Got Pinterest-Worthy Products? Wix Stores Are In Luck

On August 26, Wix announced a new Pinterest integration, meaning that Wix merchants can link their Pinterest account directly to their website. Once complete, you can sync your entire inventory to Pinterest and start running ads to promote your products.

Pinterest has allowed businesses to run product ads for a long while, so what’s the need for Wix’s integration?

The key plus point is that you’ll be able to sync your inventory between the platforms. This means that your Pinterest ads will automatically update as you make changes to your Wix inventory, such as adding new products or variants, or changing prices.

After configuring your targeting settings and payment strategy, your Pinterest ads can run in the background and draw customers to your store with minimal effort or upkeep.

Wix’s press release states that Wix merchants can “sell their products directly on Pinterest,” but it’s important to note that customers will be directed to your Wix store to complete checkout.

While Pinterest’s 578 million monthly active users doesn’t quite compete with the most popular social media platforms, Pinterest has remained true to its unique selling point: helping users plan and discover through visual search.

With 97% of top Pinterest searches being unbranded, users are actively searching for new ideas and inspiration to guide their purchase decisions. This open-mindedness means users are much more receptive to brands advertising and selling on Pinterest.

However, the image-centric interface means that Pinterest won’t be right for every brand. Those that will do best on Pinterest are:

• Visual-led brands that have the opportunity to take aesthetic product photos, such as those in food, fashion, and beauty
• Brands that are trying to attract Gen Z to their online store

Christmas is a competitive and expensive holiday to advertise your business, so now is the perfect time to start putting your brand in front of consumers with targeted ads. In fact, even Pinterest emphasizes the importance of starting early in its Holiday Marketing Guide.

If you sell on a website builder like Wix or Shopify, I also recommend taking advantage of other tools to grow your social media presence, such as AI-powered marketing calendars and content creation tools.

The earlier you start upping your online presence, the more opportunity you’ll have to build brand awareness, which can help you secure those all-important sales.