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Wix Partners With Alibaba: How To Connect Your Store

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Updated on July 4, 2025

Wix, our top-rated website builder for 2025, has announced a new partnership with the leading marketplace Alibaba.com. The collaboration will benefit businesses that want to expand globally and improve their selling capabilities.

Wix merchants will be able to access verified suppliers and source unique products, with automatic synchronization between your online store and orders.

This is the latest development from Wix to benefit growing businesses, following the launch of Astro, an AI-powered assistant for companies, and an integration with Printful to support print-on-demand selling.

Wix Merchants Take New Markets

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The partnership between Wix and Alibaba.com delivers integrated tools and benefits to businesses looking to sell around the world.

The team-up between Wix and Alibaba.com focuses on three core missions:

Integrating the Alibaba.com app with Wix
Making it easier for Wix merchants to source suppliers and products
Giving Alibaba.com sellers access to Wix’s AI features and platform

Nir Zohar, President of Wix, said this about the news:

“At Wix, we’re focused on giving every business, from solo entrepreneurs to established brands, the tools to grow and scale globally. Our collaboration with Alibaba.com takes that a step further. It opens powerful new opportunities for our users to tap into international wholesale markets, while also giving Alibaba.com merchants the ability to create stronger, more direct connections with their customers.”

What does this mean exactly? The partnership goes both ways. Wix merchants will be able to access Alibaba.com’s network of 200,000 suppliers and create products from the Wix dashboard directly, without needing to pay for Alibaba’s membership fee. And, in return, Alibaba.com users can launch a Wix store of their own for an exclusive discount.

Does this partnership benefit your business? 👇

Absolutely. If you run a small or growing business, this partnership can help scale your operations and expand your global reach. It also makes it easier to source products and manage them all from your Wix dashboard, so you don’t need to jump between platforms to run your online store.

How To Connect Your Store

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As per the announcement, “Wix merchants now have the opportunity to seamlessly become Global Gold Suppliers (GGS) on Alibaba.com” with the app available in Wix’s App Market.

To get started, simply download the Alibaba.com Seller App when logged into your Wix account. You’ll need to complete a few registration steps and sync your products, but the whole process should only take about 10 minutes.

Of course, if you want to sell products online with Wix, you’ll need to upgrade to one of its premium plans with ecommerce functionality first:

Wix ecommerce pricing plans

Core ($29) – For small and growing businesses
Business ($36) – For established online stores
Business Elite ($159) – For large businesses with advanced needs
Enterprise (Custom pricing) – For industry leaders

This collaboration between Wix and Alibaba.com is set to roll out gradually, with new AI-powered features, such as product-matching tools, expected in the future.

Written by:

Emma Ryan Writer

Emma is Lead Writer at Website Builder Expert, having first joined the team in 2022. She manages the website's topical content strategy to help website owners navigate the highs and lows of being online. Emma also specializes in following the development of leading website builders Wix, Squarespace, and Shopify, through hands-on testing and research. Her work and expertise have been featured in Startups.co.uk, Digiday, TechRound, Industry Today, and Digital Information World.