Wix Alternatives: The 5 Best Options To Try in 2024

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When it comes to the best website builders on the market, you’re bound to come across Wix. The platform has a high score of 4.9 out of 5 in our research, impressing users with its diverse range of website features and intuitive editor.

But this doesn’t mean it’s for everyone. Some users thought Wix’s feature-heavy editor was overwhelming in our testing, while the steep increase in price plans can put off anyone limited by a tight budget.

Whether you’re interested in migrating to or away from Wix, or are still deciding which website builder you want to build your first page with, it’s worthwhile considering some alternatives.

Do you need to scale up your online store? Want a stylish portfolio to showcase your creative projects? No matter what you’re looking for, one of these five alternatives to Wix might be exactly what you need to thrive online.

5 Best Alternatives to Wix

  1. Squarespace For design-centric websites
  2. Shopify For scaling your online store
  3. GoDaddy For setting up a website fast
  4. Hostinger For AI enthusiasts
  5. IONOS For dedicated enterprise support

Wix Alternative #1: Squarespace

5 out of 5 stars

Overall rating: 4.8/5

The best choice for creative businesses, Squarespace is fit for aesthetic portfolios and stylish website designs reflecting your brand’s unique identity.

As it stands, Squarespace is ranked only second to Wix in our research with a score of 4.8 out of 5. It’s intuitive editor and stunning designs makes it the best-rated Wix alternative out there. Before we explain the platform’s main differences, here are the key pros and cons to consider:

Squarespace Pros Squarespace Cons
A haven for creatives, Squarespace’s design-centric ethos means you’ll have plenty of chic templates to choose from. Unlike Wix, there’s no free plan on Squarespace. You’ll need to pay to keep using the platform after the free trial.
Its drag-and-drop editor is intuitive and straightforward to use, making it the easiest website builder to get the hang of. Squarespace lacks advanced ecommerce features found on other platforms, like Wix or Shopify. You’ll need to look elsewhere if you want to scale up your business.
Squarespace’s pricing, from $16 - $49/mo, is great value and comes with a variety of useful features for your website such as unlimited bandwidth and video hosting. Use the code “WBE10” at checkout for 10% off your plan. If you want to expand your website’s functionalities, Squarespace has far less extensions than Wix, which limits your options.

Squarespace’s Key Differences

Squarespace’s website builder is an apt alternative to Wix if you prioritize design over anything else. As we mentioned earlier, Squarespace is renowned for its beautiful templates that’ll leave visitors with a positive first impression of your website. After all, you want users to keep exploring beyond your landing page.

As soon as you sign up for Squarespace, the quality of its templates are impossible to ignore, ranging from sleek photography portfolios to eye-catching homepage designs. Regardless of your niche, it’ll be easy to find a stylish Squarespace template that best suits your business.

Three Squarespace templates for food blog wesbites
Squarespace’s templates really are a treat for the eyes. I was specifically looking for some food blog designs and I was able to narrow my options down via the filters. Source: Website Builder Expert.

Another strong aspect of Squarespace is its easy-to-use editor. In our hands-on research, we found that users responded positively to its drag-and-drop interface, leading to a 5 out of 5 score for ease of use and making it the easiest website builder to get to grips with. Beginners will find this aspect of Squarespace most useful, since it empowers you to create a showstopping website regardless of your technical expertise.

Dragging elements across your website is easy. Squarespace’s grid overlay will keep your elements in place, so there’s no need to worry about your website looking messy as you experiment with your layout. Also, there’s a wide range of content blocks you can add to your page, ranging from social media integrations to scheduling and digital content.

Squaresapce editor in action adding content into a block section
Adding photos to a content block was simple. I was able to drag in free stock photos from Unsplash and make sure they were aligned according to the grid. Source: Website Builder Expert.

How Much Does Squarespace Cost?

If you’re curious about Squarespace’s pricing plans, here’s everything you need to know.

Before sticking with a plan, you can sign up for its 14-day free trial – a useful opportunity to test out the builder’s key features. Once your time is up, you’ll need to purchase one of the four premium plans that range from $16 to $49 per month (billed annually). But are these plans worth it?

Our research shows that they are. Overall, Squarespace scores 4.2 out of 5 for its value for money. Unlike Wix, which has a steep price increase from $16 to $159 per month, Squarespace’s plans are much more affordable. You’ll also receive a strong range of features, including a free custom domain, video hosting, Squarespace extensions, and SEO features.

Just remember that Squarespace doesn’t offer a free plan. You’ll need to look into another website builder, such as GoDaddy, if you want to build a website for free.

Wix Alternative #2: Shopify

4.5 out of 5 stars

Overall rating: 4.5/5

If you’re most interested in selling goods online, there’s one platform you need to check out before making your decision: Shopify. Although Wix does offer an ecommerce website builder, Shopify’s main features are specifically tailored to merchants who want to set up and scale their business. 

Before we delve into its main features, here are Shopify’s key pros and cons:

Shopify Pros Shopify Cons
It’s the most powerful ecommerce platform out there that’s tailored to the unique needs of the business owner. Shopify is considerably more expensive than competitors like Wix. There’s a steep price increase from $29/mo on the Basic plan to $299/mo on the Advanced plan.
Shopify’s strong inventory management tools makes it easy to scale up your business. The platform can support large inventories along different product variants. Unlike Wix, which offers you over 800 templates for free, Shopify only has 12 free templates available – the rest you’ll need to pay for.
To keep your data and transactions safe, Shopify implements key security measures such as fraud protection.

Shopify’s Key Differences

The main difference between Shopify and Wix is Shopify’s unparalleled ecommerce inventory capabilities. If you need to scale up your business fast and are most interested in selling physical products, then Shopify will give you everything you need to succeed.

Unlike other ecommerce platforms on the market, your products come first with Shopify. As soon as you sign up and access your dashboard, you’ll be asked to upload your items first, making them readily available for when you start creating pages or customizing your design. These products, then, become the basis of your entire website.

Shopify product dashboard during process of uploading a product featuring description, image, category, etc
Adding products to my store was a simple process. I could use AI to generate a description, add different dress sizes, and change the SEO title. Source: Website Builder Expert.

Also, thanks to Shopify Editions Winter ‘24 update, the platform has made managing your large inventory easier than ever. Now, you’re able to show different product variations from the same page, as well as increase bundle sizes from 10 items to 30 items.

Thanks to these varied listing options, you can give your customers a much broader range of products to choose from. This is a strong reason to consider Shopify over Wix if you’re scaling up your score, since Wix can only support smaller inventories.

If you do choose to switch from Wix to Shopify, then you’ll need to consider how you’re going to migrate your online store’s data across. Although this can be a tricky process, Shopify does provide you with a few options. You can move your data manually via CSV, use a migration app from the Shopify App Store, or hire a migration expert from the Experts Marketplace.

How Much Does Shopify Cost?

In comparison to other website builders like Wix, Shopify’s pricing is generally more expensive. Shopify’s three price plans will set you back $29 to $299 per month (billed annually).

However, these plans provide all of the key features you need to scale up your business, like multiple inventory locations and localized selling points around the world. If you have a large inventory of goods to sell, locally or globally, then you’ll be able to make the most out of these features and get your money’s worth.

Shopify pricing plans
The jump from the Basic plan to the Advanced plan is steep. However, I was intrigued by its $1 for the first month offer, a chance for me to see if the features you receive are worth it. Source: Website Builder Expert.

Thankfully, once your 3-day trial is up, you are able to get your first month for only $1. This is a prime opportunity to test out the platform, giving you ample time to make sure that it’s the right fit for your online store.

Wix Alternative #3: GoDaddy

4.5 out of 5 stars

Overall rating: 4.4/5

If the larger website builders, like Wix or Shopify, seem overwhelming to you, then it’s worth looking into GoDaddy as your next alternative. The platform prides itself on providing users with a straightforward experience backed by strong customer service. It’s the best website builder for complete beginners and anyone who needs to set up a professional website fast.

With that said, below are a few of GoDaddy’s pros and cons to help you make a decision:

GoDaddy Pros GoDaddy Cons
Overall, GoDaddy is great value for money. Not only does it offer a free plan, but its most basic plans start from $10.99/mo. In comparison to builders like Wix and Squarespace, GoDaddy’s designs can look quite generic or outdated.
Making a website with GoDaddy is a speedy process – its AI generator lets you create a website in under 30 seconds! GoDaddy isn’t a good option if you want more creative control over your website. The platform’s limited customization options will hold you back.
GoDaddy will guide you through every step of the website building process, making it an accessible platform for beginners. You can even access 24/7 customer support if needed. GoDaddy’s ecommerce offering isn’t as strong as other platforms because it offers limited opportunities for scalability. Consider Shopify instead if you want to sell a large number of products.

GoDaddy’s Key Differences

If time is a key limitation for your business, then GoDaddy is one of the easiest website builders to pick up. The platform scores higher than Wix in our ease of use testing, scoring 5 out of 5 overall, and has a few key features that’ll let you create a website in no time at all.

One of the features helping you set up fast is GoDaddy’s AI website builder. After logging into our account and giving this tool a spin, we were able to generate a professional website in under 30 seconds. All we needed to do was answer a few questions about our desired website first.

Site generated by GoDaddy's AI builder shown in the backend of GoDaddy's editor
Creating a website with GoDaddy was super quick. After answering a few questions, this is the website it came up with. Source: Website Builder Expert.

The only downside to this speed is the outcome. Many of GoDaddy’s website themes can look generic in comparison to the bespoke themes offered by other providers. Because of this, you may want to opt for a website builder like Squarespace if you’re more interested in elevated designs.

If you’re keen to transfer your domain from Wix to GoDaddy, then you’ll be glad to hear that the process can be completed in only a few steps. One of the easiest builders to transfer to, you’ll need to log into your Wix account to unlock your domain and receive an authorization code, before heading over to GoDaddy to change your DNS settings.

How Much Does GoDaddy Cost?

In comparison to leading website builders like Wix, GoDaddy is great value for money. Its paid plans range from as little as $10.99/mo to $29.99/mo (billed annually). You can also access its website builder for free and test out GoDaddy’s features beforehand, although we do recommend upgrading to a paid plan if you wish to remove ads from your website.

Small businesses will benefit the most from GoDaddy’s plans, since they’ll receive the key features needed to set up a website for a reasonable price. Each plan comes with essentials, such as an SSL certificate, a marketing analytics dashboard, and access to GoDaddy Studio which allows you create branded content for social media.

Three GoDaddy web builder pricing plans
When looking at GoDaddy’s pricing, I couldn’t help but notice how affordable they were! They’d be great for any businesses who want to quickly set up a website without breaking the bank. Source: Website Builder Expert.

Wix Alternative #4: Hostinger

4.5 out of 5 stars

Overall rating: 4.2/5

Interested in AI? If you’d love to use artificial intelligence to create a website with little effort or time needed, then you’ll find Hostinger’s AI tools appealing. Offering more AI tools than Wix to experiment with, you’ll find everything from an AI Heatmap that tracks user behaviors to a handy AI logo maker.

Though platforms like Wix make use of AI during the website building process, they don’t rely on it as much as Hostinger does. The platform is a playground for anyone looking to experiment with this exciting technology and, with the AI market expecting to grow by 37.3% between 2023 and 2030, there’s no better time for small businesses to test it out.

If you’re curious to know more about the Hostinger, here are its main pros and cons to review:

Hostinger Pros Hostinger Cons
The cheapest Hostinger deals start from as little as $2.99/mo,meaning you can set up your website with only a few dollars. Hostinger doesn’t offer much room for customization. Since the platform mainly targets beginners, more experienced users will find themselves frustrated by the lack of creative control, or the little variation between the themes.
Hostinger offers an entire suite of AI tools you can use to generate content for your website with. You won’t find an app market on Hostinger’s builder like you will with Wix. This means you’re limited in what additional features and functionalities you can add to your store.
The platform provides an easy, hands-off way for beginners to generate content for their website using AI, be it an eye-catching logo or text. Unlike website builders like GoDaddy, Hostinger doesn’t offer a free trial or free plan to test out its platform with.

Hostinger’s Key Differences

Unlike other website builders, AI is the backbone of Hostinger since it powers most of its key features. Many of these tools make content generation easy for beginners, so you’ll have no problem creating suitable text or imagery for your website.

We found that this was exactly the case when setting up. After answering three key questions on our website brief, Hostinger’s AI website builder rustled up a fresh template for us within seconds.

A simple website created using Hostinger's AI site generator
This is the website I generated with Hostinger’s AI tool. I appreciated how easy the process was, but I do wish the overall design was more enticing. Source: Website Builder Expert.

There was, however, one glaring downside to this AI tool: the design it generated. The finished layout seemed fairly simple, while we would have preferred more color options to choose from. So, if you’re looking for an elevated design, we’d recommend a platform like Squarespace for its more powerful editors and design options.

Hostinger’s AI tools won’t only help you generate a website, but they’ll also help you with content creation for your pages. Highlighted below are Hostinger’s most impressive AI tools you’ll want to keep in mind:

  • AI Logo Maker that allows you to create an eye-catching icon that suits your brand. Hostinger is currently rolling out improvements to this tool, so keep your eyes peeled.
  • In-Text AI Content Generation to create grammatically correct text for different areas of your website. You could use it to create an about section or product descriptions.
  • AI Heatmap tracking that reviews user behavior on your website. Through its color coding system, you can see which areas of your site you could improve to increase conversions and upgrade the user experience.
Items on the Hostinger Roadmap showing AI features
If you search for Hostinger’s Roadmap, you’ll find a range of AI tools you can utilize when creating your website and its content. Source: Website Builder Expert.

Despite its impressive use of AI, Hostinger does lack the additional features other website builders have. You won’t find an app store or email marketing tools like you would with Wix, so keep that in mind when making your final decision.

One important thing to note is that if you choose to switch from Wix to Hostinger, you can’t migrate content from your pre-existing website. This means you’d need to build your website from scratch.

How Much Does Hostinger Cost?

Hostinger’s pricing plans are great value for money, making it one of the cheapest website builders on the market, which is evident as soon as you hop onto its pricing page. You’ll find offers starting from $2.99 per month, featuring an SSL certificate, the main AI tools, marketing tools, and a free domain to get started with. On top of that, you can also get 10% off your Hostinger plan when you use the code “WBE” at checkout. 

Although these deals are great value for money, we recommended you read the small print first. All of Hostinger’s plans not only include the website builder, but also include specialized web hosting services too. You’ll need to take some time to assess each plan and see if the features available are the right fit for your business.

Wix Alternative #5: IONOS

3.5 out of 5 stars

Overall rating: 3.4/5

The last alternative to Wix, IONOS, is your best bet if you’re a small business in need of dedicated enterprise support. Also a stickler for the technical details, IONOS is great at providing users with the hard facts. You’ll know exactly what you’re getting with each plan – be it a professional email with a 12GB inbox or detailed analytics for your webpage.

This year, the website builder made considerable improvements, increasing its overall score from 3.0 out of 5 to 3.4 out of 5. Before we delve into the nitty gritty details, these are the main pros and cons of the platform:

IONOS provides users with the optimized stats they need to achieve, such as excellent site speeds and 99% uptime. You won’t find a free trial nor a free plan. This means you can’t test out the platform for free before making a purchase.
The platform is great for reaching global users, since IONOS can translate your website into 62 different languages. Its overall website features are limited. You won’t find advanced marketing tools or an app market with this platform.
The templates available are best suited for small businesses. You’ll find corporate templates for real estate, travel, restaurants, and other professional industries. Some may find the templates too corporate. You’re better off using other website builders like Squarespace and Wix if you need a more creative design.

IONOS’ Key Differences

Though platforms like Wix offer strong, all-around customer support, IONOS’ website builder is more concerned with providing detailed enterprise support. Whether you want to know about more technical aspects of the service, or receive prompt support that won’t eat into your busy schedule, IONOS will have a solution.

For instance, one of IONOS’ key features – that we think is most beneficial for small businesses – is its personal consultant offering tailored advice. Easily contactable by live chat, phone, or email, the consultant is free of charge for all IONOS customers. No matter the issue, you’ll find solace through a human voice who can offer the best solutions for your business.

IONOS website advertising its personal consultatn with a live chat support ongoing in the corner
With IONOS’ live chat, I was able to find out more about the personal consultants and see exactly what they could assist me with when building my website. Source: Website Builder Expert.

If you’re a small business who wants to promote your products or services overseas, then it’s worth making sure you have a multi language website too. Luckily, IONOS offers multilingual support that can translate your website into 62 different languages.

Also, if you’re getting more website traffic from around the world, you can rely on IONOS to keep your website in top form. Not only does IONOS have a 99% uptime that ensures your website is always available, but the builder scores 5 out of 5 for its overall page speeds. This makes IONOS a reliable solution for small businesses who want to create a professional website with minimal technical hitches.

How Much Does IONOS Cost?

With IONOS, you’ll find a range of inexpensive pricing plans to sift through; most notably, its website builder special offer starting from $1 per month. At the time of writing this, this special offer is a part of IONOS’ Plus plan which includes a domain for one year, a professional email address, 50GB webspace, and website analytics. 

Three IONOS web builder pricing plans
When looking for IONOS’ best deals, I immediately noticed its $1 per month offer which would be great for businesses looking to initially test out the platform. Source: Website Builder Expert.

Just be aware when you’re choosing that you’ll have to purchase one of these plans to test out IONOS’ website builder. It doesn’t offer a free trial or a free plan, so you will have to put down some money if you’re keen to try the platform out. If you’d rather use a platform that offers a free plan, like GoDaddy, then IONOS might not be the most suitable Wix alternative for you.

IONOS does, however, offer a 30-day money back guarantee. This is handy if you do pay for a premium plan and would like a safety net in case you’re left unsatisfied with the results.

Buying Guide: What To Look For in a Website Builder

With such varied website builders on the market, we understand that it can be difficult to make your final decision. With that in mind, it’s wise to think about what exactly you’re looking for in a website builder based on your needs. Below, we’ve put together a few pointers that may help you out.

Are you using Wix and want to switch to an alternative? Here’s a few things to consider:

  • What don’t you like about Wix? Make sure the builder you’re switching to has all of the improvements you need. This could include specific features Wix is missing, an editor that’s easier to use, or a price plan that better fits your needs.
  • What do you like about Wix? Before switching, make sure your new provider still offers the Wix features you currently enjoy. For instance, we wouldn’t switch to Hostinger if you already enjoy Wix’s creative control.
  • How difficult is it to switch? If you want to finally switch from Wix, make sure the process is doable. You won’t want to lose important website content along the way, so double check out each website builder first to see if it offers easy-to-follow migration options.
  • What features do I need to keep? Make sure your new website builder has the main features your website needs to thrive. For instance, if you have an online store with Wix, then you’ll need to switch to a platform that supports ecommerce, like Shopify.

Once you’ve considered those key points, here are a few specific website features you may want to look for in another builder:

Will the website builder help me get set up quickly?

  • Straightforward editor that is easy to pick up
  • 24/7 customer support if prompt answers to an issue are needed
  • Pre-built templates keeping time spent on design to a minimum
  • AI tools designed to generate websites within seconds

Is my main goal to sell products or services?

  • Inventory management that can withstand a large quantity of products
  • Varied payment methods
  • Multiple shipping options
  • Scheduling tools to set up meetings with potential clients

Do I have limited knowledge of website builders?

  • Resource center
  • Intuitive interface
  • Strong customer support lines for further assistance

Is my budget limited?

  • Free plans
  • Free themes
  • Free extensions
  • Fairly priced plans that include the key features needed to set up
  • Regular special offers
  • Good transaction fees

Or, if you want help choosing, take our quick quiz for personalized recommendations!

What type of website do you want to create?

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How We Tested These Wix Alternatives

You might be wondering how we came to these conclusions about each Wix alternative, so let us explain. Each platform included in this article was put to the test in our rigorous website builder research, ensuring that you receive the most accurate information possible.

While examining the website builders, we kept an eye out on key criteria that encompassed what users are looking for. What criteria you ask? Well, this included important factors like value for money, ease of use, and help and support, leaving us with valuable insights into how each website builder performs from a user’s perspective.

This is all carried out to make sure you pick the right platform to get online and grow with.

Wix Alternatives: Summary

After looking at the best alternatives to Wix, it’s clear that Squarespace is the best option overall. The platform rivals Wix with its unparalleled templates, easy to use editor, and second place ranking in our hands-on research. Overall, it’s the best fit for small businesses and creatives who want their website’s design to shine.

Of course, this doesn’t mean Squarespace will be the right alternative for you. Below is a reminder of the other website builders we’ve looked at and their unique selling points:

  • Shopify is most suitable for ecommerce. If you’re looking to scale up your business  and manage your inventory effectively, this is your best option.
  • GoDaddy’s accessible customer support and straightforward editor makes it the most beginner friendly platform – perfect if you’re setting up a website for the first time.
  • Hostinger’s broad range of AI features, like the AI heatmap and AI logo maker, means it’s the best website builder for businesses who want to embrace these highly technical tools.
  • IONOS, with its personal consultancy and detailed resources, is the best platform for enterprise support. You’ll receive the best technical assistance as you build and scale your website.

Want to know more about these platforms? Be sure to read our official ranking of the best website builders available.


That depends on what you’re looking for. If you want to create a blog showcasing your creative flair, then Squarespace is a suitable option thanks to its stylish blog designs, commenting options, RSS feeds, and scheduling tools. If you need a blog for another reason, then check out our guide to the best blogging platforms to find your answer.
It is possible to migrate from Wix to another website, but the difficulty of the migration process varies depending on the builder you choose to switch to. For instance, with Squarespace it’s tricky to transfer from Wix. You can import your Wix domain over, but you can’t transfer your previous site’s layout, design, or other parts of your website’s content.

Before you decide to switch, make sure to read through each platform’s respective guidelines. But be warned, the worst case scenario is that you’ll need to start from scratch, so be sure to back up what website content you can.

All of the website builders listed do come with website hosting, so you won’t need to worry about setting up with another provider. However, if you are interested in using a platform like WordPress and sourcing your hosting from elsewhere, then you can read our article on the cheapest web hosting solutions available.
Written by:
Holly Choules is a Writer at Website Builder Expert with a background in researching and crafting engaging content for digital platforms. In previous roles, she has demonstrated her wordsmith skills by writing for public facing brands in a range of industries. After gaining hands-on experience using leading website builders, like Wix and WordPress, she is now keen to share her findings through informative, easy-to-follow articles that help small business owners get online and grow their presence. Since joining the team in 2024 and transitioning into the tech sphere, Holly is passionate about applying her three years of content writing experience and upholding Website Builder Expert’s position as an authoritative source on website builders, ecommerce, and digital marketing.
Researched by:
I love to understand human behavior and the cognitive biases that drive us to do what we do. For over nine years I have worked as a mixed method researcher – research using a mix of numerical data and personal experiences – across a range of sectors, from insurance and policy development to finally arriving at Website Builder Expert five years ago. Fascinated by consumer decision-making, I meticulously built our leading ranking methodology to explore where providers like Wix sit within a competitive industry and what value they truly bring to our audience.
As a member of the Market Research Society, I’m an advocate for high ethical, commercial, and methodological best practices. All of this combines to give you the most ethical recommendations based on real data.

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