In March 2025 we spent over 300 hours testing 12 website builders, and found Wix to be the best website builder for SEO. This is thanks to its wide range of easy-to-use SEO features, including SEO page settings, customizable URLs, and its integration with keyword research platform Semrush.
Wix websites will have a slight advantage when it comes to getting to the top of search engine results, which is especially important given how SEO is evolving and changing with AI.
I’ve tested Wix’s SEO features to see how they match up against other website builders and tracked down the best tips for SEO success. Let’s find out if it’s a good fit for your website.
- Wix has an AI visibility tool that allows you to track your brand’s performance across ChatGPT, Perplexity, and Gemini
- Our research found Wix to be the best SEO website builder, although its range of SEO tools can seem overwhelming compared to Squarespace’s
- You can only access Wix’s AI SEO Assistant on premium plans, which start at $17 per month
- Wix has a free SEO learning hub with educational guides and tutorials
Is Wix Good for My Website's SEO?
Wix’s SEO is an excellent fit for any website. In our latest testing, it came out on top for its user-friendly and comprehensive arsenal of SEO tools, including a personalized SEO checklist, AI visibility tracker, and integrations with Google Search Console and Semrush.
Our recent research also found that, overall, Wix is the best website builder on the market. It covers all of the basics, and the fact that it’s easy to use means you’ll have more spare time to focus on your actual website content.
Wix SEO: The Pros and Cons
One of Wix’s main selling points is that it’s an easy website builder to use, and the same applies to its SEO functionality. Wix has all the basic SEO features built in, and most of the advanced ones too.
However, Wix’s SEO does have its downsides, which I’ve explored in the pros and cons list below:
Pros
✔️ No coding required – Even total beginners can optimize their website for SEO. Wix even provides a personalized SEO setup checklist to help you get started.
✔️ SEO is built-in – SEO functionality is built into the Wix dashboard so you won’t need to install any plugins.
✔️ It integrates with Google – It’s easy to connect Wix websites to Google Analytics and Google Search Console – both of which are super useful for SEO.
✔️ Wix offers third-party SEO tools – Wix has partnered with impressive platforms such as Semrush, SE Ranking, and Yandex Metrica, so you can manage and monitor your site’s performance.
Cons
❌ Advanced SEO is trickier – Wix is excellent for core SEO features, but it isn’t great for the fancier stuff. The margins can be pretty fine when it comes to search results, and Wix doesn’t excel beyond the basics.
❌ Slow server response time – In our testing, although Wix’s overall page speed was good, its server response time was poor and slower than its big competitors, like Squarespace and GoDaddy.
❌ Structured data must be added separately – Although Wix does support structured data on select pages (such as product pages and blog posts), this function isn’t built-in for general pages and you’ll need to add it manually.
Checklist: Wix's SEO Features
So what does Wix actually offer in terms of SEO features? I’ve mentioned a few of the highlights already, but I’ll share a detailed breakdown of Wix’s key SEO features below:
1. Custom SEO Setup Checklist
If you’re new to the world of SEO, you can use Wix’s SEO Setup Checklist to get started, which is ideal for beginners. It offers optimization guidance, tips, and best practices so you can improve your site’s visibility online.
To personalize my checklist so it was tailored to my test website, Wix asked me to answer three key questions: my website’s name, where the business serves customers (in-person or online), and the keywords I want my page to feature.
Though the checklist is a great way to kickstart your website’s SEO, the sheer number of SEO changes it recommends might feel overwhelming at first, especially if you’re a beginner. For a simpler SEO experience, I’d recommend a platform like Squarespace instead. Its SEO isn’t as advanced, but the platform is even easier to use.
2. AI SEO Assistant
Wix’s SEO Assistant regularly scans your site and suggests easy SEO improvements that you can action with a click. It also divides these into issues – which could prevent your site from being indexed – and recommendations that could help your SEO go the extra mile.
Wix’s AI tool is extremely beginner friendly, since it prioritizes your tasks, explains why each matters, and gives you everything you need to make the change quickly.
3. AI Visibility Overview
The importance of AI visibility shouldn’t be underestimated. Wix’s newest SEO tool allows you to see how your site is performing in three of the most popular generative search engines: ChatGPT, Gemini, and Perplexity.
Wix’s AI Visibility Overview shares insights into each AI search engine’s overall perception of your brand and how often it mentions your site in responses, which you can then directly compare against the visibility of your competitors.
I was also impressed to see the traffic my site had gained from these generative search engines, since it’s a great way to measure the effectiveness of your content strategy. One thing to note is that you won’t be able to see AI visibility data until your site reaches 50 visits in 30 days.
4. Meta Title & Meta Description
The meta title and meta description tells search engines and users what the page is about by summarizing the content. On Wix, each page and post on your website has its own SEO settings where you can fill in the essential information and preview how the page will appear in search results.
I could create these titles from the SEO Setup Checklist, which I could access from Wix’s editor in the “Settings” tab at the top of my screen.
5. Custom URLs
With Wix’s customizable URLs, you can reflect your page’s content accurately on search engines, meaning visitors can find your pages with ease.
It’s better to have a more informative URL, such as “example.com/article/wix-seo-guide”, instead of a random jumble of numbers and letters, such as “example.com/hds73gtha”. The latter is less descriptive and doesn’t explain what the webpage is about to the user, or to the search engine ranking your page.
6. Headings
I could edit my website’s headings directly from the Wix editor. It was as easy as clicking on a text box, and then tweaking the heading size via the drop-down box in “Text Settings”. This won’t take you long, while users will appreciate the effort when scanning your website’s text.
Using headings and subheadings to break up your pages is a great way to show search engines how you’ve structured your content. They also make your content more digestible and scannable for readers – no one wants to read a giant wall of text.
7. Image Alternative Text
Image alternative text is important because it ensures your website is accessible for visually impaired users, helping them understand what your website’s imagery contains. Additionally, Google relies on alternative text to know when an image is being displayed and why it’s relevant.
When testing out Wix myself, I found this step really simple. From the editor, I:
- Clicked on an image.
- Clicked on the “Settings” button next to “Edit image”.
- Scrolled to the bottom of the pop-up box.
- Filled in the text box underneath “What’s in my image?” to add my alternative text.
8. Speed & Uptime
It’s important that your website is reliable and speedy since one in four visitors will abandon a website if it takes longer than four seconds to load.
In our site speed testing, Wix performed well overall, but failed to impress us with its server response time. In fact, its performance was slower than some of its main competitors, like Squarespace and GoDaddy, so this is something to keep in mind when assessing Wix. If speed is key for you, explore other platforms before making your choice!
9. Mobile Friendly
I could optimize my website for mobile devices on Wix’s editor. I simply switched to mobile view (by switching between the mobile and desktop icons) to preview and tweak my pages manually. I could also use Wix’s Page Layout Optimizer to resize and adjust my pages for mobile automatically.
86% of the top landing pages are mobile-friendly, so it’s vital that your website is responsive on smartphones.
10. 301 Redirects
It’s easy to apply 301 redirects within your Wix dashboard. I searched for “301” and clicked on the “URL Redirect Manager” search result. From here, all I had to do was enter the old URL in one box and put the new URL in another – Wix handled the rest.
Adding a 301 redirect means that if you change a page’s URL from X to Y, people will be directed to the new page even if they use the old address. This means you can avoid anyone accidentally seeing old content or unpolished pages.
11. SSL Encryption (HTTPS)
SSL (Secure Sockets Layer) is an important factor in website security. It establishes a secure, encrypted link between the web server and browser, helping to protect both your data and the consumer’s.
As a leading website builder, Wix follows best practice and provides all of its sites with HTTPS and SSL certificates since search engines will punish sites without them.
12. Page SEO Settings
Wix lets you break down your SEO settings by page, meaning you can edit or tweak things such as URL slugs or meta tags individually or in bulk. You can also “hide” a page if you don’t want it to show up in search results.
13. Canonical Tags
If you have multiple versions of the same page, canonical tags allow you to choose which page search engines should focus on. This is a great SEO feature from Wix since it helps stop pages from competing against one another.
To change a canonical tag for a page, I headed onto Wix’s editor and accessed the advanced SEO settings on the page I wanted to tweak. I clicked on “Additional tags” and went under “Tag value” to change the URL.
14. Sitemap
I could access my sitemap (a complete list of my website’s pages) from the Wix dashboard by going to “SEO” and then clicking the option for “Sitemaps”. After scrolling down, I clicked on “View your sitemap index” to see my sitemap in its full glory.
Your sitemap is important because it informs search engines like Google about how your website is structured, meaning it can crawl your pages and add it to relevant search results pages.
15. Structured Data
Wix only includes structured data on select pages, such as product pages and blog posts. Otherwise, you’ll need to add it manually or use a plugin. This is a shame, since it adds extra time to an important and necessary SEO step.
Structured data is organized information that helps search engines understand your website’s purpose. This structured data can influence how your website appears in search engine results pages. For instance, when you search for a recipe, a selection of how-to videos may appear at the top of the search results. Or, knowledge panels may appear instead if you’ve searched for a specific question.
16. Optimized Infrastructure
Wix supports your site’s performance and SEO with optimized site infrastructure, covering a handful of areas we’ve already discussed, such as sitemaps and page settings. But Wix keeps your site speedy and reliable with additional efforts, from server-side rendering – which improves page loading times – to compressing or resizing images to prevent your pages from lagging.
17. Google Analytics & Google Search Console
Google Analytics and Google Search Console can be easily integrated with your Wix website from your dashboard. Here’s why it’s a good idea to make use of both:
- Google Analytics allows you to view data from your site, whether that’s page-specific traffic or user demographics, helping you stay on top of how people interact with your site.
- Google Search Console shows you how your site is performing in search results.
18. Semrush
Wix has partnered with the popular keyword research tool, Semrush, to help users boost their site’s ranking across search results. Simply input your desired keyword to analyze its popularity or review a generated report to identify target keywords in your market.
On a similar note, Wix has an SE Ranking app to help website owners conduct competitor research.
19. Local Search
If you want local customers to find your business, SEO is key. Wix lets you manage your Google Business Profile from your Wix dashboard, meaning you can add useful contact information, connect with people in your area, and improve your visibility, all from your website.
20. Social Media
Nowadays, it’s important to connect with your audience across a variety of channels, including on social media. Meet and engage with customers on platforms they already use! Wix helps you optimize and customize your pages for when they’re shared on channels like Facebook, Instagram, and X.
To change how my website’s pages appear when shared on social media, I had to:
- Head into the Wix Editor.
- Click on “Pages & menus” in the left-hand sidebar.
- Locate my page of choice underneath “Site menu” and click on the three dots.
- Click “Social share.”
- Start adjusting the social share settings. I could upload a photo and change the title and description.
21. Wix Analytics
Want to know how your site’s performing? Wix Analytics provides detailed reports and insights, including clicks and changes in traffic, so you can see how visitors are engaging with your site and pages. You can access Wix Analytics from your site’s dashboard, which means it’s super easy to keep an eye on the data.
Do You Have To Pay for Wix's SEO Features?
On Wix’s free plan, you’ll have access to all the SEO tools you need to complete the SEO checklist and get your site in good condition, including custom URLs, AI visibility data, and structured data. However, you’ll need to be on one of Wix’s four premium plans to use its AI SEO assistant.While Wix’s AI SEO assistant isn’t necessary for ranking high, it’s a highly useful tool for beginners since it sends personalized recommendations and reminders to help you regularly maintain your site’s SEO.
Those actively interested in improving SEO will also benefit from the other features unlocked on Wix’s paid plans, such as the marketing tools and advanced analytics.
How To Improve Your SEO Using Wix: 7 Tips
When comparing website builders, each one has its strengths and weaknesses… and quirks. With that in mind, here are my tips for getting the most out of Wix SEO:
- Take advantage of Wix’s SEO setup checklist: It will set up a custom SEO plan based on just a couple of questions, which is an excellent introduction if you’re new to SEO. It even keeps track of your progress and highlights what has been completed.
- Get the basics right: Being attentive to the basics will put you ahead of a lot of the competition – you’d be amazed by how many sites cut corners with their SEO.
- Focus on mobile: Take the extra time to make your Wix site as good as it can be on mobile. It will improve the overall user experience and search engines will reward you for it.
- Make full use of your meta descriptions: The recommended character limit for meta descriptions is 160 (130 for mobile) – use it. It’s your one opportunity to explain why searchers should click on you.
- Connect to Google Search Console (GSC): Once you do this, Wix will create a sitemap for you and submit it to Google. It will even automatically update when you make changes to your site.
- Connect to Google Analytics (GA4): Connecting your Wix account to Google Analytics is free. It will give you insights into your website traffic, which you can use to improve your pages.
- Keep learning about SEO: To excel in SEO, I recommend checking out Wix’s SEO Learning Hub for blog posts, video tutorials, SEO webinars, and more.
A major strength of Wix is it lets you build your site around your content. Regardless of the website builder you’re using, the best way to perform well in search results is to be interesting and/or useful. Google isn’t interested in sites trying to game the system. Focus on your site, conduct smart SEO, and the results will come.
Need more information on how to optimize your website for SEO? Here are three key articles to check out:
- Anchor Text Guide: A really helpful guide to help you boost your SEO through anchor text
- Backlink Guide: How to work wonders with backlinks
- Website Architecture Guide: Another great way of optimizing your site
Should You Use Wix for SEO? Summary
Wix’s website builder is suitable for you if you need assistance on how you can perform well in the search engine rankings. It’s especially excellent if you’re not completely comfortable with SEO thanks to its beginner-friendly SEO setup checklist.
Wix’s built-in support and advice make it a fantastic way of learning the basics, and its advanced techniques can still be used once you feel more comfortable with the process.
If you consider yourself a bit of an SEO whiz already, Wix’s constant hand-holding might start to grate after a while. For more control, although you’ll be using a slightly clunkier interface, I’d recommend a provider like Squarespace or WordPress instead.
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