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The Hottest Social Media Trends This Month – and How To Use Them

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Published on August 4, 2025

A group of five people in colorful streetwear poses playfully at night, with a vibrant pink light illuminating the background.

Posting regularly, engaging with your followers, keeping up to date with online trends – there’s lots to juggle when using social media as a business.

To take one task off your list, I’ve spent time handpicking the best social media trends for August, tried and tested by small businesses globally. I’ll explain each trend and include everything you need to recreate it.

I’ll be updating this page as new trends appear throughout the month, so be sure to keep it bookmarked so you don’t miss out!

TikTok Trend: You Look Happier

🎵Trending sound: You Belong With Me: Taylor Swift

When you’re on cloud nine, the simple comment “you look happier” can mean the world. This TikTok trend uses this phrase as a segue to showing the real reason you’re glowing from the inside out. Whether it’s personal or professional, this video is all about spreading joy and positivity.

If you’re looking for a way to show gratitude to your audience, this social media trend for August might be for you. Businesses have been using it to show a number of aspects of work that make them happy, such as opening their store or quitting their full time job to focus on their business.

two examples of this trend. The left shows a girl sat on an armchair holding products for a photoshoot and the right shows a team happily celebrating their pop up jewelry stand — There’s no set clip you have to use for this trend. Just make sure they show you or your staff being joyful. Source: TikTok users Signed by Seavey and SoFlo Jewels

How To Use This Trend

Click the linked trending sound on a mobile device and click “Use sound”
Film one work related clip that lasts the duration of the audio
Type the phrase “You look happier” in speech marks
Underneath, respond with “thanks, I [insert professional achievement]”

Instagram Trend: What’s The Mood?

This trend is hot off the press for August, and it’s one of the most creative methods of ecommerce storytelling I’ve seen in a long time. Brands are creating custom emoji keyboards and using them to depict the vibe of their products and services.

The clever part of this trend is that it uses AI-powered visuals to show off what your brand is about and tell a story that attracts your social media target audience.

For example, I saw a yoga business use emojis like a yoga mat, and also include other items that often pair with yoga, such as a coffee(🍵), sneakers (👟), and a shower (🚿).

A smartphone displays a cheerful chat interface with vibrant emojis and themed icons against a pink background, inviting user interaction — This makeup brand has used some of its most popular makeup products, but also included other emojis that exude the summery vibe of the brand, such as a sun, an ice cream, and a matcha. Source: Instagram user Dazzle Me PH

How To Use This Trend

There are two main methods to use this trend. The easiest is using an iOS device with Apple Intelligence:

Use Apple’s Genmoji to create custom emojis from a prompt, such as “Pink yoga mat.” Create 12 emojis to fill your entire “recently used emojis” tab
Message your brand page “What’s the vibe today?” on Instagram DM or another messaging app
Type the beginning of your reply in the message box, open the emoji keyboard, and screenshot your recently used emojis

Alternatively, you can use an AI-powered emoji generator, such as Emojipedia

Generate and save between eight and 12 emojis, depending on how large you want them to appear on the keyboard
Follow steps two and three above
Open the screenshot in Canva and paste your custom emojis into the keyboard area

emoji generated from the prompt "pink yoga mat". there are multiple variations to swipe through — I love how easy it was to create new emojis of my products, or adjust the colors of existing emojis to match my branding. Source: Website Builder Expert

August Dates for Your Social Media Calendar

To make your social media trends for August even more relevant to your brand, try to incorporate them with key marketing dates.

Not every marketing date will be relevant to your brands or products – in fact, most of them won’t! – but if you can find one of two to add to your 2025 marketing calendar, you’ll have plenty of content opportunities to ideate from.

Here are the top dates to keep in mind for the month of August:

Whole month: Back to school season and Family Fun Month
Aug 1: International Beer Day, National Girlfriend Day
Aug 2: National Coloring Book Day
Aug 3: National Sister Day
Aug 5: Blogger Day
Aug 7: Purple Heart Day
Aug 8: International Cat Day
Aug 9: World Indigenous People Day
Aug 10: National Lazy Day, National S’mores Day
Aug 13: Left Hander’s Day
Aug 14: World Lizard Day
Aug 15: National Relaxation Day
Aug 17: National Nonprofit Day
Aug 19: World Photography Day, World Humanitarian Day
Aug 21: World Entrepreneurs Day
Aug 26: Women’s Equality Day, International Dog Day
Aug 30: International Bacon Day

Drive Engagement on Social Media

Jumping on social media trends is a great way to bulk up your content output and maximize visibility. However, while trends provide short term success, posting original, valuable content is important for creating lasting audience relationships.

Again, I’ll be updating these social media trends for August throughout the month, so leave a comment and let me know if there’s a specific platform or trend you’d like me to dig into.

Written by:

Annie Angus Writer

Annie Angus is a Writer for Website Builder Expert with a passion for shaping jargon-heavy research into digestible content. She has previously researched and written about industries ranging from tech to fashion, and now, after testing our top website builders such as Wix and Squarespace, she is enthusiastic to share her findings with our readers. With first-hand experience in utilizing social media and online marketplaces to grow a small handmade clothing business, Annie understands the priorities and concerns held by SME owners, and knows precisely what they look for in a website builder. She combines this unique perspective with her knowledge of website builders to produce engaging content spanning all areas of the small business journey, from creating a strong website to growing and maintaining an audience.