With a rising number of merchants selling on TikTok Shop and making impressive revenue, you may be curious about the kinds of products you’d need to sell for similar results. To help you find your next winning item, I’ve shortlisted five viral TikTok products that your business could make a sizable profit with.
The following product recommendations cover the most popular categories on TikTok Shop, from phones and electronics to beauty and personal care.
1. For Tech Stores: Phone Cases
To keep their phones protected and showcase a snippet of their personality, TikTok shoppers are on the lookout for phone cases in striking designs. It’s also a low-fuss product for online stores to sell, since these cases are cheap to stock, easy to pack, and lightweight enough to keep your shipping costs low.
If you’re worried about standing out in the market, you could use a print-on-demand business to create a custom product with your own, unique phone case design.
Before you add phone cases to your inventory, see what styles are trending on the platform too. For example, chic burgundy cases could sell better in fall, or you might notice that cases in a whimsical, illustrative style are building in popularity.
2. For Beauty Stores: Lip Glosses and Lipsticks
Cosmetics are made for TikTok Shop, with a wealth of creators showcasing how these products work in “makeup tutorials” or “get ready with me” videos. Customers will want to see how the product looks and feels once applied, so your business will need to create aesthetic videos and photos that clearly capture this.
If you’re making product videos to promote your lip glosses on TikTok Shop, use different kinds of shots accurately to convey how the item appears. This might include a slow-mo application shot, a hand swatch to showcase the color, or a closeup of the package in natural light (especially if the product includes shimmer!)
3. For Household Stores: Cleaning Products
#cleantok, the hashtag featuring creators organizing their rooms or sharing cleaning hacks, is big business on TikTok — which makes household cleaners a prime product to sell to this community! You can get creative with your promotional videos too, creating “before and after” transformations that satisfy viewers and illustrate the product’s effectiveness.
To build trust in your online store and encourage TikTok’s audiences to buy your cleaning products, it’s worth creating some content that showcases your store’s knowledge and expertise. Share a weekly cleaning tip, or demonstrate different ways to use your product for best results.
4. For Food & Beverage Stores: Candy
The colorful appearance of candy was made for social media feeds, and TikTok creators will agree. On the app, you’ll find creators making reviews, unboxings, and even ASMR candy videos. Items you could sell to jump on its virality include variety packs, mix and match bundles in old-school candy bags, or separate candies in different flavor variations.
Selling on TikTok Live can help you reach new audiences in real time. For example, I’ve seen candy sellers taking orders, weighing them, and boxing the products on camera. This gives your customers the chance to see how your business operates and ask you questions, helping you build further rapport with them.
5. For Fashion Stores: Womenswear Sets
If you’d like to market to TikTok’s fashionable, yet budget conscious crowd, selling them a stylish womenswear set is a good call. The set can help shoppers feel put together without much effort.
Meanwhile, the platform’s fashion creators will want to showcase the different ways you can style each piece separately, which also makes for user-generated content your brand can easily repost!
Shoppers will want to know that they’re getting the most out of their clothes, so it’s worth creating some styling content to show the different ways they can wear the set. You could demonstrate how to dress the items up or down, or how to layer them as the seasons change.
How To Keep Track of Trending TikTok Products
Not all these products will be popular forever, so it’s important that your business keeps track of the top TikTok Shop trends each month.
The easiest way to do this is by taking advantage of TikTok’s built-in features. For one, the TikTok: Creative Center will show you which product categories are popular or has, and you can browse TikTok Shop yourself to see what products your competitors are offering and how many units have been sold.
I also recommend looking out for trending TikTok hashtags and viral video formats that can indicate what your audience is currently interested in.
But above all, make sure that your chosen products speak to your audience. For best results, try to appeal to their needs and emotions, or solve a common pain point they’ve been frustrated with.
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