Celebrate Your Growth With New Instagram Tracking Tools

Instagram's New Performance Stats

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Instagram has introduced two new features to support users with creator or business accounts:

• Recaps – Provides a weekly and monthly summary about your performance (including post views and follower data)
• Celebrations – A notification for when you hit exciting milestones, such as achieving a high number of followers or your content going viral

The platform shared the news in an Instagram post, explaining how the tools will “help you feel more in control of your growth, understand how to succeed, and stay motivated.”

How Can These Features Help You?

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For small businesses, the data provided by the recaps feature is insightful, especially when shaping your content strategy. You’ll be able to see what content works well, if your audience is growing, and receive feedback on how to improve. As you make changes, you can continue to review these reports.

With celebrations, Instagram is helping creators and businesses mark every achievement. It can be easy to get lost in the day-to-day grind, especially when you’re juggling running a website and multiple social media platforms, for example. This encouragement can help remind businesses to post regularly or learn how to batch Instagram posts if they want to see growth and success.

To summarize, if you’re using social media as a business, there’s no downside to receiving more data from the platforms you use. The move by Instagram takes away the guesswork, so small businesses and creators can make data-backed decisions when posting content.

How about you? Will your business find celebrations or recaps helpful when running your social accounts?