I’ve Found the 10 Best Fall Products To Sell in 2025: Apparel to Skincare

Fall means one thing: sweater weather. As your customers reach into their wardrobes, they’re likely looking for a cozy sweater that complements the season’s cooler temperatures. With Google searches for “fall sweaters” up by 500%, you’ll want to give shoppers plenty of choice.

Look into adding “chunky sweaters”, which tend to have a heavier knit fabric, to your inventory. This style of sweater is a nostalgic hit, with a surge in shoppers searching for “Rory Gilmore sweater” in reference to a cozy oversized knit that appeared in 2000s comedy-drama Gilmore Girls.

When the temperatures drop, your customers will need to keep a trusty coat or jacket in their wardrobe for protection against the elements – and that’s where your store comes in. To offer your audience stylish yet functional options for fall, here are some popular garments to stock:

• Fleece lined jackets – Fleece lined coats provide extra warmth and comfort during fall. When finding inventory for your store, keep an eye out for jackets with sherpa linings, since they’re extra fuzzy and soft.
• Trench coats – You can’t go wrong with this wardrobe staple. Depending on your audience’s tastes, you’ll find trench coats in traditional styles, as well as unconventional colors or cuts. You’ll also find trenches that come with weather appropriate features, like hoods or water-resistant material.

Scarves are the ultimate fall accessory, adding flair to any outfit as well as warmth when the wind picks up. Keep your customers cozy by stocking some of these popular scarf styles:

• Chunky scarves – Searches for chunky scarves have been popular since 2020 according to Google Trends, and have been increasing year on year. Stock long, high-quality scarves that your customers can wrap themselves up in.
• Colorful scarves – You don’t always need to stick to classic fall colors, since some shoppers will want to make a statement this fall with a bold color or vibrant pattern.
• Silk scarves – On milder days, some may prefer a lightweight, silk scarf to add a pop of color or texture to their outfit. If you add this fall item to your inventory, try out different colors or prints and see which designs sell best.
• Plaid scarves – This classic print is a fall favorite, so you can’t go wrong selling it on your website.

Expert Q&A: Theresa Delgado

Theresa Delgado sells custom silk scarves from her studio in LA through an online store made with Shopify. Each vibrant pattern is printed on fine silk and thoughtfully designed to bring good vibrations and foster an optimistic outlook as a way of living.

Scarves are seasonless. However, the gifting season is the perfect time to give something that is unique.

Why did you pick this product to sell?

Since I was in elementary school I have loved scarves. As I grew older the obsession continued. Scarves are the best third-piece accessory to pull any look together. Four years ago I printed a painting I did onto a silk scarf. I loved it so much…my business was born!

How does seasonality affect sales?

Scarves are seasonless. However, the gifting season is the perfect time to give something that is unique. My silk scarves fit the bill because the prints are uniquely bold and eye-popping, not mass-produced, made with the highest quality fabric, and carefully finished with hand-rolled and hand-sewn edges

Do you offer Black Friday sales?

As a small business owner, my strategy is to stand out and not follow the crowd. In October, when people are starting to get into the holiday mode is when my online shop has its big BFCM sale. As the holidays are near, I will also be running other promotions to attract customers.

How do you market your products?

Marketing my silk scarves has a four-pronged approach: email, media outreach, social media advertising, and online wholesale marketplaces.

From September, shoppers will be getting excited about the upcoming fall holidays, so it’s your chance to provide them with themed decorations to brighten up their homes with. Popular choices include:

• Table decorations – Hosts will be purchasing runners, mats, tablecloths, and disposable napkins for the Thanksgiving table.
• Pumpkin figures – You can’t have fall without pumpkins, so why not stock pumpkin figures that can sit on someone’s front door, shelf, or mantlepiece?
• Halloween decorations – You can’t go wrong with spooky Halloween decorations for October. Ideas include creepy ornaments (witches and skulls are popular), wall hangings, doormats, trick or treat signs, and skeletons.

Though pumpkin spice is the obvious choice for fall, there are other cozy drinks that shoppers will want to get their hands on. Here are a few trending options:

• Hojicha – Searches for “hojicha lattes” have risen by 228% in the past two years, and it’s the perfect drink for fall. This Japanese green tea has a reddish-brown color, alongside a nutty, smoky taste.
• Coffee – Coffee comes in a variety of different roasts and flavor profiles, so you’re bound to find a few flavours that your customers will adore. According to Exploding Topics, popular coffee related searches include “Yemeni coffee,” “robusta coffee,” and even “macadamia nut syrup.”

To stock popular Halloween costumes for peak season shoppers, look to the current pop culture trends for inspiration. Here are some 2025 ideas based on popular media:

• Pop musicians – If your target audience is younger, they may be eager to emulate their favorite celebrities this Halloween. Trendy choices for 2025 include Sabrina Carpenter, Chappel Roan, Taylor Swift, and Beyoncé in her Cowboy Carter era.
• Meme culture – Think about the internet’s most talked about moments, like the viral Labubu dolls, or the image of Katy Perry floating in space holding a daisy.
• Film and TV characters – This could include Elphaba and Glinda from Wicked, Wednesday Addams, Superman, Squid Games guards, or characters from KPop Demon Hunters.

Once you’ve identified some popular costume ideas, start sourcing accessories associated with them, alongside make-up and wigs that’ll help people get into character.

Expert Q&A: The Cat Ball

Jennifer Boaro

Jennifer Boaro is the chief designer of The Cat Ball, an online pet accessory company based in Washington. Using Shopify, they have have a range of great products that will please any feline friends. They're the cat's whiskers!

I didn't pick this product to sell: I designed this product to sell! I'm a cat bed designer, creating beds designed for cats and styled for people.

Why did you pick this product to sell?

I didn’t pick this product to sell: I designed this product to sell! I’m a cat bed designer, creating beds designed for cats and styled for people. I started creating Christmas theme cat beds because I know that so many cats like to sit under the Christmas tree, so why not give them a really cute bed to lounge in?

How does seasonality affect sales?

We do sell more cat beds when the weather gets cooler, so our sales start to increase around August.

Do you offer Black Friday sales?

We will offer Black Friday discounts and promote them through our newsletter and in our Instagram posts.

How do you market your products?

Instagram and our email newsletter are the biggest parts of our marketing at the moment.

What do you wish you had known before you started?

I wish I had known more about intellectual property protection before launching my business.

Fall marks the countdown to Halloween and Thanksgiving, so creative shoppers will be getting stuck into seasonal DIY projects for the home, or creating handmade gifts for their loved ones. Wondering what supplies to add to your store’s ecommerce inventory? Here are a few fall crafting essentials to consider:

• Artificial flora – Google searches for fall wreaths start to rise in September, so why not give customers the materials they need to create their own? Sell artificial flowers in seasonal colors, like orange, red, and bronze. They’re also a fun way to decorate the home!
• Junk journals – Junk journaling is a cozy indoor activity that is ideal for the fall months – and the data agrees! Exploding Topics has documented a 407% increase in popularity in the past two years, so consider stocking empty journals, felt tip pens, and collaging materials.
• Children’s crafts – Every fall, Google Trends data demonstrates a notable increase in searches for “fall crafts for kids,” so it’s worth stocking DIY kits that the entire family can get stuck into. Great examples include card making kits, beads for jewelry making, or even digital printables for paper crafts.

The cold weather isn’t just uncomfortable; it can also leave hair and skin looking dry, or even flaky. If you’re in the beauty or healthcare industry, it’s time to stock your store with skincare and haircare products that your customers can use daily. Here are some popular options in 2025:

• Body lotion – As the temperature shifts, shoppers struggling with dry skin might be looking for a hydrating cream. According to Exploding Topics, “niacinamide body lotion” searches have increased by 145% in the past two years. Niacinamide is a top ingredient to look out for, since it offers hydration and strengthens the skin barrier.
• Under eye patches – This year, I’ve noticed increased interest in under eye patches that hydrate and protect the sensitive area underneath the eyes. Exploding Topics records a 3,100% increase in searches for “hydrogel under eye patch,” alongside a 185% increase in “eye brighteners” that help with puffiness and dark circles.
• Hair oils – Hair oils are popular year-round according to Google Trends, though you’ll find slight spikes in popularity during the colder months. Customers suffering from an itchy, dry scalp (mainly due to strong, cold winds or indoor central heating) can apply these oils for extra hydration and to soothe irritation. Look out for ingredients like castor oil, almond oil, and argan oil to offer your customers extra protection this fall.
• Hair repair masks – Alongside hair oils, some shoppers will be trying out different hair masks to add some life back to their locks. It’s effective for anyone suffering from breakage or frizz in the colder months.

Can you smell that? Darker evenings call for an assortment of scented candles. They’ll bring light into a room and make it smell irresistible. What more could your customers want? For this popular fall item, hone in on seasonal scents. I’m talking cider, cedarwood, sandalwood, vanilla, and honey.

Popular searches in 2025 include:

• Non toxic candles – For conscious shoppers that are concerned by the chemicals in candles, you might want to investigate alternative materials like beeswax, soy, or coconut wax to give them peace of mind.
• Pumpkin candles – The pumpkin spice trend also applies to candles, with some shoppers searching for candles in this coveted fall flavor.

Throw blankets are most popular in December, but some shoppers will start looking for this popular fall item as early as October. They act as a stylish home accessory while providing much needed warmth during chillier evenings. Here’s what customers are searching for this fall:

• Turkish cotton – Softer than standard cotton, Turkish cotton is plush, premium, and feels gentle on the skin. It adds a luxurious touch to bedrooms and living rooms.
• Fleece – For maximum warmth, fleece is a popular choice with customers. Though it’s made from a synthetic fabric, fleece resembles sheep’s wool and is extremely soft.
• Boucle – Boucle, a fabric with a nubbly texture, is one of the year’s biggest interior design trends that also extends to throw blankets.

You need to make informed decisions when hunting for your next fall product to sell, so it’s essential that you carry out market research beforehand. Here are my top tips to help you identify the right goods for your store that will serve your customers’ needs:

• Search on Google Trends or Exploding Topics – These tools are valuable for store owners, since you can look for breakout search terms that reflect what people are looking for online. Once you’ve found a keyword you’re interested in, I recommend using the graphs to identify any previous seasonal peaks in the fall.
• Scour social media channels – Highly visual social media channels, like TikTok, Instagram, and Pinterest, are top resources for finding out what’s currently popular. Keep an eye out on viral trends, hot topics, and the kinds of products influencers are pushing.
• Conduct customer surveys – Useful to gain a clear picture of what’s popular, you could always conduct surveys with your existing customer base to hear their thoughts. Once you’ve created a simple form and have shared it via your content marketing, you could offer a discount or a giveaway entry as an incentive for people to fill it in.
• Check out the competition – To get ahead of your competitors, you need to assess what they’re offering, their pricing strategies, and unique selling points. If you find a gap in their sales strategy, take this as an opportunity to provide better quality products alongside competitive prices and attentive customer service.
• Think about your niche – Who are you currently selling to? Is it a fashion-forward crowd looking for their next chunky sweater, or parents with kids who want to decorate their house for Halloween? Think about your target audience’s needs and tailor your fall products accordingly.

Once you have your fall products uploaded, you can’t just stop there. You need to have some marketing tricks up your sleeve to bring a wider crowd to your listings. Here’s what you can do:

Optimize Your Product Listings

How effective are your product listings? If your product descriptions aren’t clear or engaging and don’t tell the customer key details, you’ll need to reassess your ecommerce copy. Keep your paragraphs short and snappy, and use bullet points to list features like color, size, shape, and material.

Since you’re selling in fall, make the most out of the season by honing in on sensory language. Think of textures, scents, and feelings that’ll help customers envision how your products will enhance their fall experience.

High-quality product photos are also key to optimizing your product listings. To complement your copy, use high-quality, seasonally relevant images when showcasing your products. For instance, warm fall colors and cozy textures that capture an autumnal aesthetic.

Offer Seasonal Promotions

Create a sense of urgency with a promotional deal. Since these deals only happen for a limited time each year, they can persuade shoppers to get buying before the time runs out.

In your marketing material, consider using language like “Fall Flash Sale” or “Up To 50% off This Fall” to lure customers in, alongside visuals like a countdown clock that’ll make people want to hurry.

Besides a discount, you could also offer bundle deals for the promotion. For instance, if a buyer wants to buy a seasonal sweater, then they could also purchase a matching scarf for a discounted price for both.

Leverage Your Social Media Marketing

Prepare to reach new audiences by planning, creating, and posting seasonal content to your social media account. You’ll want to fill your content calendar with fall-themed posts, like seasonal tutorials and DIYs, fall product features, and your top tips for the season. Don’t forget to post consistently to stay in your audience’s mind!

After a few posts, use your account analytics to see who’s most interested in your content. This includes your audience’s age range, gender, location – all the key metrics you can analyze for your ecommerce strategy. Are your posts reaching your desired audience? What other products from your store might they be interested in?

• Is Instagram your main platform? Check out our guide to creating the ultimate Instagram content calendar

Refresh Your Blog With Fall-Themed Posts

It’s also time to upload seasonal blog posts to your website. For example, a skincare brand might create blog posts on the best products for fall, while an interior design store is more likely to share their thoughts on the best design trends of the season. Providing valuable and relevant content to your audience will establish you as an industry expert in your niche.

Though I’ve rounded up the most popular fall products to sell, some of these products won’t be at the top of your customers’ wish lists forever. That’s why you need to keep on top of seasonal trends and make sure you’re sourcing inventory that’s in demand and addresses your audience’s current needs.

Above all, the customer experience is most important, regardless of what you’re selling. Regularly audit your pricing and shipping times, offer multiple contact methods, and always follow up with your customers to continually find ways to improve.