Wix vs GoDaddy 2023: Which Is the Better Option for You?

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out of 5


out of 5

When it comes to Wix vs GoDaddy, the right option for you really depends on your needs – but overall, Wix is the better website builder. It gives you more creative control, more features, and the best help and support. GoDaddy, however, is a much quicker solution, and offers better site speed and value for money than Wix.

If you need a simple website live as quickly as possible, and you’re on a tight budget, then we recommend GoDaddy. If you want an easy-to-use builder with scalable features and lots of creative control, then Wix is the best option. Both Wix and GoDaddy have a free plan, so you can try either one risk-free to start off with. 

We put both Wix and GoDaddy through our in-depth research process. First, check out their ratings below for a quick comparison:

Our users’ favorite builder


out of 5
Top Choice
Ease Of Use

4.4 out of 5 stars

Design Flexibility

4.6 out of 5 stars


4.8 out of 5 stars

Help and Support

4.8 out of 5 stars

Value For Money

3 out of 5 stars

Customer Score

4.7 out of 5 stars

Best for building a polished website fast


out of 5
Ease Of Use

4.1 out of 5 stars

Design Flexibility

4.1 out of 5 stars


3.1 out of 5 stars

Help and Support

4.3 out of 5 stars

Value For Money

4.1 out of 5 stars

Customer Score

4.6 out of 5 stars

Wix is better for you if…

You want an easy-to-use platform that gives you more control over how your website looks, and you’re willing to pay more for it. It’s also the better choice if you need a greater range of inbuilt features and optional app extras.

GoDaddy is better for you if…

You want to get online quickly, and you don’t mind sacrificing some creative control in favor of speed.  We recommend GoDaddy if you need to keep costs down, and keep your site running as quickly as it is to set your site up!

We’re pretty proud of our research process, because not many sites can say they’ve carried out such in-depth testing before making recommendations. Here’s how our in-house research team goes about finding the best website builders on the market.

Every single builder goes through our thorough research process. We investigate important areas such as:

  • Ease of use
  • Design flexibility
  • Value for money
  • Feature quality
  • Help and support
  • Customer satisfaction

This helps us rate and compare the builders fairly, focusing on important factors that users have told us matter most.

We even get groups of everyday people to test the builders out and give us feedback, which we then analyze. This helps us:

  • understand exactly how easy (or difficult) beginners find the builder
  • uncover any issues within the builder
  • judge customer satisfaction

We’ve applied this process to over 50 website builders so far – all so we can bring you the most accurate results and recommendations!

Further Information

Wix vs GoDaddy: Quick Comparison

Overall Wix scores 4.8 out of 5 compared to GoDaddy that got a still very decent 4.2 out of 5. Both builders have a lot to offer, so it’s about finding out which one is right for your particular website building needs.

Wix vs GoDaddy Wix GoDaddy Winner
Ease of Use Wix’s drag-and-drop editor makes it very beginner-friendly and easy to use. Plus it also offers a fast ADI (Artificial Design Intelligence) option, so it has something to appeal to everyone. GoDaddy’s ADI setup is super simple, so you can get your site up and running in no time. Its editor isn’t as straightforward as Wix’s, though. Wix
Design Wix offers a huge range of industry-specific themes, and has almost limitless customizability for near-complete creative control. GoDaddy has come a long way in its designs and customization, but it’s still more limited than Wix. It doesn’t offer the same scope for customization. Wix
Value for Money Wix has a range of plans to choose from, including a free one. Wix's prices are pretty good for the industry standard, but GoDaddy is cheaper than Wix. GoDaddy has four affordable pricing plans, as well as a free one. It offers great value for money, and has one of the lowest monthly costs out of all the builders we tested. GoDaddy
Features Wix has a wealth of quality features, as well as a massive app store filled with nearly everything imaginable. No matter what you need, Wix has it. GoDaddy has a modest but solid selection of in-built features that are perfect for smaller websites. However, it doesn’t have an app store to help outside of that. Wix
SEO Wix gives you good control over your SEO, as well as providing a helpful SEO Wiz and extra SEO apps. GoDaddy also has a useful SEO Wizard to help you optimize your website for search, but it’s only available on paid plans. Wix
Help and Support Wix offers a wider range of 24/7 help and support options, including phone, live chat, and social media. Its knowledge center is also one of the best, and it has on-page support, too. GoDaddy has a similar offering to Wix, however its knowledge center isn’t as clear – and it doesn’t sport the same level of on-page support. Wix

Short on time? Our 5-minute comparison review video has everything you need to know!

Ease of Use

Which Has The Easier Learning Curve?
wix logo
The Winner

Wix is easier to use than GoDaddy

Wix’s editor is more user-friendly than GoDaddy’s, and people who tested it preferred Wix’s layout However, GoDaddy was praised for just how quick it was – so if you need a speedy option, GoDaddy is your best bet.
Visit Wix
Ease of Use Wix GoDaddy
Score 4.4/5 4.1/5
Coding knowledge needed?
Drag-and-drop: drag anything anywhere you want to ADI builder and section-based drag-and-drop: More restrictive movement
What did our users say?
"The ease of set up was really nice. By entering your business type you are given relevant templates - making things much faster" "GoDaddy is good for people who don't want to fiddle around a lot with their website."
Ease of use verdict
Very beginner-friendly with helpful tips and hints along the way
Less flexibility in movement can be frustrating

A website builder is an online platform that allows you to build your very own website from scratch. Wix and GoDaddy are two such platforms – but which is easier to use?

GoDaddy saw a slight improvement in its ease of use, but not enough to move up from its overall ease of use score of 4.1 out of 5, which it received last year. Although it didn’t see an increase in its score, we noted an improvement because of its very clear and simple editor – which is a positive sign for the future. 

Also testers found that it would be good for taking the hassle out of building, although the simplicity does raise a question on how scalable the builder is for a website.

Wix, on the other hand, achieves and remains at a score of 4.4 out of 5, making it one of the easiest to use builders on the market. Its score didn’t improve from last year’s rating because it saw a slight drop in the likely to recommend score, with one tester noting: “beginners could become overwhelmed by the level of custom features.”

Both Wix and GoDaddy have a fairly straightforward onboarding process. With Wix, all you need to do is set up your account and choose from one of its many templates, before being launched into the editor (where the fun really starts!).

GoDaddy’s starting process has a little more to it. That’s because it’s an ADI (Artificial Design Intelligence) builder, which means it does the majority of the hard work for you, but it needs more information from you first. All you need to do is answer a few introductory questions, and it’ll create a starting website for you!

GoDaddy ADI builder, "choose a category" section
Tell GoDaddy what category of website you want, give it a name, and wait whilst it builds your site for you
ADI, or Artificial Design Intelligence, is when a platform creates a website for you based on your answers to a few questions. It’s an awesome way to get online if you’re nervous about nailing the right design, or just don’t have the time to sit and do it all yourself.

Both Wix and GoDaddy offer an ADI option. However, Wix also has a classic editor, for those of you that want complete creative control over how your website looks.

It’s worth noting that using an ADI builder doesn’t mean you won’t have to do anything to your website. You’ll still need to add your own content, and customize it to reflect your brand. You’ll also still be able to make limited adjustments if you’re not completely happy with the finished layout, too.

When it comes to getting to grips with Wix and GoDaddy’s editors, you’ll be pleased to know that both offer a drag-and-drop format, which allows you to click and drag elements around the page as you see fit.

With Wix, you’ll be able to move anything – anywhere you want. This is because it’s considered a ‘pure’ drag-and-drop builder, so there aren’t really any creative limitations.

This might be a bit overwhelming if you’re a complete beginner, but Wix provides helpful hints and tips along the way if you get stuck – just look for the little question mark icons! Alternatively, you can opt to use its ADI builder.

GoDaddy, on the other hand, has a bit more structure to it. Its templates are organized using blocks. These make it slightly trickier to master because you’ll need to work within the pre-set boundaries. In other words, you won’t be able to move things as freely as you can on Wix.

Users rated Wix as one of the easiest website builders to use.

Further Information

Design Flexibility

Which One Looks Better?
wix logo
The Winner

Wix has better design flexibility

Wix scores 4.6 for design and GoDaddy scores 4.1 out of 5. Wix has a more comprehensive editor, as well as  a choice of over 800 industry-specific templates. In contrast, GoDaddy is more stripped back; editing isn’t difficult, but it is limited. Wix is for creativity, while GoDaddy is for efficiency.
Visit Wix
Design Wix GoDaddy
Score 4.6/5 4.1/5
Number of templates
800+ N/A
Can you switch later?
Mobile Responsive?
✔️ ✔️
Design Verdict
More templates to choose from and better customizability
Websites look good, but there’s limited scope for personalization

Design is all about the look and usability of your website. You want something that’s easy on the eye, but also simple to navigate. In our research, Wix performed better than GoDaddy, with Wix achieving 4.6 out of 5 and GoDaddy scoring 4.1. Below, we’ll look into the design functionalities of each.


Wix has over 800 templates for you to choose from. These are broken down into industries, such as ‘Fashion and Clothing Store‘ or ‘Arts & Crafts‘, and can be previewed and tested before you commit to one.

It has seen a 4.5% increase in its design score since last year, thanks in large part, to a selection of new templates. We particularly love the new Lucia Alma illustrator template, that showcases beautifully how far Wix’s designs have come along.

Good to know…

Although Wix has an awesome range of templates, once you publish your site, you won’t be able to change it. If you do decide that you want to use another one, you’ll need to recreate your site from scratch.

As a result, we recommend taking some time to look through all the options available, so you’re double-sure when you hit that ‘Publish’ button!

Wix’s editor then gives you drag-and-drop functionality. Think of this like using Lego – to build your final product, all you have to do is choose your element and pop it into place. In the Wix editor, this means selecting and holding it so you can drag it to wherever you want. When you’ve decided on placement, just release.

And the best part? There are no limitations with Wix, meaning you won’t need to stick to certain blocks or rows. You really can put anything anywhere!

This will particularly appeal to the more creative-minded amongst you, but it can get a bit confusing at times. The editor is pretty crowded and busy, so don’t worry if it takes you a while to find your feet.

Using the Wix editor on an example website
There's no pressure to stick to your Wix template. Add and swap sections to make it work for you


Out of all the builders we’ve analyzed, GoDaddy has made the second lowest improvement in terms of design since our last round of testing. Its new score of 4.1 out of 5 which is 5.8% lower than its old one. This is because they haven’t kept up with what the market is offering in its templates, alongside not being quite as mobile responsive as competitors.

Its ADI function builds your website for you, so a lot of the aesthetic details are out of your hands. However, we don’t think you’ll be disappointed by how polished and professional its designs look.

GoDaddy editor changing an example website
You can alter your color scheme once GoDaddy has created your website.
GoDaddy layouts selection with changes to text and layout
If you don’t like the website GoDaddy creates, you can try one of the other layouts on offer by clicking ‘try new look’.

Despite how easy it is to build a website with GoDaddy, customizing it is another matter entirely. Unlike Wix, you won’t have full free reign over your website’s design due to GoDaddy’s block-based layout.

You can resize images, and move them around in a limited area, as well as add extra elements or pages, but that’s about it. Because of this, all of GoDaddy’s websites naturally look quite similar, making it hard to stand out from the crowd.

How Do The ADIs Compare?

It’s important to note that Wix also has an ADI product – Wix ADI. This works in a similar way to GoDaddy, but you don’t get the same level of editing control you do with Wix’s main editor.

With an ADI option, customizable templates, and an option to code your site from scratch, Wix caters to a wider range of people looking to build their website, whereas GoDaddy prefers to stick to the simplest and fastest solutions. 

We spoke to a group of web design experts, who agreed Wix has the better templates. They thought they were more aesthetically pleasing, and much easier to customize to reflect your unique brand.

Wix scores highly for design with over 800 website templates.

Further Information

Pricing and Value for Money

Which One Offers Better Bang For Your Buck?
godaddy logo
The Winner

GoDaddy offers better value for money

GoDaddy’s plans are more affordable and still come with a ton of great features, making it an ideal choice if you need to keep an eye on your budget. It comes with a free plan, too! Wix does offer more for your money, but you’ll need to be willing to pay a higher monthly premium.
Visit GoDaddy
Pricing Wix GoDaddy
Score 3/5 4.1/5
Free plan or free trial?
Free plan Free plan
Number of plans
4 4
Starting price
$16 $9.99
Personal plans
Light: $16
Core: $27
Basic: $9.99
Business plans
Business: $32
Business Elite: $159
Standard: $14.99
Premium: $14.99
Ecommerce plans
Core: $27 (Basic ecommerce)
Business: $32 (Standard ecommerce)
Business Elite: $159 (Advanced ecommerce)
Ecommerce: $16.99
Enterprise package
Available on request
Pricing verdict
Although it has feature-rich plans, it's more expensive
Its features match up to Wix’s and its pricing plans are much cheaper

Wix has a completely free plan, then four paid plans ranging from $16 to $159/ month, when paid annually – the three highest plans allow online sales.

GoDaddy has four plans and a one month free trial, with prices ranging from $9.99 to $24.99 per month (when billed annually).

Cheap prices always go down well, but we like to look beyond that and really see what you get for your money. Before we get into all that though, are there any freebies?

Well, Wix has an entirely free plan. No, you heard us right – you can literally build and publish your website at no cost. Of course, this does come at the expense of having tacky Wix ads on your site, and even in your subdomain too (e.g. “https://carnagelucy.wixsite.com/lucyscupcakes”).

GoDaddy also has a free plan, so if you prefer the thought of using ADI, you can still get online without spending a cent. You’ll still have to contend with ad banners, and you won’t have access to all features – particularly advanced SEO tools – but, similar to Wix, it’s a great starting point.

Wix Pricing

Wix has four plans, with three offering ecommerce features. They range in price from $16 to $159 per month. Wix like many other builders, has seen a price increase over the last year. That coincides with its value score decrease of -11.8%.

When compared against its competitors, Wix only achieved a mediocre score of 3 out of 5 for value for money. Its starting plans are much pricier than GoDaddy’s, but it does pack a punch with its extensive library of features and extra apps. It might be more expensive, but you get what you pay for.

Naturally, the more you pay, the more you get. All premium plans come free of Wix advertising, give you your own personal domain, and promise a minimum 1GB of bandwidth.

GoDaddy Pricing

In addition to its free plan, GoDaddy has four pricing plans, only one of which gives you ecommerce functionality. These range from $9.99 to $16.99 per month, and are tailored for different needs.

It sounds obvious, but if you just want a personal site, GoDaddy’s Basic plan is ideal. If you’re a budding business, you’ll want to look at either the Standard or Premium plans. These plans give you more generous features, such as more social posts and email marketing campaigns per month. 

All of GoDaddy’s plans include a marketing tool called GoDaddy Insight, which uses data to provide you with constant advice on how you can keep improving your online presence. This comes built-in to your GoDaddy plan, alongside essential features such as SSL security.

In our research, GoDaddy scored 4.1 out of 5, and this is because even its most expensive plans are still super affordable. In fact, GoDaddy’s plans, on average, are among the cheapest out there.

And the features it offers are pretty great, too. Sure, there’s no app store – and if you want advanced SEO functionality, you’re going to need to opt for the Standard plan at the very least. But still, GoDaddy comes with a wealth of tools that – considering the price – are ideal for smaller sites or online businesses.

GoDaddy four squares with plan prices and buttons

GoDaddy is better value for money than Wix.

Further Information

Features and Tools

What Will Your Site Be Able To Do?
wix logo
The Winner

Wix has better tools and features

Wix takes the crown for this category by a healthy margin, having the best features we’ve tested so far. No matter what type of website you’re trying to build, Wix has the features to support you; whether in-built, or via an app. It’s hard for any other builder to compete with that!
Visit Wix
Features Wix GoDaddy
Score 4.8/5 3.1/5
Industry-specific features (e.g. menus, RSVP forms, etc.)
✔️ ✔️
Edit from mobile
Email Marketing
✔️ ✔️
Social Media Integration
✔️ ✔️
App store
Features Verdict
Wix has something for everyone thanks to its robust features and massive app store
GoDaddy has a small but still high-quality offering, but lacks and app store

Features are what really separate the average platforms from the elite. What you can and can’t do on each platform is crucial to your final decision.

Let’s get straight to the point: Wix is unrivaled in this category. It scored a near-perfect score of 4.8 out of 5, while GoDaddy only scored 3.1 out of 5. GoDaddy dropped in score by 6.7% since last year, because although it has a faster server response time than Wix, its features don’t quite compare.

For example, GoDaddy doesn’t provide as many blogging features like writer profiles or a search bar. GoDaddy also doesn’t provide unlimited storage on its plans like Wix does, instead it is limited to 1000GB on the Platinum plan.

Below, we’ll dig a bit deeper into a few different areas to see the reasoning behind these scores, and unveil what separates the two.

Neither Wix nor GoDaddy are ecommerce-only platforms, but you can sell products on both of them. They both provide a bunch of ecommerce features, including:

  • The ability to sell unlimited types and quantities of products
  • Sell both physical and/or digital products
  • Process payments securely through gateways like PayPal, Stripe or Square (although Wix offers a large number of gateway options)
  • No transaction fees imposed by the website builder
  • Mobile apps for managing your store on the go
  • Various shipping and accountancy options
  • Discount and sale codes

Out of the two, however, Wix has the stronger ecommerce offering. This is because, in recent years, the platform has made a real effort to bolster its selling tools. Now, you can sell across a multitude of platforms and import your products en masse, making it ideal for budding ecommerce maestros.

If you’re interested in creating a powerful online store, you’ll want to check out dedicated ecommerce platforms like Shopify or BigCommerce.

Alongside Squarespace, Wix is one of the leading platforms for blogging, so it has a lot going for it in this category. You can categorize your blog posts, social bookmark, track performance through analytics, and even embed things like a comments section or search bar (using an app). Plus, you can also add writer profiles, schedule your posts in advance, and reap the benefits of blog-specific SEO, too.

Compared to this, GoDaddy looks slightly lackluster. It comes with analytics, comments, writer profiles, and categories segmentation, and you can also create an RSS feed to allow for subscriptions. However, it doesn’t offer specialized analytics, an archive, or a search bar. Can you still create a functional and attractive blog? Yes. But will it be the most advanced? Not compared to what you get with Wix.

One thing that sets Wix apart from GoDaddy is its impressive and extensive app market. Although the quality of Wix’s inbuilt features is very high, having such a vast library of apps within clicking distance guarantees extra functionality whenever you need it.

GoDaddy doesn’t come with any third-party apps or plugins, so you’ll be restricted to the features that come with the platform.

Although there’s no doubt that Wix’s app market is a huge advantage, it does come with one big drawback, namely that many of the apps aren’t free, so you’ll need to pay extra to add them to your website. We’ve already established that Wix isn’t the most wallet-friendly builder, so be mindful of how quickly your monthly costs can rack up if you plan to rely on a number of premium apps.

With Wix, you can create your own email account specific to your domain using G Suite. Or, if you already have an email marketing account with another platform, the chances are you should be able to integrate it via the Wix App store. Currently, Wix supports Mailchimp, Constant Contact, Smoove, and Privy to name just a few.

It also has integratable marketing tools which are available through apps like Wix ShoutOut. This makes it easy to create, send and share email marketing campaigns with your users.

GoDaddy’s email features are totally built-in. You won’t be able to connect to any third-party marketing apps, although it does have its own email marketing service. However, that’ll come at an additional cost (starting at $6.99 per month) on top of the monthly fee you’re already paying.

Wix lets you display your social media on your website in many forms. Facebook, Twitter, and Instagram can all be integrated with your site and displayed by follow buttons, live feeds, and image galleries.

GoDaddy has now also made this possible, although Wix still offers a larger range of formatting options.

Tracking your site’s visitors is a great way to monitor how it’s performing. You can check on things like page views, visitor counts, and bounce rate. With Wix, you have the choice of either using Google Analytics, or adding the Visitor Analytics app to your site. With GoDaddy, your only option is to add Google Analytics, although its in-built GoDaddy Insight makes up for this.

Wix offers high-quality website features, scoring 4.8 out of 5.

Further Information


Which One Has The Tools To Help You Rank Higher?
wix logo
The Winner

Wix has better SEO tools

No matter what plan you’re on, Wix has plenty of SEO (search engine optimization) tools to help your website rank higher in search results, and its SEO Wiz and extra SEO apps are particularly useful for beginners. GoDaddy has a similar SEO Wizard, but it’s only available on the more expensive plans, meaning everyone else is stuck with a basic offering.
Visit Wix
SEO Features Wix GoDaddy
Customizable meta titles
✔️ ✔️
Meta descriptions
✔️ ✔️
Image alt attributes
✔️ ✔️
SEO specific app
✔️ ✔️
SEO prompts
✔️ ✔️
Keyword Support
✔️ ✔️
Google Integrations
Google Analytics
Google Search Console
Google Analytics
Google Search Console
H1 to H6 H1 to H6
SSL Security
✔️ ✔️
EBook / SEO Specific Guidance Page ✔️

The strength of your website’s SEO (Search Engine Optimization) will determine how highly you rank on search engines like Google. The higher you rank, the more eyes will be on your site. Simple, right?


Wix helps your site’s SEO by putting you in control. It allows you to edit things that will have an impact on SEO, such as meta titles and descriptions, URL slugs, and header code. Wix received a 5/5 for its SEO tools, as it now comes with:

  • An Semrush integration
  • A keyword support SEO checklist, where you can add 5 keywords
  • SEO Wiz now offers the ability to try and edit keywords

If you’re struggling to know where to start, don’t worry. Wix offers keyword support through its SEO Wiz, and various apps, such as Site Booster, where you can track your website’s SEO performance.

Wix SEO in the backend
Wix has really upped its SEO game in recent years, and you can now really get into the more technical stuff


GoDaddy’s SEO has seen some major improvements in scoring since last year, an increase of 33.33% to be exact. Bumping it up to an SEO score of 4 out of 5, just below Wix’s 5 out of 5. That is because it incorporated customer headers and URLs, it also now has SEO prompts and keyword support.

The level of SEO support you receive with GoDaddy largely depends on your pricing plan. For those of you on the Standard, Premium, or Ecommerce plan, you’ll have access to its advanced SEO tools, including its SEO Wizard website optimizer. Although excellent for SEO newbies, it’s not accessible for those of you on the free or standard plans. You’ll have to make do with just the basics.

By ‘basics’, we mean that you’ll still have control over your meta titles and descriptions, URL slugs, and image alt tags, but will have to do without canonical tags or SEO best practice prompts.

Wix has great SEO tools, including keyword support from Semrush.

Further Information

Help and Support

Which One Lends A Better Helping Hand?
wix logo
The Winner

Wix offers better help and support

Wix has a wider range of support options to choose from, and you can get personalized help around the clock. Not only that, but its help center and on-page assistance are among the best. GoDaddy, on the other hand, offers fewer ways to get in touch, and its knowledge center isn’t as clear.
Visit Wix
Help and Support Wix GoDaddy
4.8/5 4.3/5
24/7 support
✔️ ✔️
Live chat
✔️ ✔️
Phone support
✔️ ✔️
Email support
Video Tutorials
✔️ ✔️
Advanced specialist support
Help & support verdict
Wix has a better range of help and support features, as well as a more comprehensive knowledge center
GoDaddy's support doesn't quite match up to Wix, and its knowledge center is harder to navigate

Wix takes the lead by a large margin with a help and support score of 4.8 out of 5, while GoDaddy has a score of 4.3 out of 5. Interestingly Wix’s score has increased by 10.5% since last year. Wix and GoDaddy both come with a wealth of support options for when you find yourself in a fix.


Wix has a strong support offering, which is why it scored 4.8 out of 5 in our help and support category. It offers phone support 24/7 (for English- and Spanish-speaking customers), and during the day for most other languages.

If you’d rather not pick up the phone (and we don’t blame you), you can reach Wix via live chat and social media, too. It also has a helpful forum and the best help center of any website builder.

Wix’s Help Center is an online resource where you can search for guides and tutorials. Think of it a bit like a Wix-only search engine – you type in a query, and a list of search results will pop up that will be able to help you.

Having tested Wix’s help center thoroughly, we’re confident in its ability to help you out. It even lets you know if you’ve searched for help on something Wix doesn’t provide!

Wix's help center page with a search bar for questions
Wix's help center is comprehensive and regularly updated


GoDaddy’s help and support score came out lower than Wix, scoring 4.3 out of 5 in this round of testing. However, this isn’t because the support it offers isn’t as good.

Like Wix, GoDaddy offers a 24/7 phone line, as well as live chat, email, video tutorials, and support via social media. Its big drawback is its knowledge center. It’s not as comprehensive as Wix and, when we tested it, we found it hard to find accurate answers to all of our questions. The good news is all of GoDaddy’s support is available from its cheapest plan.

On-Page Help

Wix has one more ace up its sleeve, though – its in-editor help. If you encounter a problem while editing your site, you can simply click on the question mark bubble and find the answer, without having to leave the editor!

Wix on page support pop up
Wix has lots of helpful prompts throughout to keep you from feeling overwhelmed

Our research crowned Wix as one of the best builders for help and support.

What About Alternatives to Wix and GoDaddy?

As you know, Wix and GoDaddy aren’t the only website builders on the market. There are many out there for you to choose from. If neither Wix or GoDaddy are ticking your boxes, check out any of the below for alternative options.


If you’re after stunning designs along with a builder that wins for best value for money, then you won’t find better than Squarespace. It has the best quality templates on the market, with great quality features to match. Prices start at $16 per month, and it’s worth every cent! It’s just as easy to use as Wix, but will take longer to set up than GoDaddy.

Further Information


If it’s ecommerce you’re after, you can’t get better than Shopify for selling online! It’s a great alternative to Wix if you want a bit more oomph for your online store. That does mean a higher price tag, starting at $29 per month, but it’s a worthy investment. Shopify is a dedicated ecommerce platform rather than a website builder, and comes jam packed with specialized features to help you get started and set you up for success.

Further Information


Jimdo is a great alternative to GoDaddy because it too uses ADI to build a website from scratch. Similar to GoDaddy, that makes it ideal if you’re in a rush and you want a professional-looking website – without all the hard work!

Jimdo’s website features aren’t quite as developed as those of Wix and GoDaddy – although the builder does still offer excellent value for money.

Further Information

Wix vs GoDaddy: Our Overall Winner

It was a great showing from two top platforms, but in the end, Wix emerged victorious. As we said, you simply get more with Wix: greater features, better control, and more expansive help and support. This is reflected in Wix’s higher overall score of 4.8 out of 5, compared to GoDaddy’s 4.2 out of 5 score.

Wix is a more powerful builder than GoDaddy, offering complete creative control and providing better quality features and more scalable plans. It’s more expensive, though, and its wealth of customization options can make it overwhelming for beginners.

GoDaddy, on the other hand, is more limited when it comes to features, but offers fantastic speed due to its effortless ADI builder, and site speed for your visitors. Not only that, but it’s made some strides in improving its ease of use.

wix logo

We Recommend Wix if…

You want total control over your design, but you don’t want to spend ages surfing a steep learning curve. Wix delivers websites that can grow with you, and it’s great if you want to start selling, too. Wix is also better if you’ve got more money to spend, as its average pricing plan is more costly than its competitors.

godaddy logo

We Recommend GoDaddy if…

You want to get online with a polished website fast. GoDaddy’s ADI builder takes the hard work out of building a website, which is great if you don’t have time to devote to designing. It’s also much cheaper than Wix, so better if you need to keep an eye on your budget!

Both of these builders are worth consideration, but, overall, we’d recommend Wix to anyone who isn’t in a mad rush to get their website up and running. Put a bit more time into design, and you’ll be rewarded with a beautiful website that you can keep customizing with cool and exciting features.


No! Neither require any coding knowledge, but you can access Wix’s code to make more advanced changes if you wish. There are lots of guides in Wix’s help center that can walk you through how to use Wix Code.
GoDaddy is the world’s largest domain registrar, and also offers hosting services and website security. Its website builder, GoCentral, is an all-in-one package, but you can build your site elsewhere and purchase elements individually through one of GoDaddy’s other services.
We definitely recommend using Wix if your focus is on ecommerce – it has better sales features than GoDaddy! Wix has three ecommerce plans, versus GoDaddy’s one, meaning Wix has more room for growing your business in the long run. You can create a well-rounded store with Wix for just $27 per month.

If you want to build an online store, read our Wix eCommerce Review or check out our Ecommerce Website Builder Comparison Chart.

This is actually a draw! Both Wix and GoDaddy offer ADI (Artificial Design Intelligence). This is where the builder asks you questions, like what is the purpose of your site, and then uses your answers to create a personalized website for you – all in a matter of minutes! If we had to pick the speediest of the two it might be GoDaddy, but otherwise Wix is pretty fast and gives you the choice of its manual editor or Wix ADI.
Buying a domain with GoDaddy can cost between $2 to $20 per year, whereas a domain with Wix can cost between $10 and $45 per year. So if you’re looking to save money then GoDaddy is your option, but if you want an overall better website then we recommend spending extra with Wix.
GoDaddy is far cheaper than Wix, but might not have all the features you need compared to Wix. Wix offers a lot more, but the cost is more substantial. We recommend using GoDaddy if you want to both build a website quickly and want a site that runs faster too. If you want better SEO, marketing, help and support, and features then go with Wix.

Found our comparison helpful?

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Written by:

Once upon a time, my digital knowledge was virtually nonexistent – I couldn’t even hook a printer up to my laptop without a good helping of blush-inducing curses. Since then, I’ve worked hard to change that and, thanks to the team here at Website Builder Expert, I’ve learned a lot (who knew that hosting doesn’t just refer to handing out drinks at a summer BBQ?). Using my passion for words and my own experiences with website-building and digital marketing, I’m determined to help others like me get comfortable and take the internet by storm– without any stress or the need for profanities!

Researched by:

I love to understand human behavior and the cognitive biases that drive us to do what we do. For over nine years I have worked as a mixed method researcher – research using a mix of numerical data and personal experiences – across a range of sectors, from insurance and policy development to finally arriving at Website Builder Expert five years ago. Fascinated by consumer decision-making, I meticulously built our leading ranking methodology to explore where providers like Wix sit within a competitive industry and what value they truly bring to our audience.
As a member of the Market Research Society, I’m an advocate for high ethical, commercial, and methodological best practices. All of this combines to give you the most ethical recommendations based on real data.


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