A week into November, I’ve already spotted heaps of social media trends for businesses to take advantage of. With Black Friday just three weeks away, this is the best time to double down on your social media efforts.
Here are my top social media trends for November across all popular social media platforms, including TikTok and Instagram. I’ve included the resources you’ll need to make them, including trending sounds, step-by-step instructions, and business-focused examples.
Let’s get into it!
TikTok Trend: Read the Text and Move On
🎵 Trending sound: We Slidin, Vibeless
Do you ever hear something so wild that you’re stumped for a reply? This TikTok trend shows that it’s okay to leave it on read and move on with your day. Using a carousel format, TikTok creators have been sharing the chaotic, funny, or downright foolish texts they’ve been receiving.
Embracing this social media trend will show the humorous, lighthearted side of your business. There are many angles you could take with your message, such as a funny joke from a boss or an irritating message from a client.
- Click the linked trending sound on a mobile device and tap “Use sound”
- Create a carousel post from two images:
- An image of you looking at your phone with a confused or deadpan expression
- A screenshot of the text message. Successful examples include:
- A fast food business shared a text from a housemate: “I’ve just eaten the leftover pizza in the fridge.”
- A clothing brand screenshot a sister’s message: “I’ve just borrowed your pants, hope you don’t mind!”
- Add the caption “Sometimes you have to read your [insert person who sent the text] text and move on with your day.”
Instagram Reel Trend: Your Glow Up Is Served
🎵 Trending sound: Fried Chicken, White Rice, Macaroni and Cheese
Everyone wants to look and feel their best for the holidays. And what started with Instagram users sharing their healthy meals has quickly snowballed into chaos. Now? Your glow-up essentials – edible or not – put on a plate.
This Instagram Reel trend for November is a prime opportunity for businesses to promote any product bundles ahead of Black Friday. Curate plates that solve specific audience pain points. For instance, a skincare brand could share budget-friendly essentials or products that keep skin hydrated throughout winter.
- Click the linked trending sound on a mobile device and hit “Use audio”
- Place your products on a plate or your workstation
- Point to each of your products with a fork one by one, moving in time with the audio
- Add the caption “Dinner is served” or briefly explain the benefits of the plate
TikTok Trend: Stop Talking Dirty To Me
🎵 Trending sound: Actually Romantic, Taylor Swift
Expect TikTok trends for November and December to be full of one-liners from Taylor Swift’s new album, “The Life of a Showgirl”. One of the most popular TikTok sounds right now pairs simple pleasures in life, like being asked: “Do you want to go and get a coffee?” with the line: “Stop talking dirty to me.”
Businesses, like spas, restaurants, and craft stores, have been using this TikTok trend to promote their products and services. I’ve also seen small businesses captioning their favorite customer requests and employee-generated office content, so there’s a way for most businesses to join in!
- Click the linked trending sound on a mobile device and select “Use sound”
- For promoting food and services, film a colleague gesturing towards your service with the caption “hey, do you want to go [insert the activity you offer]?”
- Alternatively, film your products or a colleague working captioned with words that are music to your ears. Examples I’ve seen include:
- Hair salon: “Hey, can I book my appointments for the rest of the year and January?”
- Jewelry store: “I love your designs, I’d like to place an order!”
- Office worker: “When your manager approves your holiday straight away.”
- After the first half of the audio, change the caption to “stop talking dirty to me,” or ask your actor to mouth along with the song
Instagram Reel Trend: Don’t Make Me Choose
🎵 Trending sound: Original sound, Jess Valortiz
In the latest Grey’s Anatomy-inspired Instagram Reel trend – “don’t make me choose between you and her, because I will always choose her” – creators are sharing their difficulty in having to pick between their favorite pets, people, or inanimate objects. Still, they ultimately know which one they’ll choose.
Brands have been using this Instagram Reel trend to compare two of their products or variants, or even pit their product against a competitor. Businesses using this trend have seen lots of engagement in their comments section, with followers debating the choices made and sharing their favorite products.
- Click the linked trending sound on a mobile device and tap “Use audio”
- Position product A and product B at either side of the shot
- Film yourself looking between the options, then point to the product you choose as the audio says “yeah, I choose her”
November Dates for Your Social Media Calendar
As Christmas draws closer, consumers are looking to social media for gift inspiration. Black Friday is the time decisions are made, so your social media strategy should center around creating a buzz around the deals and offers you’re running.
Here are the top dates to keep in mind:
| 📅 Date | 📌 Event | 💡 Content Idea |
| Nov 1 | World Vegan Day | Share your vegan products |
| Nov 11 | Veteran’s Day | Celebrate any colleagues who have served, or share any veteran discounts you’re running |
| Nov 13 | World Kindness Day | Select a small number of followers to receive a free gift or discount as a random act of kindness |
| Nov 19 | International Men’s Day | Shout out your male colleagues |
| Nov 27 | Thanksgiving | Post your workplace’s Thanksgiving traditions |
| Nov 28 | Black Friday | Run ecommerce live streams with deals and flash sales |
| Nov 29 | Small Business Saturday | Hold story Q&A sessions or live streams to spend time with your supporters |
| End of Nov/early Dec (Date TBC) | Spotify Wrapped | Share the most popular songs on your office playlist or interview your colleagues on their stats |
➡️ Want to start planning for December? Check out our 2025 Marketing Calendar to see key December dates.
Consistency Wins on Socials
It can be hard to find the time to use social media as a business, but it’s been proven that posting consistently pays off. These social media trends for November are an easy way to keep active online and grow your brand awareness.
Recreate these social media trends right now for the best results, and let us know your successes in the comments!
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