Types of Websites: 11 Most Popular & How to Create Them

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It’s thought that as many as 380 new websites are created every minute. That’s over six websites every single second!

With so many different websites out there, it makes sense to sort them all into many different ‘types’. In fact, when talking about types of websites, you could write a list that goes on forever – but we’ve narrowed it down to the 11 most common instead.

The 11 most popular types of websites

  1. Blog – online journal or informational page that’s regularly updated.
  2. Business – generic website detailing all areas of a business.
  3. Brochure – one or two page-website displaying a company’s basic information.
  4. Crowdfunding – used for accepting ‘pledges’ and donations for any given cause.
  5. Ecommerce – website selling products or services.
  6. Educational – usually an interactive website with educational information on any given topic.
  7. Media or Entertainment – regularly updated content on current affairs, sports, and entertainment.
  8. Nonprofit – similar to business websites, but encouraging visitors to assist with any given cause.
  9. Personal – online resume displaying your work experience and kills.
  10. Portal – typically internal websites for schools or businesses where users log in to systems.
  11. Portfolio – online portfolio displaying your creative work.

1 Blog

A blog

A blog is a website that’s regularly updated, run by one person or a small group, and is normally written in a laid-back style.

In terms of the content, when it comes to blogging, the world really is your oyster. Hell, there’s even a blog about oysters!

Even if your site won’t be a blog, it’s still a handy extra feature to add interest and authority to your site. Just make sure you’re committed to keeping it fresh and updated!

Find out more:

The 9 Best Blogging Platforms – Which is the best blogger?

How to Start a Blog in 2020 –  The complete beginner’s guide.

How to Start a WordPress Blog – WordPress knows best, but how does it work?


2 Business

A business website

A business website is any kind of website that represents your business. Even small local businesses need a simple online presence (see ‘Brochure’ below) to be taken seriously in today’s digitally-minded world.

A website is one of the easiest ways to show what your business is all about, and find those all-important new customers. Your website should have an about page, and details of how people can find you. After that, the sky’s the limit. Check out our ‘Ecommerce’ section below for businesses that plan to sell directly through their website.

Find out more:

How to Build a Business Website – 8 easy steps to online success.

9 Best Small Business Website Builders – Which one is right for you?


3 Brochure

A brochure website

When categorizing websites by functionality, a ‘brochure’ website is the simplest type. Brochure websites typically only have a few pages, and are used by small businesses that need a simple online presence. They effectively act as an online brochure, giving an overview of what the business is, and how you can get in touch. The content on these websites is generally pretty ‘static’ – that’s to say it’s rarely updated.

4 Crowdfunding

A crowdfunding website

Crowdfunding is the modern way to fund your idea. From the sublime to the ridiculous, crowdfunding was the secret to bringing everything from fidget cubes to meat soap to market.

Crowdfunding websites work by taking ‘pledges’ of different amounts from lots of people, in order to hit the target amount needed to produce the product. Popular crowdfunding websites include Kickstarter and Crowdcube.

5 Ecommerce

An ecommerce website

An ecommerce website is any website that directly sells a product or service. Not to be confused with a business website, with an ecommerce website you can add products or services into your cart, and pay for them through the site. Ecommerce makes up an ever-increasing portion of sales in the US.

Find out more:

5 Best Ecommerce Website Builders –  Which platform should you sell with?

10 Best Ecommerce Website Builders for Small Business – Sell today and start growing.

9 Best Free Ecommerce Platforms of 2020 – Save while selling online.

14 Types of Ecommerce Businesses – Learn more about the industry trends.


6 Educational

An educational website

The term ‘educational’ covers a broad range of websites.

Educational websites use any combination of games, articles, videos and images to educate their audience. These might be geared towards fun learning for children, or offer courses to adults, such as Coursera and EdX.

7 Media or Entertainment

A media website

Media websites contain regularly updated content on current affairs, weather, sports and entertainment. News sites like CNN and entertainment sites like ELLE both fall into this category.

The content on media sites is dynamic, meaning it’s updated regularly. Big media sites will publish multiple articles and videos every single day.

8 Nonprofit

A non-profit website

Nonprofits may not be classed as businesses in the same way, but they still need a website. These will generally be quite simple, outlining what the nonprofit is about and showing visitors how they can get involved, donate, or support in some other way. Nonprofit websites will often have a function to collect email addresses, and to create a database of people interested in keeping in touch with the organization through newsletters.

For more info about our top nonprofit website template picks, check out our top 10. We’ve also compiled the best nonprofit website examples in our handy article.

9 Personal

A personnal website

You might have heard the phrase ‘personal brand’ bandied around, and having a website can form a huge part of this.

Share pictures, share thoughts, or treat your site like a digital CV. The choice is yours!

You don’t need to be a creative (see ‘Portfolio’ below) or a blogger (see ‘Blog’ above) to benefit from having your own website – and you don’t even need to spend any money making one.

Find out more:

How to Make an Online Resume – Build your reputation online today.

Best Resume Builder Websites – Create a killer resume online.

10 Portal

A portal website

Portal websites, like Yahoo, bring together information from lots of different sites and present them in one place.

Web portals can be internal websites for organizations like schools, or for big businesses. It’s a centralized place to share news, training and updates, and for students or employees to access their emails and files. Users will need their own specific login to access these portals.

11 Portfolio

A portfolio website

If you’re a writer, artist or designer, you’ll want to go one step further than a personal website – this is where a portfolio website can help.

These are a way for creatives to showcase their work to future employees, market themselves as freelancers, and generally get their name (and work) out into the big wide world.

Types of Websites: Summary

We’ve taken you on a whistle-stop tour of 11 of the most popular types of websites around today.

In the time it’s taken you to read this article, around 1,997 new websites have been created. If you’re yet to create yours, why wait? You can draw some inspiration from our picks:

The 11 most popular types of websites

  1. Blog. A regularly updated, casual stream of content.
  2. Business. A place for customers or clients to find more information about a business online.
  3. Brochure. A simple, informational site that’s particularly apt for small businesses.
  4. Crowdfunding. A fundraising site to help bring your ideas to life.
  5. Ecommerce. A site that sells a product or service directly. 
  6. Educational. A website that’s made to help people learn things!
  7. Media or Entertainment. A site featuring regularly updated content on current events.
  8. Nonprofit. A site that makes it easier for visitors to support the organization.
  9. Personal. A site that functions as a portfolio, a CV, or just a space for your thoughts.
  10. Portal. An organized presentation of information from across the web.
  11. Portfolio. More in-depth than a personal website!

Is there a type of website you wish we’d covered? Let us know in the comments!

Popular Ways of Building Websites

Now you have an idea of the different types of websites available, let’s take a quick look at how they’re built.

When it comes to building a website, there are two different routes:

1. CMS

The first option is to build a website using a Content Management System (CMS), such as WordPress. You can do this yourself by downloading WordPress or another CMS system, buying a template, and building your site using code. You’ll need to pay for a domain name, and to host your website too.

There are advantages to building a site this way, but you’ll need some technical know-how to get you there. If you choose to enlist a web designer to build your site, this is the route they’ll probably choose.

2. Website Builder

Website builders are online platforms that let users create their own website based on a selection of templates. You don’t need to know how to code to use a website builder – they’re generally really easy to use, and you’ll pay a monthly fee to keep them going. They’re perfect for business websites, ecommerce websites, blogs and portfolios. More complex websites – think portals and media sites – will most likely need to be built with a CMS system.

Not all website builders were created equal, though. And if you’re going to commit to using one for your website, you’ll want to know it’s the best one for the job.

That’s where we can help.

We’ve carried out extensive research into website builders over the last few years. We paid for plans with all the biggest website builders, and got everyday people to use them and give us their feedback. We’ve compared features, and compared prices too. Read our guide to the best website builders to see what we found.


This really depends on what type of website you need, and how you want to go about building it. Many website builders offer free plans, so you could get a website live without paying a cent. More complex websites will require work from a web designer and/or a web developer, and could cost upwards of $10,000.

A CMS is a must for large-scale websites that churn out a lot of content regularly, such as portal sites, media sites and extensive blogs.

Smaller, more personal blogs are easy to set up with website builders. Website builders are also ideal for portfolios, brochures, nonprofits, and local business sites. If you’re posting a manageable amount of content, then website builders are an easy way to display that content beautifully.

Shopify is the best all-around ecommerce website builder on the market, combining awesome sales tools with an easy-to-use functionality. However, Wix eCommerce is a brilliant option if you want to create a stunning website and sell a few products.

Written by:

I started writing about the wonderful world of the web more than three years ago, and haven’t looked back since. Put simply, there’s never been a more exciting time to get online. Having tested all of the best website builders and ecommerce platforms on the market, myself and the other writers at Website Builder Expert are in a great position to help you do just that. Why wait to get started?


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