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The Social Media Trends To Use in November 2025

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Published on November 7, 2025

A person gestures while speaking to a smartphone on a tripod, surrounded by office supplies and paperwork in a bright workspace.

A week into November, I’ve already spotted heaps of social media trends for businesses to take advantage of. With Black Friday just three weeks away, this is the best time to double down on your social media efforts.

Here are my top social media trends for November across all popular social media platforms, including TikTok and Instagram. I’ve included the resources you’ll need to make them, including trending sounds, step-by-step instructions, and business-focused examples.

Let’s get into it!

TikTok Trend: Read the Text and Move On

🎵 Trending sound: We Slidin, Vibeless

Do you ever hear something so wild that you’re stumped for a reply? This TikTok trend shows that it’s okay to leave it on read and move on with your day. Using a carousel format, TikTok creators have been sharing the chaotic, funny, or downright foolish texts they’ve been receiving.

Embracing this social media trend will show the humorous, lighthearted side of your business. There are many angles you could take with your message, such as a funny joke from a boss or an irritating message from a client.

A humorous TikTok shows a person in pink boots upside down beside a large sign, sharing a boss's text about job titles. — Ubank used this trend to defy a request from their boss with cheeky captions – don’t replicate this unless your boss is in on the joke! Source: TikTok user Ubank

How To Use This TikTok Trend

Click the linked trending sound on a mobile device and tap “Use sound”
Create a carousel post from two images:
An image of you looking at your phone with a confused or deadpan expression
A screenshot of the text message. Successful examples include:
- A fast food business shared a text from a housemate: “I’ve just eaten the leftover pizza in the fridge.”
- A clothing brand screenshot a sister’s message: “I’ve just borrowed your pants, hope you don’t mind!”
Add the caption “Sometimes you have to read your [insert person who sent the text] text and move on with your day.”

Instagram Reel Trend: Your Glow Up Is Served

🎵 Trending sound: Fried Chicken, White Rice, Macaroni and Cheese

Everyone wants to look and feel their best for the holidays. And what started with Instagram users sharing their healthy meals has quickly snowballed into chaos. Now? Your glow-up essentials – edible or not – put on a plate.

This Instagram Reel trend for November is a prime opportunity for businesses to promote any product bundles ahead of Black Friday. Curate plates that solve specific audience pain points. For instance, a skincare brand could share budget-friendly essentials or products that keep skin hydrated throughout winter.

A stylish arrangement of beauty products on a silver tray and hair styling supplies on a cluttered workspace. — Nod to the original trend by holding a fork, or get creative by using the tools of your trade! Source: Instagram users July Jewelry KW and She Luxxe Pretty

How To Use This Instagram Reel Trend

Click the linked trending sound on a mobile device and hit “Use audio”
Place your products on a plate or your workstation
Point to each of your products with a fork one by one, moving in time with the audio
Add the caption “Dinner is served” or briefly explain the benefits of the plate

TikTok Trend: Stop Talking Dirty To Me

🎵 Trending sound: Actually Romantic, Taylor Swift

Expect TikTok trends for November and December to be full of one-liners from Taylor Swift’s new album, “The Life of a Showgirl”. One of the most popular TikTok sounds right now pairs simple pleasures in life, like being asked: “Do you want to go and get a coffee?” with the line: “Stop talking dirty to me.”

Businesses, like spas, restaurants, and craft stores, have been using this TikTok trend to promote their products and services. I’ve also seen small businesses captioning their favorite customer requests and employee-generated office content, so there’s a way for most businesses to join in!

Left image shows a person holding ice cream cups stands in a colorful ice cream shop,, and right image shows a baked biscoff cookie close up — This trend is a subtle yet effective way to let your audience know about any new products or services you offer. Source: TikTok users Glaze and Nori Bakes

How To Use This TikTok Trend

Click the linked trending sound on a mobile device and select “Use sound”
For promoting food and services, film a colleague gesturing towards your service with the caption “hey, do you want to go [insert the activity you offer]?”
Alternatively, film your products or a colleague working captioned with words that are music to your ears. Examples I’ve seen include:
- Hair salon: “Hey, can I book my appointments for the rest of the year and January?”
- Jewelry store: “I love your designs, I’d like to place an order!”
- Office worker: “When your manager approves your holiday straight away.”
After the first half of the audio, change the caption to “stop talking dirty to me,” or ask your actor to mouth along with the song

Instagram Reel Trend: Don’t Make Me Choose

🎵 Trending sound: Original sound, Jess Valortiz

In the latest Grey’s Anatomy-inspired Instagram Reel trend – “don’t make me choose between you and her, because I will always choose her” – creators are sharing their difficulty in having to pick between their favorite pets, people, or inanimate objects. Still, they ultimately know which one they’ll choose.

Brands have been using this Instagram Reel trend to compare two of their products or variants, or even pit their product against a competitor. Businesses using this trend have seen lots of engagement in their comments section, with followers debating the choices made and sharing their favorite products.

Two women discuss beauty products, one showcasing skincare bottles and the other holding makeup palettes, highlighting personal preferences. — Brands have been positioning their products next to competitors, or joking that they would choose their product over having money. Source: Instagram users Fairuzhaya and Mizteriously

How To Use This Instagram Reel Trend

Click the linked trending sound on a mobile device and tap “Use audio”
Position product A and product B at either side of the shot
Film yourself looking between the options, then point to the product you choose as the audio says “yeah, I choose her”

November Dates for Your Social Media Calendar

As Christmas draws closer, consumers are looking to social media for gift inspiration. Black Friday is the time decisions are made, so your social media strategy should center around creating a buzz around the deals and offers you’re running.

Here are the top dates to keep in mind:

📅 Date	📌 Event	💡 Content Idea
Nov 1	World Vegan Day	Share your vegan products
Nov 11	Veteran’s Day	Celebrate any colleagues who have served, or share any veteran discounts you’re running
Nov 13	World Kindness Day	Select a small number of followers to receive a free gift or discount as a random act of kindness
Nov 19	International Men’s Day	Shout out your male colleagues
Nov 27	Thanksgiving	Post your workplace’s Thanksgiving traditions
Nov 28	Black Friday	Run ecommerce live streams with deals and flash sales
Nov 29	Small Business Saturday	Hold story Q&A sessions or live streams to spend time with your supporters
End of Nov/early Dec (Date TBC)	Spotify Wrapped	Share the most popular songs on your office playlist or interview your colleagues on their stats

➡️ Want to start planning for December? Check out our 2025 Marketing Calendar to see key December dates.

Consistency Wins on Socials

It can be hard to find the time to use social media as a business, but it’s been proven that posting consistently pays off. These social media trends for November are an easy way to keep active online and grow your brand awareness.

Recreate these social media trends right now for the best results, and let us know your successes in the comments!

Written by:

Annie Angus Writer

Annie Angus is a Writer for Website Builder Expert with a passion for shaping jargon-heavy research into digestible content. She has previously researched and written about industries ranging from tech to fashion, and now, after testing our top website builders such as Wix and Squarespace, she is enthusiastic to share her findings with our readers. With first-hand experience in utilizing social media and online marketplaces to grow a small handmade clothing business, Annie understands the priorities and concerns held by SME owners, and knows precisely what they look for in a website builder. She combines this unique perspective with her knowledge of website builders to produce engaging content spanning all areas of the small business journey, from creating a strong website to growing and maintaining an audience.