Oliver Simpson

After three years of refining his skills in data analysis, Oliver transitioned to a role as a researcher to help understand reader preferences, decision making factors, pain points, and needs when it comes to building an online presence.

Oliver’s professional journey started out as a researcher in law enforcement, where he developed strong analytical abilities. He later moved into operations, which strengthened his understanding of quantitative data.

Now, Oliver blends his quantitative analysis skills with qualitative research to explore both audience preferences and product nuances.

In his three years at Website Builder Expert, Oliver has used his skills to provide up to date, unbiased insights into the products we review, to help ensure the best possible recommendations for readers. Oliver regularly assesses and iterates our website builder research methodology, staying on top of industry trends, digging into platform features and UX, and prioritizing areas that matter most to business owners. This provides web builder and ecommerce rankings you can trust.

In 2025 alone, Oliver’s conducted over 100 hours of data collection across website builder and ecommerce testing, and investigated 283 individual areas in the ecommerce methodology. He’s overseen 54 individual user tests of website builders, to assess how easy they are to use, and compiled the data into clear ratings for each builder.

You’ll find Oliver’s research referenced across all of our key pages; our content team use it to determine the ranking orders of pages such as the Best Website Builders of 2025, or comparisons like Wix vs Squarespace. We don’t decide who “wins” on personal preference; Oliver’s thorough research clearly outlines which platforms are best for different user needs.

Equipped with a UX design diploma, Oliver translates complex research findings into actionable insights that facilitate informed decision-making.