All the News on the Latest AI Website Builder Tools

Wix has introduced four key AI tools in 2025 so far:

AI Visibility Overview ⬇️

Announced July 16, Wix has rolled out an AI Visibility Overview tool to help websites gain a better understanding of how their brand appears in AI search engines. With the rollout of AI Overviews in Google and the growing popularity of platforms like Perplexity and ChatGPT, businesses need to ensure they’re monitoring performance and visibility to better optimize their content.

AI Marketing Agent, Kleo ⬇️

Kleo was launched in June this year, providing Wix users with an AI-powered marketing assistant. This AI tool will help you develop marketing plans, set up campaigns for social media, create emails and ads, and much more.

Wix Astro ⬇️

Astro is an AI-powered business assistant that Wix rolled out in April 2025. Available to all users in the Wix dashboard, you can ask Astro questions, request data, or get Astro to complete a task for you, such as adding a new product to your store.

Business Launcher ⬇️

Wix kicked off 2025 with a new AI tool: Business Launcher. The three-step process asks you to describe your skills and work experience, and then suggests personalized business ideas for you to choose from. At the final stage, the Business Launcher tool generates a complete action plan for you to follow, helping you get your new business off the ground.

Squarespace hasn’t released any new AI features in 2025, but I’ll update this section as soon as there’s any update.

So far, Hostinger has launched two new AI tools this year:

Hostinger Reach ⬇️

Hostinger introduced its AI-powered email marketing tool in June. Previously, Hostinger’s website builder lacked any email marketing features, so this is a great addition to its platform. You can ask Hostinger Reach to generate email templates, set up campaigns, and streamline workflows.

Hostinger Horizons ⬇️

In February, Hostinger launched Hostinger Horizons. The AI-powered tool takes a detailed prompt and generates a custom web app and SaaS software for you. Hostinger Horizons handles the coding, making the process of creating a web app from scratch incredibly accessible for beginners.

Shopify integrates most of its AI-powered functionality into Shopify Magic and Shopify Sidekick, but there are two key updates to discuss so far this year:

Shopify Editions: Summer ‘25 ⬇️

Shopify’s bi-annual announcement shares the latest updates and features from the builder. This year’s summer edition included:

• AI-generated custom blocks for your pages
• Improvements to Shopify Sidekick, including the addition of image generation
• AI-powered fraud prevention if you’re using Shopify Payments

AI Store Setup ⬇️

Launched in March, Shopify’s AI store setup can generate a personalized template for your website. You describe your business in a few keywords or a simple sentence, and Shopify will deliver three custom themes to suit your needs. It’s not as hands-on as Squarespace’s Blueprint AI builder or as conversational as Wix’s AI chatbot, but it helps small businesses stand out from the start.

GoDaddy has rolled out a few AI improvements this year, but I’ve listed three key updates below:

GoDaddy Airo Updates ⬇️

GoDaddy Airo was first added to the website builder in 2024, but GoDaddy has made improvements to the suite this year. In particular, businesses can now get unique suggestions from Airo to help name, build, and grow their brand. And, if you’re subscribed to a premium GoDaddy plan, GoDaddy Airo is now automatically included.

Catalog Creation ⬇️

Businesses using GoDaddy can use AI to help add new products to their inventory, organize products, and update information quickly. This is really valuable if you manage a large inventory or need to make bulk changes.

Smart Storefront Customizer ⬇️

This AI-powered tool helps you make design changes to your online store, without much effort from your end. The Smart Storefront Customizer can even help with optimizing your site for mobile and creating merchandise for your business.