How To Find Trending Products To Sell Online: 7 Industry Secrets

Google Trends provides valuable insight into the terms people are searching for (known as keywords) online. While not everything you’ll find on Google Trends will be related to ecommerce products, it’s a great place to get the ball rolling on ideas that consumers are interested in.

How To Use Google Trends To Find Trending Products

Head to the “Trending now” tab on Google Trends to start finding popular topics. These won’t all be related to products, so I recommend filtering the location you sell in and the closest category to your industry for the most relevant results.

Once you have popular topics within your niche, use the “Explore” tab on Google Trends to find trending products that’re complementary. The “Interest over time” graph will give you an indication of how popular the keyword for your product is, and when people tend to search for it. Plus, you can enter multiple search terms to compare similar products.

Popular dropshipping suppliers, such as Modalyst, often have a page on their website dedicated to helping you source trending products. The best part is this information is usually available for everyone, even if you’ve never worked with the supplier.

How To Find Trending Products Through Dropshipping Suppliers

When you visit a dropshipping supplier online, you can browse bestselling products within your niche. In the subcategory page, play around with the pricing, materials, and review filters to single out high-quality products that are within your budget.

Using dropshipping ecommerce integrations streamlines the process even more. Wix, our top platform for small businesses in 2025, seamlessly connects with leading dropshipping services like Modalyst and Spocket, letting you source trending products from global suppliers and launch them in your store in just a few clicks.

The Wix App Market features comprehensive dropshipping apps with powerful product search, direct import, quality checks, and automated order management – delivering a true one-stop-shop for discovering and selling high-potential products.

I added the Modalyst app to my Wix store from the Wix App Market. From the “Find products” tab, I could narrow my results down with multiple subcategories. It’s easy to save and import products straight to your store, and you can order a product sample for quality assurance before committing.

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With Wix, you can find, source, and sell trending products faster thanks to exclusive dropshipping and research integrations, multi-channel sales, and advanced automation.

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Online trend discovery tools analyze market trends to provide you with trending product ideas based on your own requirements.

How To Use Trend Discovery Tools To Find Trending Products

There are various trend discovery platforms to choose from, each with different purposes. Here are my top three recommendations:

• Yelp Trend Tracker: Provides a free monthly analysis of popular Yelp searches with suggestions of related products. This tool is mainly focused on hospitality and service businesses
• Glimpse: A free platform that predicts trends across multiple channels and provides alerts for tracked keywords
• Exploding Topics: Shows a free list of early-stage trends across a plethora of niches. Exploding Topics also provides product trend data on its paid subscriptions, starting at $39 per month

To help you locate trends efficiently, ensure you filter to the country you sell in and choose a recent time frame. While all trend discovery tools vary, you should look out for these important metrics across the board:

• Search volume: How many people have searched for this product or term in a given time frame (usually the last month)
• Channel mentions: Indicates where the product has been spoken about the most
• Predictive metrics: Some trend discovery tools use predictive analytics to estimate how a trend will grow over time

70% of consumers choose to shop on social media platforms like TikTok, Instagram, and Pinterest. The data provided by these platforms will help you learn more about your audience’s behavior and find trending products they’ll be interested in.

How To Use Social Media Tools To Find Trending Products

Social commerce platforms often collect data on trending products and video formats. TikTok Creative Center, for example, is packed with information on TikTok Shop’s most viral products. Head to the “Top products” page in the Inspiration tab, where you can filter by the region you sell in and the product category.

You can also filter the time frame for trending TikTok products to as recent as yesterday, meaning you can pinpoint new and emerging products with fewer competitors.

Dig deeper into products of interest by clicking on the “Details” button. Here, you’ll be able to see:

• The performance of this product
• The demographics of the audience who are interested in the product, such as their age range and interests

Besides a fast ecommerce website setup, using Wix’s advanced social media integrations (including LitCommerce and native tools), your entire product catalog can be instantly synced and sold on key channels like TikTok Shop, Instagram, and Pinterest. Wix gives you centralized inventory, automated updates, and real-time analytics so you’re always ahead of shifting product trends.

Sell Trending Products Across Social Media

Maximize profits from trending products by syncing your Wix catalog with top social platforms, such as TikTok Shop and Pinterest Ads.

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Speaking directly to your customers is one of the best ways to find trending products that you may not have spotted in your research.

How To Use Customer Feedback To Find Trending Products

Asking for feedback in post-purchase forms and thank you emails is the best way to capture quality feedback from customers. However, if you haven’t started selling yet, you can still gather market research from a third party survey platform.

If you use an ecommerce website builder, you may have an integrated solution that syncs with your customer list. Wix’s integrated form builder and automation tools empower you to capture valuable customer insights at every stage – from onsite polls and post-purchase surveys to targeted feedback forms – helping you find the upcoming trends your customers actually want.

For added functionality and customization, the Wix App Market has 29 form plugins at the time of writing, such as Polls and Surveys and Wix’s own solution, Wix Forms.

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Create and automate customer surveys within minutes to find the trends your customers value.

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If your business uses social media, your followers are another access point to your wider target market, including those who haven’t yet purchased from you.

Social media is best used to validate trending product ideas, since users are more responsive to quick answer questions. For example, you could use the following to gather information:

• Story quizzes, sliders, and multiple choice polls
• Questions in your post captions

If you want to know how to find trendy products, influencers are often the best place to look. Nano, micro, mega, and macro influencers within your niche will be the first to know about a new trend, or potentially be the reason it started, so they should be a key part of your trend research.

How To Use Social Media Influencers To Find Trending Products

To find influencers within your niche, search relevant keywords using the platform’s native search bar. You can also look at the influencers your competitors follow or have previously worked with.

TikTok Shop is a hub of inspiration for high margin products to sell, so following TikTok Shop affiliates will help you keep up to date with the latest hyped products.

Multiple studies show that Reddit is used for purchase decisions and product recommendations. By following relevant discussions, you can use Reddit to gain invaluable fly-on-the-wall insight into what’s trending and why.

How To Use Reddit To Find Trending Products

The right Subreddits (Reddit’s name for its community forums, each covering a different topic) will help you research the products you sell and pick out customer pain points. Once you’ve found your niche, you can find relevant Subreddits by searching for related keywords in Reddit.

You can also work backwards by Googling product keywords followed by “Reddit,” which will pull up popular threads (conversations within Subreddits).

Understanding the context behind trends is a key part of learning how to find trending products to sell. Reddit Pro’s free Trends tool provides AI summaries of how keywords are being discussed on the app, along with links to widely discussed products and related Subreddits to follow.

You won’t need to use all seven methods discussed to find trending products. Still, this list contains an option for every business, whether you’re learning how to find trending products for dropshipping or you’re looking for product inspiration ahead of peak ecommerce season.

Whether you’re tapping into the latest trend or expanding your product line, Wix brings together powerful research, sourcing, multi-channel sales, and customer engagement – supercharging your ability to find and successfully sell what’s hot, all in one place.

These seven strategies are a great starting point, but don’t be afraid to experiment with different tools relevant to your niche. Thinking outside the box is the best way to find winning strategies!