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How To Run Ads in Threads

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Published on April 28, 2025

On April 23, after four months of testing, ads in Threads were rolled out globally. In an update to a January post, Meta announced the new ad placement will be available for those advertising on Facebook and Instagram, and “Inventory filter” controls will also be applicable.

This additional advertising platform has the potential to expand the reach and visibility of businesses. But how do you go about running ads on Threads, and are they worthwhile?

Run Threads Ads

Meta explains that Threads ads will work as an extension of Meta ad campaigns, which previously appeared on just Instagram and Facebook.

For those initially selected, this change will be enabled automatically on any new ad campaigns using either Advantage+ or Manual placements.

However, you’re able to opt out by following these steps:

Head to Meta Ads Manager
Select your chosen Ad Set
Scroll down to “Placements”
Select “Manual Placement” and deselect Threads

Threads ad example from @jaspersfoodmarket, showing a website link with a preview image and accompanying text — Meta shared this example of how Threads ads will appear. Source: Meta

While you won’t be able to create a full Threads campaign, additional “Inventory Filter” controls are also available for Threads ads. These are already used on Instagram and Facebook, and give control over the types of content your ads will appear between, based on sensitivity. There are three inventory filter levels: Expanded, Moderate, and Limited.

three tick boxes in Meta ads manager showing the types of inventory filter and a short description — There are three inventory filter settings to choose from. Source: Website Builder Expert

During the early stages of Threads ads, the placement is available to “eligible advertisers globally” and will be shown in a select global market. Meta has said this will be expanding continually, so if you’re not already seeing it as an option, you should expect to soon.

Are Threads Ads Worth Using?

Threads is becoming increasingly popular. But with plenty of social media advertising options available, what makes it a good option?

Extended reach: Threads has 100 million daily active users and is continuing to soar in popularity. The additional ad placement will place your products and services in front of an entire new audience and spike your visibility.
Time-saving: Meta advertisers won’t have to spend time creating new resources or configuring campaign settings as they would elsewhere. If you have a campaign running already, you can simply tick a box to apply it to Threads.
Accurate targeting: For those advertising on Instagram and Facebook already, Threads ads will follow your existing campaign settings, including the targeting that best works for you.

So, yes, Threads ads are worth using, but I don’t recommend relying solely on them for your social media advertising.

While Threads is popular at the moment, it’s important to remember that, with only 320 million monthly active users, it isn’t big enough to make a huge impact. But considering how simple it is to enable, it’s worth testing alongside your Meta campaigns.

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Annie Angus Writer

Annie Angus is a Writer for Website Builder Expert with a passion for shaping jargon-heavy research into digestible content. She has previously researched and written about industries ranging from tech to fashion, and now, after testing our top website builders such as Wix and Squarespace, she is enthusiastic to share her findings with our readers. With first-hand experience in utilizing social media and online marketplaces to grow a small handmade clothing business, Annie understands the priorities and concerns held by SME owners, and knows precisely what they look for in a website builder. She combines this unique perspective with her knowledge of website builders to produce engaging content spanning all areas of the small business journey, from creating a strong website to growing and maintaining an audience.