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Google’s Shopping Widget Could Increase Your Conversions by 8%

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Published on September 23, 2025

A person in a blue sweater sits at a desk with a laptop, tablet, and stationery, surrounded by clothing and shipping boxes.

Need help increasing online sales? There’s a new ecommerce feature that could lend you a hand. Google has released a store widget that merchants can add to their website, enabling them to highlight the quality of their store to new visitors.

Since Google’s widget can help you boost your store’s credibility, it’s worth taking advantage of this update. Below, I’ll explain whether you’re eligible for the feature, how to add it to your store, and its key benefits.

Am I Eligible for Google’s Store Widget?

All stores can add this widget to their website, but the widget version that appears will change depending on specific ecommerce criteria. The widget comes in three different tiers and your store’s quality and performance will determine which tier you’re in. Here’s a quick breakdown:

Top Quality Store widget: Your store is eligible for this widget if you’ve earned Top Quality Store merchant status. Customers can view a summary of your store’s performance (like how you provide a great customer experience) alongside key details about your service and policies.
Store Rating widget: Your store is eligible for this widget if you’re not a Top Quality Store merchant, but have a Google store rating. It reveals a summary of your reviews, alongside key information about your store’s service and policies.
Store Quality widget: Your store is eligible for this widget if you’re not a Top Quality store merchant and currently have no store ratings. It shows information about your store’s service and policies.

Screenshot of a browser with a pop-up rating for "Top Quality Store on Google," showing ratings for shipping, returns, pricing, and reviews. — Google’s official graphic showcases how the widget will appear on your store once clicked on. It’ll display key factors, such as your returns and payment options. Source: Website Builder Expert

Because of the different tiers, even newer businesses can display the widget on their website. The widget will automatically update depending on your store’s current reputation, so you don’t need to manually change the widget as your store develops.

How Can I Add Google’s Store Widgets to My Website?

To add the widget to your store, you’ll need to copy and paste a small snippet of code onto your website, which you can find on Google’s Merchant Center Help page. You can also customize the code based on your specific tastes. For example, you can decide to put the widget on the bottom right or bottom left of a webpage.

Once you’re done, Google encourages you to preview the widget via the Chrome Developer Tool and make sure that you’re 100% happy with its placement before going live.

What Are the Widget’s Key Benefits for My Store?

According to Google, businesses with this widget on their website have experienced an 8% increase in sales within 90 days.

This isn’t surprising, since this ecommerce widget can build trust in your online store by demonstrating your credibility and reliability to customers. Sometimes, these trust signals can be the difference between a customer making a purchase or not, so make sure that the widget is visible on your website.

Though this widget offers a fantastic way to highlight your store’s trustworthiness, there are other classic methods you should add into the mix. Showcase positive reviews on your product pages, share user-generated content on your social accounts, and be transparent about your store’s return policies to keep building trust with your target market in 2025.

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Holly Choules Writer

Holly Choules is a Writer at Website Builder Expert with a background in researching and crafting engaging content for digital platforms. In previous roles, she has demonstrated her wordsmith skills by writing for public facing brands in a range of industries. After gaining hands-on experience using leading website builders, like Wix and WordPress, she is now keen to share her findings through informative, easy-to-follow articles that help small business owners get online and grow their presence. Since joining the team in 2024 and transitioning into the tech sphere, Holly is passionate about applying her three years of content writing experience and upholding Website Builder Expert’s position as an authoritative source on website builders, ecommerce, and digital marketing.