Shopify Pricing 2026: Plans and Fees Explained

When billed annually, Shopify’s pricing for its core plans ranges from $29 to $299 per month — you can save 25% when paying for a yearly subscription instead of monthly.

Shopify has three core plans for building a full online store (Basic, Grow, and Advanced), as well as specialized plans, like Starter for social media selling and Plus for enterprise-level corporations.

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Plan Name Basic	Plan Name Grow	Plan Name Advanced
Monthly price (paid annually) $29	Monthly price (paid annually) $79	Monthly price (paid annually) $299
Monthly price (paid monthly) $39	Monthly price (paid monthly) $105	Monthly price (paid monthly) $399
Online credit card rates 2.9% + $0.30	Online credit card rates 2.7% + $0.30	Online credit card rates 2.5% + $0.30
Third-party transaction fees 2%	Third-party transaction fees 1%	Third-party transaction fees 0.6%
Shipping discount Up to 77%	Shipping discount Up to 88%	Shipping discount Up to 88%
Recommended for For smaller businesses	Recommended for For established businesses	Recommended for For large-scale businesses

Pay $1 per month for first 3 months Try Shopify

Can I Build an Online Store With Shopify for Free?

Shopify doesn’t have a free plan, but there is a three-day free trial period. This doesn’t give you much time to become familiar with the platform and all of its features. However, when it’s time to upgrade, you can get your first three months for $1 per month with Shopify’s introductory deal. You’ll then pay the standard rate after the first 90 days.

Shopify offers three main website builder plans: Basic, Grow, and Advanced. I’ll explore the differences in price and available features in the dedicated sections below.

How Much Does Shopify’s Basic Plan Cost?

The Shopify Basic plan costs $29 per month (billed annually) and is best for small businesses needing unlimited products and AI automation.

According to Shopify, the Basic plan is the most popular option among merchants, offering agentic commerce and a customizable checkout experience. If you’re selling online already and pursuing long-term growth, Basic will set you up with the essentials, while providing room to scale.

How Much Does Shopify’s Grow Plan Cost?

Shopify’s Grow plan costs $79 per month (billed annually), unlocking advanced inventory tools that allow you to optimize stock to avoid the idle asset drain on your profit margins.

The Grow plan is designed for established businesses seeing substantial growth in sales and team size, particularly since you can add multiple staff accounts.

How Much Does Shopify’s Advanced Plan Cost?

The Advanced plan is Shopify’s most expensive core plan, starting from $299 per month (billed annually). This plan goes the extra mile to support very large businesses by providing even more features than its predecessors, such as custom analytics.

For the steep price point, the Advanced plan is only suitable for businesses seeing a high sales volume every month, since you’ll need the additional power to support your online store.

Which Specialized Shopify Plans Are Available?

In addition to Shopify’s three core plans, you can also subscribe to these alternative plans: Starter, Plus, Enterprise, Agentic, and POS Pro. These are available at varying price points with different ecommerce capabilities, from retail support to selling in AI channels.

Can I Upgrade or Downgrade My Shopify Plan?

You can easily upgrade or downgrade your Shopify plan in your account settings. Click “Plan,” then “Change plan,” before deciding which plan you want to swap to.

If you’re upgrading your plan, the change is immediate and the fee is prorated based on the date you start the new plan. If you’re downgrading your Shopify plan, your new plan will update once your current billing cycle ends.

When choosing the right Shopify plan for your business, you need to consider key factors such as budget, your selling needs, team size, and targeted market.

Shopify’s plans are expensive from the start, and there are additional costs to consider, such as premium templates and third-party apps. To put it simply, Shopify isn’t a cheap website builder.

Your overall spend with Shopify can increase because of:

• Premium templates: Shopify’s premium themes range from $100 to $500 as a one-off cost
• Paid apps: You can add functionality by paying for third-party features from Shopify’s app store (prices vary across the 8,000+ apps)
• Domain name: This isn’t included with your Shopify plan (a standard .com domain through Shopify costs $16 per year)
• Transaction fees and credit card rates: If you don’t use Shopify’s native payment gateway, Shopify Payments, each transaction will incur both third-party transaction fees and credit card rates (third-party fees only apply if you use a different payment gateway)

Shopify’s transaction fees and credit card rates can be seen in the table below:

To keep your outgoings to a minimum, there are a few ways to save money with Shopify, from opting for a longer subscription to relying on AI design support:

• Save 25% by signing up for an annual plan
• Use Shopify Payments to avoid third-party transaction fees
• Pick one of the 24 free templates instead of a premium theme (or use Shopify’s built-in AI theme generator)
• Get your domain name from a cheaper domain registrar

Shopify’s plans are more expensive than Hostinger’s, it’s not as easy to use as Squarespace, and Shopify lacks the versatility of Wix. Despite Shopify being our leading ecommerce website builder, it won’t be the right fit for every online store.

Our video review covers the top ecommerce builders in more detail so you can see why Shopify is our number one choice for online stores:

Play

Through our research process, we carried out over 300 hours of analysis, data collection, and hands-on testing across seven primary categories:

• Sales features (30%): We look at the ecommerce capabilities of a platform, from payment options to multichannel selling
• Design features (15%): We review the templates and design options available for online stores
• Help and support (15%): We test the available support channels and business resources
• Website functionality (15%): We look at the range and quality of features, including blogging tools, AI, and SEO
• Pricing (10%): We examine what you can get for your money with each plan
• User experience (10%): We test the ecommerce builder ourselves to assess how easy they are to use
• Reputation (5%): We compare each builder against its competitors and look at how each platform performs in the market

To determine whether Shopify’s plans are worth spending your money on, we specifically examine:

• The quantity and quality of features available for the price you pay
• The average cost of Shopify’s plans
• Whether there’s a free trial or free plan available to test out the platform

Based on its performance in this category, Shopify received a pricing score of 3.4 out of 5 because of its expensive plans and short free trial.

Shopify is the best ecommerce website builder in 2026 and it offers three core plans, ranging from $29 to $299 per month (billed annually).

Because of its expensive entry point for small businesses, Shopify is best for established online stores with extensive inventories. We recommend starting on the $29 per month Basic plan to access unlimited products and agentic commerce. Then, upgrade as your business grows to unlock advanced features, such as shipping insurance.