What Is Vibe Coding? Everything You Need To Know

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Vibe coding is the new, trendy way to create websites and apps without needing to know how to code. All you have to do is give the AI model a simple prompt in plain English, and it’ll do the heavy lifting for you.

Using a vibe coding tool can help you cut costs, save time, and take your business to the next level by developing a new app or workflow that will support your growth. Of course, with the rapid evolution of AI, it has its drawbacks as well as its benefits, but vibe coding’s hands-off approach is incredibly accessible for all, making it a great way to test out new ideas.

Key Takeaways 🔍

  • The term “vibe coding” was first coined in February 2025 by Andrej Karpathy, a co-founder at OpenAI.
  • Most popular vibe coding platforms, like Base44, offer a free plan and free daily credits to use.
  • You don’t need to know how to code, but it can be beneficial to understand the basics to improve the experience.
  • Vibe coding tools’ premium plans start from $6.99 per month – the average cost is closer to $20 per month.
  • Vibe coding can be risky from a security perspective, and there’s also the possibility that you won’t know how to fix incorrect code.

What Is Vibe Coding?

Vibe coding is the practice of using natural language to ask AI to build you something, such as a web app, landing page, or SaaS software tool. The prompts you give will be conversational, and you’ll keep refining your request until the generated code is what you pictured.

You get to focus on the end goal, as opposed to writing lines of code.

Ultimately, vibe coding makes a previously high-skill level task accessible for all. That said, if you’re familiar with coding already, it’s important to bear in mind that vibe coding is quite different from the usual strategies. For example:

  • Vibe coding isn’t traditional coding – you don’t need to write lines of HTML, CSS, or JavaScript
  • Vibe coding isn’t entirely no-code – using your prompts, the AI will create code from scratch, as opposed to providing you with pre-built elements for you to drag and drop (which many website builders do)
  • Vibe coding isn’t going to replace professionals – while vibe coding makes creating apps beginner friendly, it’s only really suitable for smaller projects (complex tasks will still need human oversight and maintenance)

Still, major companies like Google, Wix, and Microsoft, are investing in vibe coding platforms this year, bringing the ability to create apps to the masses.

Who Coined the Term “Vibe Coding”?

Andrej Karpathy, previously the head of AI at Tesla and a co-founder at OpenAI, has been credited with the creation of vibe coding. Karpathy first mentioned the term on X in February 2025:

“There’s a new kind of coding I call “vibe coding”, where you fully give into the vibes, embrace exponentials, and forget that the code even exists.”

X post by Andrej Karpathy showing the coining of the term "vibe coding"
Andrej Karpathy shared a post on X announcing the new term. Source: Website Builder Expert

You’re not alone if you’ve been searching “what is vibe coding?” online. Yes, I know website builders inside and out, but I wouldn’t call myself a tech expert by any means, and vibe coding is a new term for me too.

Since February, vibe coding has been added to the Merriam-Webster online dictionary as a slang term. It’s defined as “writing computer code in a somewhat careless fashion, with AI assistance.”

And, as of November 6, the Collins English Dictionary made vibe coding the word of the year for 2025. While technically two words, this just proves how rapidly the practice and trend has caught on since February.

Vibe Coding Explained: How It Works

Vibe coding is quite straightforward to understand. Make your request to the AI platform using natural language, as if you’re describing your goal to another human.

The AI will then generate the code, allowing you to review the end result in seconds. The vibe coding process works like this:

  1. Choose your vibe coding platform
  2. Write up and send your prompt (instructions) using natural language
  3. AI will generate code based on what you’ve described
  4. Refine the code with additional prompts and feedback
  5. Test the code before sharing

It’s really a loop – describe your idea, AI brings your vision to life, refine the output, test the code, and repeat until you’re happy with the result.

Base44 homepage showing the AI prompt box with an example prompt for a small business dashboard
For vibe coding, simply type a natural language prompt into your chosen tool, such as Base44. Source: Website Builder Expert

There are two key vibe coding methods to understand:

  1. The first is more of a back-and-forth – you converse with the AI model, and continue to refine your request until you get the code you want. This is the best option for beginners or anyone building smaller projects, since AI does all of the work.
  2. The second vibe coding method is more collaborative. Like before, you describe your idea (for example, a fully developed customer service app) and AI brings it to life. You can continue to use AI to refine the code, but a human will step in to test and review the app’s quality and security before it’s launched.

Is vibe coding actually easy?

I’ve been building websites for years, and have reviewed hosting providers and explored new AI tools as they pop up, so I’m not a complete tech novice. That said, I’ve found vibe coding a little difficult to get to grips with, and it’s not something you’ll pick up right away.

Yes, you can input a prompt and see what the AI creates, but what happens after that? There’s little guidance on next steps or what to do with the generated code, so you need to factor in time to do your own research. Plus, with limited credits available on free plans, it can be hard to feel confident enough in vibe coding to splurge on a premium plan.

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Emma Ryan Lead Writer

Vibe Coding vs No-Code vs Traditional Coding

If you want to create an app or website, you can use vibe coding, opt for a no-code builder, or use traditional coding methods. The right process for you will depend on your skill level, budget, and time constraints. But vibe coding is the most beginner-friendly, low-cost, and speedy option currently.

I’ve summarized the key differences between vibe coding, no-code platforms, and traditional coding below:

Feature Vibe Coding No-Code Platforms (e.g. Wix) Traditional Coding
Skill Required Very low (use plain English) Low (drag and drop pre-built elements) Expert (use programming languages, like Python)
Flexibility High (but results can be unpredictable) Limited by the platform Total
Speed Instant (for drafts) Fast Slow
Upfront Cost Low Medium High
How It Works Describe your desired outcome using natural language Assemble pre-built sections and elements Write precise instructions and refine regularly

Vibe coding and no-code platforms, like website builders, are quickly becoming part of the same package. For example, Wix and Hostinger have both introduced vibe coding tools to give users more flexibility and control when creating something from scratch.

Pros and Cons of Vibe Coding

From reducing costs and saving you time to causing possible security risks, there are plenty of pros and cons when it comes to vibe coding:

✅ Pros

  • Vibe coding can keep costs low since plans are affordable and you don’t need to hire a professional developer
  • You don’t need coding knowledge or experience
  • It reduces the time spent creating apps from scratch
  • Vibe coding gives you more creative freedom
  • It’s ideal for small businesses and startups

❌ Cons

  • Vibe coding has potential security risks, including data protection concerns
  • Despite being more accessible, vibe coding can be jargon-heavy
  • It’s time-consuming to learn how to vibe code effectively
  • Without coding knowledge, it’s difficult to fix errors in the code
  • Vibe coding isn’t the most suitable for large or complex projects

With the rapid development of AI in 2025, vibe coding is the latest trend to hit businesses and creators. While it has been promoted as a beginner-friendly way to develop apps and workflows, I’d argue it’s not as low-effort or hands-off as some might think. Human input is still necessary, and your AI-generated code will only be as good as your prompt.

Plus, could vibe coding be replaced by something even shinier in the next six months? With the fast-moving pace of the AI industry, it’s possible. And, if that’s the case, is it even worth learning how to vibe code?

Ultimately, vibe coding is democratizing the process of creating software, and it’s a cheaper option for businesses that might otherwise need to budget for a developer. However, you do need to make time to understand the basics of vibe coding, and how to effectively and securely deploy your app.

Vibe Coding Statistics You Need To Know

  • Based on a Stack Overflow report, 84% of developers already use or plan to use AI tools in 2025.
  • According to Y Combinator, around 25% of its startups rely on AI for 95% of their code needs.
  • Research from Proofpoint found that tens of thousands of malicious URLs from popular vibe coding tool Lovable are created every month to carry out phishing scams.
  • According to a CSET report from November 2024, 48% of AI-generated code snippets from five popular tools contained insecure code.

The Limitations: What Beginners Need To Watch Out For

This is vibe coding for beginners 101. It can’t solve every issue or roadblock a business faces, and it’s not a magic wand that can simply streamline and improve your workflows in seconds. There are a few key limitations to consider:

  1. The lost in translation problem – AI can misunderstand your “vibe,” for example, “minimalist” might translate to empty. You still need to get humans to review and edit the work.
  2. The last 10% is the hardest – vibe coding is fantastic for getting you 90% of the way there, especially if you’re testing new ideas, but it can be tricky to perfect and refine the code.
  3. Code quality (the under the hood stuff) – AI-generated code won’t always be clean, secure, or perfectly optimized for SEO, and while it’s improving steadily, it’s still risky to use it.

This is why using an AI feature within a trusted, well-established platform (such as a major website builder or recognizable name, like Base44) can be safer than experimenting with a random vibe coding tool, especially for beginners. A vibe coding tool that’s part of a wider ecosystem means factors like security and optimization will be handled for you.

However, there are a few best practices to follow to minimize the risks and get the best results:

  • Provide AI with clear and precise prompts
  • Break down tasks to avoid overcomplicating things
  • Ask questions if you need clarity from the AI model
  • Save your progress and keep backups when experimenting
  • Don’t be afraid to start again with a fresh prompt

Advice for beginners...

When you’re new to vibe coding, your prompts really matter – especially to help you get the most out of your credits! My advice is, be clear and specific, but don’t get bogged down in too much detail. The conversational back-and-forth with the AI assistant is part of the vibe coding process. Look up prompt examples if you’re feeling stuck on where to start!

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Lucy Carney Editor

Vibe Coding Examples

You can use vibe coding for small business projects or personal tasks, such as building a web app, automating a workflow, or designing a tracker to monitor your daily goals.

Just from browsing the subreddit r/vibecoding, I can see that people have used vibe coding tools to create video games, build an app to help users learn Japanese, generate resumes, and even create an AI-powered whiteboard.

Base44 vibe coding tool generating an AI chatbot for a business
I asked Base44 to generate a customer service chatbot to handle FAQs on my website. Source: Website Builder Expert

For small businesses, you can use vibe coding tools like Base44 to:

  • Improve customer experiences, such as by building an AI chatbot to answer FAQs
  • Make your workflows more efficient so you can focus on other priorities
  • Boost audience engagement, for example by creating a custom form for your website visitors

Vibe Coding Prompt Example 💻

For example, if you want to build a website for a physical fitness studio, the prompt could look like this:

Build a fitness studio website that lets site visitors book appointments for physical and online classes, view upcoming classes with descriptions and pricing, and showcase the personal trainers with a short bio. Include customer testimonials, social media links, videos, and a blog for relevant fitness content and guides. 

Popular Vibe Coding Platforms

Since this is a rapidly evolving industry, the list of vibe coding platforms that you can use continues to grow each day, but there are some recognizable names that we can recommend, such as Base44 and Lovable:

Swipe right to see more
0 out of 0

Hostinger Horizons

Base44

Lovable

Tempo Labs

Bolt

Overall Rating
4.6
Overall Rating
4.1
Overall Rating
4.0
Overall Rating
4.0
Overall Rating
3.5
Starting Price

$6.99/mo

Starting Price

$16/mo

Starting Price

$25/mo

Starting Price

$30/mo

Starting Price

$25/mo

Free Plan or Free Trial

7-day free trial

Free Plan or Free Trial

Free plan, with 25 credits/mo

Free Plan or Free Trial

Free plan, with 30 credits/mo

Free Plan or Free Trial

Free plan, with 30 credits/mo

Free Plan or Free Trial

Free plan, with 1 million tokens/mo

Free Credits (Daily)

5

Free Credits (Daily)

5

Free Credits (Daily)

5

Free Credits (Daily)

5

Free Credits (Daily)

300k

Credit Allowances

30-400/mo

Credit Allowances

25-1,200/mo

Credit Allowances

100-5,000/mo

Credit Allowances

30-Unlimited/mo

Credit Allowances

300k-Unlimited/mo

From a website builder perspective, Wix is testing its own vibe coding tool, known as Wix Vibe. Wix also acquired Base44 in June to help accelerate the product’s growth. And Hostinger has jumped on the vibe coding train as well, launching Hostinger Horizons in February 2025.

Hostinger Horizons dashboard showing the AI prompt box
Hostinger Horizons has premium plans starting from just $6.99 per month. Source: Website Builder Expert

Beyond website builders, standalone vibe coding platforms also exist. For example, Lovable is quickly making a name for itself as a top vibe coding platform, costing $21 per month (billed annually). The search term “Lovable AI” is currently trending up by 93,372% globally, so you can see the surge in interest.

Summary: Is Vibe Coding the Future?

AI can and is making life easier for businesses that are getting started online and growing their brands. Whether they’re looking to build a website or create an app, vibe coding has made developing software accessible to anyone, no matter the skill level or budget.

Of course, vibe coding is very new, so there’s still a lot to learn about using it effectively and optimizing your work. That said, the use of natural language and the fast-paced nature of vibe coding make it a great testing ground for new ideas and experiments, and it looks like it’s here to stay.

Base44 logo which is an orange circle with three white lines going across the bottom half of the circle

Start vibe coding with Base44

Base44 lets you design websites, apps, dashboards, portals, and more with its AI-powered chatbot.
Written by:
Headshot of Emma Ryan
Emma is Lead Writer at Website Builder Expert, having first joined the team in 2022. She manages the website's topical content strategy to help website owners navigate the highs and lows of being online. Emma also specializes in following the development of leading website builders Wix, Squarespace, and Shopify, through hands-on testing and research. Her work and expertise have been featured in Startups.co.uk, Digiday, TechRound, Industry Today, and Digital Information World.

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