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These Trending Colors Will Give Your Store the Edge in 2025

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Published on February 14, 2025

Your website is an extension of your brand, and its color scheme is no expectation to the rule. When chosen carefully, colors can be a powerful psychological tool to evoke any manner of emotions in your customers.

It can be hard to know which colors to use and combine. To help, I’ve pulled together some of the top trending colors for your ecommerce store, decided by the most trusted color experts globally. If you’re looking to revamp your site in 2025, look no further!

Pantone: Mocha Mousse

Global color authenticator Pantone is perhaps the single most trusted source on all things color. Its Color of The Year program is anticipated annually, and this year’s winner is Mocha Mousse.

“Revel in your own personal luxury. With a subtle elegance and sensorial richness, PANTONE 17-1230 Mocha Mousse empowers you to create moments of luxury that may be intimate in scale but can extend a sense of indulgence throughout the day.” – Pantone

Should Your Store Feature Mocha Mousse?

This earthy warm brown is simple and classic, and will enhance the premium feel of a website while evoking feelings of comfort. It’s the perfect addition to ecommerce sites selling high-end goods, sites offering luxury services such as spas and wellness retreats, or portfolios for models.

brown mousse in a cocktail glass — Pantone’s imagery shows how Mocha Mousse can make both light and dark colors pop. Source: Website Builder Expert

Top Tip: Wix and Pantone collaborated in December 2024 to release a collection of assets and elements in Mocha Mousse to Wix Studio. Check it out if you want inspiration.

Rumors: Behr

Behr is a paint industry mogul based in Canada. Its color of the year for 2025 is Rumors, a statement rich ruby, which Behr says adds “warmth and rich allure” to any space.

Should Your Store Feature Rumors?

Rumors is striking and unforgettable – a perfect logo color for a marketing or sales agency looking to show off its daring brand personality. It would also work well as a secondary color for drawing attention to calls to action (CTAs) and headers. However, since Rumors is dramatic, it could easily overpower a site when used as a primary color.

Red wall with cream ornaments leant against it — Behr’s Rumors complements shades of brown and cream. Source: Website Builder Expert

Benjamin Moore: Cinnamon Slate

Benjamin Moore is highly renowned for its paint and color pairing expertise. Its color of the year is Cinnamon Slate, which combines the neutrals of Mocha Mousse with the depth of Rumor.

website page in brown cinnamon slate color — Cinnamon Slate pairs well with a range of website colors. Source: Website Builder Expert

Should Your Store Feature Cinnamon Slate?

As a background color, this tone would help light, neutral colors stand out. For instance, it would be suited to an ecommerce store selling furniture or homeware.

And if you’re looking for complementary pairings, Benjamin Moore has released a whole palette of color trends, which it says contains “calm, confident colours that are as adaptable as they are distinct.”

collection of 10 neutral colors in brown, green, and cream — The color palette includes neutral earthy tones with browns and greens. Source: Website Builder Expert

Bottom Line

You might have noticed a theme runs through these trending website colors: earthy, classic tones are in. This is handy for anyone building a website, since these tones are timeless and can pair with a whole spectrum of shades. If you want to add any of these colors to your store, many website builders will let you customize your colors using a pipette color picker, so you’ll easily be able to add any of these tones to your theme.

Written by:

Annie Angus Writer

Annie Angus is a Writer for Website Builder Expert with a passion for shaping jargon-heavy research into digestible content. She has previously researched and written about industries ranging from tech to fashion, and now, after testing our top website builders such as Wix and Squarespace, she is enthusiastic to share her findings with our readers. With first-hand experience in utilizing social media and online marketplaces to grow a small handmade clothing business, Annie understands the priorities and concerns held by SME owners, and knows precisely what they look for in a website builder. She combines this unique perspective with her knowledge of website builders to produce engaging content spanning all areas of the small business journey, from creating a strong website to growing and maintaining an audience.