Shopify vs Shopify Plus | 5 Key Differences You Need To Know

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Shopify vs Shopify PlusHow can you tell which Shopify plan is right for you? And what does Shopify Plus do differently?

That’s where we come in. Here at Website Builder Expert, we’re committed to helping you find the best platform for your needs. We’ve researched hundreds of products and tested them thoroughly. We’re now in a great position to tell you the key differences between Shopify and Shopify Plus, and which one’s right for you.

Read on as we discuss how both platforms work, the pros and cons of each, and the five big areas that’ll help you make your decision.  

Best ecommerce builder for larger businesses


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Ease Of Use

4 out of 5 stars

Design Flexibility

4 out of 5 stars

Sales Features

4.7 out of 5 stars

Website Features

4.1 out of 5 stars

Value For Money

3 out of 5 stars

Help and Support

3.5 out of 5 stars

Customer Score

4.8 out of 5 stars

1 Shopify vs Shopify Plus: Pros and Cons

Pros Cons
Sell across multiple channels like Facebook, Instagram, and Amazon Lack of specialist integrations
Brilliant inventory system Transaction fees enforced if you don't use Shopify Payments
Better ecommerce features than any other website builder Can't switch themes without having to reformat your content
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Is Shopify ticking all your boxes? See if you want to join the 800,000 other businesses using Shopify by giving its free trial a go.
Pros Cons
Unlimited staff accounts No set price with monthly costs done by quote
Can handle over 10,000 transactions per minute Only sustainable if you're an enterprise-level business
Personalized, dedicated help and support Must have time to invest in your ecommerce website
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Do you run a big business? Shopify Plus is perfect if you need a more powerful service – click below to explore Shopify Plus.

2 How Do Shopify and Shopify Plus Work?

Let’s start by clearing up any confusion: Shopify and Shopify Plus work in the same way.

You’ll use the same dashboard, same editor, and same help center for information. People fuss over Shopify Plus, but it’s not because of how it works, it’s because of what it can do.

shopify dashboard
Shopify’s dashboard acts as your central hub where you can control your online store.

While Shopify gives you everything you need to create and customize your online store, Shopify Plus goes a step further. Allow us to explain:

When it comes to shipping, for example, with Shopify you can get free shipping, flat rates, or live calculated rates. With Shopify Plus you can access a shipping script to configure more precise rates. This means you can change your shipping options based on customer tags, the contents of a cart, or even minimum order value.    

In short, Shopify Plus gives you greater control, both in setup and customization.

Who Uses Shopify and Shopify Plus?

Shopify is generally used by everyday ecommerce businesses. Its plans – which range from $29/month to $299/month – are accessible to most companies. Shopify Plus is for flagship retailers and is used by the likes of Red Bull, Budweiser and Kylie Jenner.

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Do You Want to Start Building an Online Store?

If you don’t already have an online store, then you should start with Shopify. Try it risk-free for 14 days to see if it’s right for you.
Further Information:

Main Shopify Review – for a deeper look into Shopify

Online Store Builder Comparison Chart – see our detailed comparison of the top five online store builders

Shopify Shipping Rates – for a closer look at how much you’ll pay to ship your products with Shopify’s partners

3 Design Flexibility

Shopify and Shopify Plus offer over 100 themes to work from when it comes to creating your ecommerce store. There are 10 free themes and 59 paid ones, which cost between $140 and $180.

This may sound like a lot, but it’s a one off investment on your website’s appearance. You wouldn’t think twice about spending that on your brick-and-mortar storefront, right?

Themes are also available in a variety of languages. So if you want to set-up an online store for a target audience in a specific country, you can do so in their native tongue. Languages include English, Spanish, French, German, Italian, Japanese and Brazilian Portuguese.

shopify themes
Shopify’s theme store lets you browse, preview, and even sort by category.

Basic customization is done through Shopify’s editor. Once you’ve added your products, you can decide where you’d like them to be displayed and divide them into category pages.

For a deeper level of control, you’ll need to know a bit of coding. This is where Shopify’s theme language, Liquid, comes into play. Liquid is where you can write lines of code that alter your theme’s appearance. If you can’t code, don’t panic, there’s plenty of guides around to help you out.

shopify liquid code
Liquid is Shopify’s own theme language that gives you more in-depth customization.

As we’ve discussed, Shopify Plus is for enterprise-level businesses. If you’re at that level, chances are you already have a website.

Shopify Plus provides you with your own dedicated launch manager. It’s their job to make sure your website can be fully integrated into Shopify. They’ll help you write lines of code, and get you up and running on a Shopify custom theme.

Another difference between Shopify and Shopify Plus is your ability to edit the checkout page. Shopify currently doesn’t allow you to customize your checkout whereas Shopify Plus gives you this option. See here for more information on exactly what you can edit.

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Do You Want a Stunning Store?

See Shopify’s designs for yourself by visiting the theme library – you can browse for free and find the perfect theme for your store!

Shopify vs Shopify Plus: Design Flexibility

Shopify Plus wins!

Both Shopify and Shopify Plus offer you over 100 themes to choose from. At the end of the day, though, Shopify Plus offers you more – not only do you get your own launch manager, you can also edit your checkout page, which you can’t do with a regular Shopify plan.

Further Information:

How To Build An Online Store – looking for a place to start? Check out our guide

7 Best Ecommerce Platforms – find out the top 7 platforms here

4 Ecommerce Features

Ecommerce features are what really separate Shopify and Shopify Plus. Below we’ll discuss some important features available to both platforms, then run through two that are exclusive to Shopify Plus.

Shopify Sales Features (available on Shopify and Shopify Plus)

1. Multi-Channel Integration

It sounds complicated but all this really means is being able to sell in lots of different places. Shopify lets you sell your products directly on marketplaces, like Amazon and eBay, and social media, like Facebook and Instagram.

If a customer doesn’t have to leave the platform they’re on to purchase something, they’re far more likely to buy. Not only is this feature great for diversifying your revenue streams, it also gives you a customer base that may never even visited your website – genius.

Further Information:

How To Sell On Facebook – learn how to setup and start selling through Facebook

How To Make Money On Instagram – become a social commerce king with our guide

2. Abandoned Cart Recovery

Say a customer visits your online store, adds items to their cart but then leaves without checking out. Shopify will send them an automated email on your behalf as a follow up to see if they’re still interested in buying the products.

Studies show that abandoned cart emails could recover up to 25% of otherwise lost sales. That’s just too good to miss out on. And with Shopify, abandoned cart is available as an in-built feature.

3. Multi-Currency Selling

Should you use Shopify’s own payment processor, Shopify Payments, your online store will automatically adjust the currency shown for your products based on the customer’s location.

Your prices will amend according to current exchange rates which is ideal if you plan on selling internationally. The currencies supported are: GBP, EUR, USD, CAD, AUD, HKD, NZD, JPY and SGD.

Shopify Plus Sales Features (exclusive to Shopify Plus)

1. Shopify Flow

First impressions matter. Shopify Flow lets you tailor that first impression individually to your customers. Once they’ve signed up to your site, you can track their purchases and alter your homepage to match the products they may be interested in.

Let’s use the example of a running store. If you have a customer who always purchases insoles, you may want them to see your latest offers on insoles as soon as they land on your site. Tailoring your storefront to individual customers is a sure-fire way to boost sales.    

2. Script Editor

We mentioned the script editor earlier, but it has loads more uses. Along with giving you greater control over shipping, you can also create scripts for line items and payment methods. Being able to customize every aspect of your online store down to the tiniest detail gives you total control.

Think of it like a paint brushes. You can still paint a lovely portrait with just a few brushes, but having a whole range means you can be as detailed and precise as you like.

Shopify vs Shopify Plus: Ecommerce Features

Shopify Plus wins!

Shopify has a great range of sales tools and features, many of which it shares with Shopify Plus. However, Shopify doesn’t have the same level of sophisticated tools as Shopify Plus. The script editor and Shopify Flow offer a more advanced service over the tools available on Shopify.

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Do You Need Advanced Features?

Explore everything Shopify Plus has to offer by visiting its website – browse its features, check out testimonials, or take a tour.

5 Analytics

Shopify comes with its own dedicated analytics dashboard. From here you can see an overview of your online store’s sales and custom reports. There’s even a live view, showing you minute-by-minute data.

This will give 99% of ecommerce businesses all the insight they need. However, surprise surprise, Shopify Plus goes one step further.

shopify plus analytics
Shopify’s analytics dashboard is the home of all data insights.

Shopify Plus partners with industry-leading analytics companies, like Glew and Looker, to bring you up-to-date, expert data and insight. This arms ecommerce giants with the detailed information they need to make big business calls in a split second.

Shopify vs Shopify Plus: Analytics

Shopify Plus wins!

Shopify comes with great analytics tool already built-in, which you can use to constantly track your store’s data. However, Shopify Plus takes this to the next level with its advanced integrations. While Shopify gives you great insight, Shopify Plus gives you expert, detailed data and information.

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Do You Love Data?

Wondering what Shopify’s built-in analytics tools really look like? See for yourself by starting Shopify’s 14-day free trial.

6 Help and Support

No one likes getting stuck. If you do though, Shopify has your back with 24/7 support via phone email and live chat. You can also search through guides in its fantastic Help Center.

As you’ve probably guessed, Shopify Plus gives you access to all the same support… and then some.

shopify help center
Shopify’s help center is your first port of call for any issues you may be having.

What you get with Shopify Plus is dedicated, personal support. This is largely unnecessary for most businesses, but for massive corporations, it can be essential.

First you are assigned a launch manager who will help get you up-and-running. It’s their job to help with things like integrating your existing website into Shopify. From there, you’ll get an MSM (merchant success manager).

The clue’s in the name with this one. Their role is to help you be successful. Everything from guidance on how to use Shopify Plus, keeping you abreast of industry trends, and strategic coaching is provided.   

Shopify vs Shopify Plus: Help and Support

Shopify Plus wins!

Shopify Plus beats Shopify again with its hands-on, personalized support. While Shopify provides you with 24/7 support, Shopify Plus gives you the impressive extra of a dedicated launch-manager to help you get set up, plus a merchant support manager to help your site succeed.

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Is Support Important to You?

Shopify Plus may offer superior support, but even with Shopify’s cheapest plan you still get 24/7, round the clock customer care!

7 Pricing and Transaction Fees

Shopify comes with three core pricing plans: Basic Shopify ($29/month), Shopify ($79/month) and Advanced Shopify ($299/month).

All three plans give you important features like multi-channel integration and abandoned cart, but there are a few differences. If creating and selling gift cards is important to you, you’ll want to look at either the Shopify or Advanced Shopify plan.

Advanced Shopify also gives you more insight. You can get professional reports and third-party calculated shipping rates. If you’re looking to scale up fast, they’re definitely two key features that will help you.

shopify pricing plans
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Did You Spot Your Perfect Plan?

Shopify has three main price plans ranging from $29 to $299 per month. Make sure you pick the right plan for your store!

‘But hang on, is there not a way to try Shopify first? I don’t even know if I’ll like it yet!’

Of course, Shopify’s thought of that too. Shopify provides a 14-day free trial, meaning if you don’t like what you’ve seen over the two weeks, you simply don’t invest in a plan.

Shopify Plus pricing is a little less visible. In order to get a quote, you have to contact Shopify Plus directly. From here you can discuss your business model, monthly turnover and marketing needs to come to an agreement over a suitable price.

As heads up if your monthly sales are between $0 and $800,000, Shopify Plus plans tend to be around $2,000/month. Anything above that will vary, right up to Shopify Plus’ ceiling price of $40,000.   

Shopify and Shopify Plus transaction fees work in much the same way. With Shopify, they’re fixed fees per transaction. With Shopify Plus, they’re negotiable (as an estimate, you’ll be looking at around 1.6% + 30¢ per transaction).

One vital feature that both Shopify and Shopify Plus offer is 3D Secure. This protects merchants from fraud when processing credit card transactions. So if you ever process a dodgy payment, it’s the bank that’s liable, not you!

shopify reviews pricing transaction fees
Shopify’s transaction fees change depending on what plan you sign up to.

Shopify vs Shopify Plus: Pricing and Transaction Fees

Shopify wins!

Shopify Plus’ pricing is more expensive and less visible than Shopify’s plans. You need to get a quote for Shopify Plus, meaning it can be tailored to your business, whereas Shopify’s price plans are out there for everyone to see – and try out with its 14-day free trial!

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Which Plan Is Best For You?

Shopify’s pricing is more affordable and easier to budget for than Shopify Plus. All you need to do is pick the plan that’s best for you!
Further Information:

Shopify Pricing Review – dig deeper into Shopify’s pricing plans

6 Best Free Ecommerce Platforms – See here if you need an ecommerce website on the cheap

8 Shopify vs Shopify Plus: Final Verdict

When it comes to Shopify vs Shopify Plus, you’re looking at two platforms singing off the same hymn sheet. It’s just with Shopify Plus, you’re surrounded by a choir and have your own vocal coach!

Shopify is for small to medium sized ecommerce businesses who need a powerful platform that can grow with them. Shopify Plus is for enterprise-level businesses who already need to sell thousands of products every single day.

To put that into context, Shopify currently powers over half a million ecommerce websites. Shopify Plus powers little over 2,500.

If you’re not part of the ecommerce elite, don’t worry. Shopify comes with all the necessary tools to help grow your business from a mid-level seller, to an online empire. Try Shopify free today who knows, it may just give your business wings.  

shopify logo

Are You Ready to Try Shopify?

Most sellers won’t need Shopify Plus, at least not straight away. Get a taste for Shopify by jumping on its 14-day free trial – you might like what you find!

9 FAQs

With both Shopify and Shopify Plus you can sell either physical or digital products, like software or music/video downloads. You can also set up dropshipping on either so there’s really no limit to the type of products you can sell.
The likes of Wix and Weebly also let you sell online, but Shopify’s true competitor is BigCommerce. Both Shopify and BigCommerce are ecommerce website builders that are designed purely for selling online.
There are websites that sell ‘Shopify themes’ that you can’t get on the platform itself but our advice would be to stay away from them. Shopify won’t support you with any functional issues you may have so unless you’re an expert in coding, it’s best to stick with Shopify’s provided themes.
Website Builder Expert aims to provide you with honest data. That’s why we conduct our own research and obtain direct, personal insight. Click here for further information.
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