4 LinkedIn Trends You Can’t Afford To Ignore in 2025

“Photo dumps” (multiple images attached to one post) are dominating LinkedIn at the moment. Part of the reason they work so well is because they provide an authentic and unedited insight into the day-to-day goings on of your business.

Whether you’re running a product launch event, orchestrating workshops, or spending quality time with your team, documenting this with a collection of photos is a great way to increase transparency and build trust with your audience.

LinkedIn video usage is rising by 36% year-on-year, and for a good reason. Not only has LinkedIn reported an engagement rate five times higher than text posts, but the format is much more memorable to audiences, resulting in a 95% chance of users retaining your message.

Following the uptake of Facebook and Instagram Reels, short-form vertical videos are also popular on LinkedIn this year. Successful video content examples to try include:

• Short clips highlighting the key takeaways from webinars and live streams
• Day in the life content
• Thought leadership snippets

Interactivity and authenticity go a long way on LinkedIn in 2025. Unfiltered LinkedIn Live Events are one of the best ways to demonstrate this, all while engaging with your audience in real-time. In fact, LinkedIn has found that live streams receive seven times more reactions and 25 times more comments than regular video posts by the same businesses. 

The same study shows that LinkedIn Live Events can receive up to:

• 131% higher click-through rates than regular videos
• 19% higher engagement rates after the event
• 1.5 times higher likelihood of engaging with future company marketing

The average LinkedIn newsfeed is full of promotional content. To cut through the noise and resonate with your readers, you need to connect with them on an emotional and personal level.

Whether you’re using text, media, or long-form LinkedIn newsletter, users want to know why they should trust you over others. Leaning into your lived experience will not only build authority, but also provide a relatable story that your audience is much more likely to remember.

This doesn’t have to be extreme. In fact, short, punchy content shows much higher success. Reframing even the first sentence of your post is often enough to catch the attention of scrollers. For instance, instead of starting your post with:

• “Here are 5 ways our POS machine speeds up your checkout process,” you could begin with
• “When I worked in retail, slow POS machines were a nightmare to deal with.”

In this example, the personal perspective instantly tells the reader that you’ve been in their position, understand their pain points, and are the right business to solve their problems.

In 2025, repetitive promotional LinkedIn posts no longer work. Instead, what wins is eye-catching, emotion-driven content that humanizes businesses and provides insider insight. Leaning into your personal experiences, interacting with potential customers on live streams, and documenting your daily wins and events are ways businesses have been demonstrating this and improving their reach and engagement.

What LinkedIn tactics have worked for you this year? We’d love to hear from you in the comments!