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Google’s Core Update Continues: How Do the SERPs Look?

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Published on March 19, 2025

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The search landscape remains uncertain with the March 2025 core update still rolling out. Google commented that it should take a couple of weeks to complete, but there’s no fixed end date.

So, how are the SERPs reacting so far? The SEO community and businesses have noticed a few changes in rankings, but the SERPs seem relatively calm for now. But, knowing Google, I’m sure things will heat up again soon.

📢 March 2025 core update announced

Google announced its March 2025 core update on March 13, making it the first core update of 2025. The algorithm update will focus on presenting more relevant content in search results and supporting creators.

Volatility in the SERPs

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The ups and downs I reported on in February remain as we approach the end of March, with various trackers showing the fluctuating volatility in the SERPs:

Semrush Google volatility graph — March continues to see High to Very High volatility. Source: Semrush

Algoroo SERP volatility graph — Algoroo shows how volatility has fluctuated a lot since 2025 began. Source: Algoroo

Advanced Web Ranking Google volatility tracker graph — You can see where the latest core update begins in the above chart. Source: Advanced Web Ranking

cognitiveSEO SERP volatility graph — Volatility continues to hover around the Medium range this month. Source: cognitiveSEO

Similarweb (1) — The SERPs seem relatively calm according to Similarweb. Source: Similarweb

As you can see from the above screenshots, we’ve seen some spikes in volatility throughout 2025 – before an official core update was even announced. And, some trackers aren’t reporting any extreme volatility post-update.

So far, we’ve reported on the following Google search updates in 2025:

How Can Your Business Prepare?

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After anticipating an algorithm shift since last year’s December core update, businesses and website owners are understandably uneasy as they await to see what the March 2025 core update has in store for them. Will it be an increase in rankings? Will traffic drop dramatically?

Unfortunately, it’s too soon to tell. As I often advise, it’s best to continue with your current strategies and focus on publishing high-quality and relevant content for your target audience. Once the rollout is complete, you’ll be able to identify areas for improvement and next steps based on how your website settles in the SERPs.

Have you noticed any volatility or movements with your website?

Written by:

Emma Ryan Writer

Emma is Lead Writer at Website Builder Expert, having first joined the team in 2022. She manages the website's topical content strategy to help website owners navigate the highs and lows of being online. Emma also specializes in following the development of leading website builders Wix, Squarespace, and Shopify, through hands-on testing and research. Her work and expertise have been featured in Startups.co.uk, Digiday, TechRound, Industry Today, and Digital Information World.