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Social Media Trends To Jump On This February

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Published on February 3, 2026

With Valentine’s Day 2026 around the corner, brands are seeing immediate success from jumping social media trends for February. If you want to capitalize on the period but don’t know where to start, look no further.

After spending a little too long scrolling, I’ve found the top four TikTok and Instagram Reel trends to help your business grow online this month. From romantic gift guides to witty lip syncs, I’ve got you covered with my easy follow-along guide.

TikTok Trend: What Year Were You Born?

Life moves fast. One minute you’re cool, the next you’re asking Google what a “6 7” is. To drive this painful reality home, Gen Z are asking their colleagues how old they are and photoshopping their oldest colleagues into ancient scenes – prehistoric soundtracks included.

Businesses have been using this playful TikTok trend for February to poke fun at their favorite older colleagues. But don’t worry, this trend isn’t just for Gen Z – I’ve also seen brands pulling an “UNO Reverse,” putting the spotlight on their youngest workers.

Just be sure to get permission from the people involved in the video, and keep the edits fun and lighthearted.

Person standing with arms crossed, then edited with a dinosaur behind her in the next slide — Add some humor to your edits by asking your colleagues to pose in funny positions, like Australian brand Mamamia. Source: TikTok user Mamamia

How To Use This TikTok Trend

Film clips asking employees how old they are and record their answers
For employees born before 2000: Edit them into scenes of prehistoric dinosaurs or black and white images
- Add soundbites of dinosaur roars or medieval music
For employees born after 2006: Edit their faces onto images of babies or childish cartoons
Add soundbites of babies crying or classic Gen Z trending audios

Instagram Reel Trend: Valentine’s Day Guide

🎵 Trending audio: Can I Call You Rose? By Thee Sacred Souls

With Valentine’s Day around the corner, the trending Instagram audios for this month are filled with love songs. Creators are taking this opportunity to share their take on all things Valentine’s – from food and outfits to date ideas.

Businesses can also capitalize on Valentine’s Day social media trends in February. It’s the perfect chance to promote themed products or create personalized gift guides and bundles featuring your most popular products.

Cream products with red and black love hearts on them, arranged on a red table with cakes — Natural cosmetics brand Wild encouraged its viewers to tag their Valentine in the comments to boost engagement. Source: Instagram user WildRefill

How To Use This Instagram Reel Trend

Click the linked trending sound and tap “Use audio”
Take images or short clips of your Valentine’s Day collection

TikTok Trend: Sorry, I don’t Know

🎵 Trending audio: Original sound by Waterman_1

This TikTok trend for February encapsulates those times when you’re asked a question and it’s wisest to play dumb. The audio starts politely saying “Sorry, I don’t know,” but progressively gets more panicked as the question keeps being repeated.

This TikTok trend is best used to describe a confusing or dramatic business interaction. I’ve also seen brands explaining awkward requests that have led them to turn customers down.

example of store worker with caption "when a random customer asks if we're hiring but I'm not giving up MY HOURS". The second example is an eyelash extension worker with the caption "When my mums friend asks when I can do her lashes knowing damn well she isn't going to pay me" — This trend can work for any industry, such as the grocery store worker and eyelash technician examples above. Source: TikTok users 1ovemyaa and Lashmayy

How To Use This TikTok Trend

Click the trending audio linked above and tap “Use sound”
Lipsync to the audio and shift your facial expressions from calm to frustrated to panicked to match the tone
Add the text “When someone asks… [add in the question you don’t know the answer to]
Some examples I’ve seen include:
- Office worker: “When someone at work asks me a question on a Friday afternoon”
- Nurse after an xray: “When the patient asks if it’s broken but I’m not allowed to say”

February Dates for Your Social Media Calendar

Keeping track of social media marketing dates for the coming months will help you preplan social media posts that align with your social media strategy.

Below, I’ve picked out a handful of key dates you can use to preplan your content for this month:

📆 Date	📌 Event	💡 Content Idea
Feb 4	National Girls and Women in Sports Day	Shout out a local female athlete on your story
Feb 6	Start of Winter Olympics Milano Cortina 2026	Promote a gold, silver, and bronze discount on three of your products
Feb 7	National Send a Card to a Friend Day	Offer a free branded postcard in every order placed on the day
Feb 8	Super Bowl LX	Create a snack prep guide or game day gear checklist, depending on your industry
Feb 10	Safer Internet Day	Share a quick tip for how your customers can keep secure online
Feb 13	Galentine’s Day	Post a selfcare guide or friend date idea featuring your products
Feb 14	Valentine’s Day	Post guides featuring your products, such as “what I would wear/ eat on a Valentine’s Day date”
Feb 17	Random Acts of Kindness Day	Post a small giveaway that requires users to complement the commenter above them for entry
Feb 20	Love Your Pet Day	Post a photo of your shop cat or office dog and ask followers to share pictures of their pets in the comments

✨ Gain more inspiration for February and beyond in our full 2026 social media content calendar.

Monetizing Your Socials

TikTok and Instagram are two of the highest paying social media platforms in 2026, offering a variety of revenue streams, such as fan gifting and performance-based bonuses.

However, monetization is only unlocked once you reach platform specific requirements, which often involve follower count and post performance.

This is where posting social media trends in February can help. Algorithms favor trending content and tend to push it onto For You and Explore pages, which gives you the chance to reach more viewers and grow your audience at a much faster rate.

Written by:

Annie Angus Writer

Annie Angus is a Writer for Website Builder Expert with a passion for shaping jargon-heavy research into digestible content. She has previously researched and written about industries ranging from tech to fashion, and now, after testing our top website builders such as Wix and Squarespace, she is enthusiastic to share her findings with our readers. With first-hand experience in utilizing social media and online marketplaces to grow a small handmade clothing business, Annie understands the priorities and concerns held by SME owners, and knows precisely what they look for in a website builder. She combines this unique perspective with her knowledge of website builders to produce engaging content spanning all areas of the small business journey, from creating a strong website to growing and maintaining an audience.