Why Your Business Should Get a LinkedIn Premium Company Page

What Is a LinkedIn Premium Company Page?

Go to the top

Every LinkedIn account has a dedicated profile, but you can make your business stand out within the busy platform thanks to LinkedIn’s Premium Company Page subscription. This feature was first rolled out in June 2024 to help your business grow on the platform and convert interested visitors into customers.

Ora Levit, VP, Product Management and Head of Core Growth + Premium at LinkedIn, said this about the Premium Company Pages:

“We know that small businesses face countless challenges when getting their company or side hustle off the ground. Our mission is to help them grow, build their brands and credibility on LinkedIn, find new customers, hire, and connect to opportunity.”

With the subscription, you’ll gain access to premium features unavailable on a free account:

• See who has visited your company page – a valuable insight to track who is engaging with your business on LinkedIn
• Invite interested or related people to follow your page automatically, helping you build a community online
• Custom CTA button – you can use this to direct leads to your website or storefront
• Add customer testimonials, awards, and certifications to build trust and showcase your company’s authority in the market
• An AI-powered writer to help you create LinkedIn content
• Add a dynamic LinkedIn cover image to deliver a great first impression
• Receive more service requests based on what your business offers
• A LinkedIn Premium logo to show your Premium Company Page subscription – this will appear in your page’s header, matching how Premium accounts are displayed

To subscribe, go to your homepage and click the Company Page option in the left-hand sidebar. If eligible, you’ll then be presented with subscription options and the ability to add your billing details.

How Much Does It Cost?

Go to the top

A LinkedIn Premium Company Page subscription currently costs $69.99 per month (billed annually) or $99.99 per month (billed monthly).

If you have multiple businesses with separate pages, each page will require its own subscription. It’s also worth noting that a LinkedIn Premium Company Page subscription is different from LinkedIn Premium Business.

Should Your Business Have One?

Go to the top

Given the expensive price of a Premium Company Page, I’d say it’s an extra cost most small businesses could do without. I’d only recommend subscribing if your business has the budget to spare and you have an established presence online already. Social media platforms are free to use, which is ideal for small businesses, so there’s no urgent need to upgrade if you’re just starting out.

However, if you’re regularly gaining followers to your LinkedIn page, it could be worthwhile because of the subscription’s exclusive benefits, such as extra insights and the potential to generate fresh leads.

With LinkedIn reporting record engagement in 2025, and the rollout of exciting new features, including LinkedIn newsletters, a new LinkedIn Creator Hub, and TikTok-style videos, now’s a great time to optimize your presence on the platform.

If you’re not sure it’s right for you, LinkedIn suggests you complete a request form to access a pre-recorded webinar about the benefits and features of a LinkedIn Premium Company Page. Has your business signed up for a Premium Company Page? We’d love to hear from you in the comments!