The Hottest Social Media Trends This Month – and How To Use Them
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Posting regularly, engaging with your followers, keeping up to date with online trends – there’s lots to juggle when using social media as a business.
To take one task off your list, I’ve spent time handpicking the best social media trends for August, tried and tested by small businesses globally. I’ll explain each trend and include everything you need to recreate it.
I’ll be updating this page as new trends appear throughout the month, so be sure to keep it bookmarked so you don’t miss out!
TikTok Trend: You Look Happier
🎵Trending sound: You Belong With Me: Taylor Swift
When you’re on cloud nine, the simple comment “you look happier” can mean the world. This TikTok trend uses this phrase as a segue to showing the real reason you’re glowing from the inside out. Whether it’s personal or professional, this video is all about spreading joy and positivity.
If you’re looking for a way to show gratitude to your audience, this social media trend for August might be for you. Businesses have been using it to show a number of aspects of work that make them happy, such as opening their store or quitting their full time job to focus on their business.
How To Use This Trend
- Click the linked trending sound on a mobile device and click “Use sound”
- Film one work related clip that lasts the duration of the audio
- Type the phrase “You look happier” in speech marks
- Underneath, respond with “thanks, I [insert professional achievement]”
Instagram Trend: What’s The Mood?
This trend is hot off the press for August, and it’s one of the most creative methods of ecommerce storytelling I’ve seen in a long time. Brands are creating custom emoji keyboards and using them to depict the vibe of their products and services.
The clever part of this trend is that it uses AI-powered visuals to show off what your brand is about and tell a story that attracts your social media target audience.
For example, I saw a yoga business use emojis like a yoga mat, and also include other items that often pair with yoga, such as a coffee(🍵), sneakers (👟), and a shower (🚿).
How To Use This Trend
There are two main methods to use this trend. The easiest is using an iOS device with Apple Intelligence:- Use Apple’s Genmoji to create custom emojis from a prompt, such as “Pink yoga mat.” Create 12 emojis to fill your entire “recently used emojis” tab
- Message your brand page “What’s the vibe today?” on Instagram DM or another messaging app
- Type the beginning of your reply in the message box, open the emoji keyboard, and screenshot your recently used emojis
Alternatively, you can use an AI-powered emoji generator, such as Emojipedia
- Generate and save between eight and 12 emojis, depending on how large you want them to appear on the keyboard
- Follow steps two and three above
- Open the screenshot in Canva and paste your custom emojis into the keyboard area
August Dates for Your Social Media Calendar
To make your social media trends for August even more relevant to your brand, try to incorporate them with key marketing dates.
Not every marketing date will be relevant to your brands or products – in fact, most of them won’t! – but if you can find one of two to add to your 2025 marketing calendar, you’ll have plenty of content opportunities to ideate from.
Here are the top dates to keep in mind for the month of August:
- Whole month: Back to school season and Family Fun Month
- Aug 1: International Beer Day, National Girlfriend Day
- Aug 2: National Coloring Book Day
- Aug 3: National Sister Day
- Aug 5: Blogger Day
- Aug 7: Purple Heart Day
- Aug 8: International Cat Day
- Aug 9: World Indigenous People Day
- Aug 10: National Lazy Day, National S’mores Day
- Aug 13: Left Hander’s Day
- Aug 14: World Lizard Day
- Aug 15: National Relaxation Day
- Aug 17: National Nonprofit Day
- Aug 19: World Photography Day, World Humanitarian Day
- Aug 21: World Entrepreneurs Day
- Aug 26: Women’s Equality Day, International Dog Day
- Aug 30: International Bacon Day
Drive Engagement on Social Media
Jumping on social media trends is a great way to bulk up your content output and maximize visibility. However, while trends provide short term success, posting original, valuable content is important for creating lasting audience relationships.
Again, I’ll be updating these social media trends for August throughout the month, so leave a comment and let me know if there’s a specific platform or trend you’d like me to dig into.
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