With Trump’s tariffs coming into effect in April, it’s been a rocky season for businesses. But, despite the economic uncertainty and rising costs, consumers continue to shop, and May provides a new opportunity to boost online sales.
I’ve compiled a list of the latest trending products, using keyword insights and market research, so you can make sure your online store stands out from the crowd.
1. Mother’s Day Gifts
Mother’s Day (May 11) is a big event in the marketing calendar, and the day is fast approaching. Prepare your online store by setting aside relevant products and directing shoppers to a dedicated category page. My research shows that searches for “mother’s day presents” and “mother’s day gifts 2025” are up 64,543% and 5,043%, respectively.
Mother’s Day is the perfect time of year to offer personalized products. Not only does it add a unique touch, but it also makes your product memorable. It could encourage customers (or the gift recipient) to shop with you in the future for another special occasion.
2. Salmon Bites
Man’s best friend deserves a treat, and salmon bites are the latest hot product for dogs. The fish snack is usually air-dried or baked and presented in a bag, delivering lots of fur coat and health benefits with every bite. In the US, searches for “salmon bites for dogs” are trending by +143%. And, according to trend experts, Exploding Topics, searches for “salmon bites” have grown by 888% over the last five years.
Make sure you provide clear product information when selling pet food, especially when it can sound like a human meal! You don’t want a customer to eat salmon bites meant for dogs. I recommend reading our guide on how to sell pet supplies online for additional tips.
3. Prebiotic Soda
Prebiotic sodas are what they say on the tin – a soda packed with gut-friendly dietary fibers. Typically sold as a healthy alternative to sugary sodas, brands such as Olipop and Poppi have seen a real rise in popularity over the last year. Internet searches for “prebiotics soda” have risen by +3,708%, and “sparkling prebiotic soda” has seen a trend upward of +1,850%.
The best prebiotic and probiotic soda products feature colorful branding and familiar flavor combinations. Think about what appeals to your target audience while also assessing the competition – you want your products to stand out and grab attention on the shelf.
4. Red Light Therapy Products
Beauty and skincare remain a popular niche for online stores, but red light therapy is the latest addition to self-care routines in the US. The treatment, available in a variety of products, uses red and near-infrared light to improve the skin in a non-invasive way. Since 2024, searches for “red light therapy devices” have grown by 1,945%, and searches for “red light therapy lamp” have grown by 175,138%.
You can sell a range of red light therapy products to cater to different customers and needs. For example, the red light therapy mask is a popular option with a search volume of 49,500. However, Exploding Topics flagged the growing popularity of red light therapy belts, which have seen a surge in searches over the last five years of 7,700%.
5. Hand Fans
My final trending product for May is a must-have for sunny days: hand fans! These portable cooling devices are both fashionable and essential when out and about, especially as we head into the summer months. TikTok’s collection of trending products shows interest in hand fans rising by 88% in the last week alone. From my research, searches for “personalized hand fans” and “folding hand fans” are also trending up by 177% and 83%, respectively.
I recommend adding your logo or branding to your hand fan products. Customers will be reminded of your business every time they use it, and it can be a great way to visually show off your brand to other potential shoppers.
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