Thanks to the TikTok ban delay, it looks like we all get to spend a bit more time on our favorite app! Make the most of this time by continuing to build your community and following. One of the best ways to do this is by taking part in trends.
If your business needs help finding TikTok trends for April, I’ve got you covered. I’ve been keeping up to date with all the trends as they come in, and I’ve picked out those that have had the best success for small businesses like yours. I’ve gathered three examples and included step-by-step instructions, alongside a link to the sound you’ll need to use, so it couldn’t be easier to get involved.
1. Hard Launch
🎵 Trending sound for this video: Spring into Summer
Everyone has their guilty pleasures, that thing they can’t live without. Whether it’s a six-year-old lipstick or the latest Harry Styles song, this TikTok trend for April is all about going public with your feelings – AKA, “hard launching” your undying love.
Typically, the term is used to describe the announcement of a new romantic relationship, but TikTok users are being creative as ever, hard-launching their love for iced coffee, baked beans, and even Canva (I feel that). Small businesses have used it as a golden opportunity for a humble brag about their bestsellers or as a way to announce a brand new product.
To jump on this trend, you’ll need to choose a product to feature in this video. I’d recommend using it to promote a new release or variant.First, you’ll need to film a shot of you looking admiringly, as though you’re looking at something past the camera. Then, you’ll flip the camera to reveal the focus of your attention – your product. Add the caption “Hard Launch” and you’re done!
2. I Probably Needed a Hug, But Instead, I…
🎵 Trending sound for this video: Hometown Glory, Adele
If you’ve ever dealt with a tough situation in an unorthodox way, this trend is for you. Users have been describing their methods for overcoming struggles on their own, which range from more humorous options, like catching a flight or adopting a dog, to going on self-help journeys. And, coupled with the Adele soundtrack, some of the videos are a bit of a tear-jerker.
Unlike lots of the TikTok trends I’ve covered this year, this one taps into a more serious side of owning a business. Small businesses have been using it to show how they started their brand when going through hardship, or to show a specific action they took, such as launching a new product or entirely rebranding.
You’ll only need one or two clips for this trend. Show your business in action, carrying out a day-to-day task or process. Then, use the text “Probably needed a hug but…” followed by the alternative solution. Some ideas businesses have been using include:
- “But I decided to launch a business instead”
- “But I started working on my business 24/7 instead”
- “But I launched [insert new product or service] instead”
3. A Moment That Felt Like Hozier's Yell
🎵 Trending sound for this video: Northern Attitude, Noah Kahan and Hozier
It’s a known fact that Hozier has the voice of an angel, and a soundbite – more accurately, a yell – from his song “Northern Attitude” with Noah Kahan has sent the people of TikTok spiraling. It’s difficult to understand what’s so impressive about this yell without hearing it, so click the sound above and give it a listen! In a nutshell, the gritty and heartfelt note evokes a sense of freedom and euphoria.
This feel-good trend shows other moments that elicit the same emotions in people as Hozier’s yell. Think adrenaline-boosting skydives, giving birth, or getting married, and – this is where businesses enter the chat – life achievements and milestones.
To take part in this TikTok trend for April, think of your biggest professional achievement or a piece of exciting business news you want to share with your audience. Film a short clip that explains this accomplishment, with the text “a moment that felt like Hozier’s yell.” Some safe bets for this trend include:
- Opening a new store or expanding
- Selling out for the first time
- Hiring your first member of staff
- Launching a dream collaboration
Final Thoughts
These TikTok trends for April should have your business covered. They’re all easy to film and have been achieving virality for many brands online. However, if you’re not convinced they’re the right move, learn how to find your own TikTok trends with our guide.
➡️Here’s a recap of our top picks so far in 2025:
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