Wix vs Squarespace vs WordPress 2023: Which Is Best for You?

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out of 5


out of 5

Looking at our research into Wix, Squarespace, and WordPress, Wix is the best overall platform out of the three. It comes out on top in most categories and is a good match for beginners and experienced users alike.

However, both Squarespace and WordPress put up a good fight and won some crowns of their own. Plus, just because Wix is our favorite builder, doesn’t mean it’s right for you!

Wix is best for beginners, Squarespace has the best designs, and WordPress gives you the most creative control.

Below, we’ll take you through the ups and downs of each platform. We’ll cover the key areas of building a successful website, including ease of use, design flexibility, and pricing – and find out how each builder fared.

By the time we’re through – you’ll find the right website builder for your needs!

Our users’ favorite builder; best for powerful inbuilt features


out of 5
Top Choice
Ease Of Use

4.4 out of 5 stars

Value For Money

3.4 out of 5 stars

Design Flexibility

4.4 out of 5 stars


4.9 out of 5 stars

Help and Support

4.3 out of 5 stars

Customer Score

4.6 out of 5 stars

Best for creating visually stunning, flexibly designed websites


out of 5
Ease Of Use

4 out of 5 stars

Value For Money

4 out of 5 stars

Design Flexibility

4.7 out of 5 stars


4.4 out of 5 stars

Help and Support

5 out of 5 stars

Customer Score

4.5 out of 5 stars

Best for those willing to code, or spend time building a website from scratch


out of 5
Ease Of Use

3.2 out of 5 stars

Value For Money

4.8 out of 5 stars

Design Flexibility

2 out of 5 stars


2.2 out of 5 stars

Help and Support

1.3 out of 5 stars

Customer Score

3.9 out of 5 stars

Wix is better for you if...

…You don’t have tons of experience or time, so you want to get online easily and quickly. Wix also has plenty of tools and features to help you grow your website further down the line.

Squarespace is better for you if...

…Creating a visually stunning website is important to you. If you don’t mind investing a bit more time to make sure your site is perfect, Squarespace’s inbuilt tools and beautiful designs will suit you perfectly!

WordPress is better for you if...

…You want full creative control of your website, and you have plenty of time to invest in learning the platform’s ins and outs. Although not essential, coding knowledge is useful when building a WordPress site.

Further Information

Wix vs Squarespace vs WordPress: Quick Comparison

Category Wix Squarespace WordPress Winner
Ease of use Intuitive and very easy to use thanks to its drag-and-drop feature More challenging at first compared to Wix, but simple after a few trial and error clicks Not for tech beginners; coding and web hosting knowledge required Wix
Design Flexibility Offers over 510 mobile responsive themes, but you cannot switch after going live The king of design; lets you customize with code, if needed Lots of creative freedom, but themes are not as impressive as Squarespace; much more difficult to customize overall Squarespace
Pricing Offers a free plan and seven premium plans, starting from $16/month — the same as its closest competitors No free plan, but offers four, value-for-money, premium options and a 14-day free trial WordPress is free to use, but final prices vary due to costs of web hosting, SSL, themes etc. It is possible to build a very affordable site, though! WordPress
Features and Tools Excellent features across the board, with optional apps if you need them Offers beautiful blogging features, but ecommerce tools are better suited to smaller businesses, or those selling digital products Doesn’t provide much built-in, but you have access to over 54,000 plugins Wix
App Markets Really easy-to-navigate market, with over 200 apps to choose from 23 apps to choose from in the Squarespace Extensions store 54,000 plugins to choose from, covering all the industries you’ll need WordPress
SEO Provides helpful SEO Wiz and all the basics needed for improving Google rankings Not much support for beginners, but has a good range of SEO tools Effective SEO tools, provided you know how to code Wix
Help and Support Comprehensive support across phone, live chat, and social media, but no email support and the knowledge base is slightly lacking Excellent support via email, live chat, and social media. There's no phone support, but it has an outstanding knowledge center! Doesn’t provide dedicated customer support — you'll need to rely on community forums Squarespace
For more detail on builders in general, check out our Website Builder Hub.

Check out our 5 Best Small Business Website Builders.

What’s the Difference Between Wix, Squarespace, and WordPress?

Knowing the difference between each platform will help you decide which one will best suit your needs. So how do they differ, exactly?

Well, for starters, Wix and Squarespace are website builders, whereas WordPress is a Content Management System (CMS). Website builders are generally better for beginners, as they come with a more structured editor that uses drag-and-drop or something similar.

Website builders also come with a stable monthly cost. It’s a bit like a subscription — you choose the plan that suits you, and you pay the same price for it every month (or annually).

WordPress is a lot less structured. You’re in control of everything, which is great when it comes to design, but it also means you need to source and manage your own web hosting and security. You’ll also be fully responsible for maintenance, too.

It’s much harder to pin an exact price down for WordPress because it doesn’t cost a nickel to use the platform. What does cost money, though, is all the extras: hosting, themes, apps — the list goes on. We’re not saying you can’t build a WordPress site cheaply, it’s just trickier to stick to one universal cost!

Heads Up!

WordPress actually has two platforms — WordPress.com and WordPress.org. WordPress.com is a website builder, like Wix and Squarespace, so is a better choice for beginners who are looking for a more structured creation process. WordPress.org, on the other hand, is a Content Management System (CMS). As mentioned above, this means you have to find and pay for your own hosting. With WordPress.com, hosting comes included in the monthly price you pay. For the purposes of this comparison, we’re going to be focusing on WordPress. org.
Can’t decide on a platform? Read our:

Ease of Use

Which Is More Beginner Friendly?
wix logo
The Winner

Wix is the easiest to use out of the three

Wix takes the crown in this category. Its editor is completely beginner-friendly, making it easy for anyone to get their website up and running. However, Squarespace isn’t that far behind — it’s a good choice for the design-conscious amongst you, but might take a little longer to get your head around. WordPress is the most complicated of the three, and although coding knowledge isn’t essential to build a WordPress website, it certainly comes in handy.
Visit Wix
Ease of Use Wix Squarespace WordPress
Score 4.4/5 4/5 3.2/5
Coding knowledge needed? ❌ (but it is helpful)
Editor Pure drag and drop — you can put anything anywhere you want Section based drag-and-drop — a little more restrictive A block-based editor — although you can add a plugin to for drag-and-drop functionality
Ease of use verdict Winner!
Wix is very beginner-friendly and scored the highest in our ease of use testing
Takes longer to figure out, but has made massive improvements in recent years
A sharper learning curve than both Wix and Squarespace, with a more complex setup

Building a website should be for everyone. What good are the latest and greatest web design features if you aren’t able to use them?


Let’s cut to the chase – Wix is the easiest to use of the three builders. It came out on top in our ease of use testing with a score of 4.4 out of 5, making it the easiest builder to use. The drag-and-drop design lets you personalize your site with ease, and the interface is clearly laid out. In a nutshell, this makes it ideal for complete tech beginners.

Think it couldn’t get any easier? Think again. Wix ADI (Artificial Design Intelligence) lets you build a site in a matter of minutes. Simply answer a few questions, and you have a website that’s ready to go live.

Wix ease of use
Wix is the best all-around website builder because it's really easy to use, letting anyone create a website they can be proud of


Many people think that, compared to Wix, Squarespace is much trickier to use – but that’s not completely true! In fact, in our ease of use testing, Squarespace wasn’t that far behind, achieving a score of 4 out of 5.

This is because, in recent years, it’s made some big improvements to its editor, resulting in an impressive 15% increase in its ease of use score. It’s now much more accessible, even for those that don’t have a lot of time to spend learning the ins and outs of a platform!

This, combined with its sleek designs, makes Squarespace a very popular choice. It might take slightly longer to master than Wix, but there’s no coding involved, and when all is said and done, you’ll have a beautiful end product.

Trust us – you’ll have a hard time convincing people your site wasn’t designed by professionals!

squarespace homepage
Squarespace is the leader for design, giving you lots of creative flexibility


This is where things start to get tricky. WordPress is a self-hosted software, meaning you’re required to find your own website host. Although code isn’t 100% necessary for customization, it is helpful, so we always recommend WordPress to those who have a bit of tech know-how under their belts.

Compared to Wix and Squarespace, WordPress comes with a much sharper learning curve. You’ll need to invest a fair bit of time learning your way around the platform. It scored 3.2 out of 5 in our ease of use testing, putting it near the bottom of the pack.

We recommend powering your WordPress website with Bluehost. It’s our top-rated WordPress hosting provider and it’s been endorsed by WordPress itself. What’s even better, prices for new customers start at just $2.95 per month. By hosting your WordPress website on Bluehost, you get access to lots of features which make the whole setup process much easier:

  • One-click WordPress installation
  • WordPress-centric user dashboard
  • Free domain name and SSL security certificate
  • Automatic WordPress updates
  • 24/7 support from in-house WordPress experts

However, the payoff for its high difficulty level is near-unparalleled design customization. You’ll have total freedom in design and personalization, but it won’t come easily!

Making things even more complicated, there is no dedicated support team for WordPress users, so if you come into trouble, you’re on your own.

wordpress homepage
WordPress provides limitless customization opportunities, provided you know how to code

Are you a Total Beginner?

Wix is the easiest to use builder, making it ideal for new or nervous beginners who want to create their site quickly and smoothly.
Like things made easy? Read about the Best Website Builders.

Design Flexibility

Which Offers the Most Creative Control?
squarespace logo
The Winner

Squarespace has the best design flexibility

With its striking templates and great customization, it’s no surprise that Squarespace is the king of design. Wix comes close with its hundreds of industry-specific templates, but falls down when it comes to switching between themes. WordPress beats Squarespace for customizability, but its templates aren’t as attractive, and it doesn’t offer a mobile editor or stock images.
Visit Squarespace
Design Wix Squarespace WordPress
Score 4.4/5 4.7/5 2/5
Number of templates 800+ 113 Too many to count!
Can you switch later? ✔️ ✔️
Mobile Responsive? ✔️ ✔️ ✔️
Design verdict Loser
Plenty of templates and good customization, but you can't switch later
The best designs on the market!
Great customizability and loads of templates, but they aren't as impressive as Squarespace

Design is all about keeping your visitors happy. A gorgeous website will stick in a user’s mind, and encourage them to return.


When it comes to design, Wix’s strength lies in the 800+ themes it has to choose from, covering 16 categories (e.g. Business, Portfolio & CV) and even more industries.

All themes are fully mobile responsive, meaning they look just as good on a phone as they do on a laptop screen. Plus, if you’re feeling confident, you can select a blank template and let your creative juices flow.

Wix Templates
You can filter all of Wix’s templates by industry to make browsing easier

Further customization is also super simple, thanks to Wix’s beginner-friendly drag-and-drop editor. Overall, Wix performs well in this category, scoring 4.4 out of 5 in our research ratings, which puts it in second place out of the 14 builders we tested.

However, there is one area that lets Wix down: you can’t switch your template once you’ve published your site. If further down the road, you decide you want a fresh look, you’ll have to create a new website entirely and manually input all of your old content. Not ideal if you don’t have a lot of time on your hands!


Does Squarespace, the king of design, deliver in this department? Of course it does! It earned the gold medal in our research for this category, with a top score of 4.7 out of 5 — the highest out of all the builders we tested. And it’s no surprise why — the platform offers a curated selection of professional-looking templates, which you can easily search for by category.

Squarespace Templates
Squarespace’s templates are the best-looking out there – perfect for aesthetes everywhere!

Squarespace has better designs than Wix, but limits you more in terms of what you can change. You work in blocks, so you can’t just drag things anywhere and everywhere, as you can with Wix. This preserves the look and feel of the professionally-designed template, which is no bad thing.

You can also use the mobile editor to make changes whilst you’re on the go, and if you decide at any point that you’d like to change your template, Squarespace lets you do it in just a few clicks. You won’t have to do any reformatting, either!


Designing a WordPress website is slightly different. There are hundreds of thousands of themes to choose from, and you can customize them to your heart’s content. If you’re confident with tech, you can add plugins or use code to make each theme do or show whatever you like.

In other words, there’s no real limit to what you can do with your WordPress website. However, in our research, we only awarded WordPress 2 out of 5 for its design flexibility. This is because the themes aren’t as impressive as those on Squarespace, and given how many different options there are, choosing one can be pretty overwhelming.

WordPress Themes
WordPress has thousands of themes to choose from

Another thing to be aware of is that WordPress doesn’t come with a mobile editor, so you won’t be able to make changes to your website on the go. You also won’t have access to any stock images, so make sure you’ve got plenty of your own photos and graphics when you get started. 

Unlike Wix, you can swap your template if you change your mind, but you’ll need to do a hefty amount of reformatting to make all of your old content fit into the new design. 

squarespace logo

Do You Want a Stunning Website?

Squarespace has the best designs on the market, making it perfect for creatives who want a sleek, modern, professional looking site.


Which Offers the Best Bang For Your Buck?
WordPress logo
The Winner

WordPress offers the best value for money

If you choose a low-cost host like Bluehost, and keep your paid plugins to a minimum, WordPress offers excellent value for money. However, your monthly prices can fluctuate, so if you want something more stable, we recommend Squarespace. Unfortunately, Wix’s paid plans are slightly too expensive to be competitive.
Visit WordPress
Pricing Wix Squarespace WordPress
Score 3.4/5 4/5 4.8/5
Free plan or free trial? Free plan 14-day free trial free plan
Number of plans 7 4 N/A
Starting price $16 $16 N/A
Personal plans Combo: $16
Unlimited: $22
Personal: $16 N/A
Business plans Pro: $27
VIP: $45
Business: $23 N/A
Ecommerce plans Business Basic: $27
Business Unlimited: $32
Business VIP: $59
Business: $23
Basic Commerce: $27
Advanced Commerce: $49
Enterprise package $500
Do you need to pay for hosting? ✔️ (from $2.95 with Bluehost)
Help and support verdict Loser
Wix has plenty plans to choose from, but it's the most expensive out of the three
Squarespace offers better value for money than Wix across its plans
WordPress can be a truly low-cost option if you choose a cheap hosting plan and keep plugin costs to a minimum

To paraphrase the famous saying, money makes the world wide web go round. For would-be website owners, the question of cost can play a key role in choosing one builder over another.


Wix is known for its free plan. But if you want more from your website – like ecommerce features, more bandwidth, or your own domain – you’ll need to upgrade to one of its seven premium plans:

  • Combo: $16 per month
  • Unlimited: $22 per month
  • Pro: $27 per month
  • VIP: $45 per month
  • Business Basic: $27 per month
  • Business Unlimited: $32 per month
  • Business VIP: $59 per month

Despite offering a free plan, Wix came last in our research for value for money out of the three platforms, scoring just 3.4 out of 5. This is because Wix’s paid plans are now more expensive than its closest competitors.

The higher price point makes this a less convenient option if you’re on a budget, however, Wix does have a lot to offer. Ultimately, you get what you pay for, and Wix’s improved tools and features mean it now warrants a higher cost.

Three Wix pricing plans showing prices and features for online stores
Wix has three regular ecommerce plans ranging from $27 to $59 per month (billed annually).
Wix prices, four plans with information on what each plan offers
Wix has four website plans to choose from, and three dedicated specifically to ecommerce.

Did a Wix Plan Catch Your Eye?

Wix has several price plans, including a free version for you to try totally risk-free. Compare Wix’s prices to see if it’s right for you.

Squarespace Pricing

Squarespace doesn’t have a free plan, but you can trial the platform at no cost for 14 days. If you enjoy using Squarespace, you’ll need to upgrade after that period.

It offers four core premium plans:

  • Personal ($16 p/m)
  • Business ($23 p/m
  • Basic ($27 p/m)
  • Advanced ($49 p/m)

Each plan helps you design typically beautiful Squarespace websites, but for selling online, you’ll need to be on Basic or Advanced.

Overall, we awarded Squarespace a score of 4 out of 5 for value for money, putting it above Wix. Squarespace’s $16 entry plan offers unlimited storage and bandwidth, a free custom domain, and multiple website contributors. We think it gives you excellent bang for your buck!

Squarespace pricing
You can easily improve your site’s capabilities by upgrading your Squarespace plan
Squarespace Offer Code
Use Offer Code "WBE" on Checkout for 10% Discount

Exclusive Squarespace Discount for You

Interested in using Squarespace to build your website? Save 10% when you sign up to any Squarespace plan with our exclusive offer code! Simply enter code WBE at the checkout.


Unsurprisingly, WordPress scores highest in our value for money category, because it doesn’t cost a single cent to use! However, that doesn’t mean you can create a website for free – you’ll need to pay for hosting, and the prices for this depend on the web host you choose.

We recommend Bluehost. Its prices start from just $2.95 p/month for its WordPress hosting package, and includes a free domain name and SSL certificate. That means you could get your website up and running for less than $3 – no wonder WordPress scored a near-perfect 4.8 out of 5 in this category!

However, that’s unlikely to be the end of your spending with WordPress. Although there are free themes available, they’re often limited, so you’ll want to invest in a premium theme, which could cost up to $250. Plus, depending on which ones you choose, plugins aren’t cheap either!

bluehost shared wordpress pricing
Bluehost is the best WordPress hosting provider, and also has the cheapest plan at just $2.95 per month.

As you can see, WordPress pricing can vary. Wix and Squarespace have clearly laid out price plans which may cost more overall, but are more easy to manage.

Learn more about the Wix Price Plans.

Or read more about Squarespace’s Prices.

Find out How Much It Costs to Host a Website.

Tools and Features

Which Has the Best Functionality?
wix logo
The Winner

Wix has the best tools and features

Wix came top of the class in our research for this category, offering plenty of tools and features for ecommerce, blogging, and more. Anything it doesn’t have can be supplemented by the app store. Squarespace isn’t far behind, but has a smaller offering of tools and features. WordPress doesn’t provide much built-in, but does give you  access to over 54,000 plugins to help boost your website – provided you have the technical skills.
Visit Wix
Features Wix Squarespace WordPress
Score 4.9/5 4.4/5 2.2/5
Storage 2GB - 100GB depending on plan Unlimited Your storage depends on your hosting provider
Industry-specific features (e.g. menus, RSVP forms, etc.) ✔️ ✔️
Edit from mobile? ✔️ ✔️
Features verdict Winner!
Wix has a huge range of tools and features, plus extra apps
Squarespace's tools and features are great, but they aren't as extensive as Wix
WordPress doesn't come with anything built in — instead, you'll need to download plugins for everything

Why are tools and features important? Because the bigger the toolbox, the bigger the opportunities. Inspiring, huh? In basic terms, though, you can do more with a website builder if it has better tools than a competitor platform.


With global e-retail sales reaching $4.89 trillion in 2021, it’s important your website has features that are powerful enough for you to jump on this growing trend.

Wix has three ecommerce price plans, all of which give you extra storage, the ability to sell without transaction fees, and the option of over 50 different payment gateways. Overall, our research found that Wix was the best ecommerce website builder, achieving a top score of 4.7 out of 5. It’s particularly good for smaller online stores, but it comes with the tools to support growth, too!

Wix ecommerce
You can build a beautiful online store easily with Wix
Looking to sell online? See our Best Ecommerce Website Builders.

Or, check out our 7 Best Ecommerce Platforms.

Squarespace also does well in the ecommerce department, too. It’s not just a pretty face! It came third in our research lineup, scoring 4.5 out of 5. It has real quality in its ecommerce features, which include product image zooming, coupon generation, abandoned cart recovery, and zero transaction fees.

However, we wouldn’t recommend it for very large stores. Squarespace is better suited to a smaller itinerary, or digital services such as subscriptions or downloads.

As you’d expect by now, WordPress does things a little differently. There’s nothing built-in, so to get ecommerce functionality, you need to add a separate plugin.

WooCommerce is a specific ecommerce plugin for WordPress. It doesn’t offer as much as Wix or Squarespace, but does come with one-click refunds, as well as the ability to embed products in different store pages.

Good to know…

You can easily take offline payments with any of these platforms – you just need to add an integration to Square, and buy a basic Square card reader ($49). This is ideal for those planning to sell at fairs or pop-up shops, as well as online. Square instantly syncs with your online inventory, so you don’t need to worry about over-promising stock.


Blogging is great for keeping your website’s visitors informed, which is important for growing your online community. For example, blogging is perfect for announcing new products, information, or deals.

Blogging is great for keeping your website’s visitors informed, which is important for growing your online community. For example, blogging is perfect for announcing new products, information, or deals.

Squarespace has held the blogging crown for a few years now. It comes with everything you need to build a flourishing blog, which is why we awarded it 4.7 out of 5.

It offers social sharing, user likes, multiple author support, post scheduling, comments, and more. However, it is lacking blog-specific analytics. This can be remedied by integrating Google Analytics, but we’d have preferred to see some inbuilt support here.

Adding a squarespace blog
If your selected Squarespace template doesn't already have a blog, adding one is really simple

Historically, Wix has always played second fiddle to Squarespace, but recent improvements to the platform’s blogging features mean they now sit level, with Wix also achieving a score of 4.7 out of 5 in our research.

This is due to the increase of blogging tools available to users, such as multiple writer profiles, dedicated analytics, and comments. You can now also archive your posts, too – something that wasn’t available previously!

However, the main thing that prevents Wix from claiming the top spot is its value for money. It’s now one of the most expensive platforms out there, with the personal plan costing $2 per month more than Squarespace’s.

Are you a keen blogger? Discover the 9 Best Blogging Platforms.

Take it back to basics with our How to Start a Blog Guide.

WordPress is best known for its blogging power. It’s hugely popular, helping millions of people get their blogs online – in fact, it powers 24% of all websites today. These numbers are impressive, and so are WordPress’ blogging capabilities.

It came fourth in our blogging research, with a score of 4.1 out of 5 – just below its website builder sibling, WordPress.com. It performed well in all categories, however, the lack of a dedicated support team prevented it from claiming a place in the top three.

Despite this, though, it’s an ideal choice for content-heavy blogs, and tech-savvy bloggers who have ambitions to build a more complex site, independent of a website builder.


Promoting your website is vital for success online, and can be done in many ways.

Wix makes marketing a breeze. You can run email campaigns, create newsletters, or add banners with just a few clicks. You can also integrate marketing apps like Wix Shoutout, or pick from a third-party option in the app market under ‘Marketing apps‘.

However, it is worth mentioning that not all of Wix’s apps are free. Some will come with an additional cost, which can quite easily drive your monthly outgoings up.

Squarespace has almost everything built-in, although the only downside of this is that it means you’re restricted to what Squarespace offers. This includes email campaign creation with either Squarespace’s own software, Email Campaigns, or through a Mailchimp integration.

WordPress is the polar opposite of Squarespace. Everything you need for promoting and sharing needs to be integrated with a plugin. There are over 54,000 plugins to choose from, with the best marketing apps including Keap (for emails) and Disqus (for managing comments).

This means that while there is a lot of choice, it requires a lot more technical effort. Plus, as with Wix, not all of them are free. This could boost your monthly costs if you decide to integrate some of the more premium plugins.

wordpress plugins
WordPress gives you access to over 54,000 plugins, leaving you spoilt for choice

Social Media Integration

Reaping retweets and luring in ‘likes’ will help your website flourish.

With Wix, you can add sharing buttons and integrate social media live feeds. Best of all, it comes with a dedicated dashboard for promoting social media posts.

Squarespace has similar offerings, but lets you link accounts from over 25 different social accounts (more than Wix offers) including Instagram, Facebook, Spotify, and Pinterest.

Flexibility is a common theme with WordPress, and that doesn’t change here. For all your social media needs, you can integrate any number of plugins you like, including share buttons, auto-posting, and social comments.

App Markets

Which Extras Are On Offer?
WordPress logo
The Winner

WordPress has the best apps and integrations

WordPress wins the app lap! While Wix provides over 300 excellent apps that are really easy to install, it can’t match the sheer choice you get with WordPress. At the time of writing, there are 54, 302 WordPress plugins to choose from, covering all the key areas for building a successful site.
Visit WordPress
Apps and Integrations Wix Squarespace WordPress
App market? ✔️ ✔️ ✔️
Number of apps 300 + 28 54, 302
Integrations with third parties? ✔️ ✔️ ✔️
Apps verdict Loser
Wix has a huge range of apps, but it can't rival WordPress
Most of Squarespace's tools are inbuilt, so it has a much smaller range of extensions
WordPress has over 54,000 powerful apps to choose from!

We’re sorry about giving away the plot, but Squarespace doesn’t win this round. Why? Because its app store is pretty small.  

You’ll find 28 carefully chosen apps in the Squarespace Extensions store, covering shipping and fulfillment, finance, inventory and products, and sales and marketing. It’s not a huge selection, but then you don’t need tons when Squarespace includes so many built-in features already.

By contrast, Wix lets you choose from over 300 apps covering all the categories you’d need, like ecommerce, social media, and business.

The Wix App Market is really easy to navigate, too, providing user reviews, pricing breakdowns, and simple installation.

wix app center
Integrating powerful apps is super easy with Wix

If Wix has an app market, then WordPress has a mega mall.  To put it bluntly, it’s utterly unrivalled in this category. You can pick from over 54,000 plugins, both paid and free, to improve your WordPress site’s performance. There’s something for every need, and every budget!

Because there are so many, we recommend choosing plugins with large user bases, that are updated regularly, and supply customer support.

wordpress logo
WordPress has a staggering number of plugins to choose from, with more being added all the time – it beats the competition hands down!


Which Will Perform Better In the Search Engine Results?
wix logo
The Winner

Wix is best for SEO

Wix jumps ahead of the queue again. It provides all the basics for improving your site’s ranking online, including a ‘Wiz’ to guide you through. Squarespace doesn’t provide much support for beginners, while WordPress gives you lots of freedom, but leaves you to your own devices.
Visit Wix
SEO Wix Squarespace WordPress
Built-in SEO tools ✔️ ✔️
SEO support ✔️ ✔️
Tailored SEO suggestions ✔️
SEO-specific app ✔️ ✔️
Apps verdict Winner!
It has all the basics for improving your online ranking
Doesn't provide much support for beginners
Lots of SEO freedom, but not support for beginners

SEO stands for Search Engine Optimization. This is the process used to help your website rank higher on search engines like Google. Why is it important? It comes down to visits – having good SEO practices helps people find your website way more easily.

Wix makes SEO Super Easy Overall (see what we did there). It uses an ‘SEO Wiz’ to guide you through the process, helping to create a personalized strategy (after you pick a few keywords that best describe your website).

On top of that, both Wix and Squarespace provide basic features for improving your website’s SEO. These include:

  • Updating URLs – so users can find each of your web pages more easily
  • Customizing meta descriptions – what Google displays on the results page
  • Editing image alt tags – helps Google identify what an image is and how to categorize it

However, where Squarespace falls short is its lack of an SEO-specific app and best practice prompts (both of which are provided by Wix).  Although, Squarespace does provide keyword support, which Wix is lacking. Despite this, though, we still think you’re better off sticking with Wix if you want your site to scale search engines more effectively.

WordPress gives you plenty of freedom when it comes to SEO, but as usual, it demands far more technical prowess compared to the other builders. There’s no real limit to what you can customize in order to help your SEO performance, but we recommend installing the plugin ‘Yoast’ at the very least.


Need Help With SEO?

Wix gives you all the basic essentials you’ll need to rank, while making it super easy for beginners to get started.
Keen eye for SEO? Read our:

Wix SEO Review

Squarespace SEO Review

Help and Support

Which Has the Better Helping Hand?
squarespace logo
The Winner

Squarespace has the best help and support options

Squarespace comes out ahead here with full marks across the board. It has a wide variety of contact options available, plus a comprehensive knowledge center that should always be your first port of call. Wix is a close second, however, its knowledge center isn’t as impressive, and it doesn’t offer email support. WordPress doesn’t have a dedicated support team at all, so you’ll have to rely on forums to help you out!
Visit Squarespace
Help and Support Wix Squarespace WordPress
Score 4.3/5 5/5 1.3/5
24/7 support ✔️ ✔️
Live chat ✔️ ✔️
Phone support ✔️ ✔️
Email support ✔️
Help and support verdict Loser
Wix has plenty of support options, but no email support and a weaker knowledge base
Excellent support options and a thorough knowledge base
No dedicated support team — only community forums

Like anything in the world of tech, you may encounter some issues when building a website. Receiving effective help and support is vital – it lets you focus on the important stuff, like managing your awesome website.

We won’t keep you in suspense for much longer: Squarespace offers the biggest helping hand of the three platforms. It scored a perfect 5 out of 5 in our research and testing thanks to the large number of support options it provides. If you experience any problems, you can reach out via:

  • 24/7 Email
  • Live chat (Monday to Friday, 4am – 8pm ET)
  • Social media

It also has an incredible Knowledge Base, with tons of articles, video tutorials, and forums to help you out if you ever get stuck.

It’s worth noting that Squarespace doesn’t provide phone support, but there are plenty of other avenues to choose from.

squarespace help center
The Squarespace help center offers in-depth knowledge to help fix issues quickly

Wix comes in a close second place with an overall score of 4.3 out of 5. It, too, offers lots of content options if you’re ever in need of support. This includes:

  • Phone support (Monday to Thursday, 5am – 5pm)
  • Live chat
  • Social media

Where Squarespace doesn’t provide phone support, Wix doesn’t offer any help via email. It also has a knowledge center, however, when we tested it, we found it harder to find the results we wanted.

Customer support isn’t a pressing issue for WordPress. As a free platform, there is no call center, email support, or live chat. However, it does have an impressive support community, where you can find guides, tutorials, and FAQs. Some hosting providers – including Bluehost – give you access to their in-house team of WordPress experts when you subscribe to a hosting plan. This can prove invaluable should you run into difficulty with your website.

Despite this, though, you’re mostly on your own. The lack of dedicated support meant that WordPress only achieved 1.3 out of 5 in our testing, putting it in last place out of all 14 builders.

Wix vs Squarespace vs WordPress: Our Overall Winner

And so, our journey of contrasts and comparisons is nearly over. We could go on forever, but you’ve got websites to build!

It was a hard-fought battle, and each builder has its strengths and weaknesses. Here’s a quick recap of who each platform is best for:

Wix is better for you if...

…You don’t have tons of experience or time, so you want to get online easily and quickly. Wix also has plenty of tools and features to help you grow your website further down the line.

Squarespace is better for you if...

…Creating a visually stunning website is important to you. If you don’t mind investing a bit more time to make sure your site is perfect, Squarespace’s inbuilt tools and beautiful designs will suit you perfectly!

WordPress is better for you if...

…You want full creative control of your website, and you have plenty of time to invest in learning the platform’s ins and outs. Although not essential, coding knowledge is useful when building a WordPress site.

Ultimately, this turned out to be quite a tight contest, but Wix emerged as our overall winner thanks to its ease of use and extensive features. It’s the most beginner-friendly of the three, but still has plenty of growth opportunities for the future. Plus, its free plan means that giving it a go is pretty risk-free!

Because of this, we recommend trying it out first, especially if you’re still not fully sure which one is the best for you. In our experience, and according to our research, Wix is the builder that has something for everyone!


Are You Ready to Try Wix?

You can start off on Wix’s free plan to see if it’s the right builder for you. No risk, no pesky payment details, and no time limit!


Wix is the best all-around website builder on the market, simply because anyone can use it. It has intuitive drag-and-drop design features to help you create any website you like, while offering useful visual guides and comprehensive customer support to fix any Wix issues quickly.

Squarespace has four price plans to choose from: Personal ($16 p/m), Business ($23 p/m), Basic ($27 p/m), and Advanced ($49 p/m). The two higher plans give you ecommerce functionality, while Personal and Business let you build beautiful websites for yourself or your company.

WordPress.org is an open-source software, which means you’re required to organize web hosting yourself. You should use WordPress if you’re technically savvy — having some coding knowledge under your belt could prove useful, too. We’d also recommend it if you’re planning to build a content-heavy site. It gives you total freedom when designing your website, but only if you have the necessary skills.

Written by:

I used to think website design was just for professionals. Because maybe like you, I have no coding or design experience. But, with the help of our expert researchers (and after testing every website builder myself), I can confidently guide you through on how to get the most out of each one.

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