generate organic traffic to your online store, increase your sales, and build your brand authority online.

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Briogeo's blog features a search bar but also icons to filter the posts by hair type or problem.

After reading a blog post, Briogeo highlights the products mentioned so readers can easily add them to their cart.

If you're not sure what to read, Briogeo highlights popular blog posts.

Haircare brand Briogeo uses its blog for all sorts of queries and tips within its niche, such as product promotion, DIY hair care, and helpful guides on discovering your hair type. It speaks on a lot of topics but makes sure to favor keywords in its market, from “healthy hair” to “itchy scalp” to promote the website across search engines.

The blog immediately connects with its online store by focusing solely on hair care with its detailed content. Briogeo talks about and provides links to its products throughout the blog posts, guiding customers to beneficial items and educating them on hair care at the same time.

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Partake Foods begins its blog with a featured story, highlighting one of its products.

We selected the "Food Allergy Resources" filter to narrow down the blog posts.

There's a separate page for recipes on the blog, showing off products by Partake Foods.

Partake Foods sells allergy-friendly food for children. The blog is colorful and engaging, inviting readers to check out the latest recipe or food allergy guidance. What we love about this Shopify blog example is the easy-to-navigate layout and the featured story at the top of the page. It’s a great way to direct readers to what you want them to read the most!

Almost every blog picture features the brand’s products, reinforcing the value of a blog as a marketing tool. It also makes sure to direct customers to where they can buy the related products in each blog post.

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To stay on brand, Terre Bleu has renamed its blog The Lavender Journal.

We love that Terre Bleu encourages its readers to share the blog posts by adding social links.

Small businesses should make sure to incorporate its products into blog posts, like Terre Bleu with these featured images.

Terre Bleu is the largest lavender farm in Ontario and welcomes tens of thousands of visitors each year. It also receives a similar amount of guests to its blog each month! The blog features wellness tips to gift guides to delicious recipes that direct customers back to the Shopify store to buy the lavender-based products.

We love that each blog post remains true to the passion of the business and showcases the benefits of lavender to its readers. There are even handy links to share blog posts you love across social media, further increasing the blog’s views.

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Miracle uses its blog to share relevant content to its customers.

Miracle highlights related content on its blog posts to keep readers on its website.

Miracle highlights relevant products within its blog posts so readers can easily purchase items.

What’s so great about Miracle as a Shopify blog example is that every blog post targets a specific need or trouble around each of its products, from bedding to detergent. For example, its content focuses on laundry hacks, the benefits of certain sheet materials, and sleeping tips.

The blog’s design is clean — just like the products — and easy for readers to browse. The layout of the actual content is pleasing and remains true to the brand, linking to any mentioned products.

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Made in Cookware clearly signposts featured and recent blog posts.

We love that Made in Cookware highlights related blog posts in each article, but also shares relevant products for customers to buy.

Made in Cookware includes a call-to-action within its blog posts, directing readers to its shop.

Made in Cookware is all about professional-quality and long-lasting cookware, so its blog is home to recipes, technique guidance, stories from chefs, and more. The blog perfectly aligns with the brand and showcases its catalog of products successfully.

We love that it’s so easy to navigate, with a blog menu to browse through the different topics. The large visuals for each post are a nice touch, and customers know exactly what’s mentioned thanks to the featured product section of each post.

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Fresh Heritage splits its blog into different categories: Beard Education, Grooming, Lifestyle, and Videos.

We love how bold Fresh Heritage's blog posts are with the large header and visual to accompany the post.

Fresh Heritage keeps its readers engaged by offering related content and a form for comments.

This Shopify blog example focuses on the needs of its target audience — bearded men of color. Fresh Heritage separates its blog into four topics so visitors to the website can browse the content easily. It also highlights recent articles on the blog so you can stay up to date with its latest features.

We love that the images used throughout the blog remain true to the brand, speak to the community it wants to engage with, and highlights its products effectively.

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Here We Flo keeps its blog on brand by renaming it "The Vagenius Diaries".

We love that you can filter Here We Flo's blog by different topics, such as news or periods.

Here We Flo makes sure to incorporate product imagery on its blog posts.

Organic period product brand Here we Flo uses its blog as a resource for all things periods, bladders, and sexual wellness. Lighthearted, bright, but educational, the blog — named the Vagenius Diaries — features myth-busting, taboo-breaking, and inspiring content.

We love that Here We Flo uses part of the blog to speak to powerful women who work on fighting period poverty, shining a light on a neglected topic. The content is engaging and helpful, and for many who often turn to Google when in doubt, Here We Flo’s blog is there to answer their questions.

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We love that Gymshark offers filters for readers to click through but also a selection of blog posts chosen by the editor.

We filtered Gymshark's blog by "Product & Style".

Customers can engage with Gymshark's blog posts using its comments form.

Gymshark is one of the most successful Shopify blog examples we can share, with over 4 million views each month! The fitness apparel store uses its blog to share content on all things exercise, training, and health. To tie it back to its online store, the blog features articles sharing behind-the-scenes work and product promotion.

Not every post focuses on its product catalog, but they all speak to Gymshark’s target audience to engage with customers and build a trusting relationship. We love the use of visuals, and the links to related articles for readers to follow. If you’re interested in another kind of health and wellness brand built with Shopify, we recommend seeing our interview with Bayu from Life Architekture.

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Ruggable generates relevant content to accompany its products.

Readers are invited to click on recent posts or check out Ruggable's social media.

We love that Ruggable engages with customers directly in its blog comments.

Ruggable, the LA-based rug company, uses its blog to showcase its product catalog. Along with home decor advice, Ruggable keeps it fun and engaging with blog posts that target customers directly — from rugs based on zodiac signs to the best rugs for a college dorm.

This Shopify blog example is simple to navigate with categories to browse, and it shares recent posts on every page so readers can find the latest content. Ruggable’s blog expertly highlights its products in each blog post, with high-quality images and links to buy the rugs.

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Missoma uses large visuals to promote its blog posts.

Missoma makes sure to highlight featured products within its blog posts.

Readers can easily find similar content thanks to Missoma signposting related blog posts.

Missoma uses its blog to do a deep dive on its jewelry pieces and offers guidance to customers on how to style their purchases. We love that the elegant design of the website is mirrored in the blog layout, inviting visitors to its “journal” which gives it a more informal and personal touch.

The content itself is readable and engaging, with links to featured products and multiple images to break up the text, helping to give customers a greater look into the jewelry’s design.

A blog is key to your online store strategy if you want to drive more traffic to your website and build authority online as a business.

These 10 Shopify blog examples all use the same basic principles to engage viewers despite their different niches and markets. You must understand your target audience, collect keyword data, and target your content based on their needs, queries, and struggles.

Though these blogs all speak on different topics, they excel at sharing the passion they have for the brand and products they sell.