The following summary of key features is based on our opinions after using the e-commerce online store builders, and also based on feedback of what is most important from surveying hundreds of our visitors.
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(in millions) 
|5 / 5||5 / 5||4 / 5||4 / 5||3.5 / 5|
|Themes Design ||5 / 5||3 / 5||4.5 / 5||3.5 / 5||3 / 5|
|Support ||5 / 5|
24/7 Phone Support
|4 / 5|
(but not 24/7)
|4 / 5|
Email (1 Hour
|3 / 5|
|3 / 5
|Transaction Fees ||None ||None||None||None ||None|
|Integrated Payment Processors ||70+||60+||1||3||2|
|Discount Code Creator||Yes||Yes||Yes||Yes||Yes|
|Mobile Friendly Store||Yes||Yes||Yes||Yes||Yes|
|Mobile App to Manage Store||Yes||Yes||No||Yes||Yes|
|Email / Newsletter |
|Marketplace Experts ||Yes||Yes||No||No||No|
|App Store Extensions ||Yes||Yes||No||No||No|
|Abandoned Cart Recovery ||Yes||Yes||No||No||No|
|Point of Sale System ||Yes||No||No||No||No|
|Pricing (Monthly) ||$12.60|
|Overall ||5 / 5||4 / 5||4.2 / 5||3.5 / 5||3.2 / 5|
|See our Detailed Review||Shopify |
|See Weebly||See Jimdo|
 Stores Powered – Number of websites powered by each website builder is based on publicly available information (N/A = no available data for stores). This does not necessarily equal to the number of active online stores, but will give you an indication of each e-commerce store builder.
 Comprehensiveness of e-Commerce Tools - Shopify and Bigcommerce are pure e-commerce store builders and as such, they have a very comprehensive set of tools. Squarespace, Weebly and Jimdo are also broadly used by non-e-commerce users. So the available store tools are not as comprehensive as Shopify or Bigcommerce. Generally , if you are looking to build an advanced store, Shopify and Bigcommerce will be more suitable. If you are selling a limited number of products, or boutique items, Squarespace, Weebly and Jimdo will work. Click on the links above to see our detailed analyses of each store builder and its tools.
 Support - Shopify provides the best support as their team operates 24/7, including weekends. Bigcommerce also has multiple support channels but their business hours during the weekends are only during the day time. Squarespace’s answers all their emails within an hour which is superb. Weebly and Jimdo both have regular email support, and their live chat only runs during business hours from Monday through Friday.
 Transaction Fees - If you use Shopify Payments to process payments, there will be no transaction fees. If you choose not to use Shopify Payments, transaction fee is 2% for the Starter and Basic Plans, and 1% for the Professional Plans. Shopify Payments allow you to manage your payment gateway directly in Shopify’s user dashboard, so it’s very convenient as you don’t have to log into your payment processor to manage your transactions. For Weebly, there are no transaction fees if you enroll in their Business Plan. If you are using their Free, Starter or Pro plans, there is a 3% transaction fee per transaction.
 Integrated Payment Processors - Squarespace uses Stripe as its payment processor, which is a bit limiting if merchants are operating outside of areas Stripe serves. Squarespace Commerce is currently available in the U.S., the U.K., Canada, Australia, Belgium, France, Germany, Ireland, the Netherlands & Spain. An alternative is to use Ecwid, an independent e-Commerce widget, together with Squarespace for merchants who are not living in the countries listed above.
 Email / Newsletter Integration - Integrating a newsletter service to your store is a very powerful marketing tool as you can stay in touch with your customers, promote products or coupons to them, and just stay in touch to build a relationship with them to encourage your customers to return and shop again. Shopify doesn’t have a fully integrated newsletter system built into its basic platform. However, you can use one of its Apps from the Shopify App Store to connect your store with newsletter services such as MailChimp and Constant Contact. Bigcommerce can be integrated with MailChimp, Constant Contact or iContact. Squarespace integrates with MailChimp. Weebly cannot connect your store to a newsletter service provider yet. Jimdo has its own internal newsletter system that is automatically connected to your store.
 Marketplace Experts - Shopify, Bigcommerce and Jimdo have a group of freelance experts who can help you setup and customize your store. This comes in very handy if you ever want hire help who are very familiar with their platforms to save yourself time, or to make modifications to suit your business.
 App Store Extensions - Shopify and Bigcommerce both have a very extensive App Store where the apps allow you to bolt on even more advanced e-commerce features to further automate or add more functionality to your store. Tools cover sales & marketing, shipping, inventory / fulfillment, accounting, reporting, etc. These are very helpful if you start to grow your store and can leverage on these tools to further automate these functions to save you time.
 Abandoned Cart Recovery - 1 out of 3 of your potential customers put products into the check out cart, then forgets about it when they get distracted. The Abandoned Cart Recovery tool can automatically email them to remind them to purchase the products, or even offer them coupons to encourage them to complete their purchases. This is a very powerful follow up tool that have been proven to increase your sales. Since it is automated, you don’t have to do anything to follow up with those who have “abandoned” their carts. Only Shopify (Professional or higher plans) and Bigcommerce (Gold plan or higher) offer this tool.
 Point of Sale System - Shopify is the only builder that offers you the ability to integrate your physical, offline store with your online e-commerce store. For an extra $49 per month, you can use iPads as sales devices in your physical store. The iPads will automatically synchronize with your online store so that all the products are consistent and all the inventory levels are always updated together. If you have a physical store and want to build an online store to grow your sales, Shopify can power both your offline and online stores under one centralized system.
 Pricing – Monthly pricing based on annual plans. Monthly price will be higher if you enrolled on month-to-month payment plans. Pricing plans should not be compared directly based on pricing as each builder offers different features for their own plans. Please read our detailed review for each website builder for further details.
 Overall – Scores are based on average of scoring above – You should not base your decision solely on the average scores as there are many qualitative / subjective factors that you should consider prior to deciding. Our scoring is to help you narrow your choices, then you should always test out at least 2 of the website builders to see which one you are comfortable with before investing your time and money. We highly recommend you read our detailed reviews for each website builder as we cover each builder in much more depth in those reviews.