Volusion Review | Key Things You Should Know

Great analytics tools, but a confusing editor system.

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volusion logo


out of 5

30 thousand sites

Starting from


Free trial


Best for

Great Analytics Features

Overall rating

3.5 out of 5 stars

What Are Volusion's Pros and Cons?


  • Lots of payment methods
  • Great analytics tools
  • Mobile app


  • Cannot sell digital products
  • No blogging function
  • Poor help and support options


out of 5
Ease Of Use

3.2 out of 5 stars

Design Flexibility

3.4 out of 5 stars

Customer Score

1.9 out of 5 stars

Help and Support

1.7 out of 5 stars

Value For Money

2.5 out of 5 stars

Website Features

2.5 out of 5 stars

Sales Features

3.7 out of 5 stars

Overview of Volusion

Volusion is one of the oldest ecommerce website builders around. Created in 1999, it lets you pay the bills, without the creative frills. What do we mean by this? Well, in summary, it has some great selling tools, but tricky design features.

So how many people are using it? The numbers are pretty respectable: it’s the chosen platform for roughly 30,000 online stores, and has churned through 185 million orders since it first launched.

But in the world or ecommerce, should you respect your elders? In other words, what’s so good about Volusion?

Volusion updates

Most recently, Volusion has updated to ‘V2’, a new operating system that brings with it some UX (User Experience) improvements. Firstly, it has a much clearer inventory system, so it’s really easy to manage your stock.

But, most importantly, it provides tons of useful data, analytics tools, and payment options. So you can see where its strengths are already.

Also, in an attempt to keep pace with ecommerce leaders like Shopify, Volusion has focused on bringing business features and site-creation tools together, by starting the user journey in the storefront editor.

However, while the business tools are ok, they’re nothing too exciting. There’s no niche offering, it doesn’t let you blog, and you need to constantly switch between the front and back end to build your site. Overall, it’s for lovers of data, not design.

How did we come to this conclusion? At Website Builder Expert we combined some of our own expert analysis with thorough user testing, which you can read about here.

Overall, we gave Volusion 3.3 stars out of 5. Read on to find out why…

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Do You Like the Sound of Volusion?

You can try Volusion free for 14 days with just an email and password. Or you can simply go explore its website; we’ll wait!

How Easy is Volusion to Use?

In short, Volusion is pretty easy to use – if you have no interest in designing a website’s appearance.

But – and it’s a big but – if you want to design the actual website first, it’s very challenging. Most users in our testing found it simply too hard to navigate the front end.

And it’s not just us who think that. Here’s what one user had to say about Volusion’s ease of use:

There is just an utter lack of clarity over how to do things. It was just overly complicated.

For example, to edit text boxes, you need to find a strangely secretive blue button on the right hand side. And undertaking simple tasks is, well, not so simple.

We really recommend watching their onboarding video for more clarity.

Feeling inspired? Read our article on ‘how to build an online store‘.

Or learn how to sell online here.

Or, find your perfect ecommerce platform today.

Volusion Ecommerce Customer Satisfaction

The big question here is, what do people actually think of Volusion? Is it the best ecommerce website builder out there?

The answer is not quite. As we’ve said, it’s great for data-driven users, but lacks the actual website building traits. And the people we tested agreed, with one person saying:

Use Volusion for the inventory and analytics features they provide, not the customization or web creation.

Another common flaw that came up was Volusion’s identity crisis. It tries to convince you it can build websites (by starting the free trial at the storefront), but it’s clear Volusion’s strengths are at the back.

One user summarized this issue with a suggestion:

Volusion should just direct you to the dashboard, where all the issues I encountered could be removed. Don’t put someone in the storefront if you are not capable of creating a site like Wix’s.

As we can see, in terms of creativity, Volusion isn’t up to the leading standards of the website builder industry. But it does the ecommerce stuff fairly well. And most of our users felt the same way.

How Good are Volusion's Sales Tools and Features?

We’ve established Volusion is best for purely selling products. So, naturally, the ecommerce tools are very good. Let’s go over our favorite features:


First of all, we love the product videos option. It’s a really handy feature that helps improve customer experience. But who should use it? Well, any business with great visuals – such as clothes retailers – would stand to benefit.

Volusion also offers a ‘suggested products’ feature. This is a key win against its rival Shopify, which relies on third party integrations for the same function.

However, with Volusion, you cannot sell digital products. This really narrows down the types of business that should use it for example, if you’re looking to sell ebooks, music, or digital art, you should definitely look elsewhere.

Mobile app

Need to sell on the go? Volusion lets you manage your online store from your phone with its excellent mobile app. So you can check inventory, update prices, or snap product photos straight from your phone!

Third party apps

Best of all, though, Volusion wants you to customize your store as much as possible. How does it do this? By supporting 1,000+ apps through Zapier, covering everything from accounting to customer management.

Payment, transaction fees and shipping

Volusion supports a wide range of payment gateways, including PayPal and Stripe. It also caters for more tech savvy customers with digital wallet options like Amazon and Apple Pay.

However, some options, like Square, need to be integrated with Zapier. But it’s quick and easy to do.

volusion payment gateway options
Adding a payment option can be done in a couple of clicks

Within all of Volusion’s price plans, there are no transaction fees. However, usual credit card charges will be applied per payment.

And let’s not forget shipping. With Volusion, you can personalize invoices and packing slips with your own logo and text. Your customers will definitely appreciate the personal touch!


One issue with Volusion is that it doesn’t provide a blogging platform, which usually comes as standard with ecommerce builders these days. Why is this a problem? There are a few reasons. Blogs not only let you promote products and services, but they really help you rank higher in search engines.

While you can link your blog through a sub-domain, it’s time-consuming. As a business owner, do you need that added stress? We doubt it.

Looking for more options? Check out our Shopify review.

Or why not read our article on BigCommerce here.

How Good are Volusion's Templates?

Volusion offers 11 free themes, plus 34 paid themes costing $180 each. How does that compare with its rivals? There’s not too much difference: BigCommerce and Shopify both provide 50+ premium designs, costing $145-235 and $140-180, respectively.

But what do Volusion’s themes actually look like? First of all, they’ve been recently polished. They look much better than before the V2 update, but aren’t quite as sleek as those offered by Squarespace.

Also, the templates are very feature-specific. So, unless you find a theme to suit your business, you’ll have to pick a non-industry focused design. It’s not a huge problem, but it’s far from ideal.

volusion review ecommerce templates
Volusion has recently improved its templates, making them more sleek and polished.

Another win over Shopify – Volusion lets you change templates anytime you like. This means you can mix up your online store’s appearance without worrying about repopulating your content. They do it all for you!

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Like What You See?

Volusion has 45 themes to choose from, 11 of which are free with your plan. Browse its designs to see if it’s got what you’re looking for!

How Helpful is Volusion's Help and Support?

As with all technology, you’re bound to experience some minor issues. And for all your Volusion solutions, you can schedule a call with their support, or simply call them between 7am-10pm CST.

Every price plan except the Personal plan (we’ll get into the prices later) comes with 24/7 personal phone support. They don’t do emails, either, because they want to help you through direct contact.

However, if you’re on the Personal Plan, you can only get help online. This doesn’t include social media either, so don’t bother tweeting!

Overall, Volusion scored an unimpressive 1.7 stars out of 5 in our research for its help and support. So if great quality support is important to you, think twice before committing to Volusion!

Volusion Pricing – Is it Good Value for Money?

Volusion has a 14-day Free Trial, and five price plans:

  • Personal ($29 p/m)
  • Professional ($79 p/m)
  • Business ($299 p/m)
  • Prime (custom)

In our ecommerce website builder testing, Volusion’s price plans averaged as the most expensive. This isn’t so bad if you get tons of features for your money, but Volusion only scored 2.5 stars out of 5 for value for money. For truly great value you’re better off with Square Online or Wix!

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Which Plan Is Best For You?

Volusion’s price plans start at $29 per month, but you can jump on its 14-day free trial first, to see if it really is right for you.

Volusion Review: The Verdict

With the most extensive inventory of any website builder, Volusion well and truly focuses on data. While the excellent analytics tools let you manage and scale your business easily, it’s by no means the best ecommerce option. Shopify is the all-round champ.

In other words, it sits in the middle of the pack in all areas, apart from sales. Its standout strengths include product videos, the number of payment gateway options, and the suggested products feature.

However, we’ve only given Volusion 3.3 stars for a reason. It doesn’t let you blog, the storefront is confusing, and its help and support could be better. It doesn’t have an overall niche, either.

In a nutshell? It’s not one of the best options, but it does the selling stuff well. So if you want a well organized store with some nice inbuilt features, but don’t have time to get creative, give Volusion a go.

volusion logo

Are You Ready to Try Volusion?

Volusion is a great ecommerce platform for sellers who love analytics and data. Try it risk-free to see if it really is right for you!

Volusion FAQs

If you’re a data-driven business owner looking for an ecommerce website builder with great analytics tools, Volusion is for you. For everything else, like designing the storefront or writing blogs, you should look elsewhere.
Compared to other ecommerce website builders, Volusion is quite expensive, with price plans up to $299 per month. It scored poorly for value for money in our research, making it less than ideal for sellers on smaller budgets who want to make their funds go further.
Inventory is easily Volusion’s strongest feature. You can sell unlimited products, with the help of some excellent tools like product suggestions and product videos (both of which you’ll need to download separately on Shopify). However, you cannot sell digital products on Volusion.
Website Builder Expert aims to provide you with honest data. That’s why we conduct our own research and obtain direct, personal insight. Click here for further information.


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  • Mike
    Volusion Sucks! We get several calls from angry customers everyday about transactions not going through. They get errors and are told by Volusion's system that they didn't enter information they DID enter. All Volusion's people ever say is "We can't replicate the problem." This has been going on since I started here 15 months ago. Today they told me, "There are a few different things that can be done to resolve this issue. They include: Empty out the chopping cart and add the items back. Then attempt the order again. Clearing the browser cache. Using another browser. Using another device. Using another internet connection." Am I supposed to post on my website, "If you want to give us money and our website won't let you.... try starting over in another browser on a different internet connection."?!? Needless to say, after 8 years, we are switching to BigCommerce.
    1 reply
    • Lucy Carney
      Hi Mike, Thanks so much for sharing your experience with Volusion! I'm sorry you had such troubles with it - BigCommerce sounds like a much better choice. It also scored much better than Volusion in our research (4.1 stars compared to Volusion's 3.3 star rating!) I hope you and your customers have a much more enjoyable time with BigCommerce, best of luck! Best, Lucy
  • Christine
    12yr + user CONS: Here's why Volusion should not be in the mix for consideration. 1. Integrated Shipping- whether on Volusion or at 3rd party App requires an API. The first level API is included is BUSINESS $269/mth. It used to be included but is not any more; they took away. ( I have a notice on my web site 5/20/19 confirming if I want to use API I need to upgrade) 2. Payment gateways. None of them are compliant with Unscheduled Credential On File, risking fines and chargebacks. 3. Payment gateway authorization- I do preauth and settle some time later, often after 7 days. None of their gateways offer a way to reauth complying with #2 What is good? The import export is better than some others. 4 . Support. They switched to a poor help center "guide" that never has the right answers and the chat is a 'leave a message always says they usually respond back in a few hours. Phone support is not the instant help it used to be years ago. PROS: Uptime and speed 3dcart may be a bit clunkier on some items but you get far more value for your money. Regarding SSL - I don't think FREE should be a basis for choosing a shopping cart. Everyone needs it; buy the one that suits you.
    1 reply
    • Lucy Carney
      Hi Christine, Thanks for sharing your thoughts! Best, Lucy
  • loomfenix
    I really do like the way Volusion works. It has very good design and easy interface. Before I used Mobirise web page software. It has the same way of working but I like Volusion better. The main flaw for me is the price. Can't afford to use it every month.
    2 replies
    • Lucy Carney
      Hi, I'm glad you like Volusion, but definitely agree over the monthly cost - especially as it didn't score too well for value for money in our research. Square Online is a much more affordable and better value option, if you want to read our review. Best, Lucy
    • Lucy Carney
      Hi, I'm glad you like Volusion, but definitely agree over the monthly cost - especially as it didn't score too well for value for money in our research. Square Online is a much more affordable and better value option, if you want to read our review. Best, Lucy
  • zillfacon
    I agree with Ann. I had an urgent project, so needed to finish it till the morning. There appeared some strange issue. I couldn't add a link. It was very important, so I decided to contact their support. As they say, it works 24 hours. Some strange guy mumbled that I need to wait till the morning. What the crap! It was useless, and I started to look for another app. I was super lucky and found Mobirise web building software. This site builder helped me to save my job. As I finished the work precisely in the morning. Mobirise is much better, as it's easier to work with it. Off course it has some disadvantages either. Their support works very rarely and has a lot of paid themes with the same content.
    1 reply
    • Lucy Carney
      Hi, I'm sorry you had such a bad experience with Volusion! We didn't rate its customer support very highly in our research - I'm glad you found a different platform to suit your needs! Thanks for reading and sharing your thoughts, Lucy
  • Kevin
    The new V2 platform is pretty nice, much better than the old one. I run a small ecomm store on Volusion, and it's working great - my data is well-organized and easy to get into and out of the platform, my store is MUCH faster than when it was on Shopify - I live where there's only 3g and Shopify sites take 20-30 seconds to load, while Volusion takes less than 5. Pricing is pretty good, and the support team's been great the few times I've reached out to them. Don't go with Volusion if you want a full website builder, because that's not what it's built for. But if you want a really good ecomm platform with a ton of features you can't get anywhere else, it's a great choice. I've used Shopify and Bigcommerce, and while they are better-polished overall and work better as blogs and sitebuilders, Volusion's just got a much better backend.
    1 reply
    • Lucy Carney
      Hi Kevin, Thanks so much for sharing your experiences with Volusion! The new V2 platform is definitely an improvement on the V1, and I'm glad to hear it's working so well for your store. Totally agree that Volusion isn't suitable for the full website builder package - although it does market itself that way, you're right in saying that's not what it's built for. We always recommend it for its in-house analytics tools. Shopify and BigCommerce scored higher in our research overall, but every business is different - I'm so glad you've found the perfect platform for you! Thanks for reading and commenting with your insights, I'm sure other readers will find it really useful too! Best, Lucy
  • MaryAnna
    It looks like you have reviewed the V1 platform. V2 is the new one and it's much more user friendly , except they are still working out some issues that are frustrating to me mainly because I have a large quantity of products that all require personalizing and have lots of variants. I will say that my experience with their chat support has been mostly positive. Usually I get a response pretty quickly - although in the late evening it has taken up to 5 hours for them to get back to me. I also, at one point, got so frustrated with my ever growing list of issues that they needed to work on that I contacted them via Instagram and one of the lead project managers scheduled a time to speak with me - one of the issues I told them about was addressed within days and he assured me that more adjustments were on the horizon. So all that being said, I'm pretty happy with the V2 platform so far. My shop has a nice, clean look and the ability to very easily integrate outside apps like Mail Chimp, Analytics, etc (for FREE!) has been a definite plus. SEO is automatically filled in as well - which I find sooo helpful. Oh! And it is MUCH cheaper than the V1 platform. BIG plus! I'm hoping I don't run into any bandwidth issues - all the new plans say "unlimited products and file storage".
    2 replies
    • Peter
      Hi there, I've. Been there with Volusion for two years and haven't gotten a single sale. I was happy for a while until they the photo section and you have take a picture of the picture in order to populate it to your selling menu. I have had a very bad experience using there platform. Very confusing and even though they try to be nice and share the proper information it is still very hard to figure out especially when my old stuff placed perfectly. So if your looking for a website all done for you . Not so. You do have to put a lot of hours into it. Organic traffic is promised but to me it was never delivered. One of the mistakes there assistant helpers said that it was hard for my store to stand out from all of the other stores around. That I did take an account to. My bad. But still your company should stand by you for that. That will be my issue when speak to their high end tech people and decide if I should leave or not.
    • Fred Isaac
      Hi Mary, great to hear you've had a positive experience with Volusion. We regularly update our reviews so watch this space!
  • Tom
    BEWARE! Volusion has been losing saved data ever since it was established. Volusion owners did nothing to address this issue in 15 years! Imagine working hard for many months entering your products into your store and boom some or even all positions or fields are reverted to old unsaved data ir disappear! Can one trust such a store and such a developer?
  • Ann
    Volusion is the worst I ever used!!!! It seems nice on their website but all of it is not real. 1.their functions are really confused to use and many errors that their can't fix it even you will try to inform them. Moreover, if you want to upgrade the function upgrading also error, you have to wait for them sending you the link for upgrade and payment. This is the top ecommerce website? 2. They said they will support you 24 hrs. But actully they will have someone answer you back only office hour. And most of them are not well trained, them answer with stupid answer for example, I ask them to fixing the error on my back office. They reply with thank you and they need my permission to do that????? I ask them why they still need my answer for permission when I asked for your help to fix it??? I asked them to help 2 things on the back office and both of it takes about 2 days to talk and understanding....not include fixing!!!!!! I can't wait for their support so I asked for the refuding, one of the support team said they will do the refund for me but after that the another one said it cannot be refunded and ther just delete my account from their system. So if you want to use this Volusion please think again and again. They really bad both functions and support. It's not real as they said. Hope you will not be victim of them like me.
    2 replies
    • Christine
      As a Volusion user over a decade, I agree
    • Fred Isaac
      Thanks for the comment Ann, sorry to hear you've had difficulty with Volusion. Hope you've settled on a better builder?
  • Kathryn Rousseau
    Volusion is THE WORST!! We've had them for quite some time and it's time to move and get a new provider, "time" has been an issue but it must be done.Two days ago, all of a sudden our site showed NO prices only descriptions. I spent 6 hours on phone and chat with several "tech's" whom oddly chose to do all I had already done myself, but nonetheless it HAD TO BE FIXED!! We'd spent thousands on a huge campaign/contest for youths ed and here we are hours before going live and our site shows no prices??? and long story short, it was NEVER fixed, and ALL that we planned months in advance went live with people unable to purchase or see prices due to whatever ridiculousness volusion had going on within their system. Sadly, we had no choice, the publicity the week before was expansive and today we just can't apologize enough for volusions lack of accountability. We are out not only thousands of dollars, our would be customers and those that gave so much of their own time in preparing for the contest etc.. it is a horrible feeling, we have lost OUR face due to volusion's disrespect for their customers whom are now apologizing for volusions inability to function, to DO their job and their unethical practice in servicing the needs of their customers whom pay volusions bills and now will have great difficulty paying their own.
    1 reply
    • Fred Isaac
      Hi Kathryn, Sorry to hear you've had a tricky time with Volusion. Have you considered moving to a provider like Shopify? Best, Fred
  • Cory
    If you run any sort of recurring billing/subscription business DO NOT use Volusion. If you ever have the need to switch your customers to a different system, they are unwilling to allow you to migrate your customer credit card info even in an encrypted, 100% PCI Compliant, manner. They will essentially hold your company hostage. Insane lack of care for their customers.
    1 reply
    • Tom Watts
      Hello Cory, Thank you for sharing your experiences with the community! That really doesn't sound like a good experience at all. Did you receive any communications from Volusion explaining the issues? - Tom