Slow Sales On TikTok? Try These Viral Products

To keep their phones protected and showcase a snippet of their personality, TikTok shoppers are on the lookout for phone cases in striking designs. It’s also a low-fuss product for online stores to sell, since these cases are cheap to stock, easy to pack, and lightweight enough to keep your shipping costs low.

If you’re worried about standing out in the market, you could use a print-on-demand business to create a custom product with your own, unique phone case design.

Cosmetics are made for TikTok Shop, with a wealth of creators showcasing how these products work in “makeup tutorials” or “get ready with me” videos. Customers will want to see how the product looks and feels once applied, so your business will need to create aesthetic videos and photos that clearly capture this.

#cleantok, the hashtag featuring creators organizing their rooms or sharing cleaning hacks, is big business on TikTok — which makes household cleaners a prime product to sell to this community! You can get creative with your promotional videos too, creating “before and after” transformations that satisfy viewers and illustrate the product’s effectiveness.

The colorful appearance of candy was made for social media feeds, and TikTok creators will agree. On the app, you’ll find creators making reviews, unboxings, and even ASMR candy videos. Items you could sell to jump on its virality include variety packs, mix and match bundles in old-school candy bags, or separate candies in different flavor variations.

If you’d like to market to TikTok’s fashionable, yet budget conscious crowd, selling them a stylish womenswear set is a good call. The set can help shoppers feel put together without much effort.

Meanwhile, the platform’s fashion creators will want to showcase the different ways you can style each piece separately, which also makes for user-generated content your brand can easily repost!

Not all these products will be popular forever, so it’s important that your business keeps track of the top TikTok Shop trends each month.

The easiest way to do this is by taking advantage of TikTok’s built-in features. For one, the TikTok: Creative Center will show you which product categories are popular or has, and you can browse TikTok Shop yourself to see what products your competitors are offering and how many units have been sold.

I also recommend looking out for trending TikTok hashtags and viral video formats that can indicate what your audience is currently interested in.

But above all, make sure that your chosen products speak to your audience. For best results, try to appeal to their needs and emotions, or solve a common pain point they’ve been frustrated with.