The 20 Best Beauty Website Examples | Inspiration Awaits!

WholyDose

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The WholyDose website sticks to a clean and simple design, branding and navigation system.

Fetaured products stand out against the white background and are shown well in high-quality photos.

Whole Dose uses case studies and real life examples to demonstrate the effectiveness fo tis products.

Pop-ups are a great way of displaying discounts and inviting visitors to sign up to your newsletter.

Highlighting ingredients and the science behind the products helps build trust and enables customers to make informed decisions.

Made with Squarespace

WholyDose is a beauty supplement store that claims to transform your skincare and wellness with its range of super powders and supplements.

The Squarespace website follows a white and neutral color palette which helps to create a sense of calm and wellness, feelings which are mirrored in their products. WholyDose’s homepage also features recommendations by trained experts, while its product descriptions clearly explain how each product should be used for best results.

Key features of the website include:

• Simple navigation options: Shop and Learn.
• “Learn” pages contain detailed information about the science behind the products to help users make an informed decision.
• Hero slider on the homepage features the latest deals or best-selling products to immediately grab the user’s attention.

ColourPop Cosmetics

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Just like its name suggests, ColourPop Cosmetics' website is vibrant and engaging.

Having a "Best Sellers" category in the menu is a great way to direct customers to your most popular products.

Grouping products into collections like this is a great way to add more value to your sales.

We love the depth of information given on Colour Pop, as well as the tips for applying its products.

This "Others have bought" feature is a clever way of using social proof to increase sales.

Made with Shopify

ColourPop Cosmetics is a well-known, global makeup brand that’s famous for its vibrant and themed make-up collections.

The website is bright and colorful, living up to the brand’s name and identity. Thanks to Shopify, its ecommerce store, meanwhile, is filled with products that users can filter by category, making navigation more simple.

ColourPop Cosmetics’s website regularly changes its aesthetic theme. Whatever the chosen design, it always remains consistent throughout the homepage, helping to unite different categories and layout sections.

Key features of the website include:

• Categories and subcategories to make navigating the brand’s extensive products easy.
• Multiple collections and products are showcased on the homepage that users can scroll through.
• Product pages feature extensive product ingredients and information as well as “application tips” to add more value for users.

100% Pure

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The 100% Pure website focuses on the story behind its products and telling customers why they should make a purchase.

Giving cusotmers the chance to "win" is a neat way of grabbing their attention!

If you offer muiltiple product types, splitting the user journey like this is a good idea.

The 100% Pure website footer has plenty of useful links. We particularly like the option to choose your currency!

This store splits products into categories to make it easier for cusotmers to find the products they're looking for.

Made with Shopify

100% Pure is an organic beauty brand that sells almost every beauty product imaginable – from nail polish to body moisturizer.

Its ecommerce store, therefore, is full of products, with a scrollable layout and clear menus making navigating the website a breeze. The ‘Explore’ section of the website features content such as ingredient lists, quizzes to find your ideal product, as well as a blog for some light reading.

Key features of the website include:

• Hero slider showcasing new collections or limited-time offers.
• Quizzes to find out the ideal product for your personal needs.
• Social media icon links help users to find out more information about the brand and its products.
• Drop-down menu to reveal subcategories to help users find the exact items they’re looking for.

Peach and Lily

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Every element of the Peach & Lily website is branded to their color scheme including imagery, fonts and even product packaging.

Have you considered offering referrals on your store? We like how Peach & Lily does it here!

Displaying best sellers in this clear, grid format makes it easy to browse.

We love this propduct page - the detailed product description, award badge, and customer review rating all help to build trust.

Made with Shopify

Peach and Lily is a skincare brand that focuses on solving individual skincare concerns.

Its main navigation layout is focused on helping users find products via their specific skincare problem, rather than by product type. Peach and Lily’s customers are able to select their issue – for instance, ‘dark spots’, to receive tailored product suggestions and recommendations.

The website also features an extensive on-site blog packed full of beauty hacks, plus tips on how to use certain products available to buy on the website.

Key features of the website include:

• Incentives to sign-up to the brand’s email and text alerts such as discounts and special access to new products.
• The main menu navigation is broken down into content types such as bestsellers, gift sets, and blogs.
• Each individual product features a review out of 5 stars that are provided by previous customers.

Tiny Bubbles Salon

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The Tiny Bubbles Salon website includes everything you need to make an informed choice about making a booking including service offering and profiles of staff members.

We love this search feature on the website which helps cusotmers find the right service for them nice and quickly.

This bright footer includes essential information that customers may need to know, such as opening hours.

Staff profiles give visitors more information about each team member and the services they offer.

Showcasing which brands you work with can help to bolster your social proof and build customer trust in your products.

Made with Wix

Tiny Bubbles Salon uses its Wix website to showcase the services it provides clients at its in-person salon. The homepage also features a price list, so that users can immediately discover if the brand’s rates will be a good fit for their budget.

Elsewhere, a scrolling bar highlights the brands and products the salon uses, whilst client testimonials emphasize the salon’s reputation.

Key features of the website include:

• The ability to book salon appointments directly on Tiny Bubbles’s website, thanks to its online booking system.
• A bright footer that includes must-have information for clients, such as location and contact details.
• A staff page which details each staff member and their training and expertise, reassuring potential clients that they’ll be in safe hands.

Studio Sashiko

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The Studio Sashiko website's luxury branding style reflects the salon's luxury offering.

The Studio Sashiko website doesn't just showcase its services, but its "artists", allowing customers multiple ways to engage.

This "product" page includes a description of the service, a photo, pricing, and location, giving the cusotmer plenty of information.

FAQs are an effective way of answering common customer questions and addressing any concerns straight away.

Services are listed with photos and location, so customers already have some information before clicking through.

Made with Squarespace

Studio Sashiko uses its website to showcase the different aesthetic procedures it offers clients at various locations.

Users are able to browse each treatment and book an appointment at their preferred location using Studio Sashiko’s online booking system. The website also features information and images on each individual studio, as well as the chance to learn more about each artist and their areas of expertise.

Key features of the website include:

• Detailed staff member profiles that give users all the information they need to select – and book – an appointment with their chosen artist.
• Service profiles that provide in-depth background for each treatment, as well as client testimonials and example images.
• FAQ section that aims to answer a user’s queries before they book an appointment.

Kylie Cosmetics

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The Kylie Cosmetics website creates a winning experience for users thanks to high-quality imagery and in-depth product details.

The Kylie Cosmetics website really utilizes social media to engage its customers.

Product pages come with plenty of information, including a whole gallery of the product on its own and being worn.

Products are split into categories to help save customers time.

We love this easy to navigate menu with images as well as categories.

Made with Shopify

As you’d expect from a product of the Kardashians, Kylie Cosmetics is one of the best beauty ecommerce stores around.

The website is jam-packed with products, but navigation is still made easy thanks to detailed product categories. The main focus of the homepage is showcasing Kylie’s individual beauty products, while a matte pink and black color scheme dominates. Elsewhere on the site, Kylie Cosmetics’s logo and packaging depict the kind of slick, polished imagery that’s become synonymous with the brand.

Key features of the website include:

• Prompts throughout for users to connect with the brand on different social media channels.
• Each product listing features multiple images and videos to showcase the item.
• The website is broken down into three categories and entering each one gives the user the impression of entering a brand new website.

Cloud10 Beauty

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Cloud 10 Beauty balances ecommerce with blogging to offer customers a great online experience.

Reviews are super important for cusotmers making a buying decision.

This simple menu makes it easy to find what you're looking for.

Running a blog on your store is a great way to show visitors how to use your products!

Colorful and digestible, you can mis up boring text with images and grid formats to draw visitors in.

Made with Shopify

Cloud10 Beauty is an ecommerce store that stocks multiple different major beauty brands.

The website has hundreds of different product categories but the main drop-down menu groups them into product types to help users easily find what they’re looking for.

The features of Cloud10 Beauty’s website are kept simple, and – instead – the primary purpose is to sell beauty products. When users land on the website they’re met with a welcome pop-up encouraging first-time customers to subscribe to the newsletter, and receive a discount on their first order.

Key features of the website include:

• The simple black and neon yellow color scheme stands out from the stock imagery used for products.
• A reviews page features extensive customer reviews to help increase confidence in the brand.
• “The Cut by Cloud 10” is the brand’s version of an online blog, and features product guides and insider tips and tricks.

Projekt Glitter

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The Projekt Glitter website provides visitors with in-depth information about products in a digestible and engaging way.

The grid format, bright colors, and rounded corners creates an on-brand fun, friendly feel.

Projekt Glitter knows tis audience, and creates blog posts about festivals knowing that its product fits with this topic.

The Projekt Glitter website leans into its values and USP, the fact that its glitter is biodegradable.

Get creative with your product photos like Projekt Glitter does! We love the bursts of color!

Made with Squarespace

Projekt Glitter sells biodegradable makeup glitter through its sparkling ecommerce store. The homepage of the website is vibrant, and the theme of bright colors and glitter runs through every feature and page.

A scrolling bar on the homepage contains some of the key publications the brand has been featured in, while the main focus of the website content remains steadfastly on the brand’s story and vision.

Key features of the website include:

• Enticing CTA buttons such as “Bio Glitter Facts” and “Inspire Me”.
• 20% off for anyone who signs up to the newsletter promoted in the footer.
• Extensive content on the homepage that explains the background of the products, broken down into easily-digestible chunks.

Coloured Raine

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Coloured Raine helps customers make informed purchasing decisions thanks to detailed product listings, customer reviews, and a "find my shade" page.

Coloured Raine makes potentially dull looking text interesting and engaging via web design.

Displaying the range in your products is a great idea - here, Coloured Raine showcases the different shades of foundation in one product photo.

Help out your customers by creating engaging quizzes like this one, to match them with your products.

Made with Shopify

Coloured Raine is another ecommerce beauty website that stands out from the crowd, thanks to its deployment of bold colors and high-quality imagery.

Users are invited to become “friends” with the brand by following it on social media, while an embedded Instagram feed lets potential customers see the products in action.

Not only does the website showcase key products and bestselling sets, but also the brand’s new app. Users are encouraged to download the app to access special discounts, and experience a different way of shopping.

Key features of the website include:

• Embedded YouTube videos from the brand’s channel that showcase how to use the products.
• Unique CTA buttons that say “Bag Me” rather than common “Buy Now” alternatives.
• The top navigation menu details all of the different categories the brand provides, helping users to find what they are looking for quickly and easily.

Hey Pretty Beauty

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Hey Pretty's website acts as a showcase of the salon's work in order to convince users to make a booking.

A contact form is a great way of making it easy for new or potential clients to get in touch.

When your propduct is visual, let images speak for you!

Showcase your work in gallery sections or social media integrations.

Including a price list is a good way of giving customers an idea of your rates - and you can make it pretty!

Made with Weebly

Hey Pretty Beauty is a styling company that offers location-based hair and makeup for events such as weddings.

The primary focus of the brand is wedding styling, which it conveys with a main header image of a bride and bridesmaids. Hey Pretty Beauty’s website is easy on the eye and even easier to navigate, all the while providing potential clients with information around its beauty services and rates.

Users can make a booking by following the “Your Prettiest Day” button helping to tie the brand in with the user from the very beginning of the journey.

Key features of the Weebly-built website include:

• Detailed contact form that makes the initial communication simple for potential clients.
• Image Gallery allows users the chance to look through multiple examples of previous work.
• The header image changes on each web page, but is always a high-quality photograph of a bride and bridesmaid to tie in with the brand’s service offering.

Sugarpill Cosmetics

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Sugarpill Cosmetics website features the brands yellow and pink color scheme throughout in order to create a strong sense of brand identity.

Using influencer marketing and promoting limited edition propducts is an eye catching way of grabbing attention!

We love how Sugarpill Cosmetics gives the face and story behind the brand.

When your brand is all about color and making a statement, let that show on your site like this!

The yellow and pink color palette is ever present throughout the site, creating consistency.

Made with Shopify

Sugarpill Cosmetics is a makeup and skincare brand aimed largely at millennials.

And the brand clearly knows how to cater to its target audience, thanks to the use of vibrant colors and relaxed language throughout. The models used in all of the imagery are also young, stylish girls who mirror the type of user the brand is targeting.

The website is image-heavy with very limited text, helping to keep the focus on Sugarpill Cosmetics’s products – and the looks they can create!

Key features of the website include:

• A yellow and pink gradient color scheme runs throughout the website, helping to establish a strong brand identity.
• Almost all of the images feature a model or customer who reflects the target audience of the brand.
• Cat icons and imagery run throughout the website, serving to remind customers that Sugarpill Cosmetics’s products are cruelty-free.

Coco Nails and Spa

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Coco Nails and Spa website really makes an impcat on its homepage with this full-width background image.

Including key information like business hours is always a good idea.

Coco Nails and Spa website uses images of past work and an embedded Instagram feed to showcase its staff's skills.

Using images to show different product categories can help bring your products to life.

Show your customers you're confident in your own products by providing a guarantee.

Made with Weebly

Coco Nails and Spa is a beauty salon and spa that uses its website to create an online presence for a bricks-and-mortar business.

The website is simple, and – thanks to neutral colors and imagery – creates a calm environment that mirrors the feelings invoked in Coco’s in-person salon. All the beauty parlor’s various services and treatments are described in a clear and simple way, allowing users to make an informed decision before they visit the salon.

Key features of the website include:

• An informative footer that features all of the key details potential clients need such as the salon address and contact details.
• The FAQ page answers all of the common questions in one place.
• Icons depict each individual service helping users to understand the different options available to them.

Soko Glam

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High-quality images, product reviews and interactive quizzes all make the Soko Glam website fun and engaging.

Don't hide your reviews away - put them on prominent display in a gallery slideshow like Soko Gla does!

Create a personalized shipping experience by crafting a quiz to help match customers with products

Cater to your customers' curiosity with categories such as "bestsellers" and "newly curated" - they're sure to grab attention!

Try really tailoring categories to your customers. Here, you can select your skin type to find products you know will suit your needs.

Made with Shopify

Soko Glam is a skincare ecommerce store that focuses on individual products and how they can best help customers. Soko’s website is easy to navigate, while parallax scrolling helps to keep the homepage engaging as users move through the content.

The “Skin Concierge” option in the main header menu helps to provide a bespoke experience for each individual user. They’re invited to either take a quiz or book a consultation in order to discover exactly which products are right for them.

Key features of the website include:

• A scrolling bar on the homepage features real-life customer reviews and testimonials.
• An interactive “skin quiz” helps direct users to specific products.
• Extensive subcategories ensure that navigating the vast amount of products on the website is a cinch.

Credo

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The Credo website mirrors the brand's products; clean, fresh and simple.

A wishlist is a smart idea to help customers come back to products they love.

Filtering by skin type or beauty goal is a great idea for beauty sites like this one.

If you have a core vision, mission, or value, be sure to present it clearly on your site for visitors to find.

Featuring your social media feeds on your site is a great way to engage visitors while also displaying user-generated content.

Made with Shopify

Credo is a one-stop-shop for natural and sustainable beauty products. The website’s full of various “clean” beauty brands and products for users to purchase. It also focuses on the story behind each product, and users are regularly reminded of the brand’s eco-friendly credentials by text boxes and pop-ups.

The main header of the website is a simple search box – allowing users to easily find what they’re looking for – whilst the categories can be found in the burger menu to the left-hand side of the page. This helps to prevent navigation of the website from becoming over-complicated for users, and keeps things looking visually streamlined.

Key features of the website include:

• A rewards scheme that allows users to collect points each time they make a purchase.
• The chance for users to add items to a personal wishlist that they can save and revisit in the future.
• Parallax scrolling ensures users stay engaged as they make their way through the extensive amount of content on the homepage.

Sephora

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The Sephora website makes navigating through masses of products easy with detailed categories and filtering.

Sephora makes it easy to find its values, whether that's diversity or eco-friendliness. We love the user-friendly feel of this page too!

Things that stand out on this product page include product videos, and tailored shipping options such as auto-replenish.

Sephora positions itself as an industry leading expert with its forum where you can search and engage with others.

Customers love offers! And we love how Sephora has displayed these deals for customers to apply.

Made with Shopify 

Sephora is an international beauty brand that is incredibly popular with beauty lovers worldwide. so it’s no surprise that its website makes this list of best beauty websites.

The website focuses on products and with so many to showcase, includes a detailed navigation breakdown that makes the user journey clear and simple.

As well as its ecommerce capabilities, the website also includes a community feature where users can sign up to get involved with forums and online activities with fellow shoppers and beauty fans.

Key features of the website include:

• The ability to shop by product, goal or concern.
• Engaging buying guides including “black owned brands” and “shiny hair guide”.
• Detailed product listings that include customer reviews, ingredients lists and directions for use.

Glowconcept

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The Glowconcept website is a simple one-pager that is there to provide information about the brands beauty white labelling services.

Your About Us page doesn't have to be complicated - Glowconcept keeps it simple and to the point.

Want to incorporate job listings on your site? Glowconcept's carrer section is a great example.

If you run other brands associated with your beauty website, it makes sense to mention them like Glowconcept does here.

Made with GoDaddy

Glowconcept is a beauty white-labelling company that creates high-end beauty products for brands by invitation only.

The website is simple and easy to navigate with a static background image remaining in place as users scroll through the homepage.

The one-pager website does what it needs to do, gives users information about the brand’s service offering and directs them to get in touch.

Key features of the website include:

• A careers section for anyone looking to join the team.
• Concise and easy-to-digest information about the brand and its service offering.
• A simple header navigation bar that directs users to the relevant section of the webpage.

Sadona Salon and Spa

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The Sadona Salon and Spa website creates a sense of calm through the blue, white, and gold color scheme that mirrors the in-spa experience.

Color schemes make a difference - the pale blue, off-grey, and godl text creates a calming effect.

FAQs are a great place to answer any questions or concerns your cusotmers may have, and make them more likely to convert as a result!

The grid galleries on Sadona Salon and Spa's website lets visitors see what to expect.

Made with Wix 

Sadona Salon and Spa is a Maryland-based salon and spa that offers services including hair cuts and colors and facials.

The salon’s website immediately creates a sense of calm thanks to the white, blue, and gold color scheme while the softly-filtered background images of candles and towels add to the effect.

The website includes a page dedicated to the in-salon team allowing customers to familiarize themselves with the clinicians before they arrive.

The main header menu is detailed and the active page link changes color so that users always know where they are up to on their user journey.

Key features of the website include:

• A detailed “about us” page offering information and background on the brand.
• The ability to book treatments and purchase gift cards online.
• An FAQ section ensuring customers are well-informed before they arrive for their appointment.

Retief Skin Center

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The Retief Skin Centre website contains plenty of information on the centre's cosmetic procedures in order for users to make informed decisions.

Retief Skin Center's blog includes interviews with experts and professionals, as well as customer testimonials.

Booking appointments is hugely important for gaining new clients. Here, visitors can book straight on the page!

Visitors can easily navigate to their chosen procedure in the top bar navigation.

Made with Weebly 

Nashville-based Retief Skin Center is a medical cosmetic procedure centre that focuses on dermatology and specialist skin treatments.

The website’s dark color scheme helps to create a sense of mystique and luxury while the white font stands out from darker background colors and images.

The detailed header navigation bar includes various options including a drop-down system for each service offering.

The on-site blog meanwhile compliments the brand’s main service offering, providing background to treatments and tips to help keep skin healthy and achieve the best results.

Key features of the website include:

• Detailed service pages including an “instant book” system that allows users to see when the next available appointment is and make a booking.
• An engaging blog showcasing before and afters, client testimonials, and expert advice and tips.
• A CTA in the header of the homepage prompting users to book an appointment, making the process clear and easy.

Fenty Beauty

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The Fenty Beauty website sets the standard for ecommerce beauty websites thanks to its excellent user experience and eye-catching design.

The drop-down menu allows for easy navigation, and we love the term "Lip Library" too!

While an attractive product gallery, it's the labels that really standout here - "new shade" and "summatime limited edition" are eye-catching!

User-generated content is a hue selling point, and Fenty knows it!

Fenty successfully creates a personal, "in-store" shopping experience with its shade matching tool and virtual try on feature.

Made with Shopify 

Fenty Beauty is a global beauty success story so it needs a website that’s up to scratch.

The website is an ecommerce dream with multiple product categories, detailed product pages, and a simple checkout experience.

The Fenty Beauty website focuses on showcasing the brand’s products by featuring multiple different images and videos for users.

The website also includes various fun and engaging virtual features including a shade-matcher, virtual try on, and online consultations.

Key features of the website include:

• Drop-down menu for easy navigation and browsing.
• Embedded Instagram account showcasing user generated content and social proof.
• Pop-ups and sidebars promoting special offers and best selling items.

Beauty websites are often full of products and content, and need to appeal to a specific target audience. And, with so much competition around, it can be hard to ensure your website stands out from the crowd – especially without sacrificing functionality and the user experience.

As well as the design, you need to think carefully about the website builder and theme you’ll choose to build your beauty website. Make sure you read our comparison of the major website builders to help you with your decision.

Remember – the examples we’ve featured in this article all successfully target their key audience demographics, offer a great user journey, and are easy to navigate and explore. If you’d like to hear a first-hand account from a beauty brand, we sat down with Olivia Bae, co-founder of haircare brand PERSEVE, to learn about their brand journey, tips, and milestones. You can read the full interview with PERSEVE to hear from Olivia and her advice for other small business owners in the beauty sector!

Now you’ve got some inspiration, you might feel ready to begin your website build. If so, make sure you check out our articles on how to sell makeup online and how to make a booking website to help you out. See you there!