- Alphabet Inc has agreed to a sale of the Google Domains and all its assets to Squarespace, including all 10 million of its current users
- The deal, expected to close in Q3, cost $180 million and according to Google is an effort to “sharpen our focus”
Google announced that it has agreed to a sale of its Google Domains division to website builder Squarespace. The sale has reportedly cost $180 million and will transfer all of Google Domains’ assets to Squarespace, including all 10 million of its users.
Google Domains was launched in 2014 as an experiment, according to Google. Since then, it has become one of the largest domain registrars and the fifth biggest owner of .com domains, the most popular top-level domain on the web.
The news that it was being sold, to Squarespace nonetheless, came as quite a surprise to many. Squarespace Founder and CEO Anthony Casalena said of the acquisition:
“We are exceptionally proud to be chosen to serve the customers of the Google Domains business. Domains are a critical part of web infrastructure and an essential piece of every business’s online presence.”
For years, Google Domains users have been able to purchase Google Workspace through the service. Once this deal closes, Squarespace announces it will be in control of all billing and customer accounts for a minimum of three years.
Squarespace was already a Google Workspace reseller, integrating it into its platform. This move only solidifies Squarespace’s position as a worthy successor of the Google Domains divisions, and suggests a serious move forward for the company, aiming to be like website builder and registrar GoDaddy.
Anthony Casalena finished the press release by saying:
“We look forward to serving these new customers as we have served millions using our domain products and are committed to ensuring a seamless transition.”