Easiest To Use
GoDaddy’s website builder, GoCentral, can help you get your ecommerce store up and running in a flash.
Through the use of ADI (Artificial Design Intelligence), creating a layout, uploading your products, and managing your sales has never been easier!
- The fastest and easiest product to build an online store with thanks to ADI
- Supports more industries than any of its competitors
- Great marketing tools for email campaigns and performance analysis
- Some of its features lack the quality and depth of other ecommerce platforms
- Can’t sell products across social media directly
- Limited creative control due to the use of ADI
Ever wanted to sell online, but were worried it’d be too difficult to get an ecommerce store up and running? Think again.
GoDaddy has created a website builder that builds a site for you. No, you heard us right, it literally builds your website for you!
Through the use of ADI, a breakthrough in website design, all you have to do is answer a few simple questions about your store and GoDaddy’s product, GoCentral, will do the rest.
Revolutionary, yes, but here at Website Builder Expert, we wanted to get under GoDaddy’s skin to determine just how good it was for selling online.
We judge this by a combination of our own expert analysis and thorough testing.
We’ve analysed six areas that are crucial when creating your own online store, so we can tell you exactly how GoDaddy ecommerce stacks up in each one.
But firstly, who is GoDaddy ecommerce designed for?
If you’re a small business looking to sell a few products and need a website up fast, GoDaddy is the perfect choice.
Because of the way ADI works, GoDaddy is perfect for beginners with little to no experience of website creation.
Our thoughts on this were backed up when we ran some tests, getting everyday people to build an ecommerce store with GoDaddy before asking their opinions.
The main thing that people said was just how easy it was to get started. Here’s a direct quote:
“I thought it was good the way they start you off. There’s an introduction and a couple of menus where it teaches you how to do the theme and sort out page orders and what you want on the homepage and stuff.”
In fact, after comparing our results, GoDaddy ecommerce stood out as the easiest product to use against the competition.
GoDaddy’s on-boarding process, in particular, is strong. It will create a site for you based on your answers to its questions, then talk you through how to customize your site and add in your products.
In general, GoDaddy has one of the widest ranging set of tools available on any ecommerce website builder.
There are so many things you can set up or be in control of, making managing your online store a relatively simple process.
It doesn’t have everything, however. You can’t sell directly across multiple channels like Facebook and Instagram, for example – a feature that is available from the likes of Shopify, BigCommerce and Squarespace.
So, let’s get right down to it and find out what you can and can’t do on GoDaddy ecommerce.
Products, Management and Analytics
GoDaddy allows you to sell an unlimited amount of products. You can also attach multiple variants to products: for example, if you sell t-shirts, you can attach both size and color options.
You can also interact with customers, setting up email notifications for abandoned carts and providing your site’s shoppers with coupon codes.
Keeping tabs on your users is easy too. GoDaddy offers inbuilt customer and revenue tracking, as well as the ability to manage your stock.
Looking to sell via marketplaces like Etsy, eBay and Amazon? GoDaddy will manage your orders directly from your GoCentral account, keeping your inventory synced in one location regardless of where your products are sold.
Payments, Transaction Fees and Shipping
GoDaddy supports some of the biggest payment processors in the world. You can choose from PayPal, Stripe and Square.
GoDaddy also doesn’t charge you any transaction fees. The amount you pay for credit card transactions is directly related to the payment gateway itself, meaning, on average, you’ll be charged at the standard rate of 2.2% + $0.30 per transaction.
In terms of shipping, GoDaddy works directly with the carriers UPS, DHL, and Shippoo. The latter even lets you print off shipping and return labels for your customers.
Staying on top of your finances is another thing to be wary of, but thanks to GoDaddy’s tool, you can create, send and track invoices – again making this a pretty painless process.
It’s no good just hearing about what GoDaddy can do – you want to hear from people who have actually used it! What do they think of GoDaddy? Are they happy with it?
As we’ve said, setting up an online store to begin with was one of the main things people liked about GoDaddy ecommerce in our research.
Another point that came up a lot was the amount of features GoDaddy offers. The platform gives you all those little details that can turn an ecommerce site from plain and dull to exciting and unique.
“There was so many different elements I could create. I really like the opportunity to have other things like images, a blog, or testimonials in there, where it’s been quite hard to identify that from other platforms.”
On the downside, people felt frustrated with the help and support on offer.
GoDaddy changed its website builder at the start of the year, but is still in the process of updating all the information in its knowledge base to reflect the new system.
This means some of GoDaddy’s help guides are outdated – something that leads to confusion if what they tell you doesn’t match up to the problem you’re having.
Given GoDaddy’s ADI builder is still relatively new, we don’t see this being a problem in the near future once it’s changed all its help guides.
Before you jump in and start looking around for GoDaddy’s templates, you should know they don’t actually use them. ‘How can they have no templates?’, I hear you ask?
Well, because GoDaddy generates a website for you, it skips a common step in the website builder manual where you would pick from a variety of industry-specific templates.
GoDaddy’s design algorithm means it can support over 1,500 different industry types.
After GoDaddy has designed your website, it gives you the option of choosing between 20 different themes.
These come in a variety of styles and alter the layout of your website, so you can flick through before settling on a design that’s right for you.
On top of that, all of GoDaddy’s themes are mobile responsive. You can see even see what your theme looks like on a smaller screen in ‘Preview’ mode.
The only thing we’d say is if you’re looking for an online store where you can just move anything, anywhere, this isn’t the product for you.
GoDaddy sticks to design best practices, which means it limits where you can and can’t put things on pages. If you need a greater level of design, take a look at Wix, which gives you total freedom to move things about to your heart’s content.
‘But what if I change my mind and want another theme somewhere down the line?’ Fear not, GoDaddy has that covered too.
You can change your choice of theme at any time. GoDaddy will automatically re-populate and reformat your products and content onto the new design.
Oh, and don’t worry: you can play around with a new design behind the scenes without it affecting what your users see, until you hit ‘Publish’.
GoDaddy offers ecommerce support in a variety of ways. It has a 24/7 phone line; live chat support; which tends to reply within 2 minutes or less; and a dedicated Twitter account for answering questions and queries.
Like most website builders, GoDaddy also has its own knowledge base where you can type in questions, similar to a search engine, and get immediate, helpful results.
As we found out from our ease of use testing, GoDaddy’s knowledge base is still in the process of being updated to reflect its new ADI product, GoCentral.
We’d recommend, if your search results don’t match up your query, using the live chat or phone support. This is responsive and will give you up to date information.
Despite being in the process of updating its helping guides, GoDaddy’s support services are largely clear and concise.
It doesn’t offer tons of ways for you to reach out for help, but it’s more than enough for you to get the support you need.
GoDaddy only has one price that allows you to sell online, which is
its ‘Online Store Plan’ at $29.99 a month. Original name, right?
With this, you’ll get everything that’s in this review for a reasonable price – nice and simple.
GoDaddy also offers a free trial which allows you to ‘try before you buy’. This is really useful if you want to see what all the fuss is about before spending a pretty penny!
As far as the price is concerned, it’s one of the cheapest options out there when it comes to ecommerce.
That said, it’s a classic case of ‘you get what you pay for’. GoDaddy lacks some real quality to its features and apps, which could stop you scaling your business.
Despite this, GoDaddy supplies you with more than enough to run a small-to-medium sized business just fine.
With more and more website builders turning their focus towards an ADI approach, GoDaddy is well ahead of the trend.
The platform offers a great starting base to beginners, and has all the necessary features you need to run your online store smoothly and efficiency.
Besides being easy to use, GoDaddy is relatively cheap, and has done a lot of work on the designs it offers to make up ground on the likes of Wix and Squarespace.
GoDaddy is also the biggest domain registrar in the world, meaning choosing and connecting a killer domain name becomes a breeze.
The downside is its apps and features lack the real depth needed to scale your business to national, or even global, heights.
Another issue is the level of creative control you get. Should you want complete freedom over where things sit on your site, we’d recommend taking a look at our Wix eCommerce review here.
All things considered, GoDaddy is ideal for any individual or small business that is looking to sell online and needs a website up fast.
Why should I use a non-ecommerce specific website builder?
Some website builders have ecommerce functionalities, while others are specifically designed for ecommerce. GoDaddy is the former.
If this isn’t you, then GoDaddy will offer more than enough to service your needs. You’ll also have more of a say over the general design of the site too!
What marketing support does GoDaddy provide?
GoDaddy allows you to run tailor-made email marketing campaigns. You can pick from a host of pre-built email templates, populate them with your content, and send out them out en masse to your subscribers.
If you’re unsure how to get started, GoDaddy has a host of helpful guides which are up to date and walk you through the process of how to run an effective email marketing campaign.
After that, you can track how your email campaign performs through GoDaddy’s analytics. Stats on the amount of people who received the email, how many opened it, and how many took action are all available via the dashboard.
If you want to take things a step further, you can pay for a monthly add-on that generates shout-outs automatically for you.
How will GoDaddy help my products get seen?
Through the magic of SEO (Search Engine Optimization) of course!
GoDaddy offers a great, inbuilt SEO spotlight tool (available directly within the storefront). Here it offers advice on product/company descriptions, and from that provides suggested search terms.
Moreover, it walks you through how this will be presented on Google and other search engines. GoDaddy also offers an extra service for an additional $4.99 a month where it will monitor and manage all of your site’s search optimization.
Please note the insight contained within this article is for general information purposes only. We’re glad to answer any questions you may have about this article and its supporting research. Read more here and for further information, please contact Website Builder Expert directly via email at email@example.com.
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