Selling on Amazon? Why Your Store’s Visibility Has Dropped

Though we have no clear answer as to why Amazon has disappeared from Organic Product Grids, there are clues. In fact, the fallout follows two major changes from July 2025: 

1. Amazon’s withdrawal from Google Shopping Ads
2. The centralization of three merchant store names (Amazon, Amazon.com, Amazon.com – Seller) into one name (Amazon) on organic search results

According to Audience Key, Amazon initially lost 31% of its Organic Product Card rankings following these changes, with this percentage rising to 100% by August 16th.

Organic Product Grids (labelled under Popular products in search results) are prime real estate for merchants, since they can boost product visibility on Google. With Amazon no longer appearing in these search snippets, stores may experience a dip in traffic to their product pages.

Fortunately, there are ways that sellers can navigate this new challenge: 

• Optimizing for Amazon SEO – Many shoppers will access your store directly from the Amazon app, so treat Amazon like it’s a search engine. Think about what your target audience will be looking for, and include relevant keywords in product titles and descriptions.
• Asking customers for reviews – Reviews are highly visible on Amazon, so it’s important to encourage your customers to leave reviews. You can do this via the “Request a Review” button from your Seller Central account.
• Promoting your products on other platforms – Don’t just rely on Amazon to reach new customers. Instead, create and share valuable content on social media platforms to inspire interest in your products.
• Work on your brand identity – To stand out in a saturated market, your branding needs to communicate a clear and consistent message to your audience. Think about what you’re currently conveying to shoppers. Are there any enhancements you could make?
• Sell on other platforms – If you have the time and resources to sell on other platforms, like your own website, consider it. By selling across different touchpoints, you can increase the chances of your business being seen online. Of course, strong marketing will still apply here. 

Though Amazon’s disappearance from Organic Product Cards is a shock to the ecommerce system, it needn’t put your marketplace sales at a standstill. By optimizing your Amazon listings and diversifying your traffic sources, you shouldn’t need to rely on Google for your store’s visibility.