10 Sizzling Summer Products To Sell

The demand for carry-on luggage spikes every summer as people prepare to travel. This year is no different – searches have risen by 62% in the past six months.

To choose the right carry-on luggage to sell, put yourself in the mind of your target customer. If you cater to children, opt for smaller cases with fun colors and patterns. On the flip side, those who travel for business might prefer sleek materials with inbuilt USB ports.

2025 skincare is all about achieving that “glass skin” look. Searches for “facial sunscreen,” “pimple patches,” and “PDRN” (short for ingredient Polydeoxyribonucleotide) – yes, that is the famous salmon sperm facial – have risen exponentially year-on-year. 

Skincare trends usually appear from shocking ingredients. Six months ago, beef-tallow moisturizer exploded, and before that, it was snail mucus facial serums. To make the most of the PDRN trend, make the ingredients stand out on your product pages, and consider creating a line of products centered around the key ingredient, like skincare brand Genabelle.

Canopies are an important addition to every type of summer gathering, protecting people and equipment from sun and rain. In fact, they are so important that there has been an 84% increase in searches for canopies since January this year.

The versatility of canopies makes this summer product suitable for lots of different stores. It would be a welcome addition to any online camping and sporting shops, but if you offer personalization options, a canopy can become a perfect item for community events – think small businesses and schools.

Flip-flops will never go out of style, and June 2025 has seen a 12% higher demand than the past two summers.

Whether you want to sell fashionable platforms, a secure sporty style, or pool-side slides, modern flip-flops offer lots of versatility. Flip-flops tend to wear down quickly, so offering multipacks is a good way to capitalize on this.

Father’s Day may have passed, but the demand for barbecue products hasn’t slowed. Google searches for “bbq grill,” “disposable bbq,” and “grill thermometer” have been extremely frequent, and that’s just the tip of the iceberg.

The amount of barbeque related products you could sell are endless. From spatulas and tongs to marinades and sauces, these products all soar in the summer months. So think about which items would best complement your brand and customer needs and get selling.

It’s no surprise that portable fans are a top selling summer product every year. Whether they’re pedestal fans, spray fans, USB-powered, attached to a hat, or handheld old-school paper fans, you’ve got a lot of options! And compared to last year, Google searches for “portable fans” are 79% higher in 2025.

To narrow down which fans will work best for your customers, think about who they are as people. For instance, there are fans that look like headphones for bike riders, flexible tripod fans for strollers, fans that mist the face, even fans meant for bridesmaids during hot weddings.

Sunglasses are one of the best cross-selling summer items, pairing well with lots of other product lines due to their many purposes. For instance, travel, clothing, and sports stores offer very different products, but sunglasses are a complimentary addition to each.

With this in mind, you should adapt the type you sell to suit your customers’ needs. Will they want cycling glasses that repel the wind? Neon heart-shaped glasses for summer festivals? Or maybe a classic aviator or wayfarer style? Polarized or prescription lenses are also options to consider to accommodate wider customer needs.

Beach bags have always been one of the best summer items to sell due to their practicality. Searches for this summer item are currently at their highest in five years, with a 22% uplift from June 2024.

Beach bags are often marketed towards women, but embracing their practicality will open them up to a much wider audience, including men and young families. When looking for beach bags to sell, think secure, roomy, and most importantly – waterproof. Your product doesn’t necessarily need to tick all of these boxes, but they are strong USPs that’ll make you stand out from the competition!

A sure-fire piece of clothing for when the weather heats up is a dress. The term “Summer dresses” spikes every year. A more notable trend is the search term “mini dress,” which has increased by 92% over the past two summers.

When searching for dresses to sell, think summer. That means floral patterns, flowy silhouettes, and breathable materials like linen and cotton. Summer dresses come in all lengths, but with the term “mini dress” spiking, I recommend looking for shorter options.

A sure-fire way to claim the perfect sunbathing spot, beach towels are a must-have for every summer holiday. And with interest rising by over 500% every summer, it’s not a product you want to miss out on offering.

Like luggage, people don’t want to waste their time hunting for their towels among a sea of duplicates. This is your opportunity to make your product stand out with personalization. This could be a name, a picture, a quote – think outside the box!

This list is designed for inspiration – it’s not exhaustive and won’t fit the needs of every type of ecommerce store. To find your own trending products online, it’s vital to know your niche and understand the products your customers want.

The best products solve a problem that your customers have, so conduct market research and have a think about the customers that you want to reach. Ask yourself:

• What is it that they need for the summertime?
• How can your products make their lives easier?

Once you have ideas in mind, you need to make sure they’ll be in demand. I recommend the following methods to find your products:

• Keep tabs on social media influencers in your niche
• Practice social listening
• Search Google Trends
• Conduct competitor research

• For added stability, it’s a good idea to sell products that are in high demand all year round alongside your summer products. Just make sure these are also relevant to your niche – you might not be selling beach towels next to kitchen utensils because they’re unrelated, but summer travel mugs alongside coffee beans would work perfectly.
• You can’t always know how successful your product sales will be, and you may get stuck with leftover stock, which can lead to some hefty holding fees if your inventory is stored in a warehouse. To combat this, think carefully about what products complement your niche, thoroughly plan for your peak season, and consider items that are popular in multiple seasons. If your permanent and seasonal items are complementary, creating discounted bundles can be another effective way to shift out-of-season stock.
• If your items are in high demand you will have competition. Be sure to keep an eye on competitors’ listings and keep up to date with the trends so that you’re always at the top of the game.
• If you’re selling items outside of your expertise, ensure you have properly researched the product and list all the necessary information. This is especially relevant for electronics and outdoor equipment.

Selling seasonal items in the summer is an excellent opportunity for you to attract customers to your online store, order and sell items fast, and enjoy an inspiring rate of conversion.

When choosing which top selling summer products to add to your store, always remember to put your customer at the forefront of your decision – which items do your customers need, want, or enjoy the most?

Whether you decide to go for tech-based items like bluetooth speakers; accessories like swimwear, bags, bottles, flip-flops; or something completely different, you’ll be part of your customers’ fun memories and experiences. And that (alongside healthy sales, of course) is the most an online business owner could ask for!