Wix vs GoDaddy: 10 Key Areas You Need To Consider

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Want a website, but can’t afford eye-watering developer fees?

Wix vs GoDaddy is a clash of two brilliant, cheap website builders.

Wix is the more all-arounder. It gives you more creative control, more features, and more ways to get help. GoDaddy, however, is a much quicker solution. It takes care of a lot of the legwork for you, meaning you can get a site live in a matter of minutes – no, seriously!

Featured Image Wix vs GoDaddy

Both make creating your own website an easy and stress-free process. But what are the major differences between the two? Is one better than the other? And, most importantly, what’s the best option for you?

It’s our job to answer these questions. At Website Builder Expert, we set high standards when it comes to putting together reviews and comparisons, using thorough research and user testing to provide you with expert analysis.

Throughout this article, we’ll walk you through how both Wix and GoDaddy work, their strengths and weaknesses, and which one is the right fit for you. By the end, your choice between Wix and GoDaddy should be an easy one.

Best All-Around Website Builder

4.7out of 5

Top Choice
Ease Of Use

4.5 out of 5 stars

Design Flexibility

4 out of 5 stars


4.5 out of 5 stars

Help and Support

5 out of 5 stars

Value For Money

4.5 out of 5 stars

Customer Score

5 out of 5 stars

Fastest To Use Website Builder

3.8out of 5

Ease Of Use

4 out of 5 stars

Design Flexibility

2.5 out of 5 stars


2.5 out of 5 stars

Help and Support

3 out of 5 stars

Value For Money

3 out of 5 stars

Customer Score

4.5 out of 5 stars


Wix vs GoDaddy: Pros and Cons

Wix Pros and Cons

#1Almost limitless creative control thanks to its drag-and-drop editor
#2The ‘most recommended’ website builder from our user testing
#1Can’t switch templates after your site goes live
#2Tacky advertising on its free plan

GoDaddy Pros and Cons

#1Get a website live in a matter of minutes
#2Good built-in SEO tools
#1No app market
#2Limited creative control

Ease of Use

If you’re building your own website, chances are you want a platform that’s easy to use. Website builders are just that.

Put simply, a website builder is an online platform you can sign up to and create your own website on. Wix and GoDaddy are two such platforms – but which is easier to use?

We got regular members of the public to test Wix and GoDaddy by asking them to build their own website on each of the platforms, then score how easy they found certain tasks.

The results showed Wix was the easier platform to use, but people thought they could get a website live quicker with GoDaddy. Here are some of their thoughts:  

“Wix was so simple to use. You literally could drag and drop things off the menu onto your webpage, and then move them about. Resizing things was pretty easy, too.”

“GoDaddy was a very fast way to build a website. It was very easy to get to grips with and very intuitive. It came at the price of having less customization, though.”

Wix vs GoDaddy – Ease of Use: the Verdict

Wix is easier to use than GoDaddy. Wix’s editor is more user-friendly than GoDaddy’s, and people who tested it preferred Wix’s layout. However, GoDaddy was praised for just how quick it was, so if you need a speedy option, GoDaddy is your best bet.


Do You Want an Easy to Use Builder?

Wix is super easy to use, and was the builder our users most recommended. If you’re a beginner, Wix is the perfect choice!

Design Flexibility

Design is all about the look and usability of your website. You want something that’s easy on the eye, but also simple to navigate.


Wix works by providing over 500 templates for you to choose from. These are broken down into industries, such as ‘Music‘ or ‘Travel & Tourism‘, and can be previewed and tested before you commit to one.

Wix’s editor then gives you drag-and-drop functionality. Think of this like PowerPoint – to move something around, simply click and hold, drag it to where you want, and release.

wix editor
Wix’s drag-and-drop editor makes it easy to customize the design of your site.


GoDaddy works differently. It uses what’s called ADI (Artificial Design Intelligence) to create your website. It sounds complicated, but it’s not – all it means is that GoDaddy will design you a website based on answers you provide to set questions.

For example, GoDaddy will ask you: What’s the purpose of your website? Do you have an existing website? Are there any social media accounts you’d like to display?

From there, GoDaddy will put together a website for you. Pretty incredible, really.

GoDaddy’s editor is also relatively simple. It doesn’t work with drag-and-drop like Wix, but you can customize elements of your site from the side panel.

godaddy editor
GoDaddy lets you edit your website after it puts together an example of what your site could look like

You can change the ‘theme’ of your site (which is the same as a template) and alter basic things like text, images and buttons.

How Do They Compare?

It’s important to note that Wix also has an ADI product – Wix ADI. This works in a similar way to GoDaddy, but you don’t get the same level of editing control you do with Wix’s main editor.

We spoke to a group of web design experts, who agreed Wix has the better templates. They thought they were more aesthetically pleasing, and much easier to make your own. Be warned, though – once you’ve published your website with Wix, you won’t be able to switch templates.

Wix vs GoDaddy – Design: the Verdict

Wix’s designs are far superior to GoDaddy’s. Wix has a more comprehensive editor, and a better choice of templates that are categorized by industry. In contrast, GoDaddy is more stripped back; editing isn’t difficult, but it is limited. Wix is for control, while GoDaddy is for efficiency.


Do You Want a Stunning Site?

Wix has over 500 attractive templates to choose from. Your ideal design could be waiting for you – why not take a look now?

Further Information


Features and Tools

Features are what really separate the average platforms from the elite. What you can and can’t do on each platform is crucial to your final decision.

So, looking at a few different areas, let’s really drill into what kind of features both Wix and GoDaddy have.


Wix and GoDaddy aren’t designed to be used solely for building online stores, but you can sell products on either. Let’s start with the ecommerce features they both provide:

  • The ability to sell unlimited types and quantity of products
  • Sell both physical and/or digital products
  • Process payments securely through gateways like PayPal, Stripe or Square
  • No transaction fees imposed by website builder
  • Mobile apps for managing your store on the go
  • Various shipping and accountancy options
  • Discount and sale codes

One key ecommerce feature GoDaddy has over Wix is abandoned cart recovery. This is where you can send automatic emails to customers who have gone as far as placing items in your site’s cart, but left before checking out.

If you’re interested in creating a powerful online store, you’ll want to check out dedicated ecommerce platforms like Shopify or BigCommerce.

If you’re interested in using Wix and GoDaddy as an online store, check out our reviews:


Wix has a bit more going for it when it comes to creating a blog. You can categorize your blog posts, social bookmark, track performance through analytics, and even embed things like a comments section or search bar.

GoDaddy has analytics and categories segmentation too. You can also create an RSS feed for your blog so people can subscribe to it. You can’t add in a comments section or search feature, though.

Email Marketing

With Wix, you can create your own email account specific to your domain using G Suite. It also has integratable marketing tools which are available through apps like Wix ShoutOut. This makes it easy to create, send and share email marketing campaigns with your users.

GoDaddy’s email features are totally built-in. It also has its own email marketing service, but that does comes at an additional cost on top of the monthly fee you’ll pay.

Social Media Integration

Wix lets you display your social media on your website in many forms. Facebook, Twitter and Instagram can all be integrated with your site and displayed by follow buttons, live feeds and image galleries.

GoDaddy, on the other hand, is limited to just adding social buttons that link to your pages. There is currently no way to embed live social feeds.  


Tracking your site’s visitors is a great way to monitor how it’s performing. You can check on things like page views, visitor counts and bounce rate. With Wix, you have the choice of either using Google Analytics, or adding the Visitor Analytics app to your site. With GoDaddy, your only option is to add Google Analytics.

Wix vs GoDaddy – Features: the Verdict

Wix has much better features than GoDaddy. GoDaddy has a couple of useful features that Wix doesn’t – such as abandoned cart recovery and built-in email marketing – but by and large, Wix offers more quality features and a much bigger range to choose from in its app market.


Do You Want to See More?

Wix comes packed with features – there are too many to list! If you want to browse them at your leisure, head to Wix’s website.


The strength of your website’s SEO (Search Engine Optimization) will determine how highly you rank on search engines like Google. The higher you rank, the more eyes will be on your site. Simple, right?


Wix helps your site’s SEO by putting you in control. It allows you to edit things that will have an impact on SEO, such as meta titles and descriptions, URL slugs, and header code.

If you’re struggling knowing where to start, don’t worry. Wix offers keyword support through its SEO Wiz, and various apps, such as Site Booster, where you can track your website’s SEO performance.

wix seo
Wix’s SEO Wiz is your go-to resource for any SEO related questions


GoDaddy gives you same level of control in editing meta titles/descriptions, URL slugs and header code. But since GoDaddy doesn’t have an app store, there are no extras. What you do get, though, is built-in keyword suggestions and SEO tracking.

You can even submit the framework of your site to search engines so they can get a better reading of your site structure. If you’d like to know more about SEO best practice, read some of our handy SEO guides.

GoDaddy SEO
Just some of the SEO tools GoDaddy provides

Wix vs GoDaddy – SEO: the Verdict

It’s tight, but GoDaddy just beats Wix for SEO. Wix has a few SEO specific apps, whereas GoDaddy has more built-in SEO tools. From editing meta descriptions and URL slugs to getting keyword suggestions and submitting a sitemap, everything you need to rank highly is readily available to you.

godaddy logo

Like the Sound of GoDaddy's SEO Tools?

GoDaddy makes SEO easy with its built-in tools. With GoDaddy, you can help your site to rank without being a tech pro!
Learn how you can do more with your Wix site:


Help and Support

No one likes getting stuck or confused, but it’s great to know that help is on-hand if you do.


Wix offers email and phone support Monday-Thursday from 5am-5pm. It also has a helpful forum and the best help center of any website builder.

Wix’s Help Center is an online resource where you can search for guides and tutorials. Think of it a bit like a Wix-only search engine – you type in a query, and a list of search results will pop up that will be able to help you.

Having tested Wix’s help center thoroughly, we’re confident in its ability to help you out. It even lets you know if you’ve searched for help on something Wix doesn’t provide!

wix help center
Wix’s help center is a great, quick way to get the answers you’re looking for


GoDaddy’s big plus points are its 24/7 phone support and live chat feature. Being able to receive help at any time of day is a massive bonus, and so too is speaking to a real person without having to pick up the phone.

On-Page Help

Wix has one more ace up its sleeve, though – its in-editor help. If you encounter a problem while editing your site, you can simply click on the question mark bubble and find the answer, without having to leave the editor!   

wix editor help
Wix’s handy in-editor help is brilliant for quick answers there and then.

Wix vs GoDaddy – Help and Support: the Verdict

Wix and GoDaddy draw for help and support. GoDaddy has personal help available 24/7, which puts a big tick next to its name. Wix’s response is its in-editor help, which is hugely convenient if you want to tackle an issue straight away.


Pricing and Value for Money

Wix has a free plan, then seven paid plans ranging from $13 to $49 per month – the three highest plans allow online sales.

GoDaddy has four plans and a one month free trial, with prices ranging from $10 to $25 per month (when billed annually).

Cheap prices always go down well, but we like to look beyond that and really see what you get for your money. Before we get into all that though, are there any freebies?

Well, Wix has an entirely free plan. No, you heard us right – you can literally build and publish your website at no cost. Of course, this does come at the expense of having tacky Wix adverts on your site, and even in your subdomain too (e.g. “www.mywebsite.wix.com”).

GoDaddy doesn’t have a free plan, but it does offer a 1 month free trial. This should be plenty of time for you to decide whether it’s the right website builder for you.

Now, let’s crack on and see how much the premium plans are.

Wix Pricing

Wix has more pricing plans than you can shake a stick at. It has four non-ecommerce plans and three ecommerce ones, ranging from $13 to $49/month.

wix pricing small business website builder
Wix offers a free plan, plus seven premiums ones for you to choose from. The four cheapest plans are just for websites, while the four remaining plans are for online stores.

Naturally, the more you pay, the more you get. All premium plans come free of Wix advertising, give you your own personal domain, and promise a minimum 1GB of bandwidth. The most popular is Wix’s Unlimited plan ($14/month).


Did You Spot Something You Liked?

Wix has a wide range of plans, so it’s important to take a close look and make sure you pick the right one for you.

GoDaddy Pricing

GoDaddy has four pricing plans, only one of which gives you ecommerce functionality. These range from $10 to $25/month, and are tailored for different needs.

It sounds obvious, but if you just want a personal site, GoDaddy’s Basic plan is ideal. If you’re a budding business, you’ll want to look at either the Standard or Premium plans. These plans give you more generous features, such as more social posts and email marketing campaigns per month. 

All of GoDaddy’s plans include a marketing tool called GoDaddy Insight, which uses data to provide you with constant advice on how you can keep improving your online presence. This comes built-in to your GoDaddy plan, alongside essential features such as SSL security.

godaddy pricing plans
godaddy logo

Did You Spot Something You Liked?

All GoDaddy plans come with a one month free trial, so you can start building today and only sign up if you’re happy after 30 days!

Compare Wix and GoDaddy Side-by-Side

Basic Plan
Advanced Plan
SSL Security
Social media integration
Ecommerce tools
Email marketing
SEO tools
24/7 support
SSL Security
Social media integration
Ecommerce tools
Email marketing
SEO tools
24/7 support

As you can see, you get less features on the cheapest plan than on the more advanced plans. Wix offers more on its basic plans than GoDaddy, meaning you get more for your money when you start out.

If you’re unsure of what some of those features are, or why they’re important, don’t worry. Here’s a quick breakdown of the key features in the table:

SSL (Secure Sockets Layer) Security: An SSL certificate keeps your website safe and secure by encrypting any information entered through your website – this makes it especially important for online stores or any site processing payment details! You know when a site has SSL security because the website address has “HTTPS” at the start, and often a little padlock appears next to the url too.

Social media integration: This means you can sync, share, and embed social media on your website. This makes it easy to share your site across your social pages, as well as featuring your news feeds right there on your website.

Ecommerce tools: You can use website builders to create an online store, with features such as secure checkout, accepting online payments, discount creation, and more.

Email marketing: Promote your website with email marketing! This is a great way to engage with your visitors, especially if you’re running a blog, business, or online store.

SEO (Search Engine Optimization) tools: Without SEO tools, your site won’t be able to rank highly in Google’s search results, making it hard for people to find you! Good website builders give you a helping hand with SEO, whether it’s through guides, prompts, or even personalized plans.

24/7 support: The internet never sleeps, so neither should help and support! If something goes wrong at 4am, you know you can get the help you need.

Wix vs GoDaddy – Value for Money: the Verdict

Wix offers better value for money than GoDaddy. GoDaddy is cheaper – however, Wix’s plans give you more bang for your buck. Wix has more features and more overall quality, making its plans better value. It even has a free plan, so if you really just want to create a website on the cheap, you don’t have to spend a pretty penny.


Do You Want Great Value For your Money?

Wix gives you better value for money than GoDaddy, and even offers a free plan to use as long as you like. Why not give it a try?

Further Information


What About Alternatives to Wix and GoDaddy?

As you know, Wix and GoDaddy aren’t the only website builders on the market. There are many out there for you to choose from. If neither Wix or GoDaddy are ticking your boxes, check out any of the below for alternative options.


If you’re after stunning designs then you won’t find better than Squarespace. It has the best quality templates on the market, with great quality features to match. Prices start at $12 per month, and it’s worth every cent! It’s a bit harder to use than Wix and will take longer to set up than GoDaddy, but for sheer aesthetics, it’s definitely worth the extra effort.


Weebly is a solid website builder with simple, stylish templates and lots of features. It’s one of the cheapest builders to start selling online, and is great for small businesses and portfolios. Like Wix, Weebly has a free plan, and its prices start at just $12 per month. It has more structure in its templates than Wix, so it’s perfect if you want more guidance on your design choices.


If you’re after pure simplicity and excellent customer support, try SITE123. With brilliant live chat support it’s perfect for beginners who need a helping hand along the way. Like GoDaddy and Wix ADI, SITE123 uses design assistance to make building basic sites quick and easy. You can sign up to the free plan or the $10.80 per month paid plan. Don’t expect powerful features or lots of creative freedom, but if it’s ease of use you’re after, SITE123 is a great alternative to look at.

Further Information


If you want great blogging tools along with simple, easy to use design, then Strikingly is a great choice. Like Wix, it has a free plan and uses drag-and-drop design to make building your site easy. Its prices start at just $8 per month. Strikingly lets you create stylish, one page websites, and has a strong focus on making website building accessible for everyone, no matter your tech skills!


If it’s ecommerce you’re after, you can’t get better than Shopify for selling online! It’s a great alternative to Wix if you want a bit more oomph for your online store. That does mean a higher price tag, starting at $29 per month, but it’s a worthy investment. Shopify is a dedicated ecommerce platform rather than a website builder, and comes jam packed with specialized features to help you get started and set you up for success.


Wix or GoDaddy: Conclusion

It was a great showing from two top platforms, but in the end, Wix has emerged victorious. As we said, you simply get more with Wix: more features, more control, and more value.

Wix is a more powerful builder than GoDaddy, providing better quality features and more scalable plans. GoDaddy, on the other hand, is more limited when it comes to features and customization – but what it lacks in power, it makes up for in speed!

To recap, let’s have a look at who won each category:

Wix vs GoDaddyWixGoDaddy
Ease of UseThe option to use either ADI or the main editorUses ADI for a fast and simple approach to web design
DesignGreat choice of industry specific themes, intuitive drag-and-drop functionalityVarious themes you can style your website with, ability to edit via the side panel
FeaturesA wealth of quality features, massive app store filled with nearly everything imaginableSolid in-built features, but no app store to help outside of that
SEOGives you control over meta titles/descriptions, keyword support and helpful SEO appsAll the standard offerings of Wix, plus built-in SEO analytics; submit your sitemap for search engines to read
Help and SupportPhone and email support, great help center, in-editor help24/7 phone support, live chat, handy help center
Value for MoneyLots of great value plans to choose from, including a free oneFour pricing plans each targeted at certain individuals

GoDaddy’s ADI editor makes it a quick, easy option for total beginners, whereas Wix offers a greater level of creative freedom for all abilities. Wix even lets you choose whether to use ADI or the traditional editor – however, GoDaddy is still the fastest builder on the market.

Wix is for people who want total control over design, and need a website that can grow with them. It’s not bad for selling either, should you wish to branch out into the world of ecommerce.

GoDaddy is for people who need a site up quickly. It’s fast, easy to use, and has 24/7 support. You will sacrifice some creative control, but it does offer lots of useful tools to help manage your website.

We recommend GoDaddy for beginners needing a simple site as soon as possible. It won’t knock your socks off, but it’ll get the job done fast. Wix is the stronger all-round choice – it combines ease of use with stunning templates and powerful features. For style and substance, choose Wix.

To summarize, we’d recommend Wix to anyone who isn’t in a mad rush to get their website up and running. Put a bit more time into design, and you’ll be rewarded with a beautiful website that you can keep customizing with cool and exciting features.


Is Wix the Best Builder For You?

Wix is perfect for beginners, creatives, and professionals – but is it right for you? Jump on its free plan to find out today!
godaddy logo

Is GoDaddy the Best Builder For You?

GoDaddy is perfect for anyone who needs a simple, stylish site in a hurry. Does that sound like you? Give its one month free trial a go!

Wix vs GoDaddy: FAQs

Do you need to know how to code to use Wix or GoDaddy?

No! Neither require any coding knowledge, but you can access Wix’s code to make more advanced changes if you wish. There are lots of guides in Wix’s help center that can walk you through how to use Wix Code.  

What other services do GoDaddy supply?

GoDaddy is the world’s largest domain registrar, and also offers hosting services and website security. Its website builder, GoCentral, is an all-in-one package, but you can build your site elsewhere and purchase elements individually through one of GoDaddy’s other services.

Which is better for building an online store?

We definitely recommend using Wix if your focus is on ecommerce – it has better sales features than GoDaddy! Wix has three ecommerce plans, versus GoDaddy’s one, meaning Wix has more room for growing your business in the long run. You can create a well-rounded store with Wix for just $20 per month.

If you want to build an online store, read our Wix eCommerce Review or check out our Ecommerce Website Builder Comparison Chart.

Is it faster to build a website with Wix or GoDaddy?

This is actually a draw! Both Wix and GoDaddy offer ADI (Artificial Design Intelligence). This is where the builder asks you questions, like what is the purpose of your site, and then uses your answers to create a personalized website for you – all in a matter of minutes! Wix gives you the choice of its manual editor or Wix ADI.

Found our comparison helpful?

Did this guide help you decide whether to use Wix or GoDaddy, then help to get you started building your website? If so (or if not!) leave a comment below.

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About Charlie Carmichael

Charlie Carmichael

It's my job to research website builders and find out which one's really are best for your specific needs. Having tested numerous builders, I'm in a great position to help you guys not only get online, but have great success once there.


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  • Gillian
    Thank you this was super helpful. I thought that Wix was more foe large businesses but see it is exactly what I want to use.
  • Bobbi
    Super article and really helpful for a novice! Appreciate the detail and simple "human speak" used to explain.
  • brett
    Yes this was a very informative comparison that I thoroughly enjoyed. Thanks for the insight.
  • Srini
    Blown away by such a detailed comparison. I have built a website on GoDaddy, but I will definitely try Wix due to the temptation of having more design control. However, Godaddy's superior SEO and easier usage of it would mean I would still go with Godaddy. Still - I will check out Wix and Shopify too - the latter for eCommerce for larger clients. Srini
  • ganesh
    Well addressed in the comparison..kudos to the writer
  • Paddy
    Very valuable and extensive comparison for the educated and uneducated in website technology. Thanks for the help.
  • Gina
    Very very helpful! 🙏🏻🙏🏻
  • Luis Azuaje
    Thanks for the info guys, amazing! but i still prefer godaddy.