What’s New on Bing Places for Your Business?

To help business owners get the most out of their listings, Bing has developed a Recommendation Tool, which identifies the high-value information each listing should contain. Suggestions might include adding more photos, connecting your account to popular social media channels, or integrating useful data from Bing’s Webmaster Tool suite.

This tool will be valuable if you’re new to using local SEO, since you’ll be able to create listings that aren’t missing the key details your audience might be looking for. These details could influence whether they shop from you or not, so it’s important that you’ve covered all bases.

To help business owners get the most out of their listings, Bing has developed a Recommendation Tool, which identifies the high-value information each listing should contain. Suggestions might include adding more photos, connecting your account to popular social media channels, or integrating useful data from Bing’s Webmaster Tool suite.

This tool will be valuable if you’re new to using local SEO, since you’ll be able to create listings that aren’t missing the key details your audience might be looking for. These details could influence whether they shop from you or not, so it’s important that you’ve covered all bases.

With the update complete, what was formerly “www.bingplaces.com” now sits under the “www.bing.com/forbusiness” domain instead. This domain transfer makes a significant difference to business owners on the platform, since all of Bing Places’ features are now located in one accessible space. For example, you can update your business hours, upload photos, and claim listings under the unified domain.

Following Google’s multiple controversies, including the news that featuring in AI Overviews can reduce your click-through rates, it could be unwise to put all your eggs in one basket. Though Google is still the dominant force, I recommend experimenting with alternative search engines like Bing to maximize your online presence and attract new customers.

Your business will have nothing to lose, since creating a Bing Places account is free. You can also import listing information from your Google Business Profile, so it’s unlikely that you’ll need to create new listings from scratch. Most importantly, the more diversified your business presence is online, the less likely it is that you’ll need to rely on one source of traffic – which is useful if Google continues to misbehave!