Shopify vs WooCommerce vs BigCommerce: Which is Best?

Last updated on January 16, 2019

shopify vs woocommerce vs bigcommerce featured imageIf you’re looking to build an online store that can take your business to the next level, Shopify, WooCommerce and BigCommerce are three of the best ecommerce website builders in the game.

However, they say that three’s a crowd – and when it comes down to it, choosing the right builder is easier said than done.

Simply put, Shopify, WooCommerce and BigCommerce are all great platforms. But don’t worry – we know our stuff, and we’ve done the research to help you make a decision.

At Website Builder Expert, we combine independent research with results from our user testing, where we ask everyday people to give each platform a try. This means we can provide comparisons that are fair and balanced.

This article will show you which platform is best for which kind of user. We’ll go over all the important things to consider when using an online store builder, including ease of use, design, sales tools, and pricing.

In each section, we’ll pitch Shopify, WooCommerce and BigCommerce against each other, then pick a winner for each round.

We understand some of you can’t wait until then, so here’s a spoiler: Shopify is our top rated ecommerce platform and is therefore the overall winner. But does it win every round? Well, we can’t give everything away, can we?

We’ve waited long enough – it’s now time to pit this trio of platforms against each other and find out what they’re made of!

Top Choice

4.7out of 5

Ease Of Use

4 out of 5 stars

Design Flexibility

4 out of 5 stars

Customer Score

5 out of 5 stars

Help and Support

4.5 out of 5 stars

Value For Money

3.5 out of 5 stars

Website Features

4.5 out of 5 stars

Sales Features

5 out of 5 stars

Most scalable ecommerce platform

4.2out of 5

Ease Of Use

3.5 out of 5 stars

Design Flexibility

3.5 out of 5 stars

Customer Score

3.5 out of 5 stars

Help and Support

3.5 out of 5 stars

Value For Money

4 out of 5 stars

Website Features

4.5 out of 5 stars

Sales Features

4.5 out of 5 stars

Shopify vs WooCommerce vs BigCommerce: Pros and cons

Shopify ProsShopify Cons
  • Best all-around ecommerce platform
  • Sell across multiple channels
  • Transaction fees for alternative payment gateways
  • Need to reformat if switching themes
WooCommerce ProsWooCommerce Cons
  • Limitless customization
  • Great for SEO
  • Poor customer support
  • Advanced tech knowledge required
BigCommerce ProsBigCommerce Cons
  • Most built-in features
  • Fantastic SEO features
  • Editing interface is tricky to navigate
  • No mobile app

What’s the difference between Shopify, WooCommerce and BigCommerce?

Shopify and BigCommerce are what we call all-in-one ecommerce solutions. They have everything you need to start selling online, all in one place. Better still, you don’t need to know any code to be able to use them.

WooCommerce is slightly different. It’s a WordPress plugin, meaning you add it to your site to enable ecommerce functionality. It’s known as a ‘self-hosted’ software, meaning it gives you unlimited coding customization, but requires a lot of tech skill.

You now know the difference between these platforms, but who are they best for?

  • Shopify is best for any online store
  • WooCommerce is best for users who want lots of creative control
  • BigCommerce is best for businesses looking to scale

Ease of use

Generally speaking, all-around ecommerce platforms like Shopify and BigCommerce are far easier to use than self-hosting plugins like WooCommerce. The reason is simple: all the building tools are supplied for you, ready to go.

To find out just how easy each platform is to use, we asked everyday people to test them. These folk then scored the three builders on their ease of use.

Our results found that Shopify was the simplest of the three. It has plenty of visual cues, consistent typography, and uses simple language. It makes setting up an online store feel like a walk in the park.

shopify home page
Shopify is our top rated ecommerce platform, supplying everything you need to succeed online

BigCommerce is a powerful platform, but with such power comes a learning curve. It throws you into the deep end slightly by using technical language, and provides a relatively cluttered interface.

One of our testers had this to say about BigCommerce:

Yes, it’s not overly simple to use, but you can see why – it’s because it’s basically there to run your business for you. But creating a website was not the easiest of experiences.

bigcommerce homepage
BigCommerce has the most built-in features of any ecommerce platform, saving you money on apps

WooCommerce is the hardest of the trio to use. It’s designed for the technologically savvy who know how to code. That said, if you’re confident with a keyboard, you should be fine – it just takes a bit more effort than Shopify or BigCommerce.

woocommerce homepage
WooCommerce is a self-hosted plugin, giving you unlimited customization

Ease of use: Verdict

Shopify takes the first round. It was our ‘most likely to be recommended’ platform thanks to its visual aids, clear interface, and use of simple language. BigCommerce is more complicated, with a more confusing editing page, while WooCommerce requires the most technical knowledge of all.

Like what you see? Read our Shopify vs BigCommerce piece here.

Or see how Shopify compares to Wix

Design flexibility

Selling online isn’t just about the tools, features, and apps – your store needs to look good, too. If customers enjoy visiting your website, they’re more likely to make a purchase, and come back for more.

Shopify offers 10 free themes, and over 50 paid options which cost between $140 and $180. However, if you switch templates you’ll not only need to pay, but also reformat your whole site, which takes some time.

shopify themes
Shopify has beautiful themes to match almost any industry, giving you plenty of flexibility

BigCommerce lets you pick from 7 free themes, and 50+ paid templates which all cost either $145 or $245. These may seem expensive, but with BigCommerce backing you up, your business is more than likely to succeed in the long term.

bigcommerce themes
BigCommerce has set prices for its paid themes, so you know exactly what you’re paying for

Design is where WooCommerce shines. It has 14 themes all costing just $39, and you can really let your creative juices flow with its limitless customization. So, if you have the coding skill, you really can ‘woo’ your customers with a wonderful website of your own making.

woocommerce storefront themes
You can customize your WooCommerce themes as much as you like, provided you know how to code

One last thing – it’s worth noting that all three platform’s themes are mobile responsive. This means that whichever builder you choose, the site you create will look great on screen of any size.

Design flexibility: Verdict

WooCommerce walks away with this one. If you know how to code, you have unlimited customization options at your fingertips. On top of that, its themes are considerably cheaper. Shopify and BigCommerce may be easier to design overall, but they’re also more rigid, so the result is clear.

Build time

Build time is one of the more complicated sections for us to examine. Why? Because the time it takes to build a website with WooCommerce varies hugely.

If you already have a WordPress site, build time is relatively quick, as it’s just a question of adding the plugin. If you don’t, you’re in for a long journey; for starters, you’ll need to sort out the web hosting yourself, and that’s before you get stuck into some coding.

By contrast, Shopify and BigCommerce are both the complete package. This means that after signing up, you have all the components you need to build an online store in one place.

How do these two all-in-one platforms compare? A Shopify store can be yours in just a few hours thanks to its visual cues and simple language. Whereas building a BigCommerce store usually takes around a day or two, owing to a more complex editing interface.

Such speed shouldn’t be a surprise, though, given the results in our ease of use round.

Build time: Verdict

Shopify has the quickest build time, taking just a few hours to create an online store. BigCommerce requires a bit more thought, but doesn’t take too long to get building. WooCommerce has by far the longest build time, requiring users to host and code their site themselves.

Learn How to Build an Online Store with our handy guide.

Ecommerce tools and features

It’s no use having a beautiful online store if you don’t have tools to sell with. Just think: you’re not likely to make much money in your brick-and-mortar shop if you’re hiring incompetent salespeople.

When it comes to sales tools, Shopify and BigCommerce are two experts in the ecommerce world. With both builders, there’s no real limit to what or how much you can do with your stock.

Their inventory systems are superb, letting you sell unlimited number of different products on all price plans, while you can also print customizable shipping labels.

Shopify does, however, have stronger coupon capabilities. For instance, Shopify will allow you to display a discount as a featured product on your homepage, whereas BigCommerce cannot.

shopify sales tools
Shopify offers some of the best free sales tools on the market

But what about WooCommerce? It may have far fewer features, but they’re still pretty good. You get one-click refunds, blogging tools, and the option to embed products into different store pages.

All in all, though, WooCommerce just doesn’t have as many strings to its bow as the other two.

Sales features: Verdict

It’s a close one, but Shopify just wins. It has the most comprehensive range of sales tools on the market, so it’s a worthy winner – however, BigCommerce comes a close second, also offering unlimited products and great shipping options. WooCommerce isn’t nearly as powerful, but still does the job.

Discover the Best Ecommerce Software here.

Payment options and fees

Accepting more payment gateways means more people can buy your products – it’s that simple. But which builder supports the most?

All three platforms support a wide range of payment gateways, including PayPal, Stripe, and Apple Pay. However, the key differences between the three involve the amount of choice on offer, as well as transaction fees.

Unlike the other two, Shopify imposes its own transaction fees on all gateways apart from its own, Shopify Payments. In terms of choice, BigCommerce is quite limited, whereas Shopify and WooCommerce offer over 100 more options.

woocommerce payment gateway options
WooCommerce gives you access to 100+ payment options, without imposing any of its own transaction fees

Payment options: Verdict

WooCommerce bags its second win, offering dozens of payment options (unlike BigCommerce) without imposing its own transaction fees (unlike Shopify). While all three platforms have a solid choice of payment gateways, it’s a matter of variety and cost that wins this round for WooCommerce.

Read our WooCommerce vs Shopify piece for more information.

Marketing tools and features

For any business, promoting your brand is vital for growth. In terms of ecommerce stores, having good marketing tools brings more clicks – and dollars – to your site.

SEO

Search Engine Optimization is the process that helps your website rank higher on search engines like Google. It’s an important aspect of selling online – if no one can find your website, how are they going to buy your products?

Luckily, all three brands provide strong SEO tools. Each one lets you:

  • Edit meta titles and descriptions (the text that appears in Google searches)
  • Update URLs (this is the web page address, so keeping it relevant makes it easier for people to find online)
  • Add image alt texts (helps Google identify the contents of an image)

However, where Shopify stumbles is its lack of keyword support. BigCommerce and WooCommerce both recommend words to use in product descriptions that will help them rank higher on search engines.

Social Media

Having a good social media presence keeps you in touch in with your customers, and provides a great way of promoting new products or discounts.

Both Shopify and WooCommerce rely heavily on third party integrations. While this can add to your costs, it will give you precious flexibility. You can add sharing buttons, introduce social media marketing apps, and link your posts to your Shopify or WooCommerce website.

BigCommerce is a self-sufficient platform – it has the biggest choice of built-in features, but doesn’t support many apps. In terms of social media, unlike the other two you can’t link your live feeds.

Multi-channel integration

Selling across more channels gives you a wider audience, so you can see the advantages already.

Unfortunately for WooCommerce, it’s left in the dust here, because it doesn’t support multi-channel selling at all. Both Shopify and BigCommerce let you sell across multiple channels, including Facebook, Instagram, eBay, and Amazon.

bigcommerce sell with facebook
BigCommerce offers multi-channel selling, letting you promote your products to a huge audience

However, Shopify goes the extra mile, giving you access to 10 channels in total, including BuzzFeed, Kik, and Wanelo.

Marketing tools: Verdict

It’s a really tough call between Shopify and BigCommerce, but the latter just wins. The two platforms are extremely close in terms of marketing tools, but Shopify relies more on apps, while BigCommerce has the most built-in features of any platform. WooCommerce is unable to compete in this department.

Appreciate SEO? Read our Shopify SEO Review.

Help and support

When using any software, you’re bound to have questions, or need some help along the way. With ecommerce stores, it’s important to fix issues quickly so as to not miss out on vital revenue.

Spoiler alert: there’s a clear winner here.

Shopify provides 24/7 phone and live chat support, as well as email and social media assistance. It also has a brilliant help center, packed with loads of Shopify-related queries and answers.

shopify help center
Shopify provides world class customer support, so you’ve got a helping hand all throughout the process

BigCommerce is able to match Shopify in what it offers, apart from help via social media. In contrast, WooCommerce leaves you to your own devices – it has a small help center, but that’s about it.

Help and support: Verdict

Shopify gives you the biggest helping hand of the lot. It has the most extensive range of customer support, including via social media – something BigCommerce doesn’t offer. Finally, WooCommerce really lacks in this department, providing no real customer support at all.

Pricing and value for money

This section is where things get little complicated. While Shopify and BigCommerce have set price plans, so you know exactly what you’re going to pay, calculating your WooCommerce costs takes a bit more time.

What do we mean? Well, WooCommerce is a free plugin, so there’s no cost there. However, you’ll need to pay for extras like SSL security ($9 per year), a theme costing $39, and your own web hosting, which usually comes to around $10 per year.

Shopify has a 14-day free trial, so you can test out all of its brilliant features before spending a cent. To keep using the platform, you’ll need to upgrade to one of the three price plans, ranging from $29 p/m to $299 p/m.

Each plan lets you sell unlimited products, and provides you with all the brilliant tools we discussed earlier in the article. If you opt for the Advanced plan, you’ll gain access to awesome features like third party shipping calculations and lower credit card rates. See below.

shopify price plans
Shopify has three price plans, but you can still test out the platform with a 14-day free trial

BigCommerce also lets you try before you buy, with a 15-day trial. It has three core price plans to choose from after that, starting from $29 per month, going up to $249 per month. There’s also an Enterprise plan, which you’ll need a quote for.

You get unlimited bandwidth on all plans, and zero transaction fees. However, on the Standard plan, you don’t benefit from abandoned cart recovery features, which is an important tool for any business looking to scale. See below for BigCommerce’s price plans.

bigcommerce price plans
BigCommerce offers a 15-day free trial, one of the longest on the market, so you have plenty of time to decide if it’s right for you

As you can see, BigCommerce and Shopify will cost more overall than WooCommerce, but their monthly plans are easy to manage because it’s just one lump sum. In other words, they’re more expensive but less hassle, which is something to think about.

Pricing: Verdict

This is a tie. Shopify and BigCommerce have similar pricing plans, which are relatively expensive, but they’re two of the best all-in-one platforms around. WooCommerce works out much cheaper, but adding up your individual costs could be tricky in the long run.

Like to know more before making a decision? Read our:

BigCommerce Pricing Review.

Shopify Pricing Plan Review.

Shopify vs WooCommerce vs BigCommerce: Conclusion

We’ve taken you through all the key areas for building a successful online store, comparing Shopify, WooCommerce, and BigCommerce.

Let’s quickly recap how each platform performed in each round, using our table below…

CategoryShopifyWooCommerceBigCommerceWinner
Ease of useReally easy to use, with simple language and lots of visual cuesRequires advanced tech knowledge due to self-hosting and codingBit of a learning curve at first, but still quite simple after thatShopify
Design60+ free and paid themes, all mobile responsive, but need to reformat site if you switchUnlimited customization, provided you know how to code. Creative freedom is otherwise unparalleledBit of a learning curve at first, but still quite simple after thatWooCommerce
Build TimeQuickest build time, taking just a few hours to create a storeWill take a few days due to the technical demands of coding and self-hosting (if you don’t have a WordPress site already)Takes at least a day or two, given the complicated language and initial learning curveShopify
Ecommerce ToolsThe most comprehensive range of sales tools on the marketSmall amount of sales tools due to function as a WordPress plugin Matches Shopify in sales tools, but has less powerful coupon featuresShopify
Payment OptionsSupports all the major gateways, but imposes transaction fees if you don’t use Shopify PaymentsGives you access to 100+ payment options, and doesn’t impose its own transaction feesDoesn’t support as many gateways as Shopify, but doesn’t enforce its own transaction fees eitherWooCommerce
Marketing ToolsCovers all the areas for successful marketing, including access to thousands of appsSimilar to sales tools, it doesn’t provide much in terms of featuresDoesn’t rely on third party apps, unlike Shopify; has the most built-in features of any platformBigCommerce
Help and Support24/7 phone and live chat support, plus email and social media helpAlmost no customer support, apart from a help center24/7 phone and live chat support, but doesn’t provide any email helpShopify
PricingThree price plans ranging from $29 p/m to $299 p/m, plus a 14-day Free trialIndividual costs like SSL certificates, themes, and web hosting are tricky to calculate, but work out quite cheapThree core plans ranging from $29 p/m to $249 p/m, plus a quotable Enterprise plan. Also offers a 15-day free trialTie

By now, you should have an idea which of these platforms is the best for your business ambitions:

As you can see from the table, though, Shopify has the most points. It is, therefore, today’s champion! It has the best range of sales features, it’s the easiest to use, and offers the quickest build time to boot.

This means, after the well-fought battle of Shopify vs WooCommerce vs BigCommerce, Shopify retains its ecommerce crown. Don’t forget each platform offers a free trial, so test one today and let your online business reap the rewards!

Shopify vs WooCommerce vs BigCommerce: FAQs

How much does Shopify cost?

Shopify has three premium price plans: Shopify Basic ($29 per month), Shopify ($79 per month), and Advanced Shopify ($299 per month). You have access to world class sales tools on each plan, but the highest plans include features like lower transaction fees. It also offers a 14-day free trial.

Should I use Shopify or BigCommerce?

It depends on what you’re looking for. Shopify is our highest rated ecommerce platform, it’s really easy to use, and provides a huge range of sales tools and apps. However, BigCommerce has the most built-in features of any platform, and is ideal for ambitious businesses looking to scale massively.

Is WooCommerce free?

In essence, yes. It’s a free WordPress plugin, so there is no cost to actually installing it, but there are extra costs. If you don’t have a WordPress site already, you’ll need to purchase web hosting, a storefront theme, and a SSL certificate.

Dan Barraclough

About Dan Barraclough

I used to think website design was just for professionals. Because maybe like you, I have no coding or design experience. But, with the help of our expert researchers (and after testing every website builder myself), I can confidently guide you through on how to get the most out of each one.

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Dan Barraclough

About Dan Barraclough

I used to think website design was just for professionals. Because maybe like you, I have no coding or design experience. But, with the help of our expert researchers (and after testing every website builder myself), I can confidently guide you through on how to get the most out of each one.

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