If you want to quickly and easily grow your online sales, you need to check out how to sell on Pinterest.
Why? Because Pinterest users spend much more per order than any other major social media networks (such as Facebook and Twitter).
As of 2013, it is estimated that Pinterest has 48.7 million users globally, with over 2 million people pinning products every single day.
So in other words, it’s literally a gold mine for ecommerce stores, and you cannot afford to ignore this fact if you plan on growing your business.
Pinterest Is Not Just A Pretty Face
When it comes to understanding Pinterest, most people think that it’s just a colorful board where you can pin and share interesting products (such as clothing, furniture, jewelry, etc.)
A lot of people also go to Pinterest to get inspirations for home décor, fashion, recipes and so on and so forth.
But what most folks don’t realize, is that Pinterest is a massive sales channel for businesses. As mentioned, Pinterest drives more average order value per sale, than any other social media network online today.
For instance, you’re just randomly looking around for interesting pieces of furniture one day, and a nice,teak dining table catches your attention on Pinterest. You keep looking for more inspirations, but you can’t take your mind off the teak table you saw (and just so happened that you were thinking of getting rid of your old, Ikea dining table).
You look at the pin, and it shows you the price of the reclaimed teak dining table. It also shows you that it is in stock, and it has a blue buy now button on the corner of the pin.
You click on the buy now button, and you can safely and securely purchase the product. You’re now a proud owner of a new dining table!
Imagine if Pinterest visitors do that to your products. These pins really make it so much easier for people who are searching for products to buy from you, directly inside Pinterest.
How Do You Sell On Pinterest?
Previously, the millions of Pinterest users can’t purchase products directly in Pinterest.
They would have to find the product that interests them, click on it to go to the online store, then purchase the product there.
Pinterest then introduced “Rich Pins” where the price of the pinned product and also whether it is in stock (available for purchase) is highlighted directly on the pin.
BigCommerce has a tool that is fully integrated with Pinterest, so that when you (or someone else) pins the product to a Pinterest board, the pin will display the price and inventory count. This way, the millions of Pinterest users will be able to see that it is available for purchase, and click through to your ecommerce website.
The really neat part is that if you change your price or inventory status on your ecommerce store, the details on the pin will also dynamically update. So you don’t have to log into Pinterest and update the pins. The price or inventory status update will be automatically pushed from your online store built with BigCommerce, to all the product pins.
However, the Pinterest visitor will still have to click on the pin to get to your ecommerce store to purchase the product.
What if you could skip this step, and have your customers purchase directly in Pinterest? Talk about convenience!
How Do You Sell Directly On Pinterest?
Shopify, one of the best ecommerce website builders available today, has partnered up with Pinterest, to enable visitors to purchase your products without ever leaving Pinterest.
They call these “Buyable Pins”, where your product pins will have a blue buy now button highlighted.
Take a look at the following short graphic clip to see how it works:
As you can see, the millions of daily Pinterest users now have the opportunity to purchase your product directly in Pinterest. This makes is so much more convenient for them, and opens up massive opportunities for you to sell more products.
The Buyable Pins are only available if you set up your ecommerce store with Shopify. You can click here to take a look at how Shopify’s Buyable Pin works.
CONCLUSION – HOW TO SELL ON PINTEREST
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