9 Best Wix Alternatives in 2023 | Find the Best One for You
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There are tons of Wix alternatives out there to choose from, but finding the best one for you can be tricky. Whether you’re looking for the best Wix alternative for your new site, or you’re looking to move your existing site away from Wix, we’ve got nine recommendations to get you started.
Our top Wix alternative is Squarespace. It’s a powerful website builder overall, and beats Wix for both design and support in our research. Our other top recommendations include GoDaddy, which is the quickest way to build a website, and Weebly, which offers better value for money than Wix by a whopping 47%!
Those are our top three recommendations, but here’s a look at our full list of the top nine Wix alternatives:
9 Best Alternatives to Wix
- Squarespace – Best for design
- GoDaddy – Most time efficient
- Weebly – Best free plan for short-term use
- Zyro – Most similar to Wix
- Jimdo – Best value for money
- Shopify – Best ecommerce alternative
- Square Online – Best Wix alternative for small stores
- BigCommerce – Best for purely online stores
- 1&1 IONOS – Best Wix alternative for cheap pricing
As part of this research process, we investigate:
- Website features
- Design
- Value for money
- Help and support
- Customer score
- Ease of use
Within each of these investigation areas are even more subcategories – for example, the website features category includes analyses of site speed, marketing tools, app integrations, and more.
Wix is our top-rated website builder, but we know it’s not right for everyone. So we talked to real users and looked at changes in the industry to create a list of high-scoring Wix alternatives with something for everyone!
Further Information
- The Best Website Builders – Make sure you choose one of the best. See our definitive list!
- Best Free Website Builders – Do you want a great Wix alternative to use for free? Check out our list of the best free builders.
- Website Builder Comparison Chart – See how each of the best builders compare in our helpful chart.
- Thinking that Wix might be for you after all? Why not read our in-depth Wix Review and find out more!
#1. Squarespace
Best Wix Alternative for Design
$16-$49 per month, billed annually: 14-day free trial
Save 10% with the code WBE at checkout!
Squarespace
Best for Design
- Stunning template designs
- Best customer support
- Powerful features
Free trial available
Paid Plans: $16 - $49 / month
Squarespace is an awesome all-arounder with powerful marketing tools, useful analytics, and the best knowledge center on the market. Its standout strength is by far its design templates, scoring a whopping 4.7 out of 5 for design functionality in our research – if you want a beautiful website, then Squarespace is the best Wix alternative for you! In fact, Squarespace beats Wix for both support and design in our research, making it a great choice for creatives looking to build their brand online.
We were particularly impressed by Squarespace’s marketing features. Like Wix, it comes with an in-house email marketing tool as well as social media integrations and a social post creator. Its blogging features are strong too, and include categories, comments, scheduling, and blog-specific SEO tools.
Wix still has the highest-scoring website features we’ve tested, but Squarespace’s are an impressive second.
Squarespace has specific templates for different industries, including:
- Photography
- Health and Beauty
- Personal and CV
- Local Business
- Restaurants
- Events
- Real Estate
- Travel
- Online Store
- Blogs
- Portfolio
It’s worth browsing all of Squarespace’s templates to find your specific niche. It’s a good idea to pick a template within your industry, because you’ll get relevant features already built in!
If you found Wix’s endless customization options overwhelming, then Squarespace is a great choice – its templates provide a more structured editing experience compared to Wix’s drag-and-drop freedom.
- Personal: $16 per month, billed annually
- Business: $23 per month, billed annually
- Basic Commerce: $27 per month, billed annually
- Advanced Commerce: $49 per month, billed annually
Squarespace doesn’t provide a free plan like Wix does – instead it gives you a 14-day free trial. You can change your plan at any time, and choose whether to pay monthly or annually. You can save on your Squarespace plan by using our exclusive discount code – simply enter the code WBE at checkout to save 10% off your plan!
Even without our special discount, Squarespace scored 4 out of 5 for value for money in our research, beating Wix.
You don’t need coding skills or tech experience to create your website with Squarespace. Instead, you can use blocks to build your website exactly as it appears on screen.
Squarespace also has better customer support than Wix – its knowledge center in particular is incredibly useful, with articles, images, and videos for guidance.
Squarespace Gallery

Further Information
- Our Squarespace Review tells you all you need to know about this aesthetic website builder.
- Like the sound of Squarespace? Get 10% off your first purchase with our exclusive Squarespace Offer Code.
#2. GoDaddy
Most Time Efficient Alternative to Wix
$6.99-$29.99 per month, billed annually: free plan available
GoDaddy
Most Time Efficient
- Design-assisted building
- Very user friendly
- Great for SEO newbies
Free plan available
Paid Plans: $6.99 - $469.99 / month
GoDaddy is a speedy, easy website builder with a focus on getting your site up and running quickly. It uses Artificial Design Intelligence (ADI) to create a website for you – rather than starting from scratch, all you need to do is add your own content! GoDaddy has continually improved over the years, and its overall rating has increased by 11.6% overall in our research. As an alternative to Wix, GoDaddy is a great replacement for Wix’s ADI editor and its SEO Wiz. GoDaddy’s own SEO Wiz is the perfect choice for beginners who want to help their site rank in Google.
GoDaddy includes must-have features to help anyone set up for success from day one, making it a particularly good choice for entrepreneurs or small businesses.
However, while GoDaddy has beginner-friendly SEO tools, they’re not the most powerful – for example, you won’t find canonical tags or header code, but it covers the basics well.
It’s also worth mentioning that you only get self-managed SEO tools on GoDaddy’s cheapest plan. Once you upgrade, you’ll unlock GoDaddy’s built-in website optimizer to save you time and effort.
GoDaddy doesn’t have an app market, but it does offer a lot of extra services, from domain names to security tools.
The benefit of this is that it’s the quickest way to build a website. You don’t need to start from scratch or browse hundreds of templates – instead, you can get straight to customizing.
However, the downside is that GoDaddy’s designs aren’t as unique or stylish as those of Wix or Squarespace, for example. GoDaddy’s designs can be pretty generic, and customizations somewhat limited, so if you’re looking to make a creative impact, it’s not the best choice.
- Basic: $6.99 per month, billed annually
- Premium: $13.99 per month, billed annually
- Commerce: $14.99 per month, billed annually
- Commerce Plus: $29.99 per month, billed annually
GoDaddy always lets you start building your site for free – you can then choose whether to stay on the free plan or upgrade to a paid plan.
That said, GoDaddy didn’t manage to beat Wix for ease of use in our testing – it scored 4.1 out of 5, which is still impressive! Our users struggled a little due to GoDaddy’s restrictive block elements – you can’t resize or move image blocks outside of set areas in your template, for example.
GoDaddy Gallery

Further Information
- Read our GoDaddy Website Builder Review to find out more.
#3. Weebly
Best Free Plan for Short-Term Use
$6-$26 per month, billed annually: free plan available
Weebly
Best Free Plan for Short-Term Use
- Generous free plan
- Best value pricing plans
- Outdated tools and editor
Free plan available
Paid Plans: $6 - $29 / month
Weebly is a popular website builder, but in our testing we found that it’s fallen behind the times a little. In fact, its overall score has dropped by 36% since we last rated it! Its designs are particularly disappointing compared to the likes of Wix and Squarespace, and its mobile designs and site speed aren’t great – which are important factors when it comes to Google rankings. The upside is that we love Weebly’s free plan, and its paid plans offer amazing value for money. If you’re looking for a short-term, free alternative to Wix, we recommend trying out Weebly. We just don’t recommend it for long-term growth, as you’ll hit a glass ceiling before long.
One big drawback is its performance in our site speed testing – Weebly has the worst server response time out of all the builders we tested!
One thing that’s particularly worrying is Weebly’s poor mobile formatting – even features built into template designs don’t format properly on mobile, which is a big red flag for anyone who cares about achieving good rankings on Google. Customization is also very challenging, meaning you need to stick very closely to your template’s design.
Weebly’s paid plans range from $6 to $26 per month when billed annually:
- Personal: $6 per month, billed annually
- Professional: $12 per month, billed annually
- Performance: $26 per month, billed annually
You’ll need to choose one of these plans in order to remove Weebly adverts and connect a custom domain – the good news is, they all offer great value!
Still, its drag-and-drop editor doesn’t require coding skills, so you don’t need to have tech experience in order to use Weebly. It just isn’t as user-friendly as other website builders.
Weebly Gallery

Further Information
- Read our Weebly Review for more information.
- Check out our Weebly Pricing Review to find out which plan is best for you
#4. Zyro
Save Up to 71% With Zyro!
Don’t miss Zyro’s exclusive offer! Simply use our dedicated discount code – WBE10 – at checkout, and you’ll snag up to 71% off Zyro’s premium plans, allowing you to get online from just $2.61/month.Plus, with all annual plans, users get an additional 3 months on the house – and a free domain, too!
Most Similar to Wix
$4.41-$17.01 per month, billed annually: no free plan or free trial
Use code WBE10 to get online from just $2.61/month
Hostinger - Web Builder
Most Similar to Wix
- Cheap, easy, and simple
- Helpful extra features
- One to watch
Paid Plans: $2.69 - $39.99 / month
Zyro is a website builder with tons of potential – it’s still a pretty basic platform that nevertheless does a lot of things really well. It reminds us of a cheap and less overwhelming version of Wix – it’s easy and enjoyable to use, if a little limited in terms of marketing features. Zyro still has a way to go before it can be classified as a really scalable platform, but we love its inclusion of an AI writer, heatmap tool, and logo maker. This is one to watch!
Compared to competitors, Zyro has particularly limited marketing tools – you don’t get email marketing, for example. There’s also no app market, meaning you’re reliant on Zyro’s in-house features to scale your website.
One thing we particularly like about Zyro’s editor is its useful grid layout, which helps to keep elements in line with each other – think of it like having a handrail there to guide you.
It has four price plans ranging from $4.41 to $17.01 per month (billed annually):
- Website: $4.41 per month, billed annually
- Business: $6.21 per month, billed annually
- Online Store: $10.90 per month, billed annually
- Advanced Store: $17.01 per month, billed annually
It’s worth noting that you can save money by choosing a longer subscription – for example, the Website plan only costs $2.61 per month if you sign up for two years.
Zyro scores 4.2 out of 5 for value for money, meaning it’s a better value option than both Wix and Squarespace!
However, our users would still have liked a little more onboarding to help them get to grips with Zyro even faster.
Zyro Gallery

Further Information
- Read our Zyro Review to find out more about this platform – it’s the one to watch!
#5. Jimdo
Best Value for Money
$9-$15 per month, billed annually: free plan available
Jimdo
Best Value for Money
- Builds a brand for you
- Great value price plans
- Limited features
Free plan available
Paid Plans: $9 - $24 / month
Jimdo is pretty limited – if you’re looking for powerful features, this isn’t for you – but it’s also very user-friendly. It uses ADI, like GoDaddy, to create a site for you quickly and easily. This makes it perfect if you’re not so confident designing your own site, or if you’re short on time. It also scored the best value for money in our research with a rating of 4.8 out of 5, so if you’re sticking to a tight budget and don’t need tons of features, Jimdo is worth checking out!
SEO tools are basic and marketing features are limited – you can only integrate Facebook and Instagram, and there are no in-house email marketing tools.
In short, Jimdo doesn’t have the features to grow a website, and isn’t suitable for ambitious websites or businesses.
Jimdo’s templates are simple and stylish, but its standout design feature is its mobile editor view. This attention to mobile formatting is worth shouting about because it helps you create a website that looks good on all devices, which is vital for SEO success.
- Start: $9 per month, billed annually
- Grow: $15 per month, billed annually
This doesn’t give you much room to scale up over time, but the good news is that Jimdo comes in as the best value Wix alternative in our research, scoring 4.8 out of 5! It offers great prices for the amount of features you get.
The reason for Jimdo’s rather average ease of use score is its limited customization and features. Our users found this builder pretty restricting, which resulted in a tricky – and, at times, frustrating – building experience for those wanting to take their site to the next level.
If you want a really smooth experience you need to stick closely to Jimdo’s designs and capabilities – the closer you stick to Jimdo’s template, the more user-friendly you’ll find it.
Jimdo Gallery

Further Information
- Read our Jimdo Review to decide whether it’s the right choice for you!
#6. Shopify
Best Ecommerce Alternative
$29-$299 per month, billed annually: 3-day free trial
Shopify
Best Ecommerce Alternative
- Perfect for large stores
- Built to help merchants
- Huge app store
Free trial available
Paid Plans: $29 - $299 / month
If you’re looking for an alternative to Wix for your online store, then we recommend checking out Shopify first. It’s our top-rated ecommerce platform after Wix, and performed particularly well for sales features in our research, scoring 4.5 out of 5 – it’s a powerful all-in-one ecommerce solution designed to make managing a large or complex inventory easier. It’s a good idea to check which apps you’ll need to create your store, as Shopify apps can quickly add up and impact the overall cost.
The highlights of Shopify’s features include:
- Diverse multichannel integrations
- Huge app store
- Built-in abandoned cart recovery
- Shipping management (including dropshipping and printable labels)
Shopify doesn’t include a free domain like Wix does, and its blogging features aren’t as developed, but Shopify does provide a solid suite of marketing tools to help grow your store.
Finally, it’s worth mentioning that in our testing, Shopify displayed the best server response time on both mobile and desktop out of all the ecommerce platforms we analyzed. That means your store should load quickly!
You can edit your chosen theme to reflect your brand. That said, when it comes to customization, Shopify is more restrictive than competitors such as Wix – if you want endless freedom over your branding and layout, then it’s not the most flexible option.
- Basic Shopify: $29 per month
- Shopify: $79 per month
- Advanced Shopify: $299 per month
You can try Shopify free for 3 days before signing up to a paid plan, and if you choose the Basic plan, you only pay $1 per month for the first three months, which is a nice opportunity to see if it really is the right platform for you.
It’s worth mentioning that you’ll need to pay extra for any premium apps you want to add to your site. Shopify relies a lot on apps rather than built-in features, which is great for customization but can quickly hike up your overall cost.
In addition to this, if you don’t use Shopify’s in-house payment gateway, Shopify Payments, you’ll pay a transaction fee of 0.5-2% depending on your plan.
Because of its expensive starting price, Shopify doesn’t score too highly when it comes to value for money – at 3 out of 5, this is the area it scored lowest in.
Shopify Gallery

Further Information
- Read our Shopify Review for a deep-dive into its pros, cons, features, designs, and more
- Check out our Shopify Pricing Review to pick the best plan for your needs
#7. Square Online
Best Alternative for Small Stores
$6-$72 per month, billed annually: free plan available
Square Online
Best Wix Alternative for Small Stores
- Lets you sell for free
- Great for local business
- Keeps things simple
Free plan available
Paid Plans: $12 - $79 / month
If Wix was a little too much for your store, check out Square Online, which lets you sell without overwhelming features or too many bells and whistles. It’s perfect for restaurants and physical businesses looking to build their online presence – Square POS syncing comes included on all plans, which is an added bonus. We don’t recommend it if you need lots of product variants, but if you’re looking for a cheap and simple store builder, Square Online is a top choice!
What this means is that Square Online is more suited to small stores. The features it offers make it ideal for physical stores – for example, syncing with Square POS, self-serve ordering via QR codes, and in-store collection are included on all plans, even the free plan!
This is simple ecommerce without complicated bells and whistles – it’s not meant for complex inventories with tons of product variants.
It’s worth noting that Square Online doesn’t provide blogging tools or dropshipping functionality.
To remove adverts and connect a custom domain, you’ll need to choose one of Square Online’s paid plans:
- Personal: $6 per month, billed annually
- Professional: $12 per month, billed annually
- Performance: $26 per month, billed annually
- Premium: $72 per month, billed annually
No wonder Square Online scored 4.5 out of 5 for value for money!
The only hitch is Square Online’s transaction fees, which cost 2.9% + $0.30 per transaction on all plans except the Premium plan, which reduces this fee to 2.6% + $0.30.
We like the fact that Square Online does some of the work for you during the setup process – it’s a straightforward, fuss-free building experience that leads you through creating your store step by step.
The only downside is that Square Online doesn’t have the most logical layout, which can feel confusing for beginners, especially because it tends to use terminology that may be unfamiliar.
Square Online Gallery

Further Information
- Read our Square Online Review to discover whether it’s right for you and your store!
#8. BigCommerce
Best for Purely Online Stores
$29.95-$269.96 per month, billed annually: 15-day free trial
BigCommerce
Best for Purely Online Stores
- Best inventory system
- Ideal for large stores
- No transaction fees
Free trial available
Paid Plans: $29.95 - $299.95 / month
If you have big ambitions for your large online store, then BigCommerce is a good choice. It’s geared towards enterprise-level businesses, and has all the tools you could need to run your business online. In fact, it has the best sales features we’ve tested, scoring an impressive 4.6 out of 5. Unlike Shopify and Square Online, BigCommerce never charges transaction fees, and its inventory system is superior to anything else we’ve tested. The main downside is that it takes longer to get to grips with, and its pricing model is based on annual turnover, meaning you could get upgraded automatically.
BigCommerce is also the only platform we’ve tested that lets you send transactional emails, which is just one example of why we recommend it for online businesses – it provides a one-stop shop for everything you need to run and expand your store online. It has email marketing, social media integration, store sales, and more!
One of the standout features of BigCommerce’s designs is that they support the most extensive in-house filtering system, so if you’re on the Pro or Enterprise plans you can offer product filtering for your customers.
However, customization is pretty limited – if you want total drag-and-drop creative freedom, you may find BigCommerce restrictive.
- Standard: $29.95 per month
- Plus: $79.95 per month
- Pro: $299.95 per month
No plans charge transaction fees, although it is worth pointing out that you only unlock abandoned cart recovery emails on the Plus plan.
BigCommerce bases your price plan on your annual turnover, meaning that if you have a particularly profitable year, you may find yourself automatically upgraded to the next price plan up. However, BigCommerce won’t automatically downgrade you, so this is something to keep an eye on!
BigCommerce Gallery

Further Information
- Read our BigCommerce Review for a full look at this powerful ecommerce builder
#9. 1&1 IONOS
Best Wix Alternative for Cheap Pricing
$1-$10 per month, billed annually: no free trial or plan
IONOS
Best for Cheap Pricing
- Good internationalization
- Best mobile site speed
- No free plan or trial
Paid Plans: $0.5 - $35 / month
1&1 IONOS stands out for one thing above all else – its cheap pricing plans. You can sign up to a website builder plan for as little as $1 per month for the first 12 months, which is incredibly cheap. Because of its discounts for new users, 1&1 IONOS has doubled its value for money score in our research and now scores 4.2 out of 5. But what else does this builder have to offer? Well, it puts internationalization at the heart of its platform, making it ideal for businesses with their eye on foreign markets. However, 1&1 IONOS isn’t for everyone – expand the sections below to see if it’s right for you…
You get a free domain for one year on all annual plans, plus a professional email address included. There’s also blogging functionality, but you need to be on the $5 per month Plus plan to use blogging features.
So, why did 1&1 IONOS only score 2 out of 5 for its features? Well, it’s missing a lot. There’s no app market, its blogging features don’t include categories or comments, and there are no email marketing tools.
One standout area of 1&1 IONOS’ features is its site speed – it performed well during our analysis of the top website builders. In fact, it has the best mobile site speed performance score out of all the platforms we tested!
The trouble is the lack of customization that 1&1 IONOS’ templates provide you with. Our users felt as though it was holding them back from creating something truly unique or personalized, because the editing tools were so restrictive.
In addition to this, the stock imagery provided by 1&1 IONOS in its media library is terribly outdated – this is something that hasn’t changed since we first used it over three years ago!
- Starter: $1 per month for 12 months, then $5 per month
- Plus: $5 per month for 12 months, then $10 per month
- Pro: $10 per month for 23 months, then $15 per month
Just be aware that your initial discount will end after 12 months, so always check the renewal price to avoid surprises later down the line!
Thanks to its super cheap prices, 1&1 IONOS has doubled its value for money score compared to our first analysis – it now scores 4.2 out of 5, which beats both Wix and Squarespace.
However, the main problem with 1&1 IONOS’ pricing plans is the fact that it doesn’t offer a free plan or a free trial, so there’s no way to try it out before committing. You do get a 30-day money-back guarantee though, so if you’re not happy you can get a full refund within the first 30 days of your plan.
In addition to this, the knowledge base isn’t accessible from your editor page, making it harder to follow and implement guidance if you get stuck.
1&1 IONOS Gallery

Further Information
- Read our 1&1 IONOS Website Builder Review for an in-depth look at its pros and cons
Best Alternatives to Wix: Conclusion
Wix is a popular website builder, and rightly so! It’s so popular, in fact, that sometimes it can feel like the only option available. But there are tons of other great choices, whether you want an online store or a blog, and whether you’re a beginner or a coding pro.
Our best alternative to Wix is Squarespace, because it combines top-quality designs with powerful features, and is cheaper than Wix. It has better templates and better support too, so you should find it an enjoyable building experience!
However, it’s not the only alternative – here’s a reminder of the nine best Wix alternatives:
9 Best Alternatives to Wix: Recap
- Squarespace – Best for design
- GoDaddy – Most time efficient
- Weebly – Best free plan for short-term use
- Zyro – Most similar to Wix
- Jimdo – Best value for money
- Shopify – Best ecommerce alternative
- Square Online – Best Wix alternative for small stores
- BigCommerce – Best for purely online stores
- 1&1 IONOS – Best Wix alternative for cheap pricing
No matter what you’re looking for, there’s something here for everyone. Squarespace is the best Wix alternative, but if you’re in a rush then we recommend GoDaddy, and if you just want to hop on a free plan then Weebly is the best choice.
Aside from 1&1 IONOS and Zyro, all of these alternatives to Wix come with a free plan or a free trial – so go ahead, pick your favorite and try for free!
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