Wix Introduces SE Ranking App

• Wix has partnered with SEO platform SE Ranking to bring users an app that will help them conduct competitor research.
• SE Ranking aims to demystify the competitive landscape of Google, giving users an insight into who they’re competing with in the SERPs (search engine result pages).

SEO remains one of the most confusing parts of navigating the digital world for entrepreneurs just starting out. Luckily, website builders usually come with tools designed to help, and recently, Wix has added to its offering through its new partnership with SEO platform SE Ranking.

The two have worked together to develop a new SE Ranking app, available through Wix’s App Market. The tool aims to help users understand Google’s competitive landscape, highlighting the fact that “organic search competitors are often different from your competitors in real life.”

The app contains two tools: a competitive research tool and a keyword research tool. The former allows you to conduct competitor research by entering a URL into the search field. Doing so will give you access to data such as the estimated traffic to the site, the number of ranking keywords the site has, the estimated amount of paid traffic, and the number of backlinks it has. This will then give you the opportunity to analyze what your competitors are doing, how they’re doing it, and how their strategy compares to yours.

This tool is complemented by the keyword performance feature which allows you to see what keywords are responsible for driving your competitors’ traffic. Having identified them, you can also incorporate them into your own strategy. 

Both of the above tools work to help you analyze known competitors, but what about new ones? The SE Ranking app lets you do that, too. By entering your own domain into the tool’s search field, you can view the data for your own site, gaining visibility over who you’re competing with on Google.

The great thing about an app like this is that, once armed with the relevant data, users will be empowered to make SEO and content decisions designed to boost them up the SERPs. Although, at first glance, the dashboard may take some getting used to as users learn to navigate the tool and make the most of its features.

The SE Ranking app is accessible through the Wix App Market, although users will need to pay a subscription fee to get the most out of it. It offers a 14-day free trial, but once this has expired, the cheapest Essential plan starts at $5.58 per month, with the Pro plan coming in at $9.58 per month, and the Business plan setting you back $18.41 per month.

For those looking to grow their site, however, this is a small investment to make in order to gain extra visibility over your competitors and build a strategy designed to trump them. If SEO is something you don’t feel confident with, bolstering your website with an app like SE Ranking is an excellent idea.More Information

• SEO who? Take a look at our article, What is SEO? We’ll take a deep dive into everything to do with search engine optimization.
• Looking to get an overall grasp on SEO? Check out our SEO Basics.
• Stumped by all the confusing SEO terminology? Our SEO Glossary can help!

Written By

Jordan Glover

Hi, I’m Jordan:

As a Senior Writer for Website Builder Expert, I use my hard-earned expertise to produce high-quality content to help small business owners build websites, get online, and grow their digital confidence. I previously worked in email marketing but joined the Website Builder Expert team in 2021, and have since tested and reviewed dozens of website builders and platforms to become the expert I am today. Since becoming part of the team, I’ve published over 30 articles for Website Builder Expert, and have attended industry conferences to further my knowledge and keep me up to date with the peaks and troughs of the online world. I’ve also written for various publications, such as Noupe, State of Digital Publishing, Sprout24, and more.

You can find me on Linkedin here.After working as an elementary school teacher, Jordan moved to the big bad world of email marketing where she got her first taste of all things digital. Since 2021, she’s been writing for Website Builder Expert and producing high-quality content to help arm our readers with the knowledge and guidance they need to get started. Jordan’s answered over 160 user comments on our website and has also used her experience in email marketing to revamp Website Builder Expert’s newsletters.

With over 30 articles produced for the website, Jordan’s been able to put her true passion – writing – to work, inspiring and helping others succeed online. So much so, she’s currently undertaking a Masters in Creative Writing, and has written for many publications on topics such as branding and SEO, including Noupe, Promotion World, State of Digital Publishing, Sprout24, 60 Second Marketer, and more!

At Website Builder Expert, expertise and experience are hugely important because we want to help our readers make informed decisions with the content on our site. As a result, Jordan keeps her knowledge up-to-date by taking part in hands-on website builder testing, and by attending the latest industry conferences and talks. You can read through Jordan’s articles below, or connect with her on LinkedIn.

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