Shopify vs Squarespace – Which Ecommerce Builder Should You Choose?

Last updated on December 19, 2017

Shopify vs SquarespaceWhen it comes to Shopify vs Squarespace, and which one is more suitable for you, it really boils down to what you are looking for, and what you need.

Shopify is a “pure” ecommerce online store builder, and can help you build small to very large ecommerce shops.

Squarespace is a bit different than Shopify. Squarespace is more of a “general” website builder, that offers you some ecommerce tools that are not as advanced or comprehensive as what Shopify offers you.

A lot of people use Squarespace to build information websites, portfolio websites (such as for artists, photographers), business websites (restaurants, non-ecommerce related), blogs, etc. Just anything that doesn’t require any tools to help you sell physical or digital products online.

Having said that, Squarespace does have ecommerce related tools if you want to sell products online.

So how do you choose between Shopify and Squarespace? We’ll get right to that below.

You can see our full reviews on Shopify and Squarespace here.


As mentioned above, Shopify is a pure ecommerce builder. So if you are looking to build a website to sell products (physical or digital products), Shopify can help you build that.

Unlike Squarespace, who is also focused on helping users build non-ecommerce related websites, Shopify is all ecommerce. So if you’re not looking to build an online store, Squarespace is a better match for you.

Shopify is one of the best ecommerce store builders available today. They power over 500,000 businesses and has a large ecosystem to help you become more successful with your business (more about this below).

shopify vs squarepace - shopify stores

Click to see Shopify

They have over 100 professional looking, mobile friendly design themes that you can use to make your store look good (which is important so that your visitors feel that you’re a more credible seller).

It doesn’t matter how many products you want to sell, Shopify has the tools to help you build what you need. You can have 10 products, all the way up to thousands of products, Shopify has the technology to help you put your website together.

Here are just some tools that they offer you:

  • Insert product images, descriptions / details
  • Manage your inventory
  • Organize your products into categories (easier for your prospective customers to find what they need)
  • Discount code engine
  • Creating webpages and blogs
  • Track customer and order details
  • Sell products easily on different social media channels (FacebookPinterest / Twitter)
  • Accept payments from 70 different payment processors in different currencies
    Set up customer accounts (so your customers can login into their private accounts to manage their personal information such as address, credit card information, so it’s easier for them to buy next time)
  • Sort your customers by location, money spent, etc, so you can better understand where your customers are from and their spending behaviors, so you can market better to them
  • Manage multiple staff login – so if you have staff helping you, you can grant them different permission levels to help you manage your online shop

shopify vs squarepace - shopify tools

There are so many other tools that can help you build a very comprehensive store, so do visit their website to get the full list of features.

Generally speaking, if you want to build a store online, Shopify can do all the technological “heavy lifting” for you, so you can focus on other parts of your business.


As mentioned above, Squarespace is not a pure online store builder. But it definitely has tools to help you build a less advanced, but functional ecommerce store.

So they’re ideal for you if you don’t have a need for a very complex and advanced store.

Squarespace is well known for their beautiful looking and professionally designed themes. So they can make your storefront look quite good.

shopify vs squarepace - SS stores

They also give you the basic ecommerce tools, such as giving you full control over product variations, unlimited product uploads, inventory management, enable you to sell physical or digital products, couponing engine, shipping cost options, sales taxes, and other functional tools to help you build a good ecommerce website.


As discussed, Squarespace gives you most of the basic tools so you can build a functional online store.

Where Shopify really stands apart compared to Squarespace is their online store ecosystem and how they can support your growing business.

Let me explain a bit more.

Shopify App Store – Add More Functions To Your Ecommerce Store

Shopify has very large and comprehensive App Store, with over 1,400 apps to help you power your store. These apps are additional tools that you can bolt on to your store when / if you need them.

Shopify Vs Squarespace - App Store

The tools are not just sales & marketing tools, they also include additional tools that help you manage administrative tasks such as inventory management, fulfillment, shipping, customer service, bookkeeping, etc.

So if you need tools to go above and beyond the “basics”, Shopify’s apps can help you get there. Squarespace doesn’t have this in place for you.

Shopify Experts – Help You Setup & Customize Your Store

If you want to have an expert help you set up a store, or hire a designer / developer to really customize your ecommerce store, or build in some advanced tools / apps directly into your store, Shopify has a marketplace where you can find and hire Shopify Experts to help you do this.

One of the biggest challenges when it comes to building an online store is that even though it’s quite straight forward to build a store with Shopify, at some point you may want to take your store to the next level. You might want a custom design, or get an app built so you have some custom tools.

Shopify VS squarespace - shopify experts

If you’re not using Shopify, the challenge then becomes, where the heck do you find a capable expert to help you do this, without messing up your ecommerce store?

With Shopify, they have a list Shopify Experts, who are also monitored by Shopify to ensure that they are properly qualified.

So to have these experts that you can access down the road is really helpful. If your business really takes off and you want more tools and experts to help you grow even more, Shopify is a really great option over the long term.


Both Shopify and Squarespace offer you really good support in our experiences.

But Shopify definitely gives you more ways to get in touch with them when you need help. They can be contacted 24/7 through 3 main support channels – phone, email or live chat.

With Squarespace, you can reach them through email or live chat, but the live chat sessions are only available between 3am and 8pm EST, from Monday to Friday. They do answer emails 24 hours a day, 7 days a week.

So Shopify’s support is definitely a lot more accessible. One of the main reasons is because Shopify’s payment plans are at higher price points when compared to Squarespace’s payment plans (more on this below).

Not to forget, Shopify also offers you access to a group of qualified experts whom you can hire if you need to customize your store even further.


Generally speaking, Shopify has a higher price point than Squarespace.

The main reason behind his because Shopify offers you a lot more advanced and comprehensive ecommerce tools than Squarespace. This in effect, gives you more tools to try to grow your business.

Don’t forget that Shopify also offers you a large library of apps that you can bolt on to your store to extend your store’s functionality (note: some apps are free, some are paid).

They also offer you 24/7 phone support, which can be a huge benefit especially if you need immediate help in the middle of the night!

Shopify’s monthly plans are as follows:

  • Basic Shopify plan $29 ($26.10 if signed up to annual plan)
  • Shopify Plan $79 ($71.10 if signed up to annual plan)
  • Advanced Shopify Plan $299 ($269.10 if signed up to annual plan)
Shopify vs Squarespace - Shopify plans

Click to see Shopify’s Pricing Plans

You can also sign up to Shopify Plus: an enterprise-level ecommerce software for big businesses. But to get an accurate price, you’ll have to speak to a Shopify advisor.

Squarespace’s monthly plans are as follows:

  • Personal Plan $16 ($12 if signed up to annual plan)
  • Business Plan $26 ($18 if signed up to annual plan)
  • Basic Store Plan $30 ($26 if signed up to annual plan)
  • Advanced Store Plan $46 ($40 if signed up to annual plan)
Shopify vs Squarespace - SS Plans

Click to see Squarespace’s Pricing Plans

The differences in monthly plans are quite large, but keep in mind that Shopify offers you a lot more if you want to build a more advanced store, and provides you with more comprehensive support.

Bear in mind that both Shopify and Squarespace offer you a 14 day free trial period, so you can test out their platforms before deciding which one is more suitable for you.


Choosing which ecommerce website builder to use really depends on what type of website you are trying to build.

The key difference between Shopify and Squarespace is that Shopify is a lot more comprehensive when it comes to ecommerce tools. So if you are focused on building and growing an online store, Shopify is an excellent choice as they have an advanced infrastructure to help you build your business. As your business grows, Shopify has more advanced tools (such as their Apps) to support you.

Also, as your business grows, you may require some expert help (designers, coders / developers). Shopify Experts can really give you an edge when you to that stage.

But if you don’t need such an advanced platform, Squarespace still has very capable, although more basic, tools to help you build a very functional store. Not everybody needs a really advanced ecommerce website, so if your goal is just to sell a few products online, Squarespace is a good candidate for you to try.

Both Shopify and Squarespace have a 14 day trial period, so you can test them out without paying them at all. So this removes all financial risks from you.

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About Jeremy

Maybe just like you, at first we didn't have a darn clue about how to build a website, nevermind write half a line of code if our life depended on it! We wanted to build a website to start a side business, and felt overwhelmed, confused & scared about how to actually do it, which builder to use, and making wrong decisions. After years of trials & errors using different website builders, we're here to share our experiences with you.



About Jeremy

Maybe just like you, at first we didn't have a darn clue about how to build a website, nevermind write half a line of code if our life depended on it! We wanted to build a website to start a side business, and felt overwhelmed, confused & scared about how to actually do it, which builder to use, and making wrong decisions. After years of trials & errors using different website builders, we're here to share our experiences with you.

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44 Responses to Shopify vs Squarespace – Which Ecommerce Builder Should You Choose?

  1. #

    I regret creating my online store with SquareSpace. I’m based in California and the sales tax rules are so complex and there’s no way to have them automatically calculated in SquareSpace. You have to enter them manually, which is time consuming and easily done incorrectly. They offer Stripe as a payment option, but the version they offer doesn’t allow for integration with companies like TaxJar who can automatically calculate the sales tax for each purchase. I would strongly discourage anyone in California from creating an online store using SquareSpace…go with Shopify. Don’t make the same mistake I did.

  2. #

    This was so helpful! Thank you!

    • Tom Watts

      Hi Irene,

      Great to hear the comparison proved useful for you!

      Best of luck with your website building,
      – Tom

  3. #


    I have heard from a Shopify shop owner that credit card payments are often rejected–much more so than other credit card processing services–causing all kinds of customer embarrassment and delays. Do you know if Square has a better track record in this regard? Any feedback on this aspect of ecommerce. I really can’t have customer’s cards rejected or needing extra verification, etc.

    Thank you.

    • Tom Watts

      Hi Helen,

      Thanks for your comment – although it’s a very difficult one to answer I’m afraid!

      Cards can get rejected from both platforms, but just as equally you might not experience any issues at all.

      Without having access to each platforms secure payment processing data I can’t really say which is better in this regard.

      What I can say though is that Shopify powers more than 500,000 stores including Budweiser + Tesla, so they must be doing something right! I don’t know the exact store figure for Squarespace but I’m confident it won’t be as high as Shopify.

      One other thing to bear in mind is your long term ecommerce goals. Shopify is the better choice if you want to grow a successful online store and business that can scale alongside you, whereas Squarespace is better suited to smaller, more boutique-like stores.

      I hope that’s helped a bit and given you some food for thought,
      – Tom

  4. #

    Thank you this was so helpful!

  5. #

    Thank you so much, each timend i find myself in a fix I come to this site (that’s almost everyday). My question however is that, can I therefore open a website with Squarespace and use shopify as my store because from what I understand you can use shopify on your already existent site.

    I appreciate your work

    • Tom Watts

      Hi Benjamin,

      It is possible to integrate your Shopify products to Squarespace, but it is a little tricky and also needs to be repeated each time you update your Shopify store (yes you need both a Squarespace website and Shopify Store to make this integration work). There’s a Squarespace guide to doing this here.

      Otherwise, if you are set on Squarespace for your website building platform, have you considered Squarespace’s own ecommerce features? This might be a solution that prevents you from needing two websites!

      Hopefully it gives you some food for thought,
      – Tom

  6. #

    Hey Jeremy,

    Thank you for your comprehensive comparison, I found it extremely helpful.

    As an online merchant, I think you could add the transaction fees to your post. An average order of 100 $50 transactions per month at 2.9 + 30c (Shopify) or 2% plus Paypal/Stripe fees (Squarespace) adds up considerably.

    • Tom Watts

      Hi Shawn,

      Thanks for reading and glad you found the discussion helpful.

      You’re right to point out that transactions fees can add up over time and with larger orders. It’s definitely something interesting to consider for our ecommerce reviews and discussions.

      Thanks for reading,
      – Tom

  7. #

    Very helpful! Thank you so much for this!

    • Tom Watts

      Thanks, Mimi.

      Feel free to share this post if you found it useful! You never know who else might find it helpful.

      – Tom

  8. #

    Hi Jeremy

    thank you for the comprehensive review and suggestions..!

    is it possible to link a shopify account to my squarespace blog ? so that way i can sell my product easily enough, given that shopify is set up primarily for e-commerce whereas square space is a blog site…..

    Thanks again !

    • Jeremy

      Hey Pradeep,

      What you can try to do is add a Shopify Buy Button to your Squarespace page. That might just work?


  9. #

    Hi Bruce. With Shopify, you can ‘hide’ products until you’re ready to make them live, and remove any shop or cart links from your navigation in the meantime.


  10. #

    Hi Jeremy,
    Thanks for the article. I am a small manufacturer and currently have a very nice looking website built on WordPress except that it was built in 2009 and a lot has changed since that time. Mainly, people weren’t using smart phones as much back then so our website was design for viewing on a PC.

    I want to convert my site to a RWD site for phone, tablet and PC. I want to be able to have most of the same product info we have now on the new site. I also want to be able to manage the site myself which I can’t do very much with our Word Press site because I don’t know how to write code.

    I am not sure I want to start selling my products on the new site immediately. We have never sold retail because we didn’t want to compete with our retailers (brick/mortar and online retailers) but that may change some day.

    I have played around with Shopify and SquareSpace a bit and it seems like Shopify will be better for selling products. A friend in my industry has a company and he uses Shopify and I like his website. They sell retail on it.

    My main question is: Is there an “on/off” switch in Shopify that will allow me to start selling products at a later date after I have built the new site? In other words, if I build out my new site using Shopify now can I then add or turn on the “buy now” and shopping cart functions later.


    • Jeremy

      Hey Bruce,

      I’m actually not sure if you can do that, but I figure it is probably an option since you don’t necessarily have to add products to your website yet. So if you don’t any anything yet, then no product pages should show up?

      Since you have a trial account with Shopify, did you try asking their support team? Or just test this out on your trial online store – don’t add products and see what happens?


  11. #

    Hey Jeremy. Is it was to switch between the two platforms if you initially make the wrong choice?

    • Jeremy

      Hi Sammy,

      You won’t be able to export and import content between Shopify and Squarespace. So you’d have to start from the beginning if you want to switch online store builders.

      But you can export product details into a CSV file and import it into the other builder. That should save you some time.


    • #

      I have been digging in pretty deep to the two services, trying to find the best choice for my new business. Squarspace says you can import from a Shopify store, although I don’t see anything going the other direction.

      • Jeremy


        You should be able to export Squarespace product listings into a CSV file format, then import that into a Shopify store.

        It’s not a perfect migration of data, but you’ll get the bulk of the data transferred.


  12. #

    Hello Jeremy,
    thank you for your useful article!
    I have a question:
    I want to start selling the prodcuts of our family business online and at the same time I urgently need to give a new image to the company through a new corporate website. What I would like to do is create a corporate website and then in 4/5 months start selling the new collection.

    It looks like on Shopify I can aonly start selling straightaway.
    Would then Squarespace be better to start just showing who we are and then eventually start selling?
    Thank you!


    • Jeremy

      Hey Benedetta,

      I think it depends on how big of a portion ecommerce is part of your website. If ecommerce is the main portion of your business, I’d suggest going with Shopify even if you’re not selling anything right now. Once you start to ramp up your online sales, Shopify offers you a lot more advanced selling tools and support.

      But if ecommerce is only a minor part of your online business, then Squarespace should do just fine. You can sign up to their lower plan, and upgrade to their ecommerce plan later if you want to.


  13. #

    Hi, you gave great advice! I was leaning towards Squarespace because I am starting off a jewlery line and wanted to see the best option for me. My first instinct was shoplify but I also looked into SquareSpace and it sounded really good and developed; I was really impressed but after reading your article it looks like shoplify gives you more. My question is does Shopify also charge you fees per transaction like you said Squarespace does and if so how much?

    Thank you!

    • Jeremy

      Hey Kira,

      Shopify has a lot more dedicated ecommerce tools as they are a “pure” online store builder. Squarespace also caters to non-ecommerce websites.

      Squarespace charges you transaction fees if you are not using their Commerce plans.

      For Shopify, they do charge you transaction fees, but if you use Shopify Payments, then they waive all transaction fees.

      If you visit their pricing pages, they outline all the fee structures there so there aren’t any hidden fees.

      You can so read up on our reviews of Shopify and Squarespace here and here.


  14. #

    Hi Jeremy,

    I have a few questions for you.

    I am currently considering switching from my Westhost hosted site to Squarespace, as I designed it with an old version of Dreamweaver without knowing code and it is now a huge pain to update or edit as some of the features I relied on before aren’t available in the same way in the new versions of the program. Now that Etsy has been indicating it will enforce the EU Distance Selling laws if a customer wants a refund for no reason, and requiring sellers who sell to the EU to provide links to cancellation forms for orders I would rather move my store where I am not at risk of getting ripped off by someone who simply just changes their mind 14 days after receiving their order.

    Looking at Shopify’s terms, it seems they abide by the laws governing Ontario, Canada, and I also noticed that they linked to Stripe to give an example of how best to avoid chargeback claims and their pages look almost identical. Is Stripe owned by Shopify, or vice versa? Shopify also states that they will automatically try to get any chargebacks reversed for you, which sounds great for buyer protection. I didn’t see that statement on Stripe’s terms, but if one of them owns or uses the other then would that apply to both?

    Although I used to take orders for about 10 different styles that were made to order, I now just make my items first and then list them on Etsy ready to ship. Would Shopify or Squarespace’s ecommerce tools easily handle listing one of a kind items to sell? Which would be better for that? At the moment, almost everything I list in flash sales sells within the hour unless it’s a high ticket item, so I would probably be listing a group of different items (I can’t imagine more than 20 at once but maybe?) every week or every couple weeks that would hopefully sell right away, and repeat the process for the next sale. Ease of use is important to me, especially when needing to list items that may be the same style as a previously listed item but vary in colors, and the ability to upload any size photo as well as including any text that should go with it.

    I also want to make sure I can still have my company name and logo visible on each page.

    Lastly, when it comes to digital downloads, I know Paypal says they don’t protect sellers from claims when digital goods are purchased because there is not shipping tracking number or other way to prove receipt of the digital goods. I currently only sell one file on Deviant Art and was thinking of moving that to my own website since DA gives absolutely no info about who purchased the content and that is important info to me. However, if there is no way to track whether or not the downloads have been purchased and someone can simply get a refund by filing a claim on digital products while they still have it on their computer, then I may re-think selling digital content at all.

    Any info you have about these issues would be so helpful!

    Thank you 🙂

    • Jeremy

      Hey Angela,

      Shopify and Stripe are independent companies, though they work together. Stripe powers Shopify Payments and so I’m not surprised that Shopify refers to Stripe’s advice on how to reduce / avoid chargebacks, which is a very common problem for a lot of merchants.

      In terms of law (though note that I’m not a lawyer), Shopify is based in Canada and that’s why they operate under Canadian law. But when it comes to the law that you need to abide by, it really depends on where you (as the merchant) is located and where you conduct your business. But sounds like you’re quite aware of that already!

      I think both Shopify and Squarespace can handle what you need, but it’s best to sign up for free trials with both platforms to see which one you prefer working with. Generally speaking, Shopify will have much more advanced ecommerce tools than Squarespace (since Shopify is a “pure” online store builder). But Squarespace is easier to use as they are a drag & drop website builder. We have more discussions about the ecommerce tools offered by Squarespace in this article here (in case you haven’t read it yet).

      Shopify is also slightly more expensive from a cost perspective, since they have a much more powerful platform, and a very strong ecosystem as well. They do offer some free designs, but a lot of the really good ones are premium themes (paid).

      So if you are very cost sensitive, Squarespace could be better as all their themes are free.

      But as mentioned, do sign up to both and test them out yourself. It’s the only way for you to get some hands on experience as to which one you prefer to work with.

      In regards to digital downloads, merchants have always had problems with fraudulent buyers. We’ve sold digital products before, and it was a headache for us as well. People would download and file chargebacks, or ask for returns. Some are legitimate, but a lot weren’t. Some digital download software are able to track whether a file has been downloaded or not, but buyers could always come up with various reasons why they want refunds. I think this will always exist in the world of selling digital products (as buyers don’t have the obligation of packing up the product and shipping it back to the merchant), but it’s just a cost of doing business I suppose.

      Hope this helps!


  15. #

    Hey! This was super helpful thank you!! My question is this…i am beginning a jewelry company online to sell handmade pieces. Maybe 20+ designs for now, with more collections to follow. I have a splash page on Squarespace that was great to setup & looks beautiful. I want to build my store now & get rid of or link it from the splash page. Do you know if the fee for the splash page includes the store fee or is it another fee? Also, this may be a stupid question but since my splash page through squarespace is linked as the actual website domain I’ve already purchased through godaddy, if I go with shopify do I no longer get to use that domain?

    Thank you for your expertise! This all sounds like a whoooole new language to me. (Side note: believe it or not I don’t know how to code 😉

    • Jeremy

      Hey Nicole,

      Congrats on your site! With website builders like Squarespace, you really don’t need to know any code to build a great looking, functional website.

      As for your question, it really depends on which Squarespace plan you signed up to. If you signed up to the Cover Page plan, then you can’t sell products with that plan.

      If you upgrade to their Personal plan, you can sell 1 single product. With their Business plan, you can sell up to 25 products which sounds like it might work for you at this point.

      You can always upgrade to their Commerce plans later on when you’re ready to take advantage of more tools.

      Keep in mind that outside their Commerce plan (such as their Personal or Business plans), Squarespace does charge a transaction fee (2 or 3% of each sale you make, depending on which plan you sign up to).

      With their Commerce plans, there are no transaction fees.

      If you decide to switch to Shopify, you can disconnect your domain name from your Squarespace website, and reconnect it to your Shopify site. Shopify’s support pages will include details on how to connect your domain name from GoDaddy to a Shopify site.

      Hope this helps!


  16. #


    Very good article. Someone mentioned you need to know code to use shopify – is that the case? I do not know code and do not want to have to hire someone.

    I am a creative director/designer starting my own product line, so the layout is extremely important to me. I will not want it to look like a theme or a ‘shopify’ site.

    Question is: how much flexibility in the design?

    thank you


    • Jeremy

      Hello Jocelyn,

      Thanks for your comment.

      If you want to make customizations to a Shopify storefront design – beyond what the design provides, then yes you will need to adjust the codes. But if you stay within the theme’s design capability, then you don’t (generally speaking).

      If you prefer not to run into a chance that you might have to deal with codes, and if you want something that is purely drag and drop, then I’d suggest using a drag & drop website builder such as Squarespace, Wix or Weebly.

      We have a comparison chart here that you can check out.

      Good luck!


  17. #

    Thanks Jeremy, this was a very helpful article. I am working on an ecommerce website and your article helped direct me toward Shopify.

    • Jeremy

      Hi Lisa – glad we can helpful here. Shopify is one of the best ecommerce builders available in the market today, so you’re in good hands!


  18. #

    Thank you for this detailed comparison.

    You do you have a sense of which organization would best support digital downloads, in my instance PDFs?

    Thanks, Jo

    • Jeremy

      Hi Jo,

      Both will work just fine. So it comes down to what other features you are looking for.

      Pricing wise, Squarespace has slightly cheaper plans. Tools wise, Shopify has a lot more “hard core” ecommerce tools and App integrations to help you promote your products even more. But keep in mind that Squarepace is drag and drop and so it’s easier for you to design your website and move content around. Shopify is a bit more structured and any significant layout edits is not as easy as Squarespace.

      So I’d say Squarepace will give you a lot more design freedom / flexibility (especially if you don’t know how to code), but Shopify will give you more ecommerce focused tools.

      But if you are just thinking of selling digital products without the need for a lot more advanced ecommerce tools, Squarespace can get the job done.


      PS: Keep in mind that Squarepace only uses Stripe to power its shopping cart. So if you live in a country where Stripe is not yet servicing, then Shopify will be the better choice for you as they can integrate with over 70 different payment processors.

  19. #

    Thank you for this comparison. I am trying to help out an artist friend, who wants to incorporate a blog, daily posts and to sell one of a kind items. I personally prefer Shopify. I like Squarespace, and she does have the start of a site on there. My question is, I just learned that Shopify has code now for a Buy Now button – but under what circumstances would someone want to have a Squarespace site, and also integrate a Shopify ecommerce?

    I don’t really understand why you pay 2 services for the same end. Is it to accommodate for people already using Squarespace or other platforms. Is there a practical reason to use both?

    Any advisement?

    • Jeremy

      Hi Deb,

      That’s a great question. I think you’re right in that it is most likely for people who already have an established website built with Squarespace, but want to add on the advanced ecommerce features from Shopify.

      Squarespace recently updated their ecommerce tools to include abandoned cart recovery as well, which is a very advanced ecommerce feature! So I’m seeing a bit less of a reason for people to add a Shopify buy button to a platform such as Squarespace.

      One other practical reason I can think of, is that Squarepace currently only integrates with Stripe (payment processor). So if you don’t want to use Stripe, or if you are living in a country where Stripe is not offering services to (yet), then integrating Shopify Buy Now button can be useful there.


  20. #

    I’m considering offering handmade items for sale and am trying to determine the best way to go about it. It seems most people start out on esty but recommend also having a website to increase exposure and ultimately try to get off etsy.

    I have to say though, just starting out, I don’t think I can justify paying so much a month or year for a website unless it is truly going to gain me something (profit!). Though, the steep competition on etsy and their seller fees are off-putting, to me anyway, and it makes more sense to, since I will have to drive traffic somewhere, to send it to my website rather than one that sells everyone else’s crafts too.

    In your opinion, would I be better off to invest in my own website and leave etsy alone or start with etsy and get a website if that goes well or do both or what? Maybe there are even some other options I don’t know about yet?

    I’ve learned a lot reading on your site the last few days but I still have so much more to learn! Thanks for breaking things down for newbies like me! 🙂

    • Jeremy

      Hi Kristy,

      Thanks for commenting and glad our discussions on our website have been educational to you!

      Your question is a very good one, and we addressed it in this post here.

      I think you’re on the right track in thinking that it is better as a business to drive traffic to your own website, instead of sending people to your Etsy store where your visitors will be exposed to other competitors.

      I think that it’s not a “one or the other” decision here (as in either having your own ecommerce store, or having an Etsy store). You can actually do both as a way to build up your brand. So having an Etsy store can attract people who are surfing Etsy, and bring them to your ecommerce site. So it’s just an additional way of getting more eyeballs on your website.

      So check out our discussion on Etsy and you’ll see what I mean!


  21. #


    Thank you for the comparison! Exactly what I needed. I was wondering, can I try both platforms 14 days Free trail period at the same time?

    Kind regards


    • Jeremy

      Hey Werner,

      Yes you can test both in together in parallel. Both Squarespace and Shopify are separate companies, so you can sign up for test accounts with both platforms and see which one you prefer to use!


      • #

        Hello there,

        Do you recommend wix, or shopify, or squarespace for selling physical apparel in the US, with hopes to go international in the future.

        Wix is offering a steep discount on their e-commerce, shopify seems highly niched in eccomerce but higher cost and coding needed, and square space looks sharp. Not sure how to start.

        • Jeremy

          Hi Nadia,

          It “depends”.

          With Wix, they offer you all the basic tools to sell online. But if you want more powerful marketing and integration tools (considering your future expansion), Shopify is the way to go.

          But of course, if you are just starting with new store and cost is a major factor, then an option is to hold off on using Shopify and start with Wix. If you gain traction down the road, you can consider a migration to Shopify.

          Regarding Squarespace, it depends on where you are based out of. Online stores built with Squarespace can only use Stripe to poweer their shopping cart (collect payments). Stripe only operates in certain countries. So if you’re not based in these countries, then Squarepace wouldn’t work for you.

          My thoughts are the same for Squarespace and Shopify. You can always start with the easier builder, grow your store to a certain point, then consider migrating to a more powerful platform.