Businesses will need to update their social media strategies given TikTok’s latest change to the number of hashtags you can use per post. The hashtag cap will force brands and [...]

Knowing the best times to post on social media isn’t easy. However, if Instagram is a key platform your business is using to grow online, an eye-opening study has discovered [...]

Google has rolled out Preferred Sources in the US and India, a feature that lets users choose the brands they want to see more Top Stories from. If your business [...]

We’ve already reported on two Google core algorithm updates this year: one in March and one in June. But, despite both being completed, volatility in the SERPs has remained high [...]

With businesses leaving X, Bluesky has become a popular alternative for many and a serious competitor to other social media apps. Bluesky’s focus on the user experience, curated feeds, and [...]

With AI features moving organic links further down search engine results pages (SERPs), it’s no surprise that AI summaries are reducing website traffic. If you can’t beat them, join them. [...]

LinkedIn carousel posts are one of the most effective ways to grow your business on social media in 2025, with brands already seeing considerably higher reach and engagement rates from [...]

With regular algorithm updates and the rollout of AI Overviews, it’s becoming increasingly difficult for online businesses to rely on Google as a reliable traffic source. Many have seen traffic [...]

LinkedIn isn’t just for networking anymore. Many B2B and B2C brands are active on the platform, creating videos, text posts, and photo posts that their audience find valuable. If you [...]

Is AI part of your social media strategy yet? If you’ve found that you’re running out of new content ideas, or typing up posts is eating into precious time that [...]

Ever since Elon Musk took over X (formerly known as Twitter) in 2022, the social media platform has been at the center of many controversies, including the spread of misinformation [...]

A recent survey by Gallup and Bentley University found that 51% of US consumers want businesses to take a clear stance when it comes to public issues. While division on [...]

Managing an ecommerce store is a full-on, rewarding job. Still, when you don’t have a team by your side to celebrate achievements with, it's easy to be all work and [...]

Using social media as a business can be tricky. Engagement is key to growth, but as you begin to grow, this gets harder and harder to manage. TikTok has announced [...]

Following Instagram’s launch of new performance tracking tools in June, the social platform has now updated its available insights for businesses. Access to this data can help you track when [...]

Your store’s customer reviews are being amplified, with Google’s new Chrome update giving shoppers access to AI-generated review summaries. These summaries aggregate customer opinions from Google Shopping and popular review [...]

July might be the height of summer, but not all brands went on holiday. Instead, they ticked off key marketing calendar dates and released captivating marketing campaigns that caught their [...]

Posting regularly, engaging with your followers, keeping up to date with online trends – there’s lots to juggle when using social media as a business. To take one task off [...]