As we emerge from our winter hibernations, maybe it’s time to build that online store you’ve been thinking about, or maybe your existing business needs a refresh before spring. Luckily for you, I’ve compiled a list of the latest trending products to help your inventory stand out in the market, from yoga pants to organic skincare.
While I’ve gathered the hottest product ideas for March through keyword research and resources like Amazon, eBay, and TikTok, it’s important to remember the key marketing holidays coming up in March. Popular celebrations, such as St. Patrick’s Day, can influence what products you want to sell, so see what events align best with your business and target customers.
1. Yoga Pants
As we enter March, everyone’s 2025 resolution to stay fit and work out is still going strong, with searches for “good workout leggings” trending at +3,043%. Yoga pants are a great addition to any fitness website, but they’re a versatile product that can be added to general fashion stores as well.
While yoga is predominantly practiced by women, yoga products can cater to all demographics. The term “male yoga pants” has a search volume of 9,900, with the keyword “yoga pants man” trending by +4,554%. So, there’s a huge opportunity to tap into here if you’re looking to broaden your audience.
Given the nature of the product, you can easily cross-sell yoga pants with other products and equipment, such as yoga mats, blocks, and straps. Customers might be looking for the complete package when shopping so providing a one-stop shop means they won’t have to look at competitor sites.
2. Beaded Bracelets
Another popular product for March is beaded bracelets. These can come in a variety of forms, but I’ve found the following styles are currently trending:
- Obsidian bracelets – The terms “real obsidian bracelet” and “obsidian stone bracelet” are trending up by +414% and +325%, respectively. The phrase “where to buy original black obsidian bracelet” is also trending by +1,700%, so you can see that consumers show real interest in purchasing this type of product.
- Birthstone bracelets – This personalized product is incredibly popular, with various birthstone types showing upward trends in my keyword research. The search volume for “bracelet with birthstones” is 22,200, with an upward trend of +22%. Make sure you have aquamarine in stock to satisfy customers shopping for March birthdays!
- Gemstone bracelets – Similar to birthstones, gemstone bracelets are a hot product for March, with a search volume of 5,400. Searches for “gemstone bracelet for women” are trending by +3,233%, and “natural gemstone bracelet” is up by +4,700%.
- Colorful beaded bracelets – In contrast to black obsidian bracelets, “colorful beaded bracelets” are also seeing a boost for spring. The search volume is at 1,600, with an increasing trend of +400%.
Beaded bracelets are often used in stacking, so consider bundling different styles or suggested related products to customers before they complete checkout. You could even offer a special discount if customers buy a handful of bracelets to increase the overall average order value.
3. Male Grooming Products
Many beauty, skincare, or wellness businesses overlook the male customer, but male grooming products are seeing a real surge in popularity. Maybe it’s to do with that post-winter beard and hibernation gruffness, but “best body shavers for men” has a search volume of 2,400 and an increasing trend of +440%.
In particular, beard care products are a goldmine for businesses – this market is expected to reach $17 billion in 2025. For example, “beard care products” has a search volume of 2,400 and an upward trend of +125%. In particular, “beard care kits” are trending by +1,281%, and “growth beard oil” is trending by +3,015%.
Grooming involves repeat maintenance so there’s a lot of opportunity for repeat customers! I recommend offering a subscription service on select products to keep your loyal customers topped up with their favorite products. You can also follow up on previous orders with personalized emails to encourage customers to return with an exclusive offer or coupon.
4. Beauty Supplements
The beauty supplement market continues to grow, with consumers seeking a way to positively influence their diet, skin, hair, and health. In general, “beauty supplements” has a decent search volume of 590, but competition is high, so how can your beauty website stand out?
Well, certain beauty supplements are grabbing the attention of customers right now. For example, “collagen supplements for skin” and “collagen supplements for skin elasticity” are trending up by +3,661% and +35,900%, respectively.
With beauty supplements, customers really want to hear from other customers. Add reviews, testimonials, and user-generated content to your store that vouch for the positive effects of the supplements in action. This provides reassurance to other customers and can give them the confidence to buy a product from your business.
5. Organic Skincare
Customers are turning away from harsh chemicals and instead looking for organic skincare products, which is better for both their skin and the environment. In my research, I found organic skincare products trending up by +529%, but a few specific products caught my attention.
While it’s not always advised to jump on trends as a business, adding a new product can make sense to meet customer demand, fill a gap in the market, and capitalize on the buzz. In the case of organic skincare, the term “turmeric soap organic” is currently seeing an upward trend of +2,100%, and the term “beef tallow for skin” has a search volume of 74,000.
If customers are shopping for organic skincare, they clearly care about the ingredients that go into the product. Make sure you provide clear product information on your product pages, listing the ingredients and key benefits so customers can find the right product for their needs.
➡️ Need some help getting your products added to your store? Check out our guides on creating a product to sell online and how to optimize your product pages to drive more conversions.
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