Shopify Introduces New AI-Generated Product Descriptions

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screensot of shopify's text generation with a sub menu for putting in prompts
Shopify Magic in action. You can see how it reacts to prompts and special instructions. You can even change tone of voice!
  • Shopify Magic, a new AI-generation tool for its merchants, is available now. 
  • It can only currently auto-generate product descriptions, but more capabilities are to be rolled out soon according to Shopify.

Shopify has introduced a new AI generation tool called Shopify Magic. The company claims its users will save precious time by allowing Shopify Magic to write product descriptions using artificial intelligence.

According to Shopify, users will simply just have to list a few details about the product and Shopify Magic will do the rest, auto-generating a professional description in the admin section of a merchant’s Shopify store. Users are also able to give a list of keywords that they want to rank for across search engines and Shopify Magic will write a description based on that.

In addition to time-saving, Shopify Magic can allegedly also help in creating a consistent tone across many products in a Shopify store. Users will also be able to access Shopify Magic from the Shopify Mobile app, adding an extra layer of convenience to the new tool.

Currently, Shopify Magic can only generate text across its core supported languages, which are:

  • English
  • German
  • Spanish
  • French
  • Italian
  • Japanese
  • Portuguese (Brazilian)
  • Chinese (Simplified)

Rise of AI

Shopify isn’t the only website builder to recently get in on AI integration. We reported back in March that Wix has introduced an AI text generator for its editor, and GoDaddy built an AI-prompt library for its users just a month ago.

The AI train seems to show no sign of slowing down, and many web builders are keen to strike while the iron’s hot. According to IBM Global AI Adoption Index 2022, 35% of companies are using AI in some form and a further 42% are exploring it for future implementation.

Shopify confirmed in the Shopify Magic rollout that “over the coming year, we’ll be enhancing even more Shopify tools with Shopify Magic.”, meaning website builders can expect to hear more of this type of news in the future.

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Written by:
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Being a Writer for Website Builder Expert isn’t just typing words on a laptop. Each day, I’m finding new and innovative ways to help you get online in a mode you feel comfortable with. And it’s a task I do with enthusiasm and gusto. Not only do I have experience building with all the providers we talk about - creating websites such as this Strikingly demo - but we also have our wonderful, constantly updated research fielded by our researchers, so you can be reassured that what we say is an honest reflection of our professional opinions. I’ve written articles and featured guest posts for apps like UXPin on web design in the modern age, as well as answered over 100 user comments on the site and delved into the world of choosing a domain name and adding Bitcoin payments to your site in my own pitched articles. All of this is to say that when I want to get you online - I mean it! Outside the office, I have attended the eCommerce Expo and built up a ton of industry knowledge through talks, workshops, and guided learning sessions with noted experts. The internet is made for everyone, so come online and let us help you get there.

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