29 Best AI Prompts Examples to Build Websites

To help you build a website with AI, I’ve found 29 of the best AI prompts and placed them into six categories, each tackling a different element of your website build.

1. What AI Prompts Can I Use To Build My Site Layout?

• “Create a website layout that focuses on CTAs and encourages clicks”
• “How can I display ecommerce products to encourage sales?”
• “Design a contact page that includes a contact form and social media icons”
• “Compare my current site layout with top-performing competitors in furniture design and suggest 3 high-impact changes”
• “Suggest a layout for my furniture shop that allows for a ‘View item in room’ AR (augmented reality) button without disrupting the mobile UI”

Use Cases

Asking AI to analyze and improve the layout of your pages will give you a second pair of eyes to identify design flaws you may have skipped over. For instance, AI could point out areas of your website that are text-heavy or convoluted, which will help you make your pages more digestible and visually engaging, and ensure priority page elements stand out.

Top Tips

• I initially used the prompt “make design suggestions for improving this About us page [link]”, and the AI pulled generic advice from online sources. To receive tailored suggestions, use explicit phrases, such as “analyze this page” and “explain how I can achieve [goal].”
• Use the iterative discussion modes available on coding platforms, such as Base44, to discuss and refine changes before implementing them on your site

2. How Can I Optimize User Experience With AI?

• “Analyze my checkout flow and identify where users are dropping off due to unexpected costs or price-sensitivity”
• “Design a web page that engages users with a content hierarchy and clear navigation”
• “Suggest ways I can personalize the user experience of my website”
• “Create a website navigation bar for a craft store. It should help a DIY enthusiast navigate the site easily and find everything they need to complete a purchase”

Use Cases

AI identifies drop-off points and suggests UX improvements by analyzing behavioral patterns the human eye might miss and offering real-time suggestions. This means any issues with user experience can be resolved quickly, minimizing the negative effects.

Top Tips

• Refine your results by requesting the AI tool’s response to be written from the viewpoint of your target audience.
• Giving broad instructions about the entire user journey increases the chances of misinterpretation. Instead, break them into small and specific prompts relating to one or two pages at a time.
• Share the end goal of your request, such as boosting conversions, reducing bounce rate, or increasing the time spent on the page.

3. What AI Prompts Will Help Me Design My Homepage? 

• “Design a vibrant and eye-catching homepage for a furniture store”
• “Create a homepage with a clear content hierarchy and user journey”
• “Create a homepage that focuses on images for my portfolio website”
• “Rewrite this homepage hero section for a 45-year-old high-intent buyer concerned with sustainable sourcing”
• “Create a banner to display a 20% off flash sale on a website homepage”

Use Cases

Your homepage is often a user’s first impression of your site. These AI prompts will take the guess work out of homepage design by brainstorming page ideas that reflect your values, priorities, and brand personality.

Top Tips

• ChatGPT is great for providing pointers to consider when designing your homepage, whereas you’ll need a paid subscription to generate visual mockups.
• When prompting any AI graphic design tool, specify key elements and colors, your business’s goals, and your website type.
• Your design won’t be perfect straight away, so refine it with follow up instructions.
• Try designing your homepage with an AI website builder, such as Wix. This will refine your design in real-time based on your prompts and incorporate your brand colors and tone of voice.

4. How Can I Use AI for Website SEO?

• “Rewrite my FAQ section to match natural phrasing used in mobile voice queries for restaurants in New York”
• “Write accurate alt text for my website images to enhance usability”
• “Create a tagline for my burger restaurant, optimized for SEO”
• “Suggest anchor texts to use for backlinks pointing to my online coaching website”
• “Write a meta description for my outdoor furniture website”

Use Cases

AI can be used to improve SEO (search engine optimization) across all areas of your website. After using AI to research popular keywords, you can then use it to integrate these into new or existing written website content, which will help your pages get found on Google.

Regular AI-powered website audits will identify optimization areas across your pages and give you guidance on creating sound meta data. This means you can be confident you’re doing everything you can to rank well, even as an SEO beginner.

Top Tips

• When using AI to write alt text, be aware that the results will depict content and not underlying context. Always review and tweak your alt text to reflect your audience’s needs.
• Optimize AI-generated SEO content by specifying meta title ranges of 30-60 characters and description ranges of 120-160 characters.

5. How Can I Use AI To Come Up With Blog Post Ideas?

• “Suggest SEO blog post ideas for my outdoor hiking blog”
• “Create a list of blog post titles, optimized for the term “pet supplies””
• “Suggest content ideas for an online personal trainer”
• “List 15 blog post topic ideas to help promote my latest vegan cosmetic product”
• “Write an engaging introduction for a blog post titled “How to prepare for a winter camping trip””

Use Cases

Whether you’re looking for a wall to bounce your ideas off or a helping hand right up to the first draft, these prompts demonstrate the multiple degrees to which AI can be used in business blogging.

After brainstorming multiple variations of topics, titles, plans, or drafts, you can choose your favorite topics and create a content bank of ideas to keep a steady flow of blog posts ready for your audience.

Top Tips

• When prompting your AI blog writer tool, include your keywords, tone of voice, and a word count range to get the most accurate results.
• Share links to your other blog posts with your AI platform so that it can learn from and match your brand voice.

6. How Do I Design Shop Pages With AI?

• “Write a compelling product description for my personalized pet collars”
• “Design a product page that utilizes both product images and videos”
• “Create a layout for a simple product listing page”
• “Optimize this product description so it appears as the top answer in an AI-generated search summary”
• “Design a shop webpage that focuses on an “Add to cart” call to action (CTA)”

Use Cases

One of the best ways to use AI in ecommerce is to create compelling product pages. Commonly, AI is used to generate SEO-friendly product descriptions and titles, but it’s also great at pointing out design improvements to increase conversions, such as CTA buttons.

Top Tips

• It’s vital that your product descriptions include all the important information. I recommend writing drafts yourself and using AI to streamline then, rather than prompting AI to create them from rough ideas.

I inputted six AI prompts for web design into Base44 to create a craft store in under five minutes. Here are the results:

Prompt One:

“Create a website layout for a craft store that focuses on CTAs and encourages clicks”

Base44 generated an impressive craft website which followed my prompt by incorporating contrasting colors and adding “Hot” labels to make the CTAs pop.

Prompt Two:

“Now, create a website navigation bar. It should help different types of crafters (Knitters, crochet, painters etc) navigate the site easily and find everything they need to complete a purchase”

I then prompted Base44 to create a navigation menu that helps crafters find what they are looking for. By including extra details in the prompt about the types of crafters that would visit my site, the AI could create a highly detailed menu that covers the accessories and equipment required.

Prompt Three:

“Create a banner to display a 20% off sale on my website homepage”

The sale banner Base44 created was eye-catching and fit the overall website theme, even including a discount code. However, after the banner was created, I had to craft a follow-up prompt for the AI to delete the old banner.

Using intentional language in prompts, such as saying “replace the banner” rather than “create a banner” saves credits by reducing the amount of corrections required.

Prompt Four:

“Create a tagline for my craft store, optimized for SEO”

To create a tagline for my craft store, I used Base44’s “Discuss” mode to brainstorm four SEO-optimized taglines. Conversational chat modes on vibe coding tools often use less credits and help you to assess and develop ideas before making changes to your site.

Prompt Five:

“Write an engaging introduction for a blog post titled “8 Summer Knitting Projects For Beginners””

The app builder created a blog post with engaging copy and images. I could personalize the AI- generated post manually, such as changing the formatting or replacing text, with Base44’s visual editor.

Prompt Six:

“Write an FAQ section to match natural phrasing used in mobile voice queries for craft stores in New York”

Base44’s “Discuss” mode generated FAQs and iterated upon them before making any changes to my project. To action ideas discussed in the iterative chats, revert back to the default chat mode and prompt “implement the FAQs.”

Now you’re ready to use these AI prompts to build your website, be sure to remember these best practices for using AI in web design:

• Choose the right AI tool – different tools will create different results. For instance, an AI website builder is great at bringing visual designs to life, whereas ChatGPT is best for brainstorming ideas and gaining feedback.
• Be clear on what your goals are –before you get started, share these with your AI tool. If you don’t know what you want, how can you expect a machine to?
• Provide your chosen AI tool with clear and specific instructions – include your overall goals, stylistic preferences, and information about your business and its target audience.
• Test and iterate your designs – discover which features work well and which will need to be adapted.
• Be realistic – AI tools can create amazing results, but it’s important to have a realistic expectation of the website an AI tool will be able to provide you with.
• Avoid reliance – AI tools can’t replace human designers entirely, so it’s important to perfect your design with personal touches and creative flair.

Your website is one of the most essential tools you can have, so you need to make sure it’s engaging, optimized, and functional.

Leaving such an important task up to AI can seem daunting, but providing you follow the advice in this article and make use of some of our AI prompt examples, there’s no reason why you can’t use AI to create a quality site.

Want to find out more about AI and the future of web design? Be sure to take a look at our expert article next.